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Results in Journal Forum Agribisnis: 93

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Febrica Handryani, Sulistyodewi Nur Wiyono, Kuswarini Kusno, Dini Rochdiani
Published: 23 March 2021
Forum Agribisnis, Volume 11, pp 90-100; https://doi.org/10.29244/fagb.11.1.90-100

Abstract:
Paprika is one of the leading commodities of horticulture in the provinces of West Java. West Java is the largest contributors to the national paprika in Indonesia, this leads to support the community welfare and regional development there. One of an area in West Java Province that produces paprika is CV Cantigi at Cikandang village of Garut Regency. CV Cantigi produces a variety of horticultural crops, but the main commodity is paprika. Every period CV Cantigi experienced various risk events in paprika production, thus making the productivity decrease. The purpose of this study is to identify the risks that occur in paprika production in CV Cantigi and determine the mitigation actions to minimize the risks that arise. This research uses descriptive qualitative method with the house of the risk analysis tool. The results showed that 25 risk events occurred in the process of paprika production in CV Cantigi. There are 3 mitigation actions for paprika production that is producing paprika plants under the shade because paprika plants need optimal temperatures to grow, making a planting calendar to determine when the right time to produce paprika, and making observations before pest control so that there is no wrong target with mitigation actions then it can be minimized or reducing the emergence of priority risk agents.
Ahsanah Mukarromah Arifin, Anna Fariyanti, Netti Tinaprilla
Published: 23 March 2021
Forum Agribisnis, Volume 11, pp 65-74; https://doi.org/10.29244/fagb.11.1.65-74

Abstract:
One of the ways to increase production was increasing technical efficiency. The purpose of this research was to analyze technical efficiency and factors that affected technical efficiency in Tinggimoncong District, Gowa Regency, South Sulawesi. This research used purposive sampling with 50 potatoes farmers. This study used Data Envelopment Analysis (DEA) approach and Tobit regression for data analysis. The result of the study showed that there are 23 farmers of the respondents stated to be efficient or about 46 per cent of the total respondents studied. Factors that significantly influence the technical efficiency of potato farming were education and income outside of farming.
Niken Hapsari Arimurti, Kusmantoro Edy Sularso, Anny Hartati
Published: 23 March 2021
Forum Agribisnis, Volume 11, pp 75-89; https://doi.org/10.29244/fagb.11.1.75-89

Abstract:
The objectives of this study are: (1) to identify the characteristics of organic rice consumers in Banyumas Regency, (2) to determine the maximum average price for organic rice that consumers in Banyumas Regency are willing to pay, and (3) to analyze and find out factors underlying the consumers’ willingness to pay for organic rice. This research was conducted in Banyumas Regency by interviewing 68 respondents who were selected using the snowball sampling method. Data is analyzed using descriptive analysis, contingent valuation method (CVM), and logistic regression analysis. The study indicates that the characteristics of organic rice consumers who are willing to pay more for organic rice in Banyumas Regency are mostly aged 36 to 55 years, having an undergraduate degree, working as civil servants, and having an income level of Rp 3.000.001 to Rp 6.000.000 with 1-4 family members. The maximum price for organic rice that consumers in Banyumas Regency are willing to pay is Rp18.346 per kilogram. Factors underlying the willingness to pay for organic rice are income, length of consumption, and consumers’ perception of organic rice quality.
Achmat Bukhori, Rita Nurmalina
Published: 23 March 2021
Forum Agribisnis, Volume 11, pp 26-44; https://doi.org/10.29244/fagb.11.1.26-44

Abstract:
Agrotourism is tourism that utilizes agricultural business as a tourism destination, with the purpose of recreation, increasing knowledge, and building business in agricultural. The purpose of this research is to analyze the investment feasibility of agrotourism. The location of the research was conducted in De Kampoeng Rembang Agrotuorism which is an agrotourism with the main commodity of dragon fruit and combined with edu-tourism. In this research will be compared to the feasibility business of agrotourism without restaurant facilities (scenario I) with agrotourism that adds restaurant facilities (scenario II). Feasibility of non-financial business was analyzed using the market aspects, technical aspects, management aspects, law aspects, social, economic, cultural aspects, and environmental aspects. Whereas feasibility of financial business was analyzed using the investment criteria, that covered NPV, Net B/C, IRR, and Payback Period, and also switching value analysis. The result shows that De Kampoeng Rembang Agrotourism is feasible based on non-financial aspects and financial aspects. The result of investment criteria analysis shows that the business of agrotourism with restaurant facilities have better performance than the business of agrotourism without restaurant facilities. While based on switching value analysis, the result shows that the decreasing in the number of visitors is more sensitive to business feasibility compared to the increasing in the salary of permanent workers on both scenarios
Lainatussifa Lainatussifa, Wahyu Budi Priatna, Heny Kuswanti Suwarsinah
Published: 23 March 2021
Forum Agribisnis, Volume 11, pp 45-64; https://doi.org/10.29244/fagb.11.1.45-64

Abstract:
Changes in the children's learning curriculum that emphasize children's activities and experiences not just reading material, making agro-tourism an alternative learning media for interaction that is chosen by the school. As one of the agro-education objects, Sentulfresh needs always to evaluate their performance of the marketing mix (product, price, place, promotion, people, process and physical evidence) through visitor satisfaction and trust. This study aims to analyze any marketing mix variables that affect the satisfaction variable, is there effect of satisfaction on trust and where is the satisfaction level of Sentulfresh visitors. Data collection was carried out on 70 respondents who had visited Sentulfresh. The data analysis method used were the Structural Equation Model Partial Least Square (SEM PLS) and the Customer Satisfaction Index (CSI). SEM-PLS analysis results show that all marketing mix variables have no significant effect on visitor satisfaction, while satisfaction has a significant effect on visitor trust. CSI analysis results shows that Sentulfresh visitor satisfaction is at the “satisfied” level.
Nurul Maulina, Dwi Rachmina, Suprehatin Suprehatin
Published: 23 March 2021
Forum Agribisnis, Volume 11, pp 1-12; https://doi.org/10.29244/fagb.11.1.1-12

Abstract:
The growth and development of MSMEs are hampered due to capital constraints, so that MSMEs need other sources of capital to meet their business needs, one of which is with credit. In Muara Angke Traditional Fisheries Processing (PHPT) there are formal and informal credit institutions. The decision-making process of which credit institution will be chosen is determined by the processor's perception of the two institutions, where each institution will incur different transaction costs incurred by salted fish processors. The purpose of this study was to analyze the perceptions of salted fish processors on credit institutions and the amount of credit transaction costs incurred. The perceptual analysis uses the importance-performance analysis method and transaction costs are calculated using the transaction cost analysis method. The total sample of 72 salted fish processing business units in PHPT Muara Angke. The results showed that based on the criteria of processing perceptions of formal institutions better. This is indicated by the measurement of the average value of formal interests 4,48, the average value of the performance of formal institutions is 4,04 while the average value of the interests of non-formal institutions is 4,16 and the average value of the performance of non-formal institutions is 3,99. However, the transaction costs per loan period that must be issued by processors with formal credit (Rp 126.750) are greater than the transaction costs incurred by processors with non-formal credit (Rp 15.434). The largest transaction cost component informal credit is implementation costs (62,60 per cent), while informal credit is information costs (36,37 per cent).
Dwi Prasetyawati Thana, Gidion Aryo Nugraha Pongdatu, Agustinus Mantong, Hariadi Hariadi
Published: 23 March 2021
Forum Agribisnis, Volume 11, pp 13-25; https://doi.org/10.29244/fagb.11.1.13-25

Abstract:
A source of income for farmers would be 'Kopi Jantan Toraja' (Peaberry coffee). The growing demand due to changes in the lifestyles of people makes today's coffee more popular. 'Kopi Jantan Toraja' is one of the interesting business options to be produced to boost the farmers' economy. This study aims to define and evaluate the internal and external factors of the "Kopi Jantan Toraja" company in the hope that the internal conditions examined can enable farmers to explore the strengths and weaknesses as well as the opportunities or challenges and threats to be addressed in the company. Internal and external environmental analysis is the type of data collection and analysis used in this study. IFE and EFE in the early phases (Internal and External Factor Evaluation). In the next step, the status of the "Kopi Jantan Toraja" company was calculated by the IE Matrix analysis method. 19 (nineteen) internal factors (8 strengths and 11 weaknesses) and 14 (fourteen) external factors were seen in the IFE and EFE study (8 opportunities and 6 threats). Based on the IE matrix, UMKM Kopi 1000 Nurhidayah's "Kopi Jantan Toraja" company is in a position to keep and sustain, suggesting that a viable approach used by UMKM Kopi 1000 Nurhidayah is market penetration and product growth strategy.
Valentina Sokoastri
Published: 10 September 2020
Forum Agribisnis, Volume 10, pp 145-154; https://doi.org/10.29244/fagb.10.2.145-154

Abstract:
Many people like Kopyor coconut. Kopyor Coconut formed from an abnormal coconut fruit that is only be found in a rare number of the normal coconut tree. Unfortunately, the demand for kopyor coconut is not followed by the supply, in other words, the supply of Kopyor Coconut is still under the demand. Following this opportunity, Indonesian Biotechnology Plantation Research Center, PT Riset Perkebunan Nusantara invented a plant tissue isolation method that can produce 90 to 100 per cent of kopyor coconut fruit. Thus, it is necessary to study consumer preferences and marketing strategy to distribute Kopyor product in the right plan. This study uses a quantitative approach by capturing 50 respondents in incidental sampling. The data is then processed descriptively using Microsoft excel to see consumer preferences and its 4P (Product, Place, Promotion, Price). From the data analysis obtained as follows: 1. Consumer preferences of kopyor coconut (Kosudu) are quite well and acceptable by the costumers. 2. The product, place and promotion need to be regenerated, but for the price is quite stable. 3. Need marketing strategies to improve product quality, such as (brand, packaging, and quality control), place such as (online delivery system and retail approach, last but not least the promotions such as (discounts and advertising).
Sarah Hanifa, Nia Rosiana
Published: 10 September 2020
Forum Agribisnis, Volume 10, pp 118-130; https://doi.org/10.29244/fagb.10.2.118-130

Abstract:
Crystal sugar has a high potency to develop because of the growing demand for crystal sugar on a local and international scale. CV Agroberdikari is a company that produces crystal sugar in Kebumen District. The company needs investment to develop a development that increases the production of crystal sugar. Feasibility analysis needs to be done to see whether or not the business is executed when the company is developing based on non-financial aspects and financial aspects. Aspects assessed on non-financial aspects are market aspects, technical aspects, management and legal aspects, social and economic aspects, and environmental aspects. Assessment on financial aspects based on investment criteria of NPV, Net B/C, IRR and Payback Period and sensitivity analysis. Analysis results of non-financial aspects that the business is declared worthy to run. Analysis of financial aspects under normal conditions resulted in NPV Rp 708.012.338, Net B/C 2,64, IRR 29 per cent and PP 5,7 years. In development, conditions produce NPV Rp 1.003.257.059, Net B/C 3,74, IRR 45 per cent, and PP 4,9 year. The results of financial analysis can be stated that business development is worthy to run. The results of sensitivity analytic showed that the price increase of raw materials was more sensitive than the decrease in sugar production. Companies need to increase the number of suppliers of raw materials and add investment goods to increase consumer demand can be fulfilled and anticipate the increase of raw material prices.
Virekha Yolanda, Suyono Suyono, Irene Kartika Eka Wijayanti
Published: 9 September 2020
Forum Agribisnis, Volume 10, pp 131-144; https://doi.org/10.29244/fagb.10.2.131-144

Abstract:
UMKM Salak Cristal is an agro-industry that is engaged in processing salak into various processed salak products. UMKM Salak Cristal has offline and online sales, but less consumer noticed and marketing strategies. UMKM Salak Cristal is not the only salak manufacture producer in Sleman. Therefore it makes UMKM Salak Cristal need information on customer satisfaction to develop appropriate marketing strategies to know changes in consumer needs and achieve customer satisfaction. Accordingly, researchers need to analyze customer satisfaction to help UMKM Salak Cristal in developing the right marketing strategy. This study aimed to 1) Analyze the level of satisfaction with salak chips at UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta; 2) Determine the marketing strategies that can be done in UMKM Salak Cristal Turi District, Sleman Regency, Yogyakarta. The method of this research used survey method and the sampling method used in this study was the Non-probability sampling method with the accidental sampling technique. A total of 100 respondents were calculated using a linear time function formula. The methods of this research are used Important Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that: 1) Customer satisfaction to salak chips product in UMKM Salak Cristal is on the criterion of satisfaction, 2) Product attributes that must be prioritized to be improved are taste variations, sales and online promotions, store locations, employee uniforms, neat-looking employees, payment processing, displays adjust of products, and product price tags.
Putra Endi Catyanadika
Published: 8 September 2020
Forum Agribisnis, Volume 10, pp 106-117; https://doi.org/10.29244/fagb.10.2.106-117

Abstract:
Community-scale biogas digester would become an alternative that reduces the cost of constructing biogas facilities. However, it is important to identify ideal locations of digesters to optimize distribution process of biogas input materials to digester facilities. This research aims to determine optimal locations of digester using geospatial kernel density analysis by calculating the biogas raw material using the total mass of the solid waste, which is applied on cowshed locations of Sumber Rejeki Dairy Cooperation in Pudak Wetan, Ponorogo. The results of the analysis have found nine ideal locations which community scale biogas digester facilities can be built by considering the density of the total mass of the solid waste and the proximity of the cowsheds on the research location.
Puji Nurul Hikmah, Wahyu Budi Priatna
Published: 8 September 2020
Forum Agribisnis, Volume 10, pp 79-85; https://doi.org/10.29244/fagb.10.2.79-85

Abstract:
The gaining of society’s enthusiasm for coffee can be seen from the increased number of coffee consumption in Indonesia. This would be an opportunity for an entrepreneur to open a coffee shop. The number of coffee shops has always increased from year to year, especially in Bogor City as one of the tourism cities in Indonesia. In this situation, the level of competition will surely increase. Therefore, effective alternative strategies are needed to succeed in this competition. The purpose of this research is to identify the internal and external environmental factors of the company to formulate the priorities of the right marketing strategies. The methods used in this research are the IFE matrix, EFE matrix, IE matrix, SWOT matrix, and QSPM (Quantitative Strategic Planning Matrix). The result of the analysis shows that Kopi Spectrum is in a position of growth and build. Five marketing strategies generated from SWOT Matrix Analysis, that can be implemented by Kopi Spectrum, maintain product quality with an appropriate price (SO1), improve promotional activities that are suitable for the targets (WO1), expand a network of suppliers (ST1), maintain the number of consumers they already have with services and facilities (ST2), and get the halal certificate (WT1). Based on QSPM calculations, the priority strategy from Kopi Spectrum is to maintain the number of consumers they already have with services and facilities.
Nila Kandi, Hendrik Johannes Nadapdap
Published: 8 September 2020
Forum Agribisnis, Volume 10, pp 86-94; https://doi.org/10.29244/fagb.10.2.86-94

Abstract:
Sugarcane is one of the plantation crops which is used as raw material for making sugar. The efficiency of inventory is very important for a sugar factory. The purpose of this study is to determine the order level, order frequency, the amount of safety stock (Safety Stock), re-order points (sugarcane raw material) which is economical and to know the total inventory cost (Total Inventory Cost) of sugarcane raw material economical in PG X. The method of determining the area of ​​this research was carried out intentionally (purposive). The research method uses the descriptive-analytic method. The analytical tool used is Economic Order Quantity (EOQ), Re-Order Points (ROP), Safety Stock (SS), and Total Inventory Cost (TIC). The results of the 2018 and 2019 EOQ calculations show it is not yet economical. The 2018 EOQ calculation was 1.688,79 tons greater than the number of orders made by PG X by 1.483,9 tons and the 2019 EOQ calculation was 3.074 tons greater than the number of bookings made by PG X by 976,6 tons. The value of the safety stock in 2018 amounted to 1.483,9 tons and in 2019 it was 976,6 tons. The value of ROP in the supply of raw sugar cane in 2018 was 2.967,8 tons and in 2019 it was 1.953,2 tons. The 2018 TIC value is Rp. 139.031.870 smaller than the cost of inventory incurred by the company of Rp. 158.302.102 and the 2019 TIC value of Rp. 208.014.632 less than the cost of inventory incurred by the company of Rp. 654.250.185. The results of the last two years calculations indicate the inefficiency of orders made because it causes the frequency of orders is greater and the inventory costs incurred by PG X are higher., so with economic calculations, the order frequency will be less and the total cost of inventory will be lower.
Hammad Akram, Netti Tinaprilla
Published: 8 September 2020
Forum Agribisnis, Volume 10, pp 95-105; https://doi.org/10.29244/fagb.10.2.95-105

Abstract:
Catfish cracker processing business has enormous potential to be developed for several reasons, namely the high supply of catfish, the lack of utilization of catfish supply, and the increasing consumption trend of crackers. Clipss Catfish Chips is a catfish cracker processing business whose business development plan in the form of increasing production capacity includes the procurement of production machinery and relocation of the production house. Clipss Catfish Chips will also conduct business legalities to support the business development process. This research was conducted to assess the long-term investment planning on the development plan that Clipss will do. Data processing and analysis used in this research include feasibility analysis of non-financial aspects and financial aspects and switching value analysis. Analysis of non-financial aspects was studied qualitatively with descriptive and quantitatively with a Likert scale. Analysis of the financial aspect was studied using a few investment criteria namely Net Present Value, Net Benefit-Cost Ratio, Internal Rate of Return, and Payback Period. The results of the feasibility analysis of non-financial and financial aspects indicate that business development is feasible to run. The results of the switching value analysis show that the decrease in the amount of production is more sensitive than the increase in the price of fish and packaging.
, Suprehatin Suprehatin
Published: 19 March 2020
Forum Agribisnis, Volume 10, pp 58-67; https://doi.org/10.29244/fagb.10.1.58-67

Abstract:
Farmer's group Berkah usaha at the beginning originally had two types of livestock businesses which are cattle and sheep. However, Berkah Usaha is focusing on cattle only. The development of the cattle business in this group is important to fulfil the increasing national demand for beef each year. This development of cattle business is also in line with the program of the local government of Blora which is making this district as a centre of cattle farm production. This study aims to formulate the cattle business development strategy for Berkah Usaha group by identifying the main internal and external factors. The study used four key informants as a respondent to identify the group's business environment and formulate business strategies. The analytical method used are IFE, EFE, IE, and SWOT matrix. The results showed that the Berkah Usaha's main internal key factors are cattle feed business and qualified cattle breeds while the main external key factors are government policies and climate variability. The results of this study also showed that there are six alternative business development strategies such as collaboration to develop regional livestock cluster and procurement of good cattle breeds.
, Anna Fariyanti, Burhanuddin Burhanuddin
Published: 19 March 2020
Forum Agribisnis, Volume 10, pp 68-78; https://doi.org/10.29244/fagb.10.1.68-78

Abstract:
The main source of farmer households in West Halmahera is coconut plantations. Coconut fruit is produced, some are sold in the form of whole fruit, some are processed into copra. For this agro-industry development effort to work effectively, it is necessary to determine the type of coconut agroindustry that will be developed by considering the factors that increase, the efforts of the businesses involved and the objectives of each of the agro-industries. The purpose of this study was to determine the priorities of coconut agro-industry that had to be developed in West Halmahera Region. The data were analyzed using the Process Hierarchy Analysis (AHP) approach and internal-external factor. The results showed that the virgin coconut oil (VCO) agro-industry had the highest priority in the development of coconut agro-industry in West Halmahera. By the development of this agro-industry, business actors will gain added value, affect the increase in income, and will open new jobs in the rural area. The important factors that have influenced the development of agro-industry were human resources (HR) and asset. Furthermore, each actor involved has a firm role and linkage to each of the determinants of agro-industry business development. Farmers have the main role (37%) on the availability of raw materials, farmer groups have strong correlation (42%) to human resources, the government plays an important role (42%) in infrastructure development, and academics have an enormous contribution (34%) in providing technology for the development of agro-industry. Overall, the most important actors in the development of coconut agro-industry in West Halmahera are farmer groups. The Strategy applied to agro-industry virgin coconut oil (VCO) at West Halmahera Region is intensive: market penetration, market development and product development.
Yulia Sari, Elly Rasmikayati, Bobby Rachmat Saefudin, Tuti Karyani, Sulistyodewi Nur Wiyono
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 46-57; https://doi.org/10.29244/fagb.10.1.46-57

Abstract:
Increased public concern and awareness of health and environment, is expected to significantly increase organic rice consumers. Thus, it can be consumed and reached by more people. The objectives of the study were to identify the characteristics of organic rice consumers, measure willingness to pay of organic rice consumers and analyze the factors related to the willingness to pay of organic rice consumers. The method used in this study is a survey method with descriptive statistical analysis and Contingent Valuation Method (CVM). The numbers of research respondents were 51 people consisting of organic rice consumers in Warung Sehat 1000 Kebun (W1000K) as much 18 people and consumers of organic rice in several other places joined in the Indonesian Organic Community as much 33 people. The results showed that consumers were willing to pay up to 10% higher than the price offered for organic rice type of pandan wangi, menthik susu, red rice and brown rice sold in W1000K. Even in some other places, consumers are willing to pay for those rice at prices higher up to 22% of the offered price. While for organic rice type of black rice, consumers are willing to pay 9%-11% lower than the price offered. Factors related to consumers' willingness to pay more for organic rice are health (67%), food security (45%), impact on the environment (43%), knowledge of organic rice (39%), easy access to get rice (37%), service (33%), quality (25%), packaging (24%), price (20%), and lifestyle (18%).
, Rita Nurmalina, Amzul Rifin
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 36-45; https://doi.org/10.29244/fagb.10.1.36-45

Abstract:
The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a collector – wholesaler Jakarta – retailer – consumer Jakarta; II) farmer – a collector – wholesaler Cikajang– retailer – consumer Cikajang; III) farmer – a collector – wholesaler Cikajang – wholesaler Jakarta – retailer – consumer Jakarta; IV) farmer – a collector – wholesaler Bandung – retailer – consumer Bandung; V) farmer – a collector – wholesaler Bandung – wholesaler Jakarta – retailer – consumer Jakarta. The margin analysis results that the smallest marketing margin is in marketing channel II at 52,3 per cent. The largest Farmer’s share is at 47 per cent in marketing channel II and the biggest ratio of πi/Ci is at 5,64 in marketing channel III. The suggestion that can be given to farmers is to choose marketing channel I because channel I am the channel with the great packing volume that may be delivered by the market and also the highest price compared to other marketing channels.
Nurlita Lailia, , Djoko Soejono
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 11-26; https://doi.org/10.29244/fagb.10.1.11-26

Abstract:
Goatzilla Farm & Cafe is agroindustry in Lumajang which processes goat milk into various products and has several business units that related to enduro goat farms. The main product of Goatzilla Farm and Cafe is pasteurized goat milk. the scale of goat milk pasteurized production is still small category because the labour used is labour in the family, the supply of fresh goat milk is uncertain, and product marketing is still limited due to BPOM's permit constraints. Therefore, it is necessary to make efforts to develop pasteurized milk products at Goatzilla Farm & Cafe. This research aims to determine supply chain, value-added, and development strategy of goat pasteurized milk at Goatzilla Farm & Cafe. The location of the research was determined by the purposive method. The research method used descriptive and analytic methods. The result of the research showed that the links involved in the supply chain of pasteurized goat milk are Goatzilla farm units, partner farmers, collectors, the processing unit of Senduro Goatmilk Indonesia, Goatzilla Farm & Cafe, Senduro Goatmilk Indonesia outlet, and consumers. The processing of fresh goat milk into pasteurized goat milk provides positive value-added and can be classified as a medium category. The recommended strategy for the development of pasteurized goat milk based on the FKK value of the highest driving and inhibiting factors is to form a cooperative business entity engaged in agribusiness of Senduro goat milk.
, Sulistyodewi Nur Wiyono, Kuswarini Kusno, Lucyana Trimo
Published: 18 March 2020
Forum Agribisnis, Volume 10, pp 27-35; https://doi.org/10.29244/fagb.10.1.27-35

Abstract:
Lettuce head as a vegetable commodity has a high enough business opportunity, seen from the developmentof hotels and restaurants in Indonesia that serve foreign cuisine using lettuce. The purpose of this study wasto determine the feasibility of lettuce head farming in CV.Cantigi. This research was carried out inCV.Cantigi, Cikandang village, Cikajang District, Garut Regency. The design of this research is descriptivequantitative with the research technique is a case study The method of data collection is done by interviewswith informants, observations, and literature studies. The determination of the informant was carried outpurposive. Analysis of the data used is non-financial feasibility and financial feasibility (Net Present Value,Internal Rate of Return, Net Benefit/Cost Ratio, Payback Period, and Profitability Ratio). The results showedthat 1) The income of lettuce head farming in CV.Cantigi in one growing season is IDR 120.821.846; 2) Thelettuce head farming in CV. Cantigi is feasible in terms of market aspects, technical aspects, managementaspect, and social, economic, cultural and environmental aspects. Similarly, financially, lettuce headfarming in CV.Cantigi is feasible to do with an NPV value of IDR 286,076,736.8, IRR 51,87%, Net B/C Ratiois 4.32, Payback period occurs at 8 years 8 months and profitability ratio of 101.78%. Suggestions forfurther research there is further research on production technologies that can optimize the use of otherproduction factors to increase production results.
Anisah Nasution, Bayu Krisnamurthi, Dwi Rachmina
Published: 17 March 2020
Forum Agribisnis, Volume 10, pp 1-10; https://doi.org/10.29244/fagb.10.1.1-10

Abstract:
Food is a basic need and access to food is a human rights that must be fulfilled. Meeting food needs is the main target of food policy carried out by the government, especially for the poor household. One of the government's policies in terms of food is Non-Cash Food Assistance (BPNT). The purpose of this study was to analysis the food demand for BPNT's beneficiary household and not receiving BPNT. This study used primary data on food consumption with the highest share of expenditure of poor households in Bogor City. Demand for food was estimated by LA-AIDS (Linear Approximation Almost Ideal Demand System) model. The results this study showed that there were significant differences in the average consumption of rice, non-rice and animal protein consumption between BPNT and non-BPNT households. The highest of food expenditure in both households was processed food and beverages. The BPNT dummy variable did not sign for a share of food expenditure. The result of the estimate also showed that rice, animal protein, vegetables, food and beverages and cigarettes are inelastic at their prices elasticity. All types of food studied were normal goods. Non-rice, vegetables and processed food and beverages were substitutes for rice in BPNT recipient households while in non-BPNT only processed food and beverages was substitutes for rice. The interesting thing in this research was that cigarettes become a complimentary item to all foods.
Ariska Rosadi Al Rasyid Shodiq, Wahyu Budi Priatna, Nunung Kusnadi
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 107-122; https://doi.org/10.29244/fagb.9.2.107-122

Abstract:
Most e-marketing is widely used for business activities by companies in marketing non-agribusiness products. This happens because agribusiness products have different characteristics from non-agribusiness products, that is perishable, voluminous, and bulky. Although in its development, agribusiness products can also be marketed through e-marketing. Tani Niaga is one of the e-marketing in the agribusiness sector, which managed by the Agriculture Service of Grobogan Regency (Dinas Pertanian Kabupaten Grobogan). The purpose of research are to identify factors that influence farmer to use Tani Niaga. The data were analyzed using Partial Least Square (PLS) to identify factors that influenced farmer to use Tani Niaga. The results of research showed that the individual characteristics of farmers and the characteristics of the Tani Niaga had significant effect on using Tani Niaga. The formal education was a dominant factor in individual characteristics of food farmers whose a significant effect on the level of using of the Tani Niaga, but a dominant factor in the horticulture farmers group was the courage to take risks. Moreover, the suitability of need was a dominant factor for the characteristic of Tani Niaga whose a significant effect on the level of using the Tani Niaga in the group of food farmers, but ease-of-use the Tani Niaga was a dominant factor for the group of horticultural farmers.
Muhamad Zulkyfli Luthan, Ratna Winandi, Amzul Rifin
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 185-199; https://doi.org/10.29244/fagb.9.2.185-199

Abstract:
PT XYZ is one of agribusiness companies which offers horticultural products in Indonesia which are considered as eco-profit and low-pesticide-based-products. The purpose of this research is to describe and improve the business model of PT XYZ based on the Business Model Canvas (BMC) approach and SWOT analysis then the analysis is carried out the preparation of a new business model prototype for PT XYZ. This study utilizes structured interviews assisted with questionnaire instruments as data collection procedures and both Business Model Canvas (BMC) approach and identification of SWOT as research methodology. The results of the SWOT analysis on nine elements of Business Model Canvas (BMC) show that there are internal and external factors that become strengths and weaknesses for the company in carrying out its business model and also what opportunities and threats from external factors affect PT XYZ's business processes are. The SWOT identification results then used as background to formulate a new business improvement model. Improvement of PT XYZ's business model is aims to streamline production in satisfying the demand of Horeca (Hotel, Restaurant, Catering) customers. In supporting expansion of PT XYZ by having effective and efficient business model, the improvements that need to be done are escalating production management, doing production forecast, creating and socializing SOPs to farmers as the main partner, enhancing offline promotion by joining events held by Horeca (Hotel, Restaurant, Catering) events and dividing customer segment into three segments by sorting them based on priority which are Horeca (Hotel, Restaurant, Catering) as the first market segment, modern markets as the second market segment, and traditional market as the third market segment.
, Suharno Suharno
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 160-184; https://doi.org/10.29244/fagb.9.2.160-184

Abstract:
Domestic soybean production that has not been able to meet national soybean needs is an implication of the decline in soybean harvested area in Indonesia. The opposite condition occurs at the level of demand for soybeans which increases every year. The soybean import policy is an alternative step for the government to overcome the gap between soybean production and consumption in Indonesia. Soybeans in this study are not separated from the type, namely with HS code 1201 (Soya beans, whether or not broken). This study aims to analyze the factors that influence soybean imports in Indonesia by using secondary data from 2002 to 2017 in the form of panel data with gravity models. The data used in this study came from UN Comtrade, World Bank, CEPII, FAOSTAT, Ministry of Trade and Ministry of Finance. The estimation results show that the variables that significantly influence the volume of imports of Indonesian soybeans are the variable GDP per capita Indonesia, GDP per capita of the country of origin of imports, domestic soybean prices, domestic soybean production and soybean import tariffs.
Windias Farah Nabila, Rita Nurmalina
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 143-159; https://doi.org/10.29244/fagb.9.2.143-159

Abstract:
Citronella oil is one of the essential oils commodity that has great potential to become a business. PT. Musim Panen Harmonis is a company that produce citronella oil. Cultivation and distillation business of Citronella needs a lot of investment costs and cant be separated from the possibility of production and price risk that will affect the feasibility of the business. The purpose of this study is to determine the feasibility of citronella oil refining non-financial and financial conditions both normal and risk conditions. The research methods used feasibility analysis of non-financial aspects, financial aspect, and scenario analysis with risk assessment. PT. Musim Panen Harmonis is worth to do of non-financial and financial aspects. In normal condition, NPV value is Rp. 7.415.711 072, IRR value is 14.02 persen, Net B/C value is 1.65, and Payback period is nine years one month long. While financial analysis though the risk condition also gain value that full fill investment standart criteria. Then based on the risk assessment said that production risk has higher level than price risk. It means when the business of PT Musim Panen Harmonis face off the production risk it will gain more loss. Advice given to this effort is to optimize production through increased number of citronella plant populations and the use of all land in accordance with the goals and plans, and the company needs to make a contract with partners on the lowest price limit.
, Anna Fariyanti, Netti Tinaprilla
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 200-214; https://doi.org/10.29244/fagb.9.2.200-214

Abstract:
Agricultural sector technically has quite high risk of uncertainty, including crop failure level which is caused by climate change, pest attack and disease, flood, dryness, as well as price uncertainty which is at the end harm the farmer. In order to decrease the risk that faced by farmers especially rice farmer, government run Asuransi Usaha Tani Padi (AUTP) program. This research aimed to analyze the farmer’s attitude and satisfaction to AUTP attributes in Karawang West Java. Analysis tools that used in this research are Multiatribut Fishbein analysis to observe farmer’s attitude and Customer Satisfaction Index (CSI) analysis to detect farmer’s satisfaction level to AUTP attribute. The result of this research, found that the most important attributes according to farmer based on the importance level are Penyuluh Pertanian Lapangan (PPL), the number of the claim, direct socialization, farmer group leader and easy access to information. Farmer’s satisfaction level to AUTP attributes overall is quite satisfy. Therefore the performance of AUTP attributes level need to be increased, so that the farmer’s attitude and satisfaction to AUTP increase. Farmers that have positive attitude and satisfaction tend to follow the program continously and will recommend it to other farmer.
Fajrin Rimadhyani Firdaus, Lukman Mohammad Baga
Published: 13 October 2019
Forum Agribisnis, Volume 9, pp 123-142; https://doi.org/10.29244/fagb.9.2.123-142

Abstract:
Cooperative is one of many institutions that support agribusiness sector in rural area. It has big role in agricultural sector because of Indonesia’s farming system characterized by small scale and scattered business. The purpose of this research is to analyze the level of institutional performance and member participations as well as to analyze strategies to improve the performance of Mandiri Jaya Cooperative. Data obtained from 30 respondents with purposive sampling method. This research analyzed by Development Ladder Assesment (DLA) and Rank Spearman Correlation Test. The result shows that the cooperative’s performance was in green zone which means this cooperative was in good condition. Rank Spearman Correlation Test shows that there is a straight line relationship between social economic benefit with the member participation level in the cooperative’s organizational, capital and business activity. Some policies can be applied to increase the role of the Mandiri Jaya Cooperative to become an institution which not only helps resolve member capital issues. Things that can be done such as providing education and basic understanding of cooperative identity, strengthening internal management conditions, and strengthening networks to create partnerships that can support cooperative’s performance.
Qashiratuttarafi Qashiratuttarafi, Andriyono Kilat Adhi, Wahyu Budi Priatna
Published: 7 August 2019
Forum Agribisnis, Volume 9, pp 17-32; https://doi.org/10.29244/fagb.9.1.17-32

Abstract:
This study was aimed to analyze the supply chain distribution patterns of forest honey in the West Sumbawa through Sumbawa Forest Honey Network or Jaringan Madu Hutan Sumbawa (JMHS) using descriptive qualitative data. This study uses a supply chain distribution pattern approach based on the product, financial and information flow. In the product flow, honey is harvested by honey hunters in the forest and assembled to a group leader. Then, honey is handed over to JMHS and marketed at Rumah Madu” (Honey House). The forest honey harvest season in Sumbawa is between August-December. Honey hunters can harvest 15-20 liters of honey per hunter in one hunting day. In financial flow, we observed that the pricing of honey is decided by JMHS according to the market price and the harvest season. Honey price from the hunter is ranging from 60,000 - 75,000 IDR per 660 ml bottle. The purchasing price of honey by JMHS is 65,000-85.000 IDR per 660 ml bottle and after the packaging by JMHS, honey is marketed to the last consumers with a selling price of 110,000 IDR per 500 ml. The information flows in both directions. The group of honey hunters inform to JMHS about the locations of honey as well as the amount of harvested. In the JMHS side, they distribute information of the classification and quality of honey, provide the good harvest training and information on honey price to hunters.
Ach. Firman Wahyudi, Joni Haryadi, Anisya Rosdiana
Published: 7 August 2019
Forum Agribisnis, Volume 9, pp 1-16; https://doi.org/10.29244/fagb.9.1.1-16

Abstract:
Entering the international trade era, Indonesia must has the right strategy to maintain its position as an exporter in the world. One strategy which can be implemented is to increase the competitiveness of export commodities that have comparative and competitive advantages in order to be able to compete with other countries' commodities. Therefore, an in-depth study is needed on increasing the competitiveness of shrimp commodities in order to increase fisheries commodity exports. The purpose of this study was to analyze the factors which affect the competitiveness of Indonesian shrimp commodity exports in four export destination countries and to formulate strategies to increase production potential and competitiveness of shrimp commodities in the markets of the four export destinations. This research was conducted in intensive and semi-intensive pond areas in Lampung and shrimp processing centers in East Java from January until November 2016. The types of data source were primary data from observation and secondary data in panel data form. Some of the analytical methods used in analyzing competitiveness are Revealed Comparative Advantage (RCA), the gravity model for analyzing factors that influence shrimp export offerings in export destination countries. Data processing is done using Microsoft Excel 2007 and E views 6. The analysis of the competitiveness of Indonesian shrimp commodity exports showed that during the period 2004 - 2014, Indonesian shrimp commodities had a comparative advantage or strong competitiveness in Japan, the USA and the United Kingdom. Estimated results from the data panel regression model, note that the factors that significantly influence the value of Indonesian shrimp exports are the nominal GDP of the destination country, the rupiah exchange rate, economic distance, and the value of Indonesian shrimp exports in the previous year. The strategy in increasing the production capacity and competitiveness of domestic shrimp business actors is to maintain the availability and quality of shrimp farming resources, especially quality shrimp seeds.
, Rita Nurmalina, Amzul Rifin
Published: 7 August 2019
Forum Agribisnis, Volume 9, pp 33-52; https://doi.org/10.29244/fagb.9.1.33-52

Abstract:
The objectives of this research are to identify the factors that exist in the internal and external environment that become the strengths, weaknesses, threats, and opportunities for CV Pure Cianjur, formulate alternative strategies and determine the priority strategies that can be run CV Pure Cianjur in developing business, mapping program recommendations from alternative strategies in the development of healthy rice business on CV Pure Cianjur. The method research use internal and eksternal environment analysis, formulation strategy using SWOT analysis, weighting strategy priorities through preparation of hierarchy based on the SWOT framework (A’WOT) and the program recommendation made by the strategic architecture model. Internal factors of company : strength (S) is the quality of products (0,377) and weaknesses factor (W) is discontinuity of raw material supply (0,402). External factors of company opportunities (O) is the natural resources of Cianjur Regency (0,181) and threats (T) factors is the substitution products (anorganic rice) (0,349). Priority of strategic alternatives is conduct preparation and registration for organic certification (0,299). Implication of alternative strategies is devided into two groups, where is 11 programs recommendation that run gradually and 7 programs recommendation that run regularly.
Yahdi Zaky, Rachmat Pambudy, Harianto Harianto
Forum Agribisnis, Volume 9, pp 85-106; https://doi.org/10.29244/fagb.9.1.85-106

Abstract:
Sugarcane is one of the commodities in the plantation sector which is a mainstay in an effort to increase the welfare of farmers. Blora Regency is one of the regencies which is the center of sugarcane production in Central Java Province with the lowest production. The research objectives are (1) to analyze the factors that influence sugarcane production in Blora Regency; (2) analyzing the technical efficiency of sugarcane farming; (3) analyzing the income level of sugarcane farmers. Sampling was used by random and snowball sampling method to collect 80 sugarcane farmers. The collected data is then analyzed using Cobb-Douglas stochastic frontier production function, farm income analysis and different test analysis (t-analysis).The results showed that the variables of urea fertilizer, za, phonska and organic fertilizer had a significant effect on sugarcane farming production in Blora Regency. Technical efficiency level of sugarcane farming, partners and non-partners are efficient with an average of technical efficiency is 0,89. The lengthy farming variable becomes the only inefficiency estimator variable that has a significant effect on sugarcane farming. Based on the income analysis, sugarcane farmers who done farming activities through a partner pattern have a greater income of Rp. 8.408.180 with a R / C ratio 1,236. While non-partner pattern income is Rp. 2.438.317 with a R / C ratio of 1,071 and Rp. 460.510 with a R / C ratio of 1,013. Based on the results of this research, it is important to choose partner pattern on sugarcane farming in Blora Regency.
Nurul Lainan Najmi, Al Jaktsa Al Jaktsa, Suharno Suharno, Anna Fariyanti
Forum Agribisnis, Volume 9, pp 53-68; https://doi.org/10.29244/fagb.9.1.53-68

Abstract:
This study aims to evaluate the sustainable status of oil palm plantation management and determine the most dominant attributes to sustainability in Trumon, South Aceh Regency. Data analysis using Multi Dimensional Scalling method and sensitivity analysis. The results of the analysis of the sustainability status of oil palm plantations, index values of each dimension with dimensions of 64,04, technology dimensions 53,26, economic dimensions 48,83, demonstration dimensions 45,54, and the lowest index values according to the social dimension 35,92. There are nine main attributes or key factors related to the sustainability of the management of oil palm plasma nucleus plantations, namely: 1) residents working in the plantation sector, 2) time and method of providing fertilizer to harvest, 3) FFB prices at farm level, 4) accessibility of farmer groups to banks, 5) land management administration, 6) Village communication accessibility, 7) farmer groups, 8) use of land and air conservation technology, 9) Management of crop disturbing crops (OPT). Index of multi-dimensional sustainability of oil palm plantation management nucleus-plasma pattern is 49,10 means that the sustainability status is still lacking. This has an impact on reducing involvement in agribusiness activities, lack of farmers' participation in farmer groups and KUD, because the role of this institution to access capital to banks does not support formal education, so that communication between farmers and institutions is inadequate.
, Ratna Winandi
Forum Agribisnis, Volume 9, pp 69-84; https://doi.org/10.29244/fagb.9.1.69-84

Abstract:
Karawang Regency is the center of milkfish production in West Java. Milkfish production continues to increase, but the prices fluctuate. Price fluctuations cause income uncertainty both for farmers as producers and traders as marketing agencies. Price fluctuations are closely related to marketing systems. The purpose of this study was to determine the marketing system and marketing efficiency of milkfish in Tirtajaya District, Karawang Regency. The sampling method was carried out by the snowball sampling method which started from 33 farmers. The results showed that there were 6 (six) marketing channels for milkfish in Tirtajaya District. Marketing agencies that involved are village traders, wholesalers, retailers and processors. Judging from the marketing margin value and farmer's share, all marketing channels of milkfish formed in Tirtajaya District are efficient. Marketing channel 1 more efficient relatively with the lowest margin value of 9,71 percent and the highest farmer share of 90.29 percent. The ratio of profit to cost ratio for all marketing channel is distributed evenly.
Titik Triary Wijaksani, Rita Nurmalina, Burhanuddin Burhanuddin
Published: 13 February 2019
Forum Agribisnis, Volume 8, pp 117-136; https://doi.org/10.29244/fagb.8.2.117-136

Abstract:
Government had made the first livestock vessel investment in Indonesia, namely KM Camara Nusantara I (KM CN I) which was operationalizing since 2016. The livestock vessel supported beef cattle distribution from East Nusa Tenggara Province (NTT) to DKI Jakarta Province by route Tenau-Waingapu-Tanjung Priok-Cirebon. In addition the government makes another new 5 livestock vessels investment which is one of them planned for beef cattle distribution from Bali Province by Celukan Bawang Port to DKI Jakarta Province by Tanjung Priok Port. Livestock vessel investment required high cost up to Rp 58 billion per unit. Moreover the operational of KM CN I still subsidized by the government. Therefore the objective of this study is to analyze livestock vessel investment by route scenario Celukan Bawang-Tanjung Priok-Cirebon on nonfinancial aspect, financial, economic and sensitivity analyses. Nonfinancial aspect analysis used descriptive method. Financial and economic analyses used Cost and Benefit Analysis (CBA), with shadow price for economic analysis. Sensitivity analysis used switching value method. Nonfinancial aspect analysis indicated the investment feasible. Financial analysis for livestock vessel return scenario to Celukan Bawang Port without cargo and carrying feed cargo are not feasible (NPV0, B/C Ratio>1, IRR 5.70% higher than discount rate, and Payback Period 13.84 years). Sensitivity analysis indicated the investment is feasible by minimum increase in the price of ticket fare 534.56% for return scenario without cargo and 410.12% by carrying feed cargo.
Ni Wayan Surya Darmayanti, Ratna Winandi, Netti Tinaprilla
Published: 13 February 2019
Forum Agribisnis, Volume 8, pp 137-154; https://doi.org/10.29244/fagb.8.2.137-154

Abstract:
The objectives of this research are to analyze competitiveness and the impact of government’s policy of maize farming in several central productions in Indonesia. This research was conducted to analyze maize competitiveness using PAM (Policy Analysis Matrix) method. Data sample was conducted at four maize production centers, including East Java, Central Java, West Java, and South Sulawesi. The results show the forth centre have competitiveness. This showed by PCR values in some production areas less than 1 and for competitive advantage, indicated by DRCR values in production areas also less than 1. Analysis of the Government policy aspect, the government has been able to provide positive incentives for maize farming in North Jawa, Centre of Jawa and West Java. The impact of government policy on inputs and outputs simultaneously can provide a positive incentive to farmers at maize production sites in Java. But the government’s policy hasn’t been able to provide for output in Sulawesi Selatan. The conclusion is the fourth centres of maize production have competitive and comparative advantage. Sulawesi Selatan has high comparative advantages, so Sulawesi Selatan has high potential to improve maize farming.
Novia Fitri Yanti Saragih, Suharno Suharno, Harianto Harianto
Published: 1 September 2018
Forum Agribisnis, Volume 8, pp 155-168; https://doi.org/10.29244/fagb.8.2.155-168

Abstract:
Palm sugar as a source of income is mostly produced by palm sugar producers who are in the village, depending on the population of existing palm trees. Available raw materials and prevailing prices affect income. This study aims to (1) analyze the structure of production costs and business income of palm sugar and (2) analyze the factors that influence the income of palm sugar producers in Rejang Lebong Regency, Bengkulu Province. The method used to analyze the cost structure is income analysis (π = TR - TC) by calculating the use of total costs (TC = TFC + TVC) used in once production process. Factors that influence palm sugar income are price of palm sugar, number of productive trees, and yield of palm sugar. Primary data obtained from palm sugar prodicers using questionnaires and secondary data obtained from previous research. Analysis of factors that influence income using multiple linear regression analysis, processed using the SPSS 16.0 Program. Research results show that the average income obtained by palm sugar craftsmen in Rejang Lebong District is Rp 150,374 / production. Palm sugar processing business is still feasible to be a business and profitable because the value of profitability obtained is 1.23. Factors that influence income significantly at the level of 95 percent in the form of prices and number of productive trees. Improvements in technological innovations and an increase in the population of palm sugar plants need to be improved to be able to increase the income of palm sugar’ producers in the Rejang Lebong Regency of Bengkulu Province.
Ifan Rizky Kurniyanto, Bayu Krisnamurthi
Published: 1 September 2018
Forum Agribisnis, Volume 8, pp 199-211; https://doi.org/10.29244/fagb.8.2.199-211

Abstract:
Capital markets allows the plantation companies to obtain long-term sources of funding for business expansion. To Invest in the stock market investors require careful consideration of accurate information to determine the relationship of variables that cause the fluctuation of the company's stock price to be purchased. Knowing the influence of these variables, investors can choose a strategy to determine the right company as a place to invest. The purpose of this study is to analyze technically and fundamentally shares of plantation companies that have been listed on the BEI in period of 2008-2016. Research method using panel data and Ipot Ultima. The results of this study showed that through fundamental analysis it is known that ROA, Inflation, Exchange Rate, and BI Rate and AR1 have a significant influence (Pvalue
M Dahri Zikri P, Ono Suparno, Tajuddin Bantacut
Published: 1 September 2018
Forum Agribisnis, Volume 8, pp 169-180; https://doi.org/10.29244/fagb.8.2.169-180

Abstract:
The objective of the research is to analyze the strategic alternative to be implemented in the Bogor development of milk production cooperation. The analysis covered descriptive analysis, Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) matrix analysis, Strengths, Weaknesses, Opportunities and Threat (SWOT). The results showed that the position of the cooperatives in quadrants V of the Internal-Eksternal (IE) matrix, the strategy of the cooperative should be hold and maintain where a strategy that is widely used in these cells is market penetration and product development. Managerial implication of alternative strategy that can be immplemented in the milk production cooperatives are improve the competitiveness of products, products promotion, promotion activities by socializing the importance of drinking milk, product diversification, improve the quality of milk, strengthening the modal through loan with the financial intitutions, coordinating with the government to get assistance in strengthening the cooperation and breeder, increasing the population of cattle through joint venture, expanding markets, improve production facilities, improve technology, develop the healthy partnership, improve the management of the maintenance of dairy cows.
Jullyo Gideon Rohi, Ratna Winandi, Anna Fariyanti
Published: 1 September 2018
Forum Agribisnis, Volume 8, pp 181-198; https://doi.org/10.29244/fagb.8.2.181-198

Abstract:
Corn (Zea mays L.) is a potential agribusiness commodity in meeting food needs. In the national economy, corn is the second largest contributor after rice in the food subsector. One potential area for corn production is Kupang Regency which has a lot of marginal lands (dry land). This study aims to determine the factors that influence the production and technical efficiency of corn farming in Kupang Regency. This study, using the Cobb-Douglas production function method, is a functional form of the corn production function in the study area and the Stochastic Frontier method is estimated using the Ordinary Least Square (OLS) and Maximum Likelihood Estimation (MLE) methods. The results showed that all the variables in the significant model were soil, seeds, Urea, KCL, SP36, pesticides and had signs that matched expectations. The study also found that farmers were technically efficient with an average of 75 percent and factors that had a significant influence on increasing technical personnel, namely age, formal education and income.
Khoiru Rizqy Rambe, Nunung Kusnadi
Forum Agribisnis, Volume 8, pp 61-80; https://doi.org/10.29244/fagb.8.1.61-80

Abstract:
In the last 15 years, Indonesia palm-cooking oil price tend to increase significantly. The increase of palm-cooking oil price was driven by either its demand or supply. This study aimed to determine factors affecting of demand, supply, and Indonesia palm-cooking oil price. This research used time series data from 1990 to 2014. Simultaneous equation model was performed to analyse demand and supply of palm-cooking oil. The result indicated that income and population significantly influenced demand for palm-cooking oil. These implied that palm-cooking oil is categorized as normal good and staple food in Indonesia. While the price of palm-cooking oil, palm oil production, and real price of CPO Domestic significantly influenced supply of palm-cooking oil. Indonesia palm-cooking oil price was not significantly affected by its demand and supply.
Ammar Fathin Mahdi, Lukman Mohammad Baga
Forum Agribisnis, Volume 8, pp 1-16; https://doi.org/10.29244/fagb.8.1.1-16

Abstract:
Winner Perkasa Indonesia Unggul is a SME that sells product based on seaweed processing. The enterprise is trying to improve their business activity on seaweed processing products. The purposes of this research are to identify the existing business model at the enterprise, to evaluate the model, and to generate a new business model prototype with the Business Model Canvas method analysis. This research is a case study on a company, and conducted in March-May 2016. The data used are primary data in the form of interviews and internal company data, while qualitative analysis used to evaluate the business model, and the SWOT analysis method used to help generating new business model prototype. The results of this research were two alternative of business model prototype for the enterprise’s development in the future. The first alternative is trying to classify new customer segment, and followed by creating the new value proposition. With the additional of new customer segment and the new value proposition, it caused the enterprise to extend the channels by optimalizing technologies, and eventually increase the revenue stream of the enterprise. The second alternative is trying to increase the customer relationship by creating the new value proposition. It will raise the opportunity to make an alliance or partnership for helping the business activity of the enterprise. However, the changes on some parts of the business model will affect the enterprise’s cost structure.
Elvin Elvin, Wahyu Budi Priatna
Forum Agribisnis, Volume 8, pp 97-116; https://doi.org/10.29244/fagb.8.1.97-116

Abstract:
Koi is a prospective fishery commodity that make a positive contribution to Indonesia National GDP. Subdistrict Ciseeng especially in Babakan Village became one of the areas that make a positive contribution because there is a koi farmers, but has a different price level koi farmers with the consumer level. The purpose of this research is to analyze the institution, functioning, marketing channels and efficiency of marketing channels koi. Methods of data collection using purposive sampling to farmers and marketing agencies using snowball sampling. The results showed marketing agencies involved include farmers, village merchants, merchant shops and suppliers with functions exchange, physical and facility in nine koi marketing channels in Babakan Village. The efficiency of marketing channels occurs in channels VII because it has a lower marketing margins, the farmer's share is higher and the ratio of benefits to costs relatively with sales volume 210 tail.
Arifah Qurrotu Aina, Heny Kuswanti Suwarsinah, Burhanuddin Burhanuddin
Forum Agribisnis, Volume 8, pp 17-34; https://doi.org/10.29244/fagb.8.1.17-34

Abstract:
Rapid development of mompreneur in Indonesia become economic potential. Join the community to become one of the characteristics that can strengthen the mompreneur in running the business Komunitas Bunda Online (KBO) is one of the active community of mompreneurs who provide support to their members. The purpose of this study to determine what factors affect the entrepreneurial behavior of mompreneurs, especially those who join the community The sample in this study were 41 respondents, selected using judgment sampling technique that is based on the criteria of owning a business and having at least one child. This study analyzes the influence of individual factors and external factors on entrepreneurial behavior with the approach of Partial Least Square (PLS). The result shows that the individual factor that has the most positive effect on the behavior is the achievement desire. External factors proved to positively affect the behavior in which the growth of e-commerce in Indonesia gives a strong influence.
Tasya Amanda, Rita Nurmalina
Forum Agribisnis, Volume 8, pp 81-96; https://doi.org/10.29244/fagb.8.1.81-96

Abstract:
The competition among restaurants increases due to citizen’s new lifestyle for visiting restaurant. The purpose of this study is to analyze the consumer decision of making process, the customer satisfaction, and to formulate the recommendation for attributes improvement. Data are collected from 143 respondents using convenience sampling method and processed by Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The analytical results showed that the customer was generally 72,8 percent satisfied and the restaurant should give a high attention on the price, the availability of parking area, and supporting facilities to be improved because the importance scores of them were high but the pee scores were still low. To increase the customer satisfaction, restaurant should improve its performance by expanding the parking area, improving the supporting facilities, optimalizing food portion with the price and also improve the attributes that have lower weighted-score by setting an attractive promotion, re-arranging the aesthetic space, creating advertisement, and providing autodebit service.
, Anna Fariyanti
Forum Agribisnis, Volume 8, pp 35-60; https://doi.org/10.29244/fagb.8.1.35-60

Abstract:
Chilies, potatoes, shallots, and cabbage are five main vegetables that have high rates of production, but they also have high levels of price fluctuation. The purpose of this study was to analyze the levels of price risk and analyze alternative strategies needed to reduce the price risk of chilies, potatoes, shallots, and cabbage. The method of analysis that used in this research is ARCH/GARCH model, Value at Risk (VaR), and coefficient variation. The results showed that the price of chilies, tomatoes, and potatoes were influenced by price volatility and variants in previous periods. The price volatility and variants of shallots and cabbages were influenced by the prices of one and two previous periods. The calculation of VaR, which was based on the total capital in a one-day sale period showed that price risk of chilies, potatoes, shallots, and cabbage were at 4.077 persen, 3.078 persen, 5.240 persen, 6.879 persen, dan 3.980 persen. Based on coefficient variation showed that tomatoes had the highest price risk was at 0.428 while potatoes was found to have the lowest price risk was at 0.080. Shallot had the second highest price risk was at 0.195. Cabbage and chilies had the third and the forth highest price risk were at 0.209 and 0.349. Alternative strategy to solve the price risk of vegetables need to be applied by traders, farmers, and government.
Leo Rio Ependi Malau, Ratna Winandi
Published: 19 February 2018
Forum Agribisnis, Volume 7, pp 67-84; https://doi.org/10.29244/fagb.7.1.67-84

Abstract:
The development of integrated dairy farm area or “KUNAK” in Cibungbulang is one of the government’s efforts to integrate the scattered farmers in Bogor City because the separated farming system has caused a lot of technical, social and economical problems. The farmers relocation process to KUNAK Cibungbulang was not completely succeed. One of the existing dairy farm who managed to keep their business in the city of Bogor was located in Kebon Pedes. This research aimed to analyse the structure of costs, revenue and income of dairy farm business in KUNAK Cibungbulang and Kebon Pedes. The analysis method that used in this research is descriptive and quantitative approach including analysis of income and R/C Ratio. The result showed that the income of dairy farmers from Kebon Pedes is higher than the farmers from KUNAK Cibungbulang. Dairy farmers at Kebon Pedes have to think about the long term consequence of their business, considering that the farm located on densely populated area. One of the alternative is to relocate the farm to KUNAK Cibungbulang.
Winda Adelita Saragih, Bayu Krisnamurthi, Netti Tinaprilla
Published: 1 September 2017
Forum Agribisnis, Volume 7, pp 191-211; https://doi.org/10.29244/fagb.7.2.191-211

Abstract:
The change of business paradigm towards sustainable development requires industry players to produce palm oil in a sustainable manner. One of them is to follow the guidelines of Principles and Criteria (PnC) of sustainable palm oil production endorsed by Roundtable on Sustainable Palm Oil (RSPO). Researchers interested to know the constraints (critical point) of the company in meeting all the principles and criteria for sustainable palm oil production. Identification of critical points will have an important role to know how far the performance and constraints faced by the company in fulfilling all the principles and criteria to produce sustainable palm oil. The purpose of this study is to analyze the critical point on sustainability criteria and indicators in PT.XYZ. Methods of data collection research conducted by interview and observation in the field. Researchers use RSPO Principles and Criteria (PnC) parameters as parameters of sustainable palm oil production implementation. Method of data analysis using FMECA (Failure Modes, Effects and Criticality Analysis ) method with 2 stages, namely FMEA (Failure Mode and Effects Analysis) and CA (Criticality Analisis). The FMECA analysis shows that there are 5 critical criteria and 6 critical indicators in fulfilling all the principles and criteria of sustainable palm oil production in PT.XYZ.
Normal Bivariant Padangaran, Dwi Rachmina, Anna Fariyanti
Published: 1 September 2017
Forum Agribisnis, Volume 7, pp 121-142; https://doi.org/10.29244/fagb.7.2.121-142

Abstract:
Financial performance is one of measure to determine the condition of a business. The objectives of this research are: (1) to analyze the financial performance of broiler business in Kendari City; and (2) to analyze determinant factors of financial performance of broiler business in Kendari City. Research method uses financial ratio analysis and path analysis. The research was conducted in Kendari City with 72 respondents. The results of the research showed that: (1) number of chickens average 3.849 tails, were managed by partnership method and 8 times production in a year; (2) financial performance of broiler business are profitable; (3) number of production positive influenced by number of Day Old Chicken (DOC), number of labor, wide of cage, and experience on farming ; (4) the influence factor of current ratio, total assets turn over ratio, and profitability are number of production, equity ratio, and experience on farming. Based on the research results, then recomendate to: (1) farmers need to increase the production capacity of each production cycle or expanding businesses to use assets more efficiently and the income generated is also greater; (2) therefore the financial performance of broiler business was positively affected by the number of production, equity ratio, and experience on farming, to be able to increase operating profit and financial performance of the business it is suggested that these three things improved.
Monicha Septya Harni, Siti Jahroh
Published: 1 September 2017
Forum Agribisnis, Volume 7, pp 143-160; https://doi.org/10.29244/fagb.7.2.143-160

Abstract:
Drying nutmeg companies rely on sunlight to dry the nutmeg. In fact, Bogor District has a high rainfall intensity. This condition can be overcome by using oven technology. By using oven technology, production process does not rely on the weather, the product will dry evenly, and does not require a large area. The purpose of this study is to analyze the business potential of nutmeg in Tamansari Sub-district and to design a business planbased on financial and non financial aspects. Interview was conducted to farmers and three nutmeg drying companies who were selected by snow ball sampling method. Other data were obtained from literature such as newspaper, internetand others. The results revealed that Tamansari Sub-district is an area that has the potential of natural resources, human resources, demand and marketing to develop business nutmeg. Price of dried seed was determined as Rp110 000per kg and dried mace as Rp130 000 per kg. The target market is the export market. CV is chosen as the business form. NPV is Rp827 682 000, Net B/C3.83, IRR 67 per cent and payback period 1.92(1 year 9 months). BEP value is Rp108 248 600 in the first year and Rp372 745 700 in the next years. Business planning is feasible based on financial and non-financial analyses.
Juni Hestina, Rita Nurmalina, Suharno Suharno
Published: 1 September 2017
Forum Agribisnis, Volume 7, pp 103-120; https://doi.org/10.29244/fagb.7.2.103-120

Abstract:
Efficiency is an important aspect for farmer that can be used as a measuring tools to make a decision regarding production among available options. The objectives of this research is to evaluate the technical efficiency of paddy farming, and to identify the factors that influence the technical efficiency of paddyfarms in Jawa and outside Jawa. To analyzed the data, data envelopment analysis (DEA) approach and tobit regression were applied. Farmers were not use the the right amount of inputs as being recommended by the instructor, such as the use of seed, fertilizer NPK and urea. The use of Urea, NPK, and labor had the largest percentage of input slacks when compared to the other production inputs. Farmers in Jawa could reduce the use of urea by 6.75 kg, NPK by 14.96 kg, and labor by 7.45 HOK and farmers in outside Jawa could reduce the use of urea by 32.37 kg, NPK by 6.01 kg, and labor by 15.93 HOK to make the paddy farm technically efficient. One of the factors that can greatly influence the improvement of farming technical efficiency is the socio-economic factors. Factors that affecting the technical efficiency of paddy farm in Jawa were the age, the level of formal education, member of Farming group and the number of members in the household, and do not significantly affect the technical efficiency of paddy farm is acces formal finance, and ectention. Factors that affecting the technical efficiency of paddy farm in outside Jawa were the age, the level of formal education, and member of Farming group and, and do not significantly affect the technical efficiency is the number of members in the household, acces formal finance, and ectention.
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