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Results in Journal Indian Journal of Management and Language: 20

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Anil Sharma, , Ms. Medha Sharma
The Indian Journal of Management and Language, Volume 2, pp 9-11; https://doi.org/10.54105/ijml.d2047.102222

Abstract:
This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.
The Indian Journal of Management and Language, Volume 1, pp 20-24; https://doi.org/10.54105/ijml.c2045.041322

Abstract:
The current study aims to discover how the woman was depicted and the way gender roles were defined and described in Eugene O'Neill’s “A Moon for the Misbegotten”. The importance of this paper is obtained from the broad subject of gender in general. Depicting women is highly suitable topic to many domains and fields to discover the impact of sex type in one domain donates to the comprehension of sex in another domain. The purpose of this study is to expose the playwright’s potentiality to go beyond a narrow image of the woman in the western metaphysics, to depict the way he adopted in his play to present female’s orientations, perceptions, and opinions associated with gender functions. This paper focuses on Eugene O'Neill's heroine; (Josie Hogan) as she reflected the playwright's increasing concern for woman's acknowledgement, self- fulfillment, and integration in a man dominated society. Eugene O’Neill; the playwright, has demonstrated that the act of composing this play, can play just like a mirror to reflect his contemporary given culture's lifestyle, mores, and values, by which these are considered the essence critiques of any society. The study has concluded that, Josie Hogan was described as an idealistic lady both mentally and physically, she represented the essential part of Jim Tyron, she was not a traditional stereotypical woman, she devoted and sacrificed herself for other people in the play. She dramatized the playwright’s composite heroine and his most comprehensive description of self-renunciation, she was not depicted as a defeated sex but a female who extremely aware of her own social and cultural limitations.
Hamid Saremi
The Indian Journal of Management and Language, Volume 1, pp 13-19; https://doi.org/10.54105/ijml.c2041.041322

Abstract:
Creativity is the use of mental abilities to create a new thought or concept. The process of creating new ideas and turning those ideas into action and useful applications is called innovation. In the case of organizational management, its ultimate success and sometimes even its survival depends on the ability of planners to innovate and apply new ideas. The most important reason for the need for creativity and innovation is the problem arising. Problem-solving is possible in two ways: rational problem solving and creative problem-solving. The emergence of a creative mindset requires a precise and correct definition of innovation management. It is a systematic approach to prioritizing innovation in the organization and includes the steps of planning, organizing, managing, and controlling and includes all tools and methods to promote and exploit innovation in the organization. The objective of innovation management can be any of the following: 1. Production of new products and services to enter new markets; 2. Improving products and services to outperform competitors; 3. Improving internal processes to strengthen the organization and reduce costs; 4. Development of new business methods in order to generate revenue from new routes. Also, the field of using various solutions should be created, apart from the conventional solutions.
A S Sochipem Zimik, Chingreipam Keishing
The Indian Journal of Management and Language, Volume 2, pp 8-12; https://doi.org/10.54105/ijml.c2039.041322

Abstract:
Biometric technology is a contemporary method of identifying and verifying individuals by studying human behavior. The study is focused on primary data obtained at random from numerous employees working, and appropriate questionnaires are provided for additional analysis. As the safety of both persons and corporate assets grows more important, biometrics devices are becoming increasingly promising. The study will help in understanding whether biometric devices will not only just fulfill the basic purpose of identification and verification but rather help in influencing employees to work efficiently by critically evaluating their behavior and result in a positive impact on the organization’s productivity. The study finds that biometric technology may be regarded as one of the characteristics of competitive advantage. Because of its low cost, reliability, and responsiveness, the technology is viewed as a method of boosting an organization’s security, dependability, cost-effectiveness, and productivity, necessitating a promotion and marketing strategy. Using biometric equipment, the research investigates the effects and performance of employees. According to the findings of the survey, employees are more interested in working for a company that offers flexible scheduling. The study also discovers that the market growth of biometric devices is promising. The research was carried out utilizing qualitative methods.
Narayanan Krishna Kumar
The Indian Journal of Management and Language, Volume 1, pp 22-25; https://doi.org/10.54105/ijml.b2012.041121

Abstract:
Effective advertising is crucial for the company in influencing their customers to buy their products. Since advertising is the primary way in which the company communicates with its customers, it is an area of significance for companies to focus on. In spite of numerous theoretical and empirical studies that examine celebrity endorsement on purchase intention, a more comprehensive model is required. It is in the light of this I developed Fit-for-Purpose comprising of identification, internalization and fitness dimensions, which are proposed to be strong predictors of purchase intention. The study was based on literature review. The researcher recommended and concluded that firms must keep in mind that celebrity endorsements cannot take the place of robust brand building processes. As a result, marketers should make sure that the brand being endorsed and the endorser (local or international, celebrity type, etc.) are a good match, so that the endorsements will positively influence customers’ thinking processes and generate a positive impression.
The Indian Journal of Management and Language, Volume 1, pp 57-62; https://doi.org/10.54105/ijml.b2029.101221

Abstract:
From its origins in the 18th century, the Indian banking sector has come a long way. The financial revolution resulted in the introduction of ATMs, debit and credit cards, NEFT, RTGS, and internet banking, among other things. However, technological developments around the world have put pressure on the banking sector to use better technology. This paper focuses on Uttarakhand Gramin Banks’ innovative banking services and its efforts made in uplifting the rural economy in Dehradun region of Uttarakhand. The study aims to investigate the effect of emerging technology on rural customer’s satisfaction level and the growth of the rural economy in the Dehradun area. Primary data was collected from the banks’ customers and analyzed, yielding substantial results on the subject. The result shows that customers are not satisfied to an extent with the services of this bank and its efforts in enhancing the rural economy .The rural banks needs to enhance its services in terms of quality and provide effective banking services for rural development.
, Universidad Autónoma De Baja California Facultad De Ingeniería, Benjamin Valdez Salas, Mónica Carrillo Beltrán, Aida Lopez Guerrero, Luz Del Consuelo Olivares Fong
The Indian Journal of Management and Language, Volume 1, pp 45-51; https://doi.org/10.54105/ijml.b2017.101221

Abstract:
This work describes an analysis of the implementation of quality methodologies that generated an improvement in the research, development and teaching activities of the Engineering Institute of Autonomous University of Baja California (EI-AUBC), located in the city of Mexicali. These methodologies are widely used in the industrial sector to prevent accidents, reduce waste, and eliminate rework and to training of workers in any area in the industries. Only that its applications are very little known in the Laboratories of Higher Education Institutions (LHEI) of the Mexican Republic. With this scientific study the results of the investigation activities were more reliability to be take adequate decisions and were made functions with more security taking care of health of researchers and students. The investigation was made in 2019. Keywords: Educational institution, investigation activities, methodologies quality.
D. Shyamala
The Indian Journal of Management and Language, Volume 1, pp 1-3; https://doi.org/10.54105/ijml.b2002.101221

Abstract:
Our nation has the longest written constitution but the implementation of the Local Governance has been transferred and their efficiency has properly monitored or rectified by the state and central government. This is conceptual research has been done in the implementation process. This research mainly focused on quality of life. The Lack of Implementation process is connected with resource exploitation. Resource exploitation has two type’s human resource exploitation and natural resource exploitation. The directly three systems are connected with sustainable development but overall development left without because of bureaucratic, social leaders, and Knowledgeable people this research is not critical research but this research has a starting point for many reformations. This concept has defined implementation process is not based on rule of law it should be considered by social issues and clearly instructing for the proper implementation process and reduce the level exploitation and monitoring the unethical professionals and their rectification processing time will be less. This concept has separated no proper implementation process and improper implementation and analyzing the important factors for the proper implementation process. The factors like misuse of power and inefficiency should not affect the proper implementation process. The result of the lack of implementation process is organized resource exploitation. This plan will reduce the worst handling of decentralization process may be a strong reason for the lack of implementation process will directly connect with the organized resource exploitation. This research focusing on the efficiency and equity of the governance strongly insisted people should train by the local governance free from favoritism, partial’s and nepotism, thisplanhas look into transforming the local governance. It will solve prolonging and procrastination in their issues It will reduce the organized crime result of lack of implementation process. Identify the exploiter or victim. The idea will combine the education system Social system and governance syste into one roof. To analyze all type of social issues and protect the weaker section.
Alan Lechusza Aquallo
The Indian Journal of Management and Language, Volume 1, pp 10-16; https://doi.org/10.54105/ijml.b2006.041121

Abstract:
This article focuses upon how, within American Indian Studies courses, there is a necessary border crossing between territorialized Native and non-Native students. Taking the literal borders of Indian reservations, and repositioning these realities as a metaphor for critical epistemological deconstruction, I argue that there is a necessary educational border crossing which is necessary for Native/Indigenous equity and socio-political justice to be realized and acquired as cultural currency. As students within these courses begin to understand, embrace, and challenge American Indian Studies (AIS) courses, and the dynamics of the discipline, there is a self-defined border crossing between, and within, the Native/Indigenous ideological territories, and literal, physical reservation borders, which the curriculum represents. Each student may – or will – find their own point of critical Native/Indigenous inquiry, from which they are challenged and welcomed to embrace, as well as depart from previous scripted Euro American rhetorical references regarding Native/Indigenous cultures. Following this critical epistemology, for the student participant, a new territory of knowledge, cultural, and expressed understanding from, and about, Native/Indigenous Peoples becomes manifest; a new academic frontier is possible. Applying this methodology, for academic decolonization, the i/Indian image/icon need not exist within the textbook(s); the potential for recognizing and decolonizing the physical reservation borders becomes possible. The realities of Native lives – both historic and contemporary – do matter, beyond these limitations and scripted inclusions within textbooks. Whereas a text may prove as a site of disenfranchisement, inequity, and, tribal marginalization, there, then, lies the necessity for Native V/voices to be heard, reviewed, and function as sovereign references and expressions, which advances beyond the terminal reservation borders as agency. This article seeks to challenge pre-determined academic references, mis-representations and re-presentations of Native Peoples, read: the i/Indian image/icon, as well as providing a critique of how Native/Indigenous realities are, then, able to sovereignly relate to the large non-Native population beyond the limitations of a physical reservation border. Taking note that there is no one single educational methodology, which can be applied within American Indian courses, multiple academic perspectives begin to surface, which address the educational process about Native Peoples. The 3 views of Indian education – anthropological/archeological/ethnographic/historical,sympathetic, activist – as I argue, become, and are maintained as antiquated points of articulation, which continue to be employed about Native Peoples, replacing the active dynamics of Native cultures, customs, traditional knowledge, and expressions. This article, therefore, challenges these 3 views of Indian education – anthropological/archeological/ethnographic/historical, sympathetic, activist – noting that the classroom, textbook(s), and their references, mis-representations and re-presentation(s) about Native Peoples, need to be decolonized, following the importance, ideology, dialectics and dynamics of tribal sovereignty, equity, and socio-political justice.
Mohammed Majeed
The Indian Journal of Management and Language, Volume 1, pp 1-9; https://doi.org/10.54105/ijml.b2024.041121

Abstract:
Effective advertising is crucial for the company in influencing their customers to buy their products. Since advertising is the primary way in which the company communicates with its customers, it is an area of significance for companies to focus on. In spite of numerous theoretical and empirical studies that examine celebrity endorsement on purchase intention, a more comprehensive model is required. It is in the light of this I developed Fit-for-Purpose comprising of identification, internalization and fitness dimensions, which are proposed to be strong predictors of purchase intention. The study was based on literature review. The researcher recommended and concluded that firms must keep in mind that celebrity endorsements cannot take the place of robust brand building processes. As a result, marketers should make sure that the brand being endorsed and the endorser (local or international, celebrity type, etc.) are a good match, so that the endorsements will positively influence customers’ thinking processes and generate a positive impression.
The Indian Journal of Management and Language, Volume 1, pp 1-7; https://doi.org/10.54105/ijml.c2036.041322

Abstract:
Massive open online courses (MOOCs) is created greater prominence as a modern learning system mainly due to the advanced progress made in the area of Learning and Teaching Technology and. Covid pandemic also had open opportunities for Online Learning Platforms. Present study has focused on learners’ experience with various MOOCs platforms through online reviews and ratings, which were collected from Google play store and appbot application. Seven MOOCs platforms namely Coursera, edX, Udemy, Swayam, LinkedIn , Khan Academy and Upgrad are reviewed in this paper. The main objective is to compare the select MOOCs platforms in the area of users’ experience. Total number of reviews and rating has been taken for the study is 63, 652. The time frame of sample data was taken for last one year that is from 5th April, 2020 to 5th April, 2021. Sentiment analysis and chi-square test is applied to analyze the difference among the different MOOCs platforms. The major outcomes were the reviews and ratings of different platform found with very good uses experience.
Princewill I. Egwuasi, Emem E. Umoren, Husseina K. Wakili, Rebecca J. Akpabio
The Indian Journal of Management and Language, Volume 1, pp 63-68; https://doi.org/10.54105/ijml.b2008.101221

Abstract:
The constant outcry of misuse and mismanagement of funds in governmental organisations have given concern to several researches, debates and blame games. Our focus in this qualitative study is to interpretively examine the extent of internal security and management measures that are explorable in curtailing the inability to recover dues and third party loans in an IPPIS challenge-prone era among unions and cooperative societies in tertiary institutions in Nigeria, the University of Uyo, Uyo being our focus point. The study is an interpretive research that employed semi-structured interviews for the chairpersons of ASUU, SSANU, NASU and NAAT and the presidents of cooperative societies run by the unions in a federal university such as ours. These chairpersons and presidents were purposively selected for the study. Three research questions were raised to guide the study: What internal security measures are put in place by the unions to ensure recovery of dues and third party loans from debtors? How do the cooperative societies manage their funds and recover dues and third party loans during the IPPIS era? What relationship exists between the unions, cooperative societies and IPPIS office for dues and third party loans recovery? The findings of the study showed that there is no full proof of internal security measures put in place to recover dues and third party loans; that committees are set up in the cooperative societies to manage their funds through several management strategies; there is no clear relationship between the Unions, cooperative societies and IPPIS Office to aid in the recovery of dues and third party loans in the university. The study recommended among others that the IPPIS should be transparent enough to abide by the laws of its establishment in order not to under mind its primary functions of deduction and remittance of dues and third party loans to beneficiaries.
The Indian Journal of Management and Language, Volume 1, pp 15-28; https://doi.org/10.54105/ijml.b2004.101221

Abstract:
Environmental degradation of the oil-rich niger delta region has been wanton and continuous with dire health, social and economic consequences for its peoples, for over three decades. Oil exploration and exploitation is very lucrative, and a major revenue earner in nigeria. But, like most industrial activities, it produces environmental hazards that are “slow poisons,” in that they often take months and years to cause disease and death. This is unlike the contamination of water, food, and the environment with micro-organisms, which immediately results in ill health. The covert and slow action of the hazards created by oil exploration and exploitation make it difficult to fully appreciate their contribution to the disease burden in nigeria, especially in the oil-bearing communities, even with the emergence of non-communicable diseases as major causes of ill health in nigeria. This paper addresses questions like: what challenges and impact will ogoniland face concerning spillage of oil and other wastes on its environment (water, vegetation, aquatic lifes, people and socio-economic lifes? Which are the spillage control measures to be adopted in ogoniland to obtain best production culture and consideration? It discusses the trend of oil spillage problem and possible antidote to it in the niger delta part of nigeria.
Engr. Amosu C.O.
The Indian Journal of Management and Language, Volume 1, pp 4-14; https://doi.org/10.54105/ijml.b2003.101221

Abstract:
Operations of mining are large industrial scale in nature, with significant environmental impacts. The mining industry generates and produces wastes containing high concentrations of metals and metalloids which are highly toxic and destructive to the immediate landscape and environment. In addition, the continued use of the traditional methods of mining intensifies the emission of toxic and products that are not friendly to the ecosystem.. Even regulated and controlled mining sites release toxins into the surrounding environment. While mining has prospects and benefits to the economy, both in terms of its own economic impact and the value to other industries of its product, it almost always has adverse environmental impacts and eventually health impacts. There are numerous ways in which mines impact the health of nearby environments and local communities. Mining involves some generally standard processes and practices. This paper considers the effects and harm done to living things around the mine location. By understanding mining’s threats to health and long-term well-being and by taking precautions to reduce harm in all mines, miners and other people in mining communities can better protect their health and improve their lives. This research will address questions like: which are the toxic substances causing health problems in Maiganga Coal Mine? What is the challenging impact of toxic substances in Maiganga coal Mine?
Jitendra Prasad Upadhyay, Pitri Raj Adhikari
The Indian Journal of Management and Language, Volume 1, pp 52-56; https://doi.org/10.54105/ijml.b2007.101221

Abstract:
Background: Educational institutions set up a reward management system with the hope that it makes the employees perform their activities to the satisfaction of all concerned stakeholders. However, there are many contradictions and complaints about the performance of employees in colleges, compelling the undertaking the studies. Objectives: This study aims to examine the impact of reward management strategies on employee satisfaction in colleges of Kathmandu valley. Methods: This paper uses a questionnaire survey method of 300 respondentsof different 30 colleges/campuses of Kathmandu valley and descriptive statistics and multiple regression models are used to analyze the data. Results: The beta coefficients are positive and significant for promotion, compensation, recognition, learning opportunities, and career development opportunity with employee satisfaction which indicates these variables have a positive impact on employee satisfaction. Conclusion: It is found that reward management is positively related to employee satisfaction and it is a powerful motivational factor that leads to job satisfaction. Implications: College management including universities may focus on identifying better reward management strategies to motivate the employees to enhance better productivity.
Uwadia E.F, Usman D.D.M, Amiebenomo M.I, Sumanu S.O
The Indian Journal of Management and Language, Volume 1, pp 69-74; https://doi.org/10.54105/ijml.b2034.101221

Abstract:
The study assessed the prospects of the Quantity Surveying profession in Nigeria. The study identified and evaluated the level of performance of the identified functions performed by the quantity surveyors in the Nigerian Construction industry. The study reveals that there is a high level of performance of the basic functions of the quantity surveyors which include feasibility and viability studies, contract documentation, life cycle costing, preliminary cost advice, etc. The study also examined the factors militating against the effective performance of the quantity surveyor’s functions in the Nigerian Construction industry. The study identified and presented some possible factors militating against the performance of Quantity Surveying functions and some anticipated measures to enhance the quantity Surveying profession for evaluation by the respondents using structured questionnaires. The data collected were analyzed with SPSS version 23 using frequencies and mean item scores. The study revealed some major factors militating against the effective performance of the quantity surveying profession in the Nigerian Construction industry like widespread corruption in Nigeria with a mean score of 4.53, obsolete curriculum and inadequacy in modern equipment with a mean score of 4.41, professional rivalry from kindred profession with a mean score of 4.35, level of adoption of UT with mean a score of 4.32, and inadequacies in academic and professional training with a mean score of 4.18 among others. The study equally revealed some important measures requiring implementation to enhance the quantity of Surveying profession in Nigeria like a clear delineation in professional functions in the construction industry to curb professional rivalry with a mean score of 4.35, reviewing the curriculum of Tertiary Institutions with a mean score of 4.24, improving professional skills through continuing professional development with a mean score of 4.15, improving technological applications in the execution of Quantity Surveying functions with a mean score of 3.91 and professional certification in specialized areas with a mean score of 3.85.
The Indian Journal of Management and Language, Volume 1, pp 29-36; https://doi.org/10.54105/ijml.b2005.101221

Abstract:
Respirable dust is everywhere (in the surface and underground mine) operations and its environs. Ririwai Tin mine is laden with dust of metallic particles of Arsenic (As), Chromium (Cr), Lead (Pb) and Zinc (Zn). These particles are also found in the soil. Continuous inhalation of dust could lead to irreversible diseases. This paper addresses the control of dust, using previous review of prevailing metallic concentrates. This research answers questions like which are the dust control strategies to be adopted by Ririwai tin mine to obtain best practice? What challenges will Ririwai tin mine face when applying dust control methods in their operation? What is the impact of dust laden with metallic particles on soil, water, vegetation and man in Ririwai tin mine?
, Facultad de Ingeniería Y Negocios San Quintín Tronco Común, , , Juan Gabriel López Hernández, , Facultad de Ingeniería Departamento de Ciencias Básicas, Universidad Autonoma de Durango Coordinadora En Fisioterapia, Instituto de Ingeniería Departamento de Computación, Facultad de Ingeniería Departamento de Ingeniería Industrial
The Indian Journal of Management and Language, Volume 1, pp 26-32; https://doi.org/10.54105/ijml.b2019.041121

Abstract:
The efficient control in the manufacturing control is very essential to increase the productivity and some specialized devices are made with and adequate functions. These devices are MEMS (Micro Electromechanical Systems), which are low-power microdevices widely used in the industrial processes of the Mexicali aerospace industry, which have the function of controlling the operation of industrial systems at any stage of manufacturing by evaluating the way to carry out their activities, comparing standardized values with data real and activate and deactivate high power actuator mechanisms such as fans, motors, electric pumps and other high power used in this installed industry. These microdevices have specific characteristics in their operation to obtain the best operational performance of industrial equipment and machines, at a low cost and partially operating according to the operating system reference values of industrial systems and generating a safe process in their operation. The industrial processes of the Mexicali aerospace industry require specialized knowledge because they manufacture components with very rigid operations because they are manufactured for aircraft with very rigorous regulations, due to the high security that air transport requires. MEMS have increased their use in the last ten years, where it has been applied to various industries due to the simple way of coupling with industrial systems, and this is why research was conducted to evaluate its use in a company in this city that they did not intend to use them and when observing that they increased their productive performance at one stage of their industrial processes, they chose to apply them in all their manufacturing areas. The investigation was from 2018 to 2019.
Babayo Yakubu Adamu, , Qs Adamu Abdulkadir Maigana, , Bauchi. Abubakar Tatari Ali Polytechnic
The Indian Journal of Management and Language, Volume 1, pp 37-44; https://doi.org/10.54105/ijml.b2013.101221

Abstract:
The main purpose of this study was to determined competency training needs of polytechnic Pre-service technicians for diagnosis and repairs of modern automobiles in North-Eastern Nigeria. The study sought to answer two research questions using Competency Outcome Performance Assessment (COPA) model framework. It is paramount importance to note that competency training needs of diagnosis and repairs of modern cars requires practical and effective training skills to be able to adequately repair them. A descriptive survey research design was adopted for the study. The population for the study was made up of 384 technicians in automotive technology in the NBTE accredited polytechnics in Northern Nigeria. Out of 384 a sample of 192 was randomly selected for the study. The questionnaire consisted of 192 tasks on diagnosis and repairs skills needed, developed with reference to curriculum of National Automobile Technician Education (NATE) and National Vocational Certificate in Automotive / Mechatronics approved by National Board for Technical Education. The questionnaire was divided into two sections: A & B, (see Appendix I). Section A contains items designed to obtain personal information of the respondents, while section B is divided into four sub-sections (I, II, III & IV). The instrument was developed using COPA Model structure, adapted from Lenburge et al (2009). A four-point rating scale ranges from Highly Needed (HN) = 4, Needed (N) = 3, Moderately Needed (MN) = 2, Least Needed (LN) = 1 was employed in sub-section I, while four-point rating scaled ranges from most relevant (4), highly relevant (3), moderately relevant (2) and less relevant. A reliability test of the instrument was also conducted and analyzed using Cronbach Alpha coefficient method and yielded an overall reliability coefficient of 0.80. Data generated from the use of the questionnaire was analyzed with Statistical Package for Social Sciences (SPSS) 23rd version software using mean and standard deviation to answer the research questions. Findings revealed relevant interactive strategies needed in the training of polytechnic Pre-service Technicians in diagnosis and repairs of modern Automobiles. Based on the findings of the study, appropriate recommendations were made, among which is, that the identified modern technology skills should be integrated into the curriculum of Automotive Technology programmer in Nigerian polytechnic. Identified interactive skills will help lecturers in developing lesson plan using the competencies that are essentially needed by Pre-service automotive technicians in order for them to prepare on how to teach them appropriately
Siddhant Vasantrao Wadmare
The Indian Journal of Management and Language, Volume 1, pp 75-77; https://doi.org/10.54105/ijml.b2009.101221

Abstract:
Advertising could be a powerful communication force and important selling tool serving to to sell goods, services, images, and ideas through channel of knowledge and persuasion. It is highly visible force within the society. All people receive several advertising messages daily. It is essential to the success of any sort of business and business. Non-business organization like government, school and universities, and Public Service teams employ a lot of and a lot of advertising ways. It’s one of the elements of the selling and communication method. Advertising win over folks to shop for merchandise. All advertising contains each info and persuasion. Nowadays we are able to say advertising could be a communication, marketing, public-relation, info and persuasion method. This study is to look at however a client connects with promotional techniques utilized by advertising business in India. The advertising business in India is dynamic at a really quick pace. The promotional techniques that square measure currently being employed by the businesses is that specialize in a social cause and mistreatment folk as their whole representatives instead of mistreatment celebrity faces. Television, typically known as “king” of the advertising media has been perpetually facing challenges from not solely the digital medium, however conjointly from the web ads and social networking sites .In alternative words we are able to say that it’s a complete psychological treatment of the buyer and a really artistic and exciting area also.
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