Results in Journal WIDYA MANAJEMEN: 32
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WIDYA MANAJEMEN, Volume 2, pp 69-80; doi:10.32795/widyamanajemen.v2i2.908
This study discusses analyzing the marketing mix and service quality of purchasing decisions at PT. Indomarco Pratama Denpasar Bali. This research method is quantitative descriptive using questionnaires as a method of data collection and multiple linear regression analysis using SPSS. The results showed that the promotional mix involved a partial purchase decision of consumers at PT Indomarco Pratama Denpasar Bali by 0.002
WIDYA MANAJEMEN, Volume 2, pp 81-87; doi:10.32795/widyamanajemen.v2i2.909
LPD is one of the institutional elements of Customary Villages that carry out the functions of customary village finance to manage village financial potential. The purpose of the activities carried out are to determine the impact of lowering lending rates on lending, knowing the causes of lowering lending rates on lending, and knowing the solutions used to overcome the impact of reducing lending rates on lending. The method used in this street vendor activity is in the form of a review method where the review begins with the stage of searching for the title and location, searching for data, and conducting an analysis to find out how the impact of lowering lending rates on lending. The results obtained from the implementation of this activity are the impact of a decrease in lending rates on lending that is decreasing lending in Kuta LPD, the cause is due to the absence of the public or customers who do credit during Pandemic Covid-19 or in other words the demand declining credit, and delaying interest payments and socializing the importance of saving into a solution that must be done.
WIDYA MANAJEMEN, Volume 2, pp 88-99; doi:10.32795/widyamanajemen.v2i2.910
The purpose of this study was to determine the effect of customer relationship management on member satisfaction, the effect of member satisfaction on member loyalty, the effect of customer relationship management on member loyalty, and the influence of customer relationship management on loyalty which is influenced by member satisfaction. This research was conducted at Village-Owned Enterprises (BUMDes) throughout Penebel District, Tabanan, Bali with a sample of 100 people who were determined using the Slovin method and the determination of the sample using incidental sampling. Testing instruments and analysis tools include validity test, reliability test, and path analysis accompanied by Sobell test. Based on the results of the path analysis test, it was found that customer relationship management has a positive and significant effect on member satisfaction, member satisfaction has a positive and significant effect on member loyalty, customer relationship management has a positive and significant effect on member loyalty and based on the results of the Sobell test, member satisfaction has been proven. mediating the relationship between the influence of customer relationship management on member loyalty is seen from the value of Z-score (4.84)> Z-table (1.66). Suggestions given in this study are BUMDes in Penebel District are suggested to further improve customer relationship management strategies to increase member satisfaction and loyalty from members.
WIDYA MANAJEMEN, Volume 2, pp 43-54; doi:10.32795/widyamanajemen.v2i2.876
The remaining operating income represents the income earned by the cooperative in one fiscal year less depreciation, costs, and other obligations including tax in the relevant fiscal year. The remaining results of operations are business profits that are divided according to the economic activities of cooperative members. This study aims to reexamine the effect of liquidity ratios, profitability ratios, and productive assets on the growth of the remaining operating results (SHU) of savings and loan cooperatives in Sukawati District. The sample in this study was 12 cooperatives in Sukawati Subdistrict using financial data for 3 consecutive years from 2016 to 2018. So, the total sample was 36. The sampling technique used in this study was purposive sampling. The analytical tool used is multiple linear regression analysis, classic assumption test, and goodness of fit test. The results showed that liquidity ratios and profitability ratios did not affect the growth of the remaining business results (SHU) of savings and loan cooperatives in Sukawati District, while the productive assets had a positive effect on the growth of the remaining business results (SHU) of savings and loan cooperatives in Sukawati District.
WIDYA MANAJEMEN, Volume 2, pp 27-42; doi:10.32795/widyamanajemen.v2i2.877
This study has several objectives namely; analyze the influence of spiritual leadership on organizational commitment; analyze the influence of spiritual leadership on spirituality in the workplace; analyze the influence of spirituality at work on organizational commitment; analyze the role of spirituality in the workplace as a mediator on the influence of spiritual leadership on organizational commitment. The population in this study were all employees of drinking water companies in the Badung Regency, Tabanan Regency, and PAM Denpasar City, which totaled 902 employees. Sampling was done purposively with a total of 200 respondents. Data collection techniques used were interviews with questionnaires with multiple choice closed. In this study data analysis using the Partial Least Square (PLS) approach. The results showed that the overall evaluation of the model seen from the coefficient of determination can be said to be quite good, Q-Square Predictive Relevance meets existing requirements and Goodness of Fit in a large position then the overall model is quite good. The first hypothesis, which states that spiritual leadership has a significant positive effect on organizational commitment, is not yet acceptable. The second hypothesis, which states that spiritual leadership has a significant positive effect on spirituality at work, is acceptable. The third hypothesis, which states that spirituality at work has a significant positive effect on organizational commitment, is acceptable. Based on testing through the Sobel test, it can be explained that spirituality in the workplace can act as a mediator concerning spiritual leadership to organizational commitment.
WIDYA MANAJEMEN, Volume 2, pp 1-8; doi:10.32795/widyamanajemen.v2i2.868
This study aims to describe the decrease factor of tourist visits to the Museum Buleleng, marketing strategies used to increase the number of tourist visits to the Museum Buleleng. This study used a SWOT analysis to identify strengths, weaknesses, opportunities, and threats in Buleleng Museum, and discussed using qualitative descriptive analysis. This research subject is the manager of the Buleleng Museum. Then the object of this study is data on the number of tourists. Data on the number of tourist arrivals was obtained through interviews with related parties. Data were analyzed descriptively. These results indicate that factors causing the decline in the number of tourist visits to the Museum Buleleng namely internal factors and external factors do not Buleleng Museum marketing strategy, which is due to funding constraints. Results of the analysis of the data showed that important to know the potential, weaknesses that should be corrected, an opportunity that must be exploited to the maximum, and a threat to be faced so that it can be known from the marketing strategy to be followed.
WIDYA MANAJEMEN, Volume 2, pp 55-68; doi:10.32795/widyamanajemen.v2i2.878
This study aims to analyze the performance of Lambing Badung Regency customary microfinance institutions which are assessed from four perspectives, namely: (1) financial perspective, (2) customer perspective, (3) internal business process perspective, and (4) learning and growth perspective. This study is a type of quantitative descriptive study that explains the performance of customary microfinance institutions in 2017 - 2019. Data are collected using questionnaires, documentation, and interviews which are then analyzed using the balanced scorecard approach. This study found the fact that the performance of Lambing indigenous microfinance institutions based on four perspectives: (1) the overall finance is in the healthy category, (2) the overall customer is in a good category, (3) the internal business process is classified as efficient, and (4) learning and growth as a whole are in a good category. By having a good performance, this institution is expected to be more developed and of course, with the development of customary microfinance institutions, the economy in the area will also be increasingly stretched which can become a pillar driving the economy so that there is an acceleration of the welfare of rural communities.
WIDYA MANAJEMEN, Volume 2, pp 9-26; doi:10.32795/widyamanajemen.v2i2.869
This study aimed to explain the effect of work training and work environment on the performance of medical staff Inpatient Installation B Sanglah General Hospital Denpasar through motivation as an intervening variable. The type of data used in this study is qualitative and quantitative data, with data sources namely primary and secondary data. The data collection method is an interview, distributing questionnaires to respondents and library research, while the data analysis technique used Smart PLS 3.2.9. The results of this study showed that work training had a positive effect but not significant on motivation, work environment had a positive effect and significant on motivation, work training had a positive effect and significant on performance, work environment had a positive effect but not significant on performance, motivation had a positive effect but not significant on performance, work training had a positive effect but not significant on performance through motivation, work environment had a positive effect but not significant on performance through motivation medical staff Inpatient Installation B Sanglah General Hospital Denpasar.
WIDYA MANAJEMEN, Volume 2, pp 28-35; doi:10.32795/widyamanajemen.v2i1.547
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WIDYA MANAJEMEN, Volume 2, pp 80-88; doi:10.32795/widyamanajemen.v2i1.551
This research was conducted based on differences in the focus of the discussion about recruitment and promotion of employee performance. Besides, there are also research problems about the decline in employee performance at PT Bank Sinarmas Denpasar Branch. This study aims to examine and analyze the effect of recruitment and promotion of position on employee performance. This research was conducted at PT Bank Sinarmas with a population and the sample of this study amounted to 87 respondents. All data obtained from the questionnaire distribution are feasible to use, then analyzed using SPSS 24.0. The results of the study give the meaning that recruitment has a positive and significant effect on employee performance; job promotion has a positive and significant effect on employee performance; recruitment and promotion have a positive and significant effect on employee performance. This research implies that recruitment can be improved by taking into account the basic indicators of recruitment, recruitment sources, and recruitment methods so that employee performance increases. Job promotion can be increased by taking into account indicators of employees who are loyal and with integrity, creativity, and initiative, more value than other employees, can provide solutions not only complaint and professional in working so that employee performance increases. Finally, employee performance can improve by taking into account indicators of quality, quantity, timeliness, effectiveness, and independence.