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Results in Journal Journal of Digital Marketing and Halal Industry: 14

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Rahman El Junusi
Journal of Digital Marketing and Halal Industry, Volume 2, pp 15-28; doi:10.21580/jdmhi.2020.2.1.5717

Abstract:
The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this article uses a descriptive qualitative approach by analyzing various literature on digital marketing. The results of this study found that advances in information technology played a role in the development of digital marketing, especially during the Covid-19 Pandemic. The characterization of digital marketing from an Islamic perspective will open new avenues for future research and will make researchers more theoretical. Sensitive to the ontological and epistemological assumptions underlying Islamic marketing research. This article contributes to the development of digital marketing from an Islamic perspective by introducing and characterizing potential new fields of Islamic marketing research. In the future, business people must follow technological advancements as digital marketing media to increase their marketing.
Hendri Hermawan Adinugraha, Hesti Hanan Nadhifah
Journal of Digital Marketing and Halal Industry, Volume 2, pp 65-80; doi:10.21580/jdmhi.2020.2.1.5283

Abstract:
Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.
Mohamad Sodikin
Journal of Digital Marketing and Halal Industry, Volume 2, pp 1-14; doi:10.21580/jdmhi.2020.2.1.5769

Abstract:
Covid pandemic 19 had an impact on all aspects, one of which was related to Islamic banking. This article aims to discuss the role of Ihsan's behaviour as a foundation in building relationships with customers, building brand image through communication with the characteristics of Islamic values, and how organizations provide support so that the development of digital marketing communication runs effectively. The method uses a qualitative approach, with secondary data sources. Data analysis uses descriptive analysis approach. The results of the study show that the new pattern of life called the new normal as a result of the co-19 pandemic has affected various sectors of social, economic, and even religious life. Islamic banks, as part of institutions that have an important role must be able to adapt and have a strategy to establish excellent communication and services with their customers. The business foundation, with the foundation of Ihsan values, with communication strategies through digital media, is expected to be able to increase the advantages of Islamic banks.
Ferry Khusnul Mubarok, Muhammad Khoirul Imam
Journal of Digital Marketing and Halal Industry, Volume 2, pp 55-64; doi:10.21580/jdmhi.2020.2.1.5856

Abstract:
The global halal industry has shown significant development, and Indonesia has become one of the countries with great potential. This study aims to identify opportunities and challenges in developing the halal industry in Indonesia. This research uses a qualitative approach. Data sources used in the form of secondary data, which comes from library sources—technical analysis of data using the SWOT analysis approach. The results showed that the development of the halal industry in Indonesia included several sectors, namely the food and beverage sector, tourism, fashion, media and recreation, pharmaceuticals and cosmetics, and renewable energy. Based on SWOT analysis, it was found that there are strengths, weaknesses, opportunities, and challenges in developing the halal industry in Indonesia. Thus, in the future, to improve the halal industry in Indonesia, it is necessary to optimize the synergy of various elements ranging from the community, industry players, government, financial institutions, associations, academics, and educational institutions, as well as other related parties.
Muhammad Sultan Mubarok, Muhammad Taufiq Abadi
Journal of Digital Marketing and Halal Industry, Volume 2, pp 81-90; doi:10.21580/jdmhi.2020.2.1.5034

Abstract:
The industrial revolution 4.0 brings opportunities and challenges for zakat management institutions. YouTuber and Googlepreneur are part of the effects of changing times, which has the potential to generate revenue. The purpose of this study is to discuss Islamic jurisprudential law regarding zakat Youtuber and googlepreneur, as well as how to calculate nishab. The study shows that YouTubers and Googlepreneur are required to pay zakat because it belongs to the profession affected by zakat. The method of calculating zakat is based on three approaches, namely (a) referring to zakat of gold, silver, and trade, provided that the calculation of 85 grams of gold (20 dinars) or 595 grams of silver (200 dirhams) with a tithe content of 2.5% and time to spending once a year, (b) expressed by agricultural alms, with the provisions of aishq five ausaq (harvest 653 kg), the level is 5% and issued every income or salary, (c) qyas shahbah or analogous to two things at once, with the provisions of nishab five ausaq (653 kg of harvest) and released when receiving 2.5%.
Nafiuddin Nafiuddin, Hamdan Hamdan
Journal of Digital Marketing and Halal Industry, Volume 2, pp 29-42; doi:10.21580/jdmhi.2020.2.1.5282

Abstract:
Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has not yet utilized digital marketing optimally. The purpose of this article is to identify the use of social media to increase the sales volume of MSME's products. This article uses the literature study method, using secondary data. Data analysis techniques used a descriptive approach. The results of studies and analysis show that the importance of using social media such as Collaborative projects (Example: Wikipedia), content communities or sharing media such as YouTube, social networking sites (example: Facebook), and virtual social worlds or market places such as open outlets, Tokopedia, and shopper. Optimizing social media can increase market share and sales of MSME's products.
Nur Aini Fitriya Ardiani Aniqoh, Metta Renatie Hanastiana
Journal of Digital Marketing and Halal Industry, Volume 2, pp 43-54; doi:10.21580/jdmhi.2020.2.1.5799

Abstract:
The halal industry in Europe has experienced significant development, especially in the food sector. This study aims to analyze the challenges and opportunities of the halal food industry in Europe. The method uses a qualitative approach, with secondary data sources. The analysis technique uses a descriptive approach. The study results show that the development of the halal food industry in Europe was triggered by the increasing demand for halal certification and quality assurance, as well as the development of the tourism sector. This is a great opportunity for industry players to be able to meet the high demand for halal food. The challenge is how to improve quality and can meet halal standards to meet global demand.
Nur Aini Fitriya Ardiani Aniqoh
Journal of Digital Marketing and Halal Industry, Volume 1, pp 25-46; doi:10.21580/jdmhi.2019.1.1.4730

Abstract:
This study analyzes a strategy framwork for deciding between alliances or acquisition of Johnson & Johnson Pharmeutical Company. The general objective of this study is to determine the appropriate corporate development strategy of Johnson & Johnson to strengthening the position in the area of infectious diseasese to help the mankind to get the best anti infectious drugs with the affordable price. Infectious diseases is a second leading killer worldwide, it is consist of HIV/ AIDS, TB, Hepatitis C, etc. Infectious diseases have caused an unprecedented global health crisis. The Asia division of Johnson & Johnson plans to invest in open innovation through more research partnerships and collaborative efforts that connect the medical and academic communities to its R&D centers especially in infectious disease. The data used in this research is data result of observation, literature study and interviews with senior executives and consultants who handle comparable decision of Johnson&Johnson. The data show that alliance is preferrable. High uncertainty within the environment is the most influencing factor to determine this choice. Due to the industry nature, many R&D collaborations in developing particular drugs are established. By defining the proper governance structure the collaboration can limit the risk of losing in the learning race and core competencies spillover while obtaining the knowledge access to the counterparty. The Strategic alliance between Johnson & Johnson and Cipla Inc can help them toughen the corporate development strategy. Because of their similarities in the production of anti-infectious drugs, they can cooperate to penetrate emerging markets and do several R&D collaborations to create a competitive advantage. Key Words: Strategy Framwork, Alliance and Acquisition, Anti-Infectious Drugs
Muchammad Fauzi, Amalia Nur Azizah, Lena Nurfauziyah
Journal of Digital Marketing and Halal Industry, Volume 1, pp 83-92; doi:10.21580/jdmhi.2019.1.1.4776

Abstract:
Fatwa and qadla activities as a form of delivering the laws of God, are the great mandate. In addition to requiring intellectual expertise, the fatwa giver must have moral virtue and spiritual intelligence. Indeed, this should be the figure of a scientist, especially the scholars who pursue Shari'a scientific fields. They must be able to create a balance between the power of reason and intuition of dhikr. Plus the level of concern for the social environment of the community. Because in their hands the change agenda is carried out.
Journal of Digital Marketing and Halal Industry, Volume 1, pp 75-82; doi:10.21580/jdmhi.2019.1.1.4369

Abstract:
This research aims to review the influence of the quality of products and brand equity in a partial and simultaneous against the interest of consumers to buy products fashion zoya. Over the withdrawal of funds the sampling method of uses the method random sampling , by smeru within the of this research is there were thousands of visitors zoya boutique in the stall for as many as 154 respondents in the present study. The results of the study and reason 5 percent significance finds that: (1) product quality has a positive effect on buying interest, (2) brand equity has a positive effect on buying interest, and (3) product quality and brand equity together have a positive and significant effect on buying interest. Keyword : Electronic Quality Service, Electronik Trust, Customer Satisfaction
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