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Afifa Witania, Ardina Dana Nugraha, Ermawati Ermawati, Luluk Fajar Sari, Nikita Lia Megawati, Nuzul Nur Fadillah
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 299-316; https://doi.org/10.35508/jom.v15i2.7527

Abstract:
In order to achieve its goals and objectives, every company needs to choose the most effective IT project management method. This study aims to determine which methods are used by companies the most, in IT project management governance, both domestic and foreign companies. This study also aims to determine which methods are most effectively used. Systematic Literature Review (SLR) is conducted to collect and evaluate previous studies related to IT project management. Among studies collected from DOAJ and Google Scholar, only 23 studies are considered eligible. This study finds that scrum is both the most used and the most effective IT project management method in domestic companies while agile is both the most used and the most effective IT project management in foreign companies.Keywords: SLR, IT project management, IT project management method
Rustomo Rustomo, Junengsih Junengsih, Juli Yuliani
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 187-205; https://doi.org/10.35508/jom.v15i2.6725

Abstract:
 The Covid-19 pandemic period of the various risks that will be borne by the provision of health services is of particular concern to the public and the government. The people of Karawang Regency and its surroundings will focus on the management of these services. So this study aims to analyze directly the quality of service and how much attractiveness the patients have in order to continue to choose RSU Fikri Medika Karawang permanently for medical services for themselves and their families with perceived service satisfaction. The results of the distribution of the questionnaire to the respondents through the google questionnaire with the number of samples set at 100 respondents using the non-probability sampling quota technique. All questionnaires returned properly. The results of data analysis showed that the average patient who visited RSU Fikri Medika Karawang was young and female. Data processing with SPSS Version 24 showed that all data were valid and had a very good value for the consistency/consistency of the research instrument. Each variable of service quality and patient attractiveness has a strong impact on customer satisfaction, and has a strong contribution from the independent variable to the highly significant dependent variable. All alternative hypothesis tests accepted and rejected the Ho hypothesis in the significant test and the simultaneous test. Keywords: Service Quality, Attraction, Customer Satisfaction, Covid-19, Hospital
Indah Yuni Astuti, Miftahul Munir
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 249-269; https://doi.org/10.35508/jom.v15i2.6504

Abstract:
The COVID-19 pandemic has become a separate obstacle for society in general, ranging from social constraints to improving the economy of a society in particular. This situation must be taken into consideration by the household craft industry players to be able to survive and develop their business activities in generating productivity and profits through market orientation and entrepreneurship strategies. The purpose of this study was to determine the effect of market orientation and entrepreneurship on the marketing performance of the wood craft industry business actors in the village area of ​​Boro Kedungwaru, Tulungagung. The population and samples that became the object of this study were all wood craft business actor as many as 45 respondents. Sampling using saturated sampling technique, and data collection using a questionnaire with a Likert scale as the instrument. Data analysis used validity and reliability test, multiple linear regression test, determinant coefficient test and hypothesis testing (t test & F test). The results of the research conducted showed that 1) It was a significant and partial influence between market orientation and entrepreneurial orientation on the marketing performance of household handicraft business actors during the recovery period of the COVID-19 pandemic. 2). Market orientation and entrepreneurial orientation have a positive and significant impact simultaneously on the marketing performance of household handicraft business actors during the recovery period of the COVID-19 pandemic. The results of this study indicate that market orientation and entrepreneurial orientation have urgency and contribution in supporting the marketing performance of wood handicraft business actors especially during the COVID-19 pandemic.Keywords: Market Orientation, Entrepreneurship Orientation, Marketing Performance
Wawan Setiawan, Nurul Fajriyah
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 157-173; https://doi.org/10.35508/jom.v15i2.6616

Abstract:
Planning a good system strategy and information technology is expected to help companies achieve business goals. The achievement of these business objectives must be supported by all parts of the company, so as to create a value chain that will provide margins for the company. PT.  XYZ is a company engaged in the baking chocolate processing industry located in Tangerang Regency. Data collection methods used by researchers are observation, interview and literature study. Based on the interview results, there are still problems regarding the absence of a system of long-term mutually beneficial relations with customers. Lack of adequate human resources, as well as not maximizing the management of research data for chocolate product stability analysis. The method used in the research of strategic planning for Information Systems and Information Technology is Ward and Peppard. In this method several stages are carried out, including: Analysis of the business external environment using the PEST method and analysis of five Porter competition models, while analyzing the business's internal environment using a SWOT, Value Chain and CSF analysis. Then mapping the application portfolio using the Mcfarland Strategic Grid method. Based on an analysis of the external and internal environment of the business IS / IT, it is necessary to create an E-CRM system, a product information research and quality system and an employee evaluation systemKeywords: Business, Planning, Strategy, Ward and Peppard
Antonius Yohanes William Timuneno
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 207-223; https://doi.org/10.35508/jom.v15i2.6724

Abstract:
The research background is risk of the loan credit which is the one problem which inseperable from the operations system in credit service unions in district Oebobo of Kupang City. In observation the loan default, the efforts of tackling was involved two important factors were credit evaluation and control credit. This research was conducted in 15 units of credit unions that were selected based on the criteria previously and the sample were 30 persons from credit management and supervisory elements. Technique in collecting data is observation interview, questionnnary, and documentation. The result proved that the Credit Evaluation and Credit Control had the significant partially influence to minimizing the Risk of Loan default on the credit union in district Oebobo of Kupang City through simple Linear Regression Analysis results in agreement line standard. This research also proved that the managements in credit union have to maintain and applying the evaluation and control credit system that usefull to minimize the level of loan default risk. Although it can be minimized with applying the balance credit.Keywords: Credit Control, Credit Evaluation, Risk of Loan
Dewi Sri Woelandari Pantjolo Giningroem, Novita W Setyawati, Supriyanto Supriyanto
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 175-186; https://doi.org/10.35508/jom.v15i2.6712

Abstract:
This study aims to explore the role of price and cashback offer on Go-Food purchase decision by using Gopay digital payment feature found in Gojek application. The type of research is explanatory research with a quantitative approach and use survey methods in data collection. This study involves 100 respondents using the Go-Food application. Data analysis used Multiple Linear Regression Analysis, data quality test, classical assumption test, and hypothesis testing with using SPSS statistical software version 24. The results of this study found that partially the price variable does not have significant influence on Go-Food purchase decision using Gopay digital payment. Meanwhile the cashback offer variable has significant influence on Go-Food purchase decision in using Gopay digital payment. However, both the price variable and the cashback offer have a significant effect simultaneously on Go-Food purchase decision using Gopay digital payment. So it can be concluded that the cashbach offer is an effective marketing strategy to attract consumers in deciding to purchase Go-Food using Gopay digital payment. For future research, it is better for the price variable to be studied in the selection of indicators. In addition, it is better to add a mediating or moderating variable that can bridge the research gap, or add other variables such as product rating, product quality, and others, so it can be improve Go-Food consumers purchase decision using Gopay digital payment.Keywords: Consumer Purchase Decision, Gopay Digital Payment, Cashback Offer, Price
Sara Intan Hartati, Ummi Kalsum, Belliwati Kosim
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 137-155; https://doi.org/10.35508/jom.v15i2.6593

Abstract:
This study aims to determine whether or not there are differences in financial performance in the health sector (hospitals) listed on the Indonesia Stock Exchange during the Covid-19 pandemic. Comparative quantitative approach is the method used in this research. The type of data used is secondary data obtained from the Indonesia Stock Exchange in the form of financial statements of registered Health Sector Companies (Hospitals) and presenting financial report data on the Indonesia Stock Exchange Quarter 1 to 4 of 2019 as a reflection of conditions before the Covid-19 pandemic and reports financial year 2020 Quarters 1 to 4 as a reflection of conditions during the Covid-19 pandemic. The research variable used is the liquidity ratio proxied by (Current Ratio and Quick Ratio) Solvency ratio is proxied by (Debt to Equity Ratio and Debt to Total Assets) Activity ratio is proxied by (Fixed Assets Turn Over and Total Assets Turn Over), Profitability ratios are proxied with (Return On Equity Ratio and Net Profit Margin). The results of this study indicate that the variables of liquidity, solvency, activity have no difference in financial performance while the profitability variable shows there is a difference in financial performance. Keywords: Financial Performance, Liquidity Ratio, Profitability Ratio
Farrah Septrina, Indria Angga Dianita
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 289-298; https://doi.org/10.35508/jom.v15i2.7391

Abstract:
The phenomenon of Hijrah is familiar in big cities and involves many young people. The Shift Pemuda Hijrah is one of the Islamic movements that formed the phenomenon of hijrah in the city of Bandung. To support its da'wah operational activities, Shift Pemuda Hijrah formed a business unit called Shift Merchandise. Shift Merch is engaged in the apparel sales industry. Shift Merch, which was initiated in 2015 in Bandung and launched into the clothing industry in March 2016. This study aims to determine the marketing communication strategy of Shift Merch in building brand awareness. This study uses an interpretive paradigm with a descriptive qualitative approach. The data in this study were obtained through observation, documentation, literature study and the results of interviews with the Shift Merch branding officer as a key informant, a marketing expert as an expert informant and Shift Merch admin as a supporting informant. The results of this study reveal that there are message strategies and media strategies used by Shift Merch in carrying out marketing communications that are always integrated with Shift Media, because Shift Merch is a measuring tool for indicators of the success of their preaching Shift Pemuda Hijrah. Through its marketing communication medium, namely Instagram, Shift Merch has succeeded in building brand awareness through Shift Media. Suggestions that researchers can give are to add new media channels and build stories on creative messages so that they can build their own brand awareness.Keywords: Marketing Communication, Brand Awareness, Shift Merch
Prima Gandhi, Wawan Oktariza, Muhammad Kahfi, Annisa Rizky
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 225-247; https://doi.org/10.35508/jom.v15i2.6723

Abstract:
Horticultural agribusiness such as fruits has local and international market share. Besides that, Fruit agribusiness supports the eighth Sustainable Development Goals (SDGs). One of the fruits that have become a commodity for agribusiness in Indonesia is the strawberry. Magelang Regency is a regency in Indonesia that produces strawberries. SOGA Farm Indonesia (SFI) located in Ngablak District is a strawberry producer that fulfills the demand for strawberries in Magelang Regency.  To meet the demand for strawberries to income, SFI regulates the cropping pattern with a single row plant system to produce grade A strawberries and processes strawberries of below standard quality into strawberry jam. To determine financial feasibility, it is done by calculating the Net Present Value (NPV), Gross B/C, Net B/C, Internal Rate of Return (IRR), and Payback Period. The financial analysis results of these two businesses are feasible to increase SFI's income during the Covid 19 pandemic.Keywords: Income, Productivity, SDGs, Jam, Single Row Plant
Rakhmat Hadi Sucipto
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 271-288; https://doi.org/10.35508/jom.v15i2.6931

Abstract:
The Covid-19 pandemic has had a broad impact on the Indonesian economy, including the construction sector. Many projects were delayed due to the company's funding difficulties. PT Waskita Karya (Persero) Tbk as one of the companies engaged in the construction sector was also affected by the pandemic, indicated by declining financial performance. This study aims to determine the financial performance of PT Waskita Karya before and during the pandemic and to examine the company's financial ratios. The study used descriptive research methods with a quantitative approach. The data comes from internal companies and the Indonesia Stock Exchange. By using the secondary data, the analysis focuses on the current ratio, quick ratio, debt to assets ratio, debt to equity ratio, return on assets, and return on equity. The results showed that several indicators of PT Waskita Karya (Persero) Tbk's financial performance were affected by the Covid-19 pandemic. In terms of liquidity, the current ratio and the quick ratio differ significantly before and during the pandemic. The solvency ratio, both the debt to assets ratio and the debt to equity ratio, were not significantly different before and during the pandemic. In profitability ratios, return on assets and return on equity are both significantly different between before and during the pandemic.Keywords:Covid-19 pandemic, Financial Performance, Financial Ratios 
Oksana Razladova, Antonio E. L. Nyoko
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 89-105; https://doi.org/10.35508/jom.v15i1.6516

Abstract:
This work is highlighting the possibilities to enhance blue economy development in Indonesia with environmentally friendly and sustainable solutions to assure successful future and growth. Literatures review and Focus Group Discussion were conducted to collect Indonesia profiles and potential factors to be developed in blue economic strategic planning. Blue economy employment opportunities would enhance gender balance also due to specialization job offers where females proved to be potentially more productive than males. Marine Spatial Planning (MSP) originates from nature conservation approach in the Great Barrier Reef. MSP has gain since then a lot of attention due to overused of marine areas. Ecosystem based approach for MSP could result in clean, healthy, safe, productive, and diverse ocean. It could influence where and when the human activities could occur. MSP normally require authority to plan the one and another to implement. Funding normally has government based but could be supported with grants, partnerships, and private sector funding. All activities have to be monitored to assure progress of achievements and environmental effect. Keywords: Blue Economy Development, Indonesia, Gresik, Marine Spatial Planning
Nany Budi Hardjayanti
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 107-116; https://doi.org/10.35508/jom.v15i1.6617

Abstract:
Human resources are one of the most important factors to achieve the goals of an organization. High employee performance can be realized if all elements in the organization are well integrated, and are able to carry out their respective roles. In this study refers to the leadership variable. Employees are the spearhead in an organization, while good employee performance can be seen with one of the important variables, including leadership. The results of the distribution of questionnaires and interviews indicate that employee performance can be achieved optimally, if the communication between the leadership and employees is carried out properly and directed. This study aims to determine the effect of leadership on employee performance in the Aifat District, Middle East, Maybrat Regency. The research method used is interview and sample test. The hypothesis testing tool used is SPSS, t test and simple regression test. The results of hypothesis testing show that leadership has a significant effect, either partially or simultaneously on employee performance. That is, the better the application of leadership, the more optimal the performance of the employees of the Middle East Aifat District, Maybrat Regency will be.Keywords: Human Resources, Leadhership, employee performance
Nahdhiah Siti Cholisshofi, EloH Bahiroh
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 31-46; https://doi.org/10.35508/jom.v15i1.6403

Abstract:
This study aims to determine the effect of Human Resource Competence (X1), Career Development (X2) and Organizational Commitment (X3) on Employee Performance (Y) at Bank Jawa Barat and Banten (Bank BJB) Rangkasbitung Branch. In this research, the method used is quantitative research. The population in this study were 86 employees of West Java and Banten Banks (Bank BJB) Rangkasbitung Branch. The sampling technique in this study is saturated sampling, that is, all members of the population are used as samples. The data collection method in this research is using a questionnaire and analyzing the data using IBM SPSS version 25.00 for Windows. The research results obtained are: First, Human Resource Competence (HR) has a positive and significant effect on employee performance as evidenced by the value of tcount > ttable, which is 110.973 > 1.66. Second, Career Development has a positive and significant effect on employee performance as evidenced by the value of tcount > ttable, which is 11,695 > 1.66. Third, Organizational Commitment has a positive and significant effect on employee performance as evidenced by the value of tcount > ttable, which is 8.328 > 1.66.Keywords: Human Resource (HR) Competency, Career Development, Organizational Commitment, Employee Performance
Juita Lubrina Domina Bessie, Lucky Y.T. Boimau
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 11-29; https://doi.org/10.35508/jom.v15i1.6315

Abstract:
This study aims to determine the Effect of the Servicescape  Dimensions toward Customer of BRI Cabang Kupang's Satisfaction during the COVID-19 pandemic. The independent variable in this study is the servicescape dimension consisting of Ambient conditions s, spatial layout and  functionality, and  signs, symbols, and  arifacts, while the dependent variable is customer satisfaction.The number of samples in this study as many as 100 respondents, who come to transact at BRI Cabang Kupang. That samples obtained using accidental sampling techniques. The data was collected using questionnaires, interviews, and  literature studies. The data analysis techniques used are quantitative descriptive, multiple linear regression analysis and  hypothesis testing using SPSS 26 applications.The results of the descriptive analysis show that overall the respondents give a very good perception of the three dimensions of servicescape which applied by BRI Cabang Kupang. From the results of Multiple Linear Regression Analysis obtained the mathematical equationn: Y = 8,192 + 0,494X1 + 0,241X2 + 0, 826X3. Both the t test and  F test results show that simultaneously and  partially the three servicescape dimensions have a significant effect on customer satisfaction. Based on the Adjusted R2 value, it shows the contribution of the Servicescape  dimensions toward customer satisfaction by 66,1%. While 33,9% is influenced by other variables outside the focus of this study. The other variable is the service quality that can be taken into consideration for further researchers in addition to the existing variables.Keywords: Servicescape, Ambient Conditons, Spatial Layout And  Functionality, Signs, Symbols And  Artifacts, And  Customer Satisfaction.
Rizka Ambar Sari, Ari Susanti
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 71-87; https://doi.org/10.35508/jom.v15i1.6552

Abstract:
The occurrence of the COVID-19 pandemic caused significant changes to the operation of a company. In addition, with government regulations to carry out activities inside the house and limit contact with the outside environment, it causes panic buying by the public. this is an attraction for business actors in seeing business opportunities selling vitamin and mask products. This study focuses on the analysis of purchasing decisions for masks and vitamins by paying attention to the current phenomena, namely the importance of price, panic buying and service convenience that affect purchasing decisions. The population in this study was 150 responses from PT Sanbe Farma employees who were carried out by filling out online questionnaires via google form.Furthermore, statistical tests were carried out to determine the relationship between prices, the emergence of panic buying attitudes and service convenience during the pandemic. The results showed that there was a significant relationship between panic buying, price and service convenience on purchasing decisions. on the second variable test , the price has a significant effect on purchasing decisions . in this case the employees of PT. sanbe Farma group still considers the affordability of prices, the purchasing power of employees for the products to be purchased and considers the quality of the goods to be obtained as important factors in shopping. while for the third variable, service convenience is significantly influenced by ease of accessing applications, ease of transaction and convenience in shopping due to social distancing.Keywords: Panic Buying, Price, Service Convenience, Purchase Decision
Nadia Laaraj
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 1-10; https://doi.org/10.35508/jom.v15i1.6355

Abstract:
During the last two years, the world has experienced an unprecedented health crisis, and in addition to health and social issues, the economy has been severely affected, with all its actors, particularly the VSEs-SMEs created and managed by women. The main objective of this study was to assess the degree of impact of family responsibilities of Moroccan women entrepreneurs on their efficiency in managing their businesses in difficult times following the Covid 19 pandemic. To do this, we used a qualitative approach and interviewed a sample of thirty women entrepreneurs running VSEs-SMEs. Interviews with these women show that because of this crisis, women have finally chosen and sometimes even been forced to return to their traditional roles of taking care of the home and children especially during the period of lockdown, which has lowered their performance and efficiency in saving their businesses from this crisis. Our results can provide empirical support for support structures to adapt their programmes to the real needs of Moroccan women entrepreneurs, including personalised support, more than technical and financial assistance. Keywords:  Female Entrepreneurship; Covid 19; Family Responsibilities; VSEs SMEs.
Teguh Iman Laan, Wehelmina M. Ndoen, Hironnymus Jati
Journal of Management : Small and Medium Enterprises (SMEs), Volume 15, pp 117-135; https://doi.org/10.35508/jom.v15i1.6356

Abstract:
The reserarch aims to determine and test the effect of financial risk on the financial performace of banks (the case study on banks listed on te Indonesian stock exchange). The indicator usud in this reserach is the Return on Assets (ROA) for Financial Performance, Operational Efficiency Ratio (BOPO) for Operational Risk, Capital Adequacy Ratio (CAR) for Capital Risk, Loan to Deposit Ratio (LDR) for Liquidity Risk, dan Non Performing Loan (NPL) for Credit Risk. This study took a sample of banking compies listed in Indonesian Stock exchange from 2016-2020 and the sampling technique using puposive sampling technique. The sample obtained is 6 sample company. The analysis used in this study is analysis panel data regression. The parcial test show that operation risk has negative but not significant effect on financial performance, capital risk has a postive and significant effect on financial performance, liquidity risk has negative but not significant effect on financial performance and credit risk has negative and significant effect on financial performance. Meanwhile, the simultaneous show that the financial risk has significant effect on financial performance. Keywords : Financial Performance, Fianancial Risk, Operation Risk, Capital Risk, Liquidity Risk, And Credit Risk 
Kenneth Nduka Omede, Aghanenu Aghanenu
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 257-275; https://doi.org/10.35508/jom.v14i3.4810

Abstract:
This study examined the influence of innovation on the performance of entrepreneurship in Aba, Abia State, Nigeria. Three hypotheses were formulated to ascertain whether or not there is significant relationship existing between the two intervening variables i.e. innovation and entrepreneurship performance in Aba, Abia State. Survey research design was adopted, while data were obtained through structured questionnaire and analyzed using Pearson’s product-moment coefficient of correlation. From the analysis, the result showed that there is an existing relationship between innovation and performance of entrepreneurship. Based on the findings it was concluded that for entrepreneurship to stand the test of time in the face of escalating competition in the emerging economies like Nigeria, premium must be placed on formulating and developing innovative culture aimed at encouraging employees to bring on board innovative ideas and strategies capable of providing innovative product and services to the customers with valued and satisfying benefits better than competitors to enhance performance and productivity. The study therefore, recommended among others that entrepreneurship policies and program should be designed in ways that addresses horizontal concerns and which generates better and viable inducement for innovation activities. Keywords: Innovation, Inducement, Entrepreneurship, Emerging Economy, Innovative Culture
Stefanie Sandra Santoso, Sheellyana Junaedi
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 375-387; https://doi.org/10.35508/jom.v14i3.5064

Abstract:
This study aims to analyze the effect of Social Media Marketing Activity on Brand Equity, the effect of Brand Equity on e-WOM, the effect of e-WOM on Purchase Intention, and the effect of Social Media Marketing Activity on Purchase Intention This study used purposive sampling with 215 valid questionnaires. Respondents were selected based on determined criteria; respondents who know the social media of Jiwa Jiwa's Instagram and have purchased Janji Jiwa either online or directly to outlets. Partial Least Square was chosen as the method of analysis to evaluate research result. In the first results of this study, it is known that Social Media Marketing Activity has a positive and significant effect on Brand Equity. The results of these two studies show that Brand Equity has a positive and significant effect on e-WOM. The results of these three studies show that e- WOM has a positive and significant effect on Purchase Intention. The results of these four studies show that Social Media Marketing Activity has a positive and significant effect on Purchase Intention. Keywords: Social Media Marketing Activity, Brand Equity, Electronic Word of Mouth, Purchase  Intention.
Fanny Nurul Amalia, Wawan Kurniawan, Anik Nur Habyba
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 311-325; https://doi.org/10.35508/jom.v14i3.5617

Abstract:
Quality is something that must be considered by every company when carrying out the production process in order to get results that are in accordance with standards. PT. XYZ is a company engaged in manufacturing which produces several types of plastics. One type of plastic that is produced by the company and often used by the public is HD plastic in the form of a plastic bag used for shopping. After conducting the research, the product defect in this type of plastic exceeds the defect standard that has been set at 3%. So this research is done using the fishbone analysis method which is used to analyze the factors that affect the quality of plastic bag products. The steps in solving this problem are using CTQ to identify defects in a product. Then do the DPMO and Sigma Level calculations. After that, identify the cause of the problem with the disability that occurs. This problem can be solved using the FMEA method to find out what problems will be solved first.Keywords:Fishbone Analysis, FMEA, DPMO, Sigma Level
Surani Surani, Mesak Iek, Halomoan Hutajulu, Yundy Hafizrianda
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 277-290; https://doi.org/10.35508/jom.v14i3.5055

Abstract:
Labor absorption is still a major problem in a country, especially in Papua Province. Manpower is the most important factor in supporting economic development which aims to accelerate economic growth in a region. The industrial sector is one sector that has an important role in development. With the industrial sector, it will encourage other sectors such as the service sector and the agricultural sector. So that to encourage the industrial sector to create new jobs, it is necessary to invest both government and private investment. Investment itself has a function as a driving force for the economy, especially in terms of increasing employment. The purpose of this study is to examine and analyze the effect of investment on labor absorption in Papua Province. The development of investment and employment in Papua Province tends to fluctuate. This research was conducted over a period of 12 years from 2007 to 2018. By using secondary data obtained from the Central Bureau of Statistics and regional numbers (DDA). This study uses double log linear regression analysis method. The results of the study show that investment can significantly influence employment in the industrial sector in Papua Province. Thus, investment is one of the factor that can significantly influence labor absorption. The level of investment will affect the size of the absorption of existing labor Keywords: Investment, Labor Absorption, Industry
Nensy Parabak, Musdalifah Azis
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 365-373; https://doi.org/10.35508/jom.v14i3.5607

Abstract:
This study aims to know the effect of Leverage and Asset Prices on Mutual Fund Risk. This research was conducted at equity mutual fund companies listed in OJK for the period 2018-2019. This study used purposive sampling with a total sample of 23 equity mutual funds. The type of data used is quantitative data and the data source is in the form of company annual financial reports. The data analysis tools used were descriptive statistics and panel data regression The results of this study find that mutual fund is managed by an investment manager with high leverage and high asset prices will have a high risk as well, and can be suppressed when the investment manager creates a low level of leverage and a low asset prices. . Keywords: Leverage, Asset Price, and Mutual Fund Risk
Fironika Kurnia Novi, Jeanne Ellyawati
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 327-349; https://doi.org/10.35508/jom.v14i3.5073

Abstract:
High consumer purchasing intentions are one of the factors that support the success of a business. In this digitalization era, the delivery of information through social media is one way to support the success of a business. The requirements that must be met in the delivery of such information are the quality of information, the credibility of information, the need for information, the attitude to information. Good, credible, needed information and good audience attitude support on information will provide usefulness and be adopted by the audience as a reference for their purchase decision making.This research was conducted with the aim of knowing: 1) The influence of information quality, credibility of information, need for information, and attitude on information to the usefulness of information.2) The effect of the usefulness of information on the adoption of information, and. 3) Influence of attitude on information and adoption of information on purchase intention. The study was conducted on 150 respondents. Data collection method using questionnaire and data measurement mentode using Likert scale. The method of data analysis used is regression analysis. The results provide tangible evidence that: 1) The quality of information, the credibility of information, the need for information, and attitudes to information have a significant and positive influence on the usefulness of information. 2) The usefulness of information has a significant and positive influence on the adoption of information, and. 3) Attitudes on information and the adoption of information have a significant and positive influence on the intention of purchase. Keywords: Information Quality, Information Credibility, Need for Information, Attitude to Information, Usefulness of Information, Adoption of Information, Purchase Intention.
Siti Rokhani, Peggy Ratna Marlianingrum
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 291-310; https://doi.org/10.35508/jom.v14i3.5054

Abstract:
The Covid-19 pandemic is a new challenge for the world of education, currently higher education institutions (PT) are required to develop creativity and innovation in the use of technology in order to ensure that the learning process can still be conveyed properly. We can see and feel the continuity of the world of education in the future from this pandemic situation, with the help of technology, we can carry out the learning process anywhere and anytime. Higher education has an important responsibility in order to produce human resources who are able to compete in an all-digital industrial era. This makes universities continue to make improvements in terms of service quality, quality of learning, and quality of graduates in order to create a positive image of the college which will have an impact on student satisfaction and increase the productivity of consumer interest in higher education. This research is a quantitative research. The purpose of this study was to determine whether the quality of service and quality of online learning had an effect on student satisfaction during the Covid-19 pandemic, and it is hoped that from this study, it could provide information on online learning methods that were effectively used during this pandemic in improving higher education management Based on this, research has been carried out on 200 samples of respondents (active students) who were used to provide information by distributing questionnaires that were processed with data analysis of validity tests, reliability tests, Average Variance Extracted (AVE), and R square analysis. Based on the results of the analysis and discussion, it can be concluded that service quality has a positive and significant effect on student satisfaction, likewise the quality of online learning also has a positive and significant effect on student satisfaction. Improving the quality of learning with face-to-face learning provides more student satisfaction, to facilitate the absorption of courses. Keywords: Service Quality, Online Learning, Satisfaction, Students
Nurtiah Nurtiah, Fatimah Abdillah
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 351-363; https://doi.org/10.35508/jom.v14i3.5612

Abstract:
Advertising is a source of product information for consumers. Different responses from consumers to advertisements form various specific attitudes towards an advertisement. Marketers and companies need a positive attitude towards the advertisements produced. So that consumer buying interest is quite strong in the market. This study aims to provide an overview of consumer attitudes towards television advertising on products commonly used by consumers. This study uses primary data obtained directly from distributing questionnaires to 150 respondents, namely the people of Cibungbulang District. The analytical method used is path analysis (path analysis). The results of this research using the path analysis method indicate that companies can still get a positive impact from advertising through television media. Advertising on television is still superior because consumer evaluation of advertising is strong enough to increase purchase interest in products.The results of the study based on path analysis show that consumer attitudes towards television advertising (X) affect consumer attitudes towards brands (2) and purchase interest (Y). If regressed, consumer attitudes towards television advertising (X) have a significant positive effect on attitudes towards brands with a standardized beta value of 0.429 and a significance of 0.000. Attitude towards brands (Z) has a significant positive effect on purchase intention (Y) with a standardized beta value of 0.417 and a significance of 0.000. Meanwhile, the attitude variable towards brands has a significant effect on purchase intention. Further research can be carried out through comparing consumer attitudes towards advertisements on several media with wider reach and affordable costs, such as the internet and social media. Keywords: Television Advertising, Attitude Towards Advertising, Attitude Towards Brands, Buying Interest.
Erika Puspita Sari, Dwi Cahyono, Rendy Mirwan Aspirandi
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 133-151; https://doi.org/10.35508/jom.v14i2.4596

Abstract:
The value of the company has an important role in describing the level of public trust in a company. The purpose of this literature review is to determine the factors that affect the value of BUMN companies and how to solve them. A systematic study was carried out using a Systematic Literature Review approach in journals published from 2016 to 2020 which concluded that the value of BUMN companies in Indonesia was still low in their management capabilities. The causes of the low value of BUMN companies include 1) BUMN companies that do not pay attention to the components of intellectual capital they have, 2) excessive debt 3) Weak implementation of GCG 4) the occurrence of deviations by BUMN directors and 5) exposure and other risks. The solution to overcome this problem is that state-owned companies must create a competitive advantage so that market perceptions will increase and the company can survive in a dynamic business environment. How: 1) By utilizing all potential resources, namely human capital, physical capital, and structural capital to generate added value. 2) managing as efficiently and effectively as possible in order to generate profits as expected by investors and 3) making specific GCG practice guidelines for SOEs and 4) implementing debt policies, hedging and risk management such as financial risks, market risks and business risks . That way the company is not burdened by the weakening of the rupiah exchange rate against debt risk and is able to manage foreign currency assets. Keywords: Systematic Literature Review; Value of BUMN Companies
Dini Nurfadillah, Rita Yuni Mulyanti, Nurtiah Nurtiah
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 205-223; https://doi.org/10.35508/jom.v14i2.4821

Abstract:
The purpose of this study was to analyze several variables that could influence the performance of mompreneurs (women entrepreneurs) in Cibungbulang District. As for the variables in this study are multiple role conflicts, job stress and performance. This research was conducted using primary data obtained from questionnaires filled out by 83 respondents in Cibungbulang District. The analytical method used is multiple linear regression analysis. The results of this study indicate that multiple role conflicts have a negative and significant effect on performance, while job stress has a negative and insignificant effect on performance. The conclusion in this study is that multiple roles conflict and work stress simultaneously have a significant effect on the performance of mompreneurs (women entrepreneurs) in Cibungbulang District. The implications of this research for mompreneurs (women entrepreneurs) can pay attention to role conflicts regarding the division of time between business and family activities, so that they do not interfere with these two activities so that balance can be achieved, what can be done is to make a work schedule for business activities and homework. stairs. Key words: multiple role conflict, job stress, performance.
Rahmawati Berlyan, Wawan Kurniawan, Indah Permata Sari
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 189-203; https://doi.org/10.35508/jom.v14i2.4752

Abstract:
XYZ is a company engaged in fabrication. Quality is very important for the company because it can affect customer satisfaction. In the production process there are still defect problems found on the top side of the structural construction and it affects the quality of the part. The failure rate on the topside product has a 5:28% percentage exceeds the standards set by the company which is 2%. Based on the percentage of defects that have been obtained, the problem can be solved by fishbone analysis and FMEA. In the first stage using CTQ which aims to identify failures that occur and determine quality characteristics. The next step after identifying the failure that occurred can be calculated DPMO and Sigma Level. After getting the DPMO value and the Sigma level, identification of the root causes of the failure occurred. The causes of problems that have been analyzed using fishbone analysis can be solved using FMEA. Keywords : DPMO, Tingkat Sigma, Fishbone analysis, FMEA
Yasnimar Ilyas, Kiki Amelia
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 117-131; https://doi.org/10.35508/jom.v14i2.4603

Abstract:
XYZ is a company that produces apparel accessories that has been established for more than 30 years. However, there is a problem in decreasing of employee performance that can be seen on the attendance data of the employees. So, it is necessary to conduct a research to see what factors cause a decrease in employee performance. The purpose of this research is to see the relationship and influence between Competence and Work Environment on the Employee Performance. The method in this research is multiple linear regression. The results of data analysis in this study show that Competence has a significant influence on Employee Performance. The Work Environment does not have a significant effect on employee performance. Competence and Work Environment simultaneously have a significant effect on Employee Performance. In the determinant coefficient test (R²), the influence of Competence and Work Environment on Employee Performance is quite high as many as 0.555 or 55.5%. This means that Competence and Work Environment have a contribution of 55.5% to explain the Employee Performance, while 44.5% of other variables are not discussed in this study. Based on the regression test, the variable that most affected Employee Performance was the Competency variable (X1) with a value of 0.486 (positive value). Keywords: Competence, Work Environment, Employee Performance
Sarah Septiani, Bono Prambudi
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 153-168; https://doi.org/10.35508/jom.v14i2.4747

Abstract:
The purpose of this study is to analyze the effect of product quality and price on purchasing decisions for Oppo smartphones, empirical studies; Pesona Square Mall Depok, Depok Town Square, Margo City Depok, ITC Depok and Depok Mall. The number of respondents who were sampled was 100 people, with the sample criteria; (i). Oppo smartphone users, and (ii). ever been to Pesona Square Depok Mall, Depok Town Square, Margo City Depok, ITC Depok or Depok Mall. Sampling using nonprobability sampling technique. The method uses purposive sampling, namely the sampling technique with certain considerations, so the samples selected are people who meet the criteria mentioned above. By using the Roa Purba formula, the methods used in it include; Analysis of the validity, reliability, classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination (SPSS Version 22). The result is that Product Quality (X1) does not have a significant effect on Purchase Decisions (Y), meaning that the quality of Oppo smartphone products is not a determining factor in purchasing decisions. While the price variable (X2) has a positive and significant effect on Purchase Decision (Y), meaning that the higher the price of the Oppo smartphone, the more it will increase the purchasing decision. Keywords : Product Quality, Price, Purchase Decision
Klaasvakumok Jehezkielomi Kamuri
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 225-238; https://doi.org/10.35508/jom.v14i2.4784

Abstract:
One of the impacts caused by the Covid-19 pandemic is the limited interaction of the community in various activities, including business activities, causing Indonesia to experience a 0.1% decline in economic growth in 2020, and more than 50% of Small and Medium Enterprises have become victims. However, the limited interaction in business activities is not a major problem for the millennial generation. They have sufficient skills and knowledge in utilizing technology to carry out their business activities. The method used today is marketing through digital content which is known as digital content marketing. Many business people have started to switch to modern marketing based on digital technology because it is considered more effective and can be done in various situations and conditions, including during the Covid-19 pandemic. This study aims to examine the role of digital content marketing towards the efforts made by millennial entrepreneurs in Kupang City during the Covid-19 pandemic. The method used in this research is descriptive qualitative in order to obtain data and facts related to the research problem directly. Through the results and discussion, it was concluded that digital content marketing plays an important role in creating cost-effective promotions, increasing sales, communication media and effective and up to date marketing information. Digital content marketing plays a role in building brand awareness and consumer loyalty, being a means of developing creativity and knowledge of business actors in utilizing technology for business, and creating competitive advantages for millennial entrepreneurs in Kupang City. Keywords: Digital Content Marketing, Entrepreneurship, Millennial Generation
Hezron Boimau, Juita L D Bessie
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 169-187; https://doi.org/10.35508/jom.v14i2.4014

Abstract:
This study aims to find out and analyze 1) Perception of customers on the price, quality of service and customer satisfaction of GrabBike online transportation services in Kupang City; 2) impact of Price partially on Customer Satisfaction of GrabBike online transportation service in Kupang City; 3) The partial effect of Service Quality on Customer Satisfaction of GrabBike online transportation services in Kupang City; 4) The effect of Price and Quality of Service simultaneously on the Customer Satisfaction of GrabBike online transportation service customers in Kupang City. The number of samples in this study as many as 100 respondents obtained using accidental sampling techniques. The data was collected using questionnaires, interviews, and literature study. The data analysis techniques used are quantitative descriptive, multiple linear regression analysis and hypothesis testing using SPSS 16 applications. From the results of the analysis showed that: 1) Based on the results of descriptive table analysis respondents gave a very high categorized assessment of the three variables studied; 2) The price partially affects the customer satisfaction of GrabBike Kupang City; 3) the quality of service partially affects the customer satisfaction of GrabBike Kupang City; 4) The price and quality of service simultaneously have a significant impact on the customer satisfaction of GrabBike Kupang City. Based on Adjusted R2 value shows variable contribution of Price and Service Quality to Customer Satisfaction of 57.8%. While 42.2% were influenced by other variables outside the focus of this study. Keywords: Price, Quality of Service and Customer Satisfaction
Berta Bekti Retnawati, Marlon Leong, Bernadeta Irmawati
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 239-255; https://doi.org/10.35508/jom.v14i1.3038

Abstract:
The economic downturn due to the pandemic requires MSMEs, including natural handicrafts to survive. The purpose of this research is to examine the conditions in the field of adaptive efforts carried out by natural handicraft MSMEs to manage the situation in the midst of a pandemic as a means of surviving in this difficult situation. In-depth interviews with natural handicraft SMEs in Semarang City, conducted on 20 business owners with random sampling method and convenience sample. MSMEs that can adapt to situations by making innovative efforts and keep up with market demands are quite resilient. Adaptability can be made through products that are made and by means of marketing using e-commerce platforms and social media to approach and expand the target market. On the other hand, MSMEs that are not ready and stuttering in the adaptation process experience difficulties in responding to the changes and challenges that exist. The number of respondents and the limited variety of types of natural handicrafts, can still be explored more widely in a larger area. Provides an overview of the existing conditions in the empirical situation, especially natural handicraft MSMEs and provides input for policy makers to hasten to accelerate efforts to keep MSMEs able to exist through the difficult situation of the Covid-19 pandemic Keywords : SMEs, Adaptive, Pandemic
Maria Goreti Hengo, Wehelmina M Ndoen, Paulina Yuritha Amtiran
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 47-61; https://doi.org/10.35508/jom.v14i1.3758

Abstract:
This study aimed to analyze the impact of Materialism, Self-Control and Motivation on the Behavior of Family Financial Management in East Penfui Village, Center Kupang District, Kupang Regency. This type of research used survey method, with a qualitative description approach. Data collection techniques used in the form of observation, questionnaires and interviews. The population in this study was the residents of Dusun 1 East Penfui Village with the total of 318 families (KK). The sample of research using purposive sampling and Slovin formula. The sample of research taken as many as 76 respondents. The results of this study indicated that Materialism, Self-Control and Motivation behave well to the Financial Management of families in the Dusun 1 East Penfui Village. Keywords : Materialism, Self-Control, Motivation, Financial Management Behavior
Juita Lubrina Domina Bessie, Yuliana Olandina Soares
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 1-15; https://doi.org/10.35508/jom.v14i1.3675

Abstract:
This study aims to analyze the development strategy of Cultural Tourism Object Benteng Makes in Belu Regency. The samples were 30 respondents who gained by using purposive sampling technique. Data analysis using SWOT. The results showed that based on Grand Strategy Matrix, the Cultural Tourism Object of Benteng Makes is in quadrant I which means it supports the strategy aggressively and also the strategy of SO (Strength Opportunities) as a priority strategy. The development strategy for Benteng Makes as a Cultural Tourism Object needs to be considered from various aspects of development such as tourists, adequate accessibility, attractions or tourism objects, service facilities around tourist objects, information and promotion as well as institutions in terms of quality human resources. Suggestions in this research are the need to provide facilities at the Cultural Tourism Object of Benteng Makes which is still lacking, the cooperation with related parties in order to maintain and preserve tourism objects, promote tourism objects to be better known and visited, as well as synergy with the Regional Government and Academics in terms of providing quality human resources in the tourism sector. Keywords: Development Strategy, Cultural Tourism, SWOT
Febriyanti Amol
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 17-31; https://doi.org/10.35508/jom.v14i1.3907

Abstract:
The objective of this reaserch is to know and analyze impact of e-procurement on transparancy and accountability strategies for the budget absrorption of goods/services in NTB. The population and sample in this study is the users from all instance in NTB that using e-procurement (specifically e-purchasing based on e-catalogue). In this study did not use samples because all participants became respondents, 30 respondents. The analysis technique is using Multiple Regression Model - Moderated Regression Analysis. The results is the strategy of transparency and accountability has no significant on the absorption of goods/services procurement budgets in NTB. Not only that, E-procurement also can not moderate the transparancy and accountability strategy for the budget absrorption of goods/services in NTB. Keywords: Electronic Procurement, Transparancy, Accountability, Budget Absorption of Goods/Sevices
Dede Hertina, Mohamad Bayu Herdiawan Hidayat, Fika Deningtyas
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 77-86; https://doi.org/10.35508/jom.v14i1.3798

Abstract:
This study aims to determine the effect of Capital Structure, Profitability, Company Size on the Performance of the cigarette sub-sector companies listed on the IDX in 2014-2018. This research uses descriptive and verification methods with regression analysis tools and the coefficient of determination. The results of data processing analysis of the coefficient of determination obtained a fairly strong and unidirectional closeness of the relationship between the independent variable and the dependent variable and has a determination coefficient value of 47.91%. The results of testing the F test hypothesis indicate that the Capital Structure, Profitability and Company Size simultaneously have a significant effect on company Performance. Hypothesis testing using t test shows that Capital Structure has no significant effect on company Performance. Profitability has a significant effect on company Performance and Company Size has a significant effect on company Performance.Keywords: Capital Structure, Profitability, Company Size, Company Performance
Yosefina K.I.D.D Dhae
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 87-103; https://doi.org/10.35508/jom.v14i1.3815

Abstract:
This research aims to present the results of the study about the information management practice through conducting an Information Audit (IA). The research was conducted at Language Centre of Nusa Cendana University in Kupang – East Nusa Tenggara. The information audit was conducted to examine (1) the existing information resources available to the staf of Language Centre and (2) to find out the information problems faced by the staf in the Language Centre.Case study research methodology was applied with document analysis, questionnaire and interviews were used for data collection. All data were analysed manually, where data from questionnaire was generated directly to Microsft Excel to create a list of information resources. Further, Thematic analysis method was used to analyse the interview data to find general themes of information problem. Study found that documents, websites,and information system were the information resources used by the staf. While, People, Timeliness, and Technology were the main information problems faced by the staf. This study recommended that Language Centre must create an information policy, conduct a digital literacy or computer training for the employees to improve their performance in using technology and create an integrated information system. It is also important that university can also conducting information audit for whole units, faculties in Undana in order to create a general information policy for university to have a better information management practice as well as to help the university to achieve its strategic goals. Keywords: Information Management, Information Audit, Information Resources, Case Study, Information problems.
Miger Nomeni, Christien C. Foenay, Paulina Yuritha Amtiran
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 105-116; https://doi.org/10.35508/jom.v14i1.3782

Abstract:
The goal of a company is to achieve optimal results and profits so that the continuity of the company can be maintained. The purpose of this study was to analyze the production patterns used by the Batako Jalan Baru in minimizing additional costs. Data collection techniques used in this study are additional cost analysis techniques using interviews, observation and documentation. This research was conducted in June 2020. The results of the study using three production patterns shows that the most efficient production pattern in minimizing additional costs on the Batako Jalan Baru is a corrugated production pattern because it has the smallest additional costs. The results of this study can provide an alternative choice for companies with the aim of minimizing costs. Keywords: Analysis, Corrugated Production Patterns, Constant Production Patterns, Moderate Production Patterns.
Marsya Omega Nailius, Elly Lay, Leony M Ndoen
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 33-45; https://doi.org/10.35508/jom.v14i1.3883

Abstract:
This research was conducted at KSP CU Serviam Kupang with the object of research are the KSP CU Serviam Kupang employees. This research is an associative research which provides an explanation of the causal relationship between variables based on two types of data, namely primary data and secondary data. Data collection was carried out using questionnaires, interviews and observation techniques. The sample in this study amounted to 67 people. The purpose of this study are (1) To analyze and describe Employee Morale, Organizational Commitment and Organizational Citizenship Behavior of KSP CU Serviam employees, (2) To analyze and describe the influence of Employees Morale on Organizational Citizenship Behavior of KSP CU Serviam employees, (3) To analyze and describe describe the effect of Organizational Commitment on Organizational Citizenship Behavior of KSP CU Serviam employees, (4) To analyze and describe the influence of Employees Morale and Organizational Commitment to Organizational Citizenship Behavior of KSP CU Serviam employees. Data analysis used descriptive statistical analysis techniques, inferential statistical analysis, multiple linear regression analysis, t test and F test. The results showed that (1) Employees Morale partially had a positive and significant effect on Organizational Citizenship Behavior in KSP CU Serviam Kupang, (2) Organizational Commitment partially had a positive and significant effect on Organizational Citizenship Behavior of KSP CU Serviam Kupang, (3) Employees Morale and Organizational Commitment simultaneously have a positive and significant effect on Organizational Citizenship Behavior of the KSP CU Serviam Kupang. Thus the company must continue to improve and pay attention to Employee Morale and Organizational Commitment in the company so that employees are always eager to work for the achievement of company goals. Keywords : Employee Morale, Organizational Commitment, Organizational Citizenship Behavior.
Antonio E.L. Nyoko, Anthonia Debora Dila Semuel
Journal of Management : Small and Medium Enterprises (SMEs), Volume 14, pp 63-76; https://doi.org/10.35508/jom.v14i1.3857

Abstract:
The development of information technology and the internet is currently developing very widely. This greatly affects the lifestyle of most humans at this time. The internet is an important part of everyday life in terms of accessing existing social media. Changes also occur in WOM (Word Of Mouth) communication. Through e-WOM communication, WOM behavior in social media, consumers can obtain information and exchange opinions about products and services. The purpose of this research is to investigate the effect of e-WOM in social media Facebook towards Purchasing Decision on Muca Cafe Kupang. The variables in this study are the independent variable; e-WOM (Intensity, Valence of Opinion, Content) and the dependent variable; Purchasing Decision. The population in this study were consumers who befriended in social media Facebook with Muca Cafe, with a sample of 100 respondents conducted by purposive sampling method. Data collection techniques in this study using the questionnaire method. The instruments were applied Validity Test, Reliability Test, Classic Assumption Test, and Hypothesis Testing using t-Test and F Test. Data analysis techniques used Descriptive Statistics, Multiple Linear Regression, and Coefficient of Determination. The result of this study indicates e-WOM through social media Facebook has a significant effect on Purchasing Decision. Thus, Muca Café should optimize its social media Facebook to attract many consumers. Keywords: Content, Electronic Word Of Mouth, Intensity, Purchasing Decisions, Valence of Opinion
Gloryna Y Klau, Struce Andriyani, Frans Gana
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 299-306; https://doi.org/10.35508/jom.v13i3.3309

Abstract:
The research was conducted at PT. BPR TLM Kupang City with the object of research are employeesof PT. BPR TLM Kupang City. The problem in this research is how the transformasional leadershipstyle, motivation and employee performance of PT. BPR TLM Kupang City, whether there is aninfluence of transformational leadership style and motivation on employee performance of PT. BPRTLM Kupang City. This research is an associative research which provides an explanation of thecausal relationship between variables based on two types of data. The results showed thattransformational leadership style and motivation has a positive and significant effect on employeeperformance PT. BPR TLM Kupang City. Thus the company must continue to improve and payattention to the transformational leadership style and motivation in the company so that employeesare always competent and disciplined at work ultimately employees can provide their best abilities toachieve company goals. Keywords: Transformational Leadership Style, Motivation, Employee Performance
Raimundus Ivan Naisoko, Christien C Foenay, Antonio E L Nyoko
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 341-353; https://doi.org/10.35508/jom.v13i3.3312

Abstract:
The purpose of this study is to analyze the determination of production volume to maximize profits.This research is a quantitative research. Data analysis techniques are Forecasting and LinearProgramming (Simplex Method). The result of analysis concluded that the production volume usingLinear Programming simplex method obtained in 2019 should produce as many as 405,792,000molten chocolate bread per year and by 2020 should produce as many as 4,107,480 molten chocolatebread per year for earning maximum profit. Meanwhile, the Forecasting result is to produce 4 typesof bread as many as 6,308,240 breads in 2019 and 6,365,560 breads in 2020. In terms of profitoptimization then calculation using Linear Programming is better however considering the marketingaspect where consumers require a variety of bread flavors then calculation using forecasting method ismore recommended. Keywords: Forecasting, Linear Programming, Optimization, Volume Production
Susanti Oktafiani Tana, Juita L D Bessie
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 255-270; https://doi.org/10.35508/jom.v13i3.3306

Abstract:
This study aims to a) Knowing and analyze customer perceptions of lifestyle, service quality andpurchasing decisions at X2 Family Resto and Karaoke Kupang. b) Knowing and analyze theinfluence of lifestyle and service quality partially on customers purchasing decisions at X2 FamilyResto and Karaoke Kupang. c) Knowing and analyze the influence of lifestyle and service qualitysimultaneously on customer purchasing decisions at X2 Family Resto and Karaoke Kupang. Thepopulation in this study are all customers who have visited and used services of the X2 FamilyResto and Karaoke Kupang. Samples taken as many as 100 respondents using accidental samplingtechnique. The analysis tecnique used is Quantitative Descriptive Analysis and multiple regression(R2). Based on the results of descriptive analysis shows customer perceptions of lifestyle and servicequality included in the satisfied category. In this study the regression equation was obtained: Y =1,620 + 0,264 X1 + 0,725 X2. If seen from the score scale, then the lifestyle variable equal is 4,27and the highest of the service quality variable is 4,29. Based on the analysis of statistical data, theresults of the t test show that the two independent variables have a significant effect on the variable.F test results show that simultaneosly the independent variable significantly influences theindependent variable. The R square adjust value of 0.782 shows that 78.2% of the purchase decisionvariable is influenced by the independent variable in the regression equation while the remaining21.8% is influenced by the variables not discussed in this study. It is recommended for X2 FamilyResto and Karaoke Kupang to add market segments and product development, which is not only foradolescents (Students) but also added to the adult market segmen and further researchers areexpected to add other aspects such as place, promotion, atmosfer, service, brand awareness,andbrand image. Keywords: Lifestyle, Service Quality and Purchasing decisions
Umbu T W Pariangu
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 307-325; https://doi.org/10.35508/jom.v13i3.3310

Abstract:
This research seeks to see and decrypt the extent to which the implementation of coastal communityempowerment programs in Kupang regency has an impact on community empowerment and welfare.Based on the variables of planning, implementation, utilization of programs and monitoring andevaluation, resulting in the findings that support for PEMP program is moderate. The obstacles tothe implementation of PEMP are the lack of community resources in the implementation of theprogram and the lack of effectiveness in the technical program manager performance. This hasimplications for the weak impact of PEMP program policy in a broader way for the economy andcommunity empowerment of Kupang Regency. Keywords: Policy Implementation, Community Empowerment
Karolus Belmo, Marianus Saldanha Neno
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 285-298; https://doi.org/10.35508/jom.v13i3.3308

Abstract:
Cost-volume-profit analysis is often simply described as a break even analysis. However, companiesshould also be aware that break even analysis is a key of cost-volume-profit analysis. Researchers chosePabrik Tahu Pink Jaya in Oebufu Kupang as the research location. Researchers got information aboutproblems in location was the production process. The owner doesn't count all the costs of production insetting the cost of goods sold so that profit could not reach target. The objectives of the research are (a)to find out how many units should be sold at the break even point level; (b) to find out how manyrupiahs are at the break even point level; and (c) to find out how many units must be sold to reach theprofit target. Based on the results of research, conclusions consist of (a) the number of units sold out atthe break even point level is 21,185 boards; (b) the amount of rupiah at the break even point level is Rp.794,448,433, -; and (c) the number of units sold out to achieve the profit target were 17,980 boards withsales of Rp. 674,250,000, - Keywords: Cost-Volume-Profit Analysis, and Profit Planning
Erika Feronika Br Simanungkalit
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 327-340; https://doi.org/10.35508/jom.v13i3.3311

Abstract:
This study aims to determine the effect of inflation on economic growth in Indonesia since 1983-2014.The analysis used in this research is descriptive analysis and econometric analysis. Econometricanalysis in this study uses simple linear regression with the Ordinary Least Squre (OLS) method.The results showed that the independent variable influencing the dependent variable was proven fromthe probability value (F-statistic) smaller than α = 5%. T Test results show that the Inflation variableinfluences Economic Growth with a probability value smaller than α = 5%. The results of thecoefficient of determination test indicate that the dependent variable can be explained by theindependent variable by 74.7588% and the remaining 25.2412% is explained by other variablesoutside the model. Keywords : Economic Growth, Inflation & Ordinary Least Squre (OLS)
Yohanes M M Taek Bete, Ni Putu Nursiani, Wehelmina M Ndoen
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 271-284; https://doi.org/10.35508/jom.v13i3.3307

Abstract:
This research will focus on the controlling of raw materials supply to expedite the production process.This study aims to determine and analyze the optimization of raw material supplies in the Dwi JayaBakery Kupang. The method used in this study is the EOQ (economic order quantity), Safety Stock,Re-order Point methods. The instruments used in this study were interviews, literature studies, anddocumentation. The results showed that, in ordering raw materials, Dwi Jaya Bakery still usesconventional calculations where by predicting the amount of raw materials replenishment if there isonly a small amount of supplies, and also has not applied safety stock and ROP optimally, so thatsometimes raw materials in the warehouse were lack of inventory, it indirectly affect profits from DwiJaya Bakery and which results in delays in ordering so that it can disrupt the production process. Keywords: Optimization of Raw Material Inventory, Production Process, EOQ (Economic OrderQuantity
Asnat C Bani Bili, R E H Riwumanu, Ari Data
Journal of Management : Small and Medium Enterprises (SMEs), Volume 13, pp 355-366; https://doi.org/10.35508/jom.v13i3.3313

Abstract:
Inventory is a large asset owned by the company. Large investments invested in the form of inventory willcause problems related to the cost of organizing where the cost will increase the warehouse costs. Inventoryis very vulnerable to damage, theft, and misappropriation. The inventory accounting system plays animportant role in the arrangement of avoiding the repatriation of the company's wealth, especiallyinventory. Proper and correct accounting treatment of inventory is absolutely necessary. This is becausethe inventory post has a considerable influence in the financial statements, which is in the balance sheetand in determining the price of inventory in the income statement. The problem in the research is how todesign good documents, records, and procedures related to the inventory accounting system ofmerchandise at Usaha Dagang Li Jaya Kupang and how the internal control system prevent the multipositions, mis-recording, and possible misappropriation of inventory of at Usaha Dagang Li JayaKupang. The results showed that the inventory accounting information system at UD. Li Jaya hasweaknesses in terms of inventory recording undone because of the limited educational background of theexisting workforce and in terms of its internal controls that have not been effective. The obstacles faced byUD. Li Jaya Kupang is the absence of computerized administration in the recording system, so that isno recording at all in the warehouse section. The inventory accounting information system at UD LiJaya Kupang must have its own recording administration, so that employees do not record bythemshelves. Keywords : Inventory, Intenal Control, Inventory Accounting Information System
Ephivania Eunike Foenay, Rolland E Fanggidae, Wehelmina Mariana Ndoen
Journal of Management : Small and Medium Enterprises (SMEs), Volume 11, pp 83-97; https://doi.org/10.35508/jom.v11i1.2320

Abstract:
This study aims to determine the influence of reward on job satisfaction in PDAM Tirta Lontar,Kupang Regency. The method used in this study is a survey method with a quantitative approach.The sample in this study was taken using simple random sampling technique with Slovin method bytaking 67 respondents from the entire population. Primary data obtained by questionnaire filleddirectly by the respondent. The results of this study indicate that the reward is positive and significantwith a coefficient of 1.095 and a significance level of 0.000 < 0.05. Keywords: Job Satisfaction, Reward
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