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Results in Journal Journal of Digital Marketing and Halal Industry: 28

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Zuhdan Ady Fataron
Journal of Digital Marketing and Halal Industry, Volume 3, pp 49-62; https://doi.org/10.21580/jdmhi.2021.3.1.7442

Abstract:
Shopee's e-commerce in recent years has dominated the Indonesian online market because it offers a variety of attractive features. The support for Youtube Ads makes it easier for businesses to offer their products online. Shopee ads are packaged in Youtube Ads with a tagline that can spark consumer interest. One of the Shopee Ad taglines is Shopee 4.4 Mega Elektronik Sale. This tagline is quite booming considering that electronics is a part of modernization which is the basic need of generation Z. This study aims to measure how far the exposure of Shopee's 4.4 version of Shopee's advertisement is. Mega Elektronik Sale: New Refrigerator, Price Slams 50% on student buying interest. The novelty in this study refers to Youtube's capacity as an advertising medium to influence student purchase intentions as the largest market share of electronic products. The research is structured with a quantitative approach with a survey method. The results showed that 44% of students' buying interest was influenced by the Shopee advertisement version of the Shopee 4.4 Mega Elektronik Sale. The Shopee ad version of Shopee 4.4 Mega Elektronik Sale has a positive and significant effect on buying interest with a fairly strong correlation value, namely 0.663 which indicates that the stronger the advertising intensity can directly increase student buying interest.
Hadi Peristiwo
Journal of Digital Marketing and Halal Industry, Volume 3, pp 19-36; https://doi.org/10.21580/jdmhi.2021.3.1.7814

Abstract:
The covid 19 pandemics have slowed down the world economy, especially Indonesia, especially in the halal tourism sector. As known halal tourism sector is hard hit by the pandemic covid 19, especially in the transport sector which is much in the set on the restriction of physical distance. This journal's literature review will explore the impact of covid-19 on the role of the transportation sector in the halal tourism industry in Indonesia, as well as identify opportunities and challenges in the transportation sector for halal tourism during the Covid-19 pandemic. This journal review literature research method is carried out by searching for published articles on Sage, Elsevier Science, and Taylor Francis with the selected keywords namely Covid-19, Transportation, and Halal Tourism. The search was carried out by limiting publications from 2010–2020. From the results of the literature search, it can be seen that there was a change or shift in behavior from pre-covid-19 activities to the covid-19 era which had a direct impact on decreasing the movement or mobility of the Indonesian population in the halal tourism transportation sector. Transportation with a health element as the main requirement that needs to be implemented in halal tourism is an important aspect for sustainable halal tourism during the covid-19 pandemic.
Siti Nur Latifah, Wijayanti Wijayanti, Esti Magiyanti Utami
Journal of Digital Marketing and Halal Industry, Volume 3, pp 63-72; https://doi.org/10.21580/jdmhi.2021.3.1.7441

Abstract:
Small and medium enterprises in the food sector in the pandemic era were significantly affected, so SMEs need to improve their performance, so they are not significantly affected. This study aims to examine the effect of implementing TQM on the operational performance of Food SMEs, examining the effect of SCM application on the operational performance of Food SMEs, and examining the effect of the application of entrepreneurial orientation on the operational performance of Food SMEs in Wonosobo Regency. This study used a purposive sampling technique and obtained a total sample of 120 people. This study used a survey research design and data collection was carried out using a questionnaire. Data analysis was performed using multiple linear regression. The results of multiple linear regression and hypothesis testing show that the TQM variable has a positive and significant effect on operating performance. The SCM variable has a positive and significant effect on operating performance. The entrepreneurial orientation variable has a positive and significant effect on operating performance.
Dede Barijan, Endah Pri Ariningsih, Fitri Rahmawati
Journal of Digital Marketing and Halal Industry, Volume 3, pp 73-84; https://doi.org/10.21580/jdmhi.2021.3.1.7440

Abstract:
The development of technology in the automotive world today has progressed very rapidly. Thus, automotive companies must compete in winning market share in Indonesia. Business competition brings companies competing to produce products that consumers need and want. This study aims to determine the effect of brand trust on brand attachment, brand familiarity on brand attachment, and brand experience on brand attachment. Sampling using a purposive sampling technique. The data collection instrument used a questionnaire with a Likert scale. The questionnaire has been tested and has met the validity and reliability requirements. Data analysis was performed using multiple linear regression analysis. The results of data analysis show that brand trust has a positive effect on brand attachment, brand familiarity has a positive effect on brand attachment, and brand experience has a positive effect on brand attachment. Thus it can be concluded that brand trust, brand familiarity, and brand experience significantly influence brand attachment partially.
Amirah Nabilah, Bhunga Aulia, Dwi Yuniar
Journal of Digital Marketing and Halal Industry, Volume 3, pp 85-94; https://doi.org/10.21580/jdmhi.2021.3.1.7366

Abstract:
The COVID-19 pandemic that has hit the world requires people to stay at home, making social media the choice of people to seek entertainment or share knowledge. TikTok is one of the interesting centers for preachers to do their preaching. This study discussed Personal Branding on Husain Basyaiban @basyasman00 account through TikTok social media intending to be achieved by researchers is to find out how personal branding Husain Basyaiban through three da'wah content with the highest viewers on social media TikTok. Husain is a person with successful personal branding through the social media networking platform TikTok, where he presents content about Islamic Da'wah. Based on this, the research team was interested in analyzing how the personal branding process carried out by Husain Basyaiban through Da'wah on the social media platform TikTok. This research uses a qualitative approach with a data collection method in the form of document study, resulting in descriptive data in the form of written words from the behavior studied. The results of the research showed that Husain Basyaiban can meet 11 Criteria for Effective Authentic Personal Branding, namely Authenticity, Integrity, Consistency, Specialization, Authority, Privileges, Relevant, Perseverance, Visibility, Good Deeds, Performance.
Bambang Widarno
Journal of Digital Marketing and Halal Industry, Volume 3, pp 37-48; https://doi.org/10.21580/jdmhi.2021.3.1.7745

Abstract:
Literacy is the main prerequisite for intellectual growth and the ability to learn to generate new knowledge. This study aims to analyze the effect of business literacy on the performance of SMEs, either directly or indirectly by including the Entrepreneurial Self-Efficacy (ESE) and Enterprise Risk Management (ERM) variables as mediation and moderation variables, respectively. The approach of this article is thought or conceptual based on intellectualization and reflects the prospects and impact of digital marketing. This study uses a critical system to analytically review digital marketing literature and relate it to research results. The data analysis technique used is descriptive. Based on the results of tracking and analysis, there has never been any previous research that examines business literacy, ESE, ERM, and SME performance in one model. The implication of social justice in the field of business literacy is through the existence of a business application system that is socialized to business people. Business information can enhance or even suppress the effects of entrepreneurial self-efficacy. ERM as a planned action is a control activity, which can be perceived not as an obstacle to gaining profits, but to get the expected performance results.
Rahman El Junusi
Journal of Digital Marketing and Halal Industry, Volume 3, pp 1-18; https://doi.org/10.21580/jdmhi.2021.3.1.7744

Abstract:
This study attempts to fill the gap in the literature between self-efficacy and entrepreneurial orientation (EO). The purpose of this study was to determine the effect of self-efficacy and EO mediated by moral intelligence. Data collection was carried out from a population of 17,603 Muslim entrepreneurs in the city of Semarang who are engaged in the Micro, Small, and Medium Enterprises (MSMEs) sector. The data collected from the online survey was applied to structural equation modeling (SEM). From this study, it was found that self-efficacy has a significant effect on EO and moral intelligence, while moral intelligence affects EO. This study contributes to the literature on the role of self-efficacy and moral intelligence in increasing EO. The originality of this study is to offer the concept of moral intelligence which plays a central role in the relationship between self-efficacy and EO. Thus, no studies have investigated this causality.
Rahman El Junusi, Ferry Khusnul Mubarok
Journal of Digital Marketing and Halal Industry, Volume 2, pp 89-106; https://doi.org/10.21580/jdmhi.2020.2.2.6350

Abstract:
Covid-19 affects all sectors, including micro, small and medium enterprises. The purpose of this study is to determine the factors that affect the resilience of Muslim retail entrepreneurs and to develop models of entrepreneurial strength in the face of crises due to Covid 19. The research sample used 160 Muslim retail entrepreneurs who are members of the Sampoerna Retail Community (SRC). The analytical techniques used are factor analysis and SEM model testing with AMOS. From the results of the factor analysis, there are six variables, namely resilience capacity entrepreneurship, customer orientation, retailer's attitude, social capacity, Islamic Spirituality and digital marketing that affect the resilience of Muslim retail entrepreneurs. The model developed shows that social capital is not significant in explaining the resilience capacity of Muslim retail entrepreneurs. For that, we need encouragement, support, coaching and support to empower retail business businesses.
Edy Suryawardana, Doni Nurdeagraha
Journal of Digital Marketing and Halal Industry, Volume 2, pp 155-166; https://doi.org/10.21580/jdmhi.2020.2.2.6352

Abstract:
Satisfaction is the level of feeling where someone states the comparison of the product's performance (service) received and expected. This study aimed to determine the effect of price, service quality, product quality, product diversity, promotion, and location on customer satisfaction. This study uses a quantitative approach. The sample is the consumer "P" Coffe Gajahmada Semarang branch. The sampling technique used purposive sampling—sources of data were obtained through the distribution of closed-question questionnaires. The data analysis technique used multiple linear regression analysis. Hypothesis test results show that price, service quality, product quality, product diversity, promotion, and location have a positive and significant effect because all independent variables have a significant probability value <0.05. The coefficient of determination showed 0.845 or 84.5%. It is necessary to increase product diversity in the form of completeness, brand, and variety in the future.
Fadjar Setiyo Anggraeni
Journal of Digital Marketing and Halal Industry, Volume 2, pp 121-132; https://doi.org/10.21580/jdmhi.2020.2.2.6351

Abstract:
Global warming is a central issue, so it needs strategic steps for organizations or companies to find solutions because it threatens the future. This article aims to provide an overview of the importance of research on the role of green marketing and customer retention in improving business performance, using the factor of tacit entrepreneurial knowledge as a moderating variable. This research is qualitative, using a library research approach. The results obtained six preparations: First, the more effective the implementation of green marketing by the organization, the more it will improve customer retention patterns. The second proposition, the more effective green marketing is, the more business performance will be—the third proposition, the stronger the customer retention, the stronger the effect on improving organizational performance. The fourth proposition, the higher tacit knowledge about entrepreneurship possessed by organizations and individuals followed up intensively through interaction with customers, the customer resistance will increase, and the higher tacit knowledge owned by organizations and individuals in it, the more effective it will be. Green marketing. The fifth proposition, the higher the organization's tacit knowledge and the individuals in it, the higher the organizational performance will be.
Abdul Rachman
Journal of Digital Marketing and Halal Industry, Volume 2, pp 133-144; https://doi.org/10.21580/jdmhi.2020.2.2.6149

Abstract:
Halal Branding has become a trend and will continue to grow. Halal Branding is implemented in almost all fields, especially food, medicine, cosmetics, fashion, and even tourism. Muslims use halal Branding as a guarantee of consuming a product to avoid sins. Meanwhile, Halal Branding is used by non-Muslims, one of which is for business and consumption purposes. Halal Branding not only guarantees the product is healthy and safe but also as Islamic religious doctrine. This study aims to determine how much Halal Branding is trying to ground the halal concept as the best concept in the halal lifestyle. Another objective is to observe various approaches in developing Halal Branding so that the existence of Halal Branding as a religious doctrine can become a medium for preaching to all groups, including non-Muslims, so that the acceleration of the development of Islamic da'wah will be more aggressive. This paper is expected to be used as knowledge and development of halal in life aspects to be appropriately implemented. Research results show that halal Branding indirectly into religious doctrine on halal products and become a useful tool of Islamic da'wah.
Bambang Widarno
Journal of Digital Marketing and Halal Industry, Volume 2, pp 107-120; https://doi.org/10.21580/jdmhi.2020.2.2.6156

Abstract:
The study of consumer loyalty to a product is an essential topic for academics and practice. There is not much empirical research on the effect of marketing on allegiance, based on the literature review; it has produced propositions that determine consumer loyalty in a product that is influenced by marketing effectiveness. This study uses a qualitative approach to using literature studies. Based on a literature review, it produces propositions that determine consumer loyalty in a product that is influenced by marketing effectiveness. Besides, there is a mediating effect of Islamic personality and consumer perceived value satisfaction. This study also links value satisfaction and customer value loyalty. Islamic personality is a mediating variable. This study also discusses the combination of perceived value and consumer satisfaction into value satisfaction.
Arif Afendi
Journal of Digital Marketing and Halal Industry, Volume 2, pp 145-154; https://doi.org/10.21580/jdmhi.2020.2.2.6160

Abstract:
In this modern era, many companies produce fashion products labeled halal to increase sales value and increase public awareness about the importance of buying products tagged halal according to religious law. This study aims to examine the effect of halal certification, halal awareness and product knowledge on purchasing decisions for halal fashion products and provide a perspective on the importance of using halal products in society. This article type of research is quantitative; this journal's research data were obtained from 100 respondents who used halal fashion products in Semarang. The research data were analyzed using multiple linear regression. This article's research shows that halal certification has a positive but insignificant effect on fashion products' purchasing decisions labeled halal. Halal awareness has a positive and significant impact on product purchasing decisions. Product knowledge also has a positive and significant effect on purchasing decisions.
Nurudin Nurudin
Journal of Digital Marketing and Halal Industry, Volume 2, pp 167-177; https://doi.org/10.21580/jdmhi.2020.2.2.6283

Abstract:
Consumer behavior undergoes a very dynamic and significant development, which is caused by various factors. Consumer behavior is related to the factors behind the interest and decision to buy. This study aims to determine the effect of visual merchandising, store atmosphere, and sales promotion on impulse buying behavior. The method used in this research is quantitative. The sample used is supermarket consumers in Demak. The sampling technique used purposive sampling. The data analysis technique used multiple linear regression. The results showed that visual merchandising had a significant effect on impulsive buying behavior, store atmosphere has a considerable impact on impulsive buying behavior, and sales promotion significantly affected impulsive buying behavior. Therefore, in the future, if you want to optimize buyer interest, these three factors need to be considered.
Nafiuddin Nafiuddin, Hamdan Hamdan
Journal of Digital Marketing and Halal Industry, Volume 2, pp 29-42; https://doi.org/10.21580/jdmhi.2020.2.1.5282

Abstract:
Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has not yet utilized digital marketing optimally. The purpose of this article is to identify the use of social media to increase the sales volume of MSME's products. This article uses the literature study method, using secondary data. Data analysis techniques used a descriptive approach. The results of studies and analysis show that the importance of using social media such as Collaborative projects (Example: Wikipedia), content communities or sharing media such as YouTube, social networking sites (example: Facebook), and virtual social worlds or market places such as open outlets, Tokopedia, and shopper. Optimizing social media can increase market share and sales of MSME's products.
Nur Aini Fitriya Ardiani Aniqoh, Metta Renatie Hanastiana
Journal of Digital Marketing and Halal Industry, Volume 2, pp 43-54; https://doi.org/10.21580/jdmhi.2020.2.1.5799

Abstract:
The halal industry in Europe has experienced significant development, especially in the food sector. This study aims to analyze the challenges and opportunities of the halal food industry in Europe. The method uses a qualitative approach, with secondary data sources. The analysis technique uses a descriptive approach. The study results show that the development of the halal food industry in Europe was triggered by the increasing demand for halal certification and quality assurance, as well as the development of the tourism sector. This is a great opportunity for industry players to be able to meet the high demand for halal food. The challenge is how to improve quality and can meet halal standards to meet global demand.
Hendri Hermawan Adinugraha, Hesti Hanan Nadhifah
Journal of Digital Marketing and Halal Industry, Volume 2, pp 65-80; https://doi.org/10.21580/jdmhi.2020.2.1.5283

Abstract:
Consumers in deciding the purchase are motivated by various factors. The purpose of this study is to analyze the effect of price, product quality, product design, and brand image on purchasing decisions. The type of data used is primary data, using e-questionnaires. The sampling technique uses purposive sampling. The analysis technique uses multiple regression. The analysis shows that the price has a positive and significant effect on purchasing decisions. Product quality has a positive and significant influence on purchasing decisions. Product design has a positive and significant effect on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. In the future, the company needs to set prices following the purchasing power of the people but still maintain product quality and pay attention to product design.
Mohamad Sodikin
Journal of Digital Marketing and Halal Industry, Volume 2, pp 1-14; https://doi.org/10.21580/jdmhi.2020.2.1.5769

Abstract:
Covid pandemic 19 had an impact on all aspects, one of which was related to Islamic banking. This article aims to discuss the role of Ihsan's behaviour as a foundation in building relationships with customers, building brand image through communication with the characteristics of Islamic values, and how organizations provide support so that the development of digital marketing communication runs effectively. The method uses a qualitative approach, with secondary data sources. Data analysis uses descriptive analysis approach. The results of the study show that the new pattern of life called the new normal as a result of the co-19 pandemic has affected various sectors of social, economic, and even religious life. Islamic banks, as part of institutions that have an important role must be able to adapt and have a strategy to establish excellent communication and services with their customers. The business foundation, with the foundation of Ihsan values, with communication strategies through digital media, is expected to be able to increase the advantages of Islamic banks.
Ferry Khusnul Mubarok, Muhammad Khoirul Imam
Journal of Digital Marketing and Halal Industry, Volume 2, pp 55-64; https://doi.org/10.21580/jdmhi.2020.2.1.5856

Abstract:
The global halal industry has shown significant development, and Indonesia has become one of the countries with great potential. This study aims to identify opportunities and challenges in developing the halal industry in Indonesia. This research uses a qualitative approach. Data sources used in the form of secondary data, which comes from library sources—technical analysis of data using the SWOT analysis approach. The results showed that the development of the halal industry in Indonesia included several sectors, namely the food and beverage sector, tourism, fashion, media and recreation, pharmaceuticals and cosmetics, and renewable energy. Based on SWOT analysis, it was found that there are strengths, weaknesses, opportunities, and challenges in developing the halal industry in Indonesia. Thus, in the future, to improve the halal industry in Indonesia, it is necessary to optimize the synergy of various elements ranging from the community, industry players, government, financial institutions, associations, academics, and educational institutions, as well as other related parties.
Muhammad Sultan Mubarok, Muhammad Taufiq Abadi
Journal of Digital Marketing and Halal Industry, Volume 2, pp 81-90; https://doi.org/10.21580/jdmhi.2020.2.1.5034

Abstract:
The industrial revolution 4.0 brings opportunities and challenges for zakat management institutions. YouTuber and Googlepreneur are part of the effects of changing times, which has the potential to generate revenue. The purpose of this study is to discuss Islamic jurisprudential law regarding zakat Youtuber and googlepreneur, as well as how to calculate nishab. The study shows that YouTubers and Googlepreneur are required to pay zakat because it belongs to the profession affected by zakat. The method of calculating zakat is based on three approaches, namely (a) referring to zakat of gold, silver, and trade, provided that the calculation of 85 grams of gold (20 dinars) or 595 grams of silver (200 dirhams) with a tithe content of 2.5% and time to spending once a year, (b) expressed by agricultural alms, with the provisions of aishq five ausaq (harvest 653 kg), the level is 5% and issued every income or salary, (c) qyas shahbah or analogous to two things at once, with the provisions of nishab five ausaq (653 kg of harvest) and released when receiving 2.5%.
Rahman El Junusi
Journal of Digital Marketing and Halal Industry, Volume 2, pp 15-28; https://doi.org/10.21580/jdmhi.2020.2.1.5717

Abstract:
The Covid 19 pandemic caused significant changes, especially those relating to marketing that led to digital usage. This article aims to determine the prospects and effects of digital marketing in the pandemic period and develop the concept of digital marketing from an Islamic perspective. The methodology of this article uses a descriptive qualitative approach by analyzing various literature on digital marketing. The results of this study found that advances in information technology played a role in the development of digital marketing, especially during the Covid-19 Pandemic. The characterization of digital marketing from an Islamic perspective will open new avenues for future research and will make researchers more theoretical. Sensitive to the ontological and epistemological assumptions underlying Islamic marketing research. This article contributes to the development of digital marketing from an Islamic perspective by introducing and characterizing potential new fields of Islamic marketing research. In the future, business people must follow technological advancements as digital marketing media to increase their marketing.
Zuhdan Ady Fataron, Hariyanti Rohmah
Journal of Digital Marketing and Halal Industry, Volume 1, pp 1-18; https://doi.org/10.21580/jdmhi.2019.1.1.4772

Abstract:
The existence of onlineshop has many advantages, one of them is to facilitate the effective purchase and selling for the community. Shopee is an online shop platform that has many users. It can not be separated from the trust built by the marketplace. Trust, ease, and quality of information become important aspects for marketplaces to attract customer interest. Halal products are special requirements given to customers who are Muslim, in order to avoid things that are prohibited by syara 'against purchase decisions in the marketplace. To see the effect, a research was conducted on students as the biggest onlineshop actors with variables of trust, ease, quality of information and halal products as independent variables on purchase decisions as dependent variable. The results showed that the variables of trust, ease, quality of information and halal products had a positive and significant effect on purchase decisions in shopee marketplace.
Surya Adi Rahman, Fajar Adhitya, Novan Erlandika
Journal of Digital Marketing and Halal Industry, Volume 1, pp 61-74; https://doi.org/10.21580/jdmhi.2019.1.1.4760

Abstract:
Penelitian ini bertujuan untuk mengetahui pengguna Instagram dalam keperluan transaksi pembelian produk dengan meliputi variabel persepsi kegunaan, persepsi kemudahan, variabel penggunaan nyata dan variabel minat. Sampel yang digunakan dalam penelitian ini adalah pengguna Instagram yang sudah pernah melakukan transaksi pembelian produk melalui Instagram di kalangan mahasiswa Kota Semarang, jumlah responden 65 Mahasiswa.Penelitian ini menggunakan metode analisis regresi linier berganda. Dari hasil penelitian ini menunjukan bahwa secara langsung variabel persepsi kegunaan, persepsi kemudahan berpengaruh secara langsung terhadap penggunaan nyata dan secara tidak langsung langsung persepsi kegunaan, persepsi kemudahan berpengaruh secara langsung terhadap penggunaan nyata melalui minat menggunakan.Data dalam Tabel 4.30 menunjukkan nilai R Square sebesar 0,517, hal ini menunjukan bahwa 51,7% variabel independen dan variabel intervening mampu menjelaskan variabel dependen. Variabel persepsi kegunaan, variabel kemudahan dan variabel minat mampu menjelaskan variabel penggunaan nyata, sedangkan sisanya sebesar 49,3% dijelaskan oleh variabel lain yang tidak diteliti dalam penelitian ini.
Farah Amalia
Journal of Digital Marketing and Halal Industry, Volume 1, pp 19-24; https://doi.org/10.21580/jdmhi.2019.1.1.4774

Abstract:
The purpose of this study is to examine the effect of religiosity in making decisions about purchasing halal cosmetic products. This study uses regression analysis using purposive sampling technique that is sampling in the form of characteristics that have been determined by researchers. The results showed that religiosity affects Muslim consumers in the decision making to purchase halal cosmetic products. Practical implications for the cosmetics industry is to focus on product development based on the concept of halal in order to participate in the global market competition. The importance of considering consumer religiosity in order to gain recognition from national and international markets so that the image of the cosmetics industry has a place in the hearts of consumers.
Luciana Mia Kurniawati
Journal of Digital Marketing and Halal Industry, Volume 1, pp 75-82; https://doi.org/10.21580/jdmhi.2019.1.1.4369

Abstract:
This research aims to review the influence of the quality of products and brand equity in a partial and simultaneous against the interest of consumers to buy products fashion zoya. Over the withdrawal of funds the sampling method of uses the method random sampling , by smeru within the of this research is there were thousands of visitors zoya boutique in the stall for as many as 154 respondents in the present study. The results of the study and reason 5 percent significance finds that: (1) product quality has a positive effect on buying interest, (2) brand equity has a positive effect on buying interest, and (3) product quality and brand equity together have a positive and significant effect on buying interest. Keyword : Electronic Quality Service, Electronik Trust, Customer Satisfaction
Zuhdan Ady Fataron
Journal of Digital Marketing and Halal Industry, Volume 1, pp 47-60; https://doi.org/10.21580/jdmhi.2019.1.1.4762

Abstract:
This article aims to find out the phenomenon of impulsive buying which is influenced by the ease of use and usefulness of information technology that mediates the pleasure of shopping, in this case the writer chooses tokopedia as the object of research. Unplanned buying behavior is an interesting phenomenon to examine because it is a potential for developing market share.The sample determination method used was 149 respondents. The population in this study is Tokopedia online shop users. Data analysis technique uses descriptive analysis, which is to obtain a picture of the respondent's tendency to answer, and inferential analysis to test the model developed, while the analysis technique used is Structural Equation Modeling (SEM).The test results show that the ease of use and usefulness of technology has a positive effect in supporting shopping pleasure, while shopping pleasure can explain the factors that influence impulsive purchases.
Nur Aini Fitriya Ardiani Aniqoh
Journal of Digital Marketing and Halal Industry, Volume 1, pp 25-46; https://doi.org/10.21580/jdmhi.2019.1.1.4730

Abstract:
This study analyzes a strategy framwork for deciding between alliances or acquisition of Johnson & Johnson Pharmeutical Company. The general objective of this study is to determine the appropriate corporate development strategy of Johnson & Johnson to strengthening the position in the area of infectious diseasese to help the mankind to get the best anti infectious drugs with the affordable price. Infectious diseases is a second leading killer worldwide, it is consist of HIV/ AIDS, TB, Hepatitis C, etc. Infectious diseases have caused an unprecedented global health crisis. The Asia division of Johnson & Johnson plans to invest in open innovation through more research partnerships and collaborative efforts that connect the medical and academic communities to its R&D centers especially in infectious disease. The data used in this research is data result of observation, literature study and interviews with senior executives and consultants who handle comparable decision of Johnson&Johnson. The data show that alliance is preferrable. High uncertainty within the environment is the most influencing factor to determine this choice. Due to the industry nature, many R&D collaborations in developing particular drugs are established. By defining the proper governance structure the collaboration can limit the risk of losing in the learning race and core competencies spillover while obtaining the knowledge access to the counterparty. The Strategic alliance between Johnson & Johnson and Cipla Inc can help them toughen the corporate development strategy. Because of their similarities in the production of anti-infectious drugs, they can cooperate to penetrate emerging markets and do several R&D collaborations to create a competitive advantage. Key Words: Strategy Framwork, Alliance and Acquisition, Anti-Infectious Drugs
Muchammad Fauzi, Amalia Nur Azizah, Lena Nurfauziyah
Journal of Digital Marketing and Halal Industry, Volume 1, pp 83-92; https://doi.org/10.21580/jdmhi.2019.1.1.4776

Abstract:
Fatwa and qadla activities as a form of delivering the laws of God, are the great mandate. In addition to requiring intellectual expertise, the fatwa giver must have moral virtue and spiritual intelligence. Indeed, this should be the figure of a scientist, especially the scholars who pursue Shari'a scientific fields. They must be able to create a balance between the power of reason and intuition of dhikr. Plus the level of concern for the social environment of the community. Because in their hands the change agenda is carried out.
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