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Rizki Mutiara Nizam, Yasir Yasir
Expose: Jurnal Ilmu Komunikasi, Volume 5, pp 1-13; https://doi.org/10.33021/exp.v5i1.1617

Abstract:
Pertamina's CSR program through the development of nature conservation-based tourism and education is carried out due to the impact of forest and peatland fires. This study aims to determine the CSR communication planning model of PT Pertamina RU II Sungai Pakning in the development of Marsawa Peat Arboretum Ecotourism. This study uses a qualitative research method with a case study approach. The results of this study indicate that PT Pertamina's CSR communication planning in ecotourism development uses the following steps: problem analysis and research; formulation of communication policies and programs; communication action; and evaluation. Through CSR activities with the community, Pertamina CDO has developed a peat arboretum as a tourist attraction area as a basis for reporting and spreading the image of a company that cares about the environment. The public welcomes the Marsawa peat arboretum ecotourism. Apart from being a tourist attraction, its existence can also provide education and exciting experiences about the importance of protecting the peat environment. The development of peat ecotourism must get support from various stakeholders, especially local governments, so that its existence can have a broad impact on economic development and public awareness of the peat environment.
Nabila Dafa Purwa, Herlina Suksmawati
Expose: Jurnal Ilmu Komunikasi, Volume 5, pp 16-29; https://doi.org/10.33021/exp.v5i1.3533

Abstract:
Hari Belanja Online Nasional atau yang disebut dengan HARBOLNAS merupakan hari dimana Shopee mengajak masyarakat mengenal kemudahan dalam berbelanja online. Fenomena Hari Belanja Online Nasional (HARBOLNAS) sangat digemari masyarakat luas. Hal tersebut dikarenakan Shopee mengadakan banyak promo gratis ongkos kirim dengan minimum belanja sehingga banyak mengubah presepsi masyarakat tentang belanja online. Namun dari fenomena tersebut masyarakat juga menganggap bahwa hal tersebut dapat membuat berperilaku konsumtif, karena dapat membuat masyarakat tergiur dengan adanya promo-promo menarik yang ditawarkan, dengan melibatkan Brand Ambasador ternama. Penelitian ini bertujuan untuk menganalisis persepsi generasi milenial terhadap Hari Belanja Online Nasional pada e-commerce Shopee. Metode penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif, dengan metode pengumpulan data menggunakan wawancara mendalam (in depth interview) dan observasi menggunakan google form yang di bagikan melalui Instagram dan Whatsapp untuk mencari dan menyaring informasi. Teknik analisis data menggunakan analisis model interaktif Miles, Huberman dan Saldana, yaitu melalui tahap pengumpulan data, kondensasi data, penyajian data, dan menarik kesimpulan. Hasil penelitian ini menunjukkan bahwa mayoritas informan berpersepsi positif dengan banyaknya promo, diskon, gratis ongkir, voucher, cashback, sistem pembayaran yang mudah, serta barang lengkap dan up to date. Berdasarkan presepsi tersebut dapat disimpulkan bahwa tampilan Shopee dan brand ambassador tidak memberikan pengaruh kepada informan.  Kata Kunci: e-commerce, belanja online, generasi milenial, hari belanja online nasional, persepsi
Vizcardine Audinovic
Expose: Jurnal Ilmu Komunikasi, Volume 4, pp 129-140; https://doi.org/10.33021/exp.v4i2.1592

Abstract:
Pandemi covid yang belum kunjung usai ini berdampak pada perekenomian Indonesia. Daya beli masyarakat mulai turun, sehingga membuat banyak usaha terutama Usaha Mikro Kecil dan Menengah (UMKM) yang pendapatannya merosot tajam. Termasuk bisnis kue kering Be U Patisserie dan Dapur Muslimah dijalani oleh ibu rumah tangga ini mengalami penurunan di awal pandemi. Kemudian keduanya menerapkan strategi komunikasi pemasaran untuk terpadu untuk dapat bangkit. Tujuan dari penelitian ini untuk mendeskripsikan strategi bertahan bisnis kue kering Be U Patisserie dan Dapur Muslimah selama masa pandemi covid-19 melalui pendekatan pemasaran terpadu. Penelitian ini menggunakan pendekatan kualitatif deskriptif, analisis data menggunakan triangulasi waktu. Teknik pengumpulan data melalui wawancara mendalam dan observasi di media sosial. Hasil penelitian ini menjelaskan bahwa Be U Pattiserie dan Dapur Muslimah mampu mempertahankan bisnis kue keringnya di masa pandemi bahkan mendulang kenaikan penjualan karena menerapkan elemen komunikasi pemasaran terpadu. Be U Pattiserie menggunakan direct marketing, online marketing, sales promotion dan advertising untuk pemasaran, hasilnya usaha ini mengalami peningkatan omset sebanyak dua kali lipat dan memiliki seorang karyawan. Sedangkan Dapur Muslimah menggunakan direct marketing, online marketing dan sales promotion. Dapur Muslimah juga mengalami peningkatan omset dan menambah dua karyawan. Ke depannya Be U Patisserie dan Dapur Muslimah harus mengoptimalkan fitur di media sosial seperti lebih disiplin menunggah konten untuk menambah engagement yang pada akhirnya dapat meningkatkan brand awareness dan penjualan.  Keywords: strategi, kue kering, komunikasi pemasaran terpadu, covid-19, UMKM
Lisa Mardiana, Mutia Rahmi Pratiwi, Dzuha Hening
Expose: Jurnal Ilmu Komunikasi, Volume 4, pp 115-128; https://doi.org/10.33021/exp.v4i2.1697

Endik Hidayat, Aufa Izzudin Baihaqi,
Expose: Jurnal Ilmu Komunikasi, Volume 4, pp 86-98; https://doi.org/10.33021/exp.v4i2.1621

Abstract:
Influential groups, source of power and the change of elites post-pandemic rises the social questions of the study. This research aims aims to discuss the dynamics of elite configuration during the COVID-19 pandemic in Jelgung Village Sampang Regency, Madura. Using Putnam's elite theory and Andrain's theory of sources of power, the research will be allocated in Jelgung Village, Sampang Regency uses a qualitative method with a case study research model. The data is collected through in-depth interview with informants relevant to the topic of the village elite. The results showed that the elite of the Jelgung village consisted of the government, religious leaders, health workers, champions or blater groups, military officers and retired soldiers, and business unit owners. It’s also discovered a configuration that consists of shifting sources and channels of power during the COVID-19 pandemic towards the elite constellation of Jelgung Village due to their contribution, namely doctors, nurses, and midwives. Keywords: Configuration, Elite Village, Power, Madura, COVID-19 Abstrak Kelompok yang influensial, sumber kekuasaan dan perubahan elite desa pasca pandemi COVID-19 menjadi sebuah permasalahan sosial dalam penelitian ini. Penelitian ini bertujuan untuk membahas dinamika konfigurasi elite selama pandemi COVID-19 di Desa Jelgung Kabupaten Sampang, Madura. Artikel ini menggunakan teori elite Putnam dan teori sumber-sumber kekuasaan oleh Andrain. Studi desa Jelgung Kabupaten Sampang ini menggunakan metode kualitatif dengan teknik studi kasus. Pengumpulan data primer melalui teknik wawancara mendalam dengan para informan penelitian yang relevan dengan topik elite desa. Hasil penelitian menunjukan elite desa Jelgung terdiri dari pemerintah desa, kiai tokoh agama, tenaga kesehatan desa, kelompok jawara atau blater, aparat militer dan purnawirawan tentara, dan pemilik unit bisnis tergabung dalam wirausahawan desa. Artikel ini juga menemukan terjadi konfigurasi yang terdiri dari pergeseran sumber dan saluran kekuasaan selama pandemi COVID-19 terhadap konstalasi elite desa Jelgung. situasi pandemi memunculkan elite baru yang memiliki pengaruh besar yakni para tenaga kesehatan desa yakni dokter, perawat, dan bidan desa.Kata Kunci: Elite Desa, Kekuasaan, Konfigurasi, Madura, COVID-19
Sari Mudhita, Sendy Setiawan, Laurencia Steffanie Mega Wijaya Kurniawati, Rustono Farady Marta, Michael Chinmi
Expose: Jurnal Ilmu Komunikasi, Volume 4, pp 49-57; https://doi.org/10.33021/exp.v4i1.1346

Abstract:
Pendidikan Era Digital adalah bentuk dari perkembangan zaman dan teknologi yang membawa inovasi baru dalam bidang pendidikan. Contoh dari Pendidikan Era Digital adalah aplikasi ruang guru yang menyediakan video-video pembelajaran untuk membantu para pelajar memahami materi, pembelajaran dapat dilaksanakan kapan pun dan dimana saja namun harus dengan konektivitas yang memadai. Artikel ilmiah ini dibuat menggunakan metode penelitian komparatif yang membahas secara rinci mengenai aplikasi ruang guru, serta teknik pengumpulan data kuesioner melalui google form. Dan juga menggunakan teori matematika komunikasi. Hasil dari penelitian kami adalah banyak narasumber yang beranggapan bahwa aplikasi ruang guru sangat efektif terutama dikala pandemi dimana kita harus tetap di rumah, namun banyak dari narasumber yang lebih memilih les/bimbel secara langsung dibanding les/bimbel secara online melalui aplikasi ruang guru karena mereka berfikir bahwa bertemu secara langsung adalah cara yang paling baik untuk mengajar, dan juga disayangkan aplikasi ruang guru masih memiliki berbagai kelemahan.
Arsad Idrus, Niken Febrina Ernungtyas, Anindita Lintangdesi Afriani, Guntur Freddy Prisanto
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 165-176; https://doi.org/10.33021/exp.v3i2.1285

Abstract:
The Golkar Party is a party with a big name in Indonesia with a dominant political power in its heyday of 32 years. Golkar's most significant strength was that it was often the object of news in the mass media because it was considered to represent the government. However, since Reformasi, Golkar was faced with a reality that made Golkar have to re-adapt and develop a new strategy in political communication. This research aims to identify the political system, especially in terms of political communication management and political marketing used by the Golkar Party. The research method used a descriptive-analytical qualitative approach obtained through in-depth interviews with three informants selected purposively according to the research needs. The research results explain that, first, Golkar political communication uses a new paradigm of socialization strategy applied in various significant events and activities and training for cadres and members. Second, the Golkar party's political marketing is through a market-oriented party approach that adapts political products to the needs of society. Keywords: Political communication, Political marketing, Golkar Party Abstrak Partai Golkar merupakan partai dengan nama besar di Indonesia dengan kekuatan politik yang dominan pada masa kejayaan mencapai 32 tahun. Kekuatan terbesar Golkar di masa itu adalah sering menjadi objek pemberitaan di media massa karena dianggap mewakili pemerintah. Namun, semenjak Reformasi, Golkar dihadapkan pada kenyataan yang membuat Golkar harus kembali beradaptasi dan membangun strategi baru dalam komunikasi politik. Tujuan penelitian ini adalah untuk mengidentifikasi sistem politik terutama dari sisi manajemen komunikasi politik dan penerapan marketing politik yang digunakan oleh partai Golkar. Metode penelitian menggunakan pendekatan kualitatif desktriptif-analitis yang didapatkan melalui hasil wawancara mendalam dengan tiga informan yang dipilih secara purposive sesuai dengan kebutuhan penelitian. Hasil penelitian menjelaskan bahwa, pertama komunikasi politik Golkar menggunakan strategi sosialisasi paradigma baru yang diterapkan dalam berbagai acara dan kegiatan besar, serta pelatihan-pelatihan kader dan anggota. Kedua, adapaun pemasaran politik yang digunakan partai Golkar adalah melalui pendekatan market-oriented party yang menyesuaikan produk-produk politik dengan kebutuhan masyarakat. Kata Kunci: Komunikasi politik, Marketing politik, Partai Golkar
Magfirah Magfirah, Rizky Saputra
Expose: Jurnal Ilmu Komunikasi, Volume 4, pp 34-48; https://doi.org/10.33021/exp.v4i1.1442

Abstract:
This study aims to describe the experience of individuals processing information and interpret the phenomenon of discrimination in Indonesia. This study uses the interpretive paradigm and the phenomenological tradition as a basis for theoretical thinking to understand the subjective world of communicators through in-depth interview instruments. Information Integration Theory is used to explain the process of forming cognitive structures and individual attitudes when interacting with discriminatory information obtained through a number of information media. The data analysis technique used the phenomenological approach proposed by Van Kaam. The results of this study indicate that information on discrimination cases appears in the daily activities of individuals accessing and using information, thus encouraging information processing in the individual's cognitive system. However, only a number of cases have been noticed and followed by individuals, such as cases of discrimination against ethnic Madurese in Kalimantan, Ahmadiyah congregations, students from Papua in Malang and Surabaya, and the Natalius Pigai case. Discrimination messages are transmitted via Facebook, Twitter, media coverage, research journals, and word of mouth. The phenomenon of discrimination in Indonesia is understood by individuals into three different meanings. Keywords: discrimination, phenomenology, Natalius Pigai, information processing, message transmission AbstrakPenelitian ini bertujuan untuk mendeskripsikan pengalaman individu memproses informasi dan memaknai fenomena diskriminasi di Indonesia. Penelitian ini menggunakan paradigma interpretif dan tradisi fenomenologi sebagai landasan berpikir teoritik untuk memahami dunia komunikator yang bersifat subyektif melalui intrumen wawancara mendalam. Teori Integrasi Informasi digunakan untuk menjelaskan proses terbentuknya struktur kognitif dan sikap individu ketika berinteraksi dengan informasi diskriminasi yang diperoleh melalui sejumlah media informasi. Teknik analisis data menggunakan pendekatan fenomenologi yang diusulkan oleh Van Kaam. Hasil penelitian ini menunjukkan bahwa informasi kasus diskriminasi muncul dalam aktivitas sehari-hari individu mengakses dan menggunakan informasi, sehingga mendorong terjadinya pemrosesan informasi di dalam sistem kognitif individu. Namun demikian, hanya sebagian kasus yang diperhatikan dan diikuti perkembangannya oleh individu seperti kasus diskriminasi warga etnis Madura di Kalimantan, jemaat Ahmadiyah, mahasiswa Papua di Malang dan Surabaya, serta kasus Natalius Pigai. Pesan diskriminasi ditransmisikan melalui Facebook, Twitter, pemberitaan media, jurnal penelitian, dan word of mouth. Fenomena diskriminasi di Indonesia, dipahami individu ke dalam tiga makna yang bervariasi. Kata kunci : diskriminasi, fenomenologi, Natalius Pigai, pemrosesan informasi, transmisi pesan
Deni Yanuar, Nur Anisah, Maini Sartika, Revita Rahman
Expose: Jurnal Ilmu Komunikasi, Volume 4, pp 14-33; https://doi.org/10.33021/exp.v4i1.1443

Abstract:
This study is entitled “impression management female smoker in Banda Aceh city”. This study is describes how female smoker role to the society and people she meets. This study aimed to find out impression management female smoker, and to know frontstage and backstage female smoker of interacting with society in Banda Aceh city. Dramaturgy theory is used in this study. The approach used in this study is a qualitative descriptive method. The technique of determining informants used by researchers is purposive sampling technique. The research subjects are 3 informants who is female active smoker and stay in Banda Aceh city. The data collection techniques used are observation, interviews and documentation, By using interactive model analysis techniques, namely data reduction, data display, and making decisions. The result of the research shows that, female smoker plays a role to keep her identity as female smoker unknown by people like family, friends, and client. Although they often met with less pleasing views and behaviors in society, female smoker does not care about that thing. In impression management, there are some indicators that can be examined for how the female smoker’s role is involved in her daily life, including, appearance, locution, friendships, and location. This study is expected to increas reference to next research. The study is also expected to make the public aware that not all girlseho smoke are bad women. And also alert female smokers that smoking is not good for their health and for others.
Syahirul Alim, Avicena Farkhan Dharma
Expose: Jurnal Ilmu Komunikasi, Volume 4, pp 1-13; https://doi.org/10.33021/exp.v4i1.1437

Abstract:
It is undeniable that social media does bring new euphoria, excitement, and ease to society. A recent mode of social interaction exists to facilitate communication between humans, including the consumption of information and the delivery of political aspirations. The pattern of media consumption by young people in the last 10 years has shifted from conventional media to digital platforms such as Twitter and YouTube. This change has spurred the presence of several Internet-based alternative media, one of which is the Asumsi.co YouTube channel. This study aims to describe how young people perceive the content of Asumsi.co YouTube channel as a virtual public space and how Asumsi.co carries out political literacy through video content uploaded to YouTube. By using a descriptive qualitative approach and data collection methods in the form of semi-structured interviews with several young people selected as informants and document analysis, this study resulted in several findings. First, young people interpret the YouTube channel Asumsi.co as an alternative media capable of presenting political information in a comprehensive, progressive, and representative manner. Second, young people feel that political information presented through the YouTube platform can create a deliberative space that can reduce information uncertainty, misinformation, and as a reference in forming personal political opinions. Third, the informants agreed that the virtual sphere can create alternative public spaces for society in particular.
Cintia Caroline
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 146-164; https://doi.org/10.33021/exp.v3i2.1251

Abstract:
The paradigm of bad news is good news in journalism reflects that the public is more interested in negative news. Valuable news usually contains conflicts that important for people. Currently, the global health crisis issue caused by Covid-19 virus is being highlighted by media around the world, it is causing chaos because no country is ready to face this problem. Unbalanced news was presented by media in Indonesia and caused public panic, especially by the online media that could indirectly affect the spread of Covid-19. Two popular news sites in Indonesia, Detik and Kompas, provide both bad and good news regarding the Covid-19 pandemic. To find out the comparison of the news presentation from these two sites, this study uses quantitative analysis methods. The results show that Kompas are quite balanced, while Detik tends to present bad news which can indirectly worsen the spreading of Covid-19 in Indonesia.
Birgitta Bestari Puspita, Paulus A Edvra
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 124-145; https://doi.org/10.33021/exp.v3i2.1154

Abstract:
Exclusive breastfeeding is still an interesting topic of discussion, especially among Indonesian women. This article is a qualitative study with interviews as data collection method. This study reveals that the group Exclusive Pumping Mama Indonesia (Eping) can serve as a place for informants in seeking breastfeeding-related information, or simply gaining more knowledge from the problems faced by other group members. By gaining such knowledge, the informants are then able to also spread such information or to educate people around them. This group has successfully established collective consciousness in breastfeeding that leads them to create real or offline actions.
Rika Oktariani, Ag Eka Wenats Wuryanta
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 113-123; https://doi.org/10.33021/exp.v3i2.1196

Abstract:
Abstract Corona Virus Disease 19 or Covid-19 is a worldwide pandemic. A surprising new generation of influenza virus. Instantly shocked the whole world. Indonesia is no exception. Since the first Covid-19 case emerged, relevant authorities such as the ministry of health, disaster management agencies, as well as public health services such as hospitals have experienced "panic" in responding to and responding to pandemics. Especially the wider community who do not have the information, experience and knowledge of what, why and how covid-19. In general, the public expects public communication and information regarding covid-19 that is responsive, fast, precise and transparent at the time before, when it takes place, and future plans from the government regarding protocols for preventing and controlling the spread of covid-19 virus. This study examines the governance and practice of co-19 period government communication protocols based on literature studies and relevant content.Keywords: Pandemic; Covid-19; Communication; Government; Public AbstrakCorona Virus Disease 19 atau Covid-19 jadi pandemic seluruh dunia. Generasi baru virus influenza yang mengejutkan. Seketika membuat seluruh dunia terguncang. Tidak terkecuali Indonesia. Sejak kasus pertama Covid-19 muncul, otoritas terkait seperti Kementerian Kesehatan, badan penanggulangan bencana, juga layanan kesehatan publik seperti rumah sakit mengalami “kepanikan” dalam merespon dan mensikapi pandemic. Terlebih masyarakat luas yang tidak memiliki informasi, pengalaman dan pengetahuan tentang apa, mengapa dan bagaimana covid-19. Penelitian ini meneliti pengelolaan praktik protokol komunikasi yang dilakukan oleh Pemerintah pada masa covid-19 berdasarkan metode literatur dan konten yang berkaitan. Penelitian ini juga melakukan analisis data dengan basis time-line peristiwa yang signifikan dalam era pandemi yaitu Januari sampai bulan April. Penelitian ini memusatkan perhatian pada protokol komunikasi publik Media Center Penanganan Covid-19 melalui media digital di website covid-19 dalam mendesimentasi informasi dan komunikasi dimasa pandemi yang menjadi rujukan Pemerintah pusat dan daerah, kantor berita, media massa dan berbagai pihak yang berkepentingan.  Kata Kunci: Pandemi; Covid-19; Komunikasi; Pemerintah; Publik
Uljanatunnisa Uljanatunnisa, Lusia Handayani, Vidya Alisyah
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 95-112; https://doi.org/10.33021/exp.v3i1.1068

Abstract:
ABSTRACTThis study aims to analyze Bank Mandiri's event management in the 2019 Mandiri Young Entrepreneur CSR program. Joe Goldblatt's planning model becomes the approach used by researchers to analyze which consists of research, design, planning, coordinating, evaluation. Data collection techniques carried out in the form of literature study, interviews, and observations. Literature study comes from previous research that has been done. The observations were made during the event planning and event implementation in October. Interviews were conducted with Bank Mandiri's Head of Corporate Event, chief executive of CSR and NET TV's Project Leader. The findings generally obtained are the processes and stages of Bank Mandiri in implementing event management at 2019 Mandiri Young Entrepreneurs.The diversity of business types and the large number of participants, shows that this event can increase entrepreneurial interest.Keywords: Entrepreneurship. Event Management, Mandiri Young Entrepreneurs ABSTRAK Penelitian ini bertujuan untuk menganalisis manajemen event Bank Mandiri pada program CSR Wirausaha Muda Mandiri 2019. Model perencanaan Joe Goldbatt menjadi pendekatan yang digunakan oleh peneliti untuk menganalisis yang terdiri dari research, design, planning, coordinating, evaluation. Teknik pengumpulan data yang dilakukan berupa studi pustaka, wawancara, dan observasi. Studi pustaka berasal dari penelitian terdahulu yang telah dilakukan. Observsi dilakukan pada saat perencanaan event dan pelaksanaan event di bulan Oktober. Wawancara dilakukan dengan Head of Corporate Event Bank Mandiri, ketua pelaksana dari CSR dan Project Leader NET TV. Hasil temuan yang didapat secara umum adalah proses dan tahapan Bank Mandiri dalam melaksanakan manajemen event pada Wirausaha Muda Mandiri 2019. Keberagaman jenis usaha dan banyaknya jumlah peserta, menunjukkan bahwa event ini dapat meningkatkan minat kewirusahaan. Kata Kunci: Manajemen Event, kewirausahaan, Wirausaha Muda Mandiri
Mutia Rahmi Pratiwi, Heni Indrayani, Swita Amalia
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 76-94; https://doi.org/10.33021/exp.v3i1.1012

Abstract:
The implementation of parenting uses digital content to become the major source to gather information, in particular, parents these days. Digital parenting appears not only to provide the information that parents need but also to acknowledge about parenting through digital media. Moreover, the information is enlightenment and experienced by other parents so that it helps to use digital media. This paper examines the effect of digital parenting optimization and the fulfilment information need by the parents. This explanatory quantitative study was conducted with 100 parents that joined the parenting community and practiced the parenting pattern with a digital media platform to access the information. Furthermore, this study applied the purposive sampling technique. Data analyzing technique is to test the hypothesis with the simple linear regression model. The result of this study shows that the relation between digital parenting and fulfilment information need by the parents is significantly correlated. Also, the value of the correlation coefficient in the medium range is R =04,16 influence to the low range (0.173). Eventually, to fulfil the information for the parent need is not only gain by digital access.
S.Psi. Haris Herdiansyah
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 44-59; https://doi.org/10.33021/exp.v3i1.1050

Abstract:
The aim of this study was to see the influence of attitude toward behavior (ATB), subjective norm (SN), and perceived behavioral control (PBC) on the intention to become an entrepreneur for student participants in entrepreneurship courses 1 and 2 batch 2017. Theoretically, the more the stronger the three determinants of intention then intention will be easier to manifest into behavior. The stronger entrepreneurship courses 1 and 2 are given, the tendency of intention to become an entrepreneur will be stronger. The alternative hypothesis proposed is that there is an influence of ATB, SN, and PBC on the intention to become an entrepreneur in the students participating in entrepreneurship courses. 276 students of entrepreneurship 1 and 2 are involved and obtained through purposive sampling techniques, data collection instruments in the form of questionnaires consisting of 30 items, data analysis techniques used using multiple regression analysis techniques with 3 predictors . The results found that the determinant of ATB and SN significantly influence the intention to become an entrepreneur, while the PBC determinant does not significantly influence the intention to become an entrepreneur in student participants in entrepreneurship courses 1 and 2 batch 2017 Kata Kunci: Attitude toward behavior, subjective norm, perceived behavioral control, intensi, entrepreneur, mahasiswa, matakuliah entrepreneurship
Eka Yuda Gunawibawa, Hestin Oktiani
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 60-75; https://doi.org/10.33021/exp.v3i1.989

Abstract:
Artikel ini memetakan dan menganalisis percakapan media sosial Twitter saat kejadian banjir Jakarta pada Januari 2020. Kondisi banjir Jakarta pada saat itu digambarkan sebagai bajir terbesar yang pernah terjadi di Jakarta sejaka beberapat tahun lalu dan selalui dikaitkan dengan kondisi politik dengan pemilihan gubernur Jakarta pada tahun 2017. Untuk menggambarkan kondisi tersebut menggunakan metode analisis jaringan komunikasi dan analisis teks dari 1000 percakapan yang menggunakan #JakartaBanjir. Hasilnya percakapan yang terhubung dengan #JakartaBanjir menghasilkan twitt yang bermakna negatif sebanyak 58 kali dan positif 47 kali. Sedangkan analisis jaringan komunikasi menunjukkan pemimpin opini pada pembahasan menunjukkan tidak hanya berasal dari tokoh-tokoh politik saja tetapi juga berasal dari media massa.
Irpan Ripa'I Sutowo
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 21-43; https://doi.org/10.33021/exp.v3i1.885

Abstract:
Salah satu pemangku kepentingan pembangunan yang peduli dalam menangani masalah sosial di Kabupaten Pandeglang adalah organisasi sosial kemanusiaan Harapan Dhuafa (Harfa) cabang Pandeglang. Tujuan dari penelitian ini adalah bagaimana mengembangkan Kewirausahaan Sosial melalui komunikasi partisipatif. Pengambilan sampel dilakukan dengan sensus, yaitu 56 responden. Data dikumpulkan dengan menggunakan metode survei, wawancara mendalam, dan observasi. Analisis data menggunakan statistik deskriptif dengan tabel frekuensi dan persentase. Hasil penelitian melalui wawancara mendalam menemukan bahwa komunikasi partisipatif dalam pengembangan pertanian padi organik dengan menggunakan metode SRI telah memiliki dampak positif pada pengembangan kewirausahaan sosial di Desa Parigi. Melalui komunikasi partisipatif intensif pada saat sekolah lapangan SRI organik dan pertemuan rutin oleh fasilitator lapangan Harfa, sehingga mitra petani menjadi aktif berdialog, berpendapat yang mencerminkan hasil sekolah lapangan di bidangnya masing-masing. Tingkat kewirausahaan sosial wirausaha juga diperoleh dari sekolah lapangan SRI Organik, di mana mitra petani benar-benar memahami pentingnya menjalankan pertanian padi organik menggunakan metode SRI, selain memberikan manfaat ekonomi seperti mengurangi biaya input, sehingga meningkatkan pendapatan seiring dengan meningkatnya produktivitas padi, mitra petani juga puas dan bangga menjalankan pertanian padi organik SRI, karena mereka telah berkontribusi untuk meningkatkan kualitas lingkungan dan kesehatan dengan memproduksi dan mengonsumsi beras organik.
Gabriella Sagita Putri, Adhi Murti Citra Amalia
Expose: Jurnal Ilmu Komunikasi, Volume 3, pp 1-20; https://doi.org/10.33021/exp.v3i1.968

Abstract:
Sport tourism sebagai konsep tentang kegiatan wisata yang dipadukan aktivitas olahraga merupakan salah satu strategi destinasi branding yang digunakan untuk mempromosikan objek wisata pantai di Kabupaten Malang. Tujuan penelitian ini adalah mengeksplorasi model komunikasi pemasaran terpadu yang tepat sebagai strategi pengembangan wisata pantai dengan mengeksplorasi potensi dan karakter pantai di Kabupaten Malang. Penelitian ini merupakan penelitian kualitatif dengan pendekatan studi kasus dengan mengeksplorasi karakter wisata pantai di Malang yang berpotensi menjadi salah satu sport tourism yang diminati oleh wisatawan. Hasil penelitian menunjukan bahwa beberapa pantai di Malang yang berpotensi sebagai obyek sport tourism seperti pantai Ngudel dan pantai Lenggoksono belum secara maksimal mengimplementasikan strategi sport tourism branding, sehingga diharapkan model komunikasi pemasaran wisata pantai yang terpadu dan saling terintegrasi antar saluran komunikasi dapat mendukung strategi promosi wisata pantai dengan konsep sport tourism.
Anathasia Citra, Yordan Indka Hephzy
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 213-229; https://doi.org/10.33021/exp.v2i2.963

Abstract:
PT. XYZ bergerak di bidang manufaktur otomotif dan menerapkan budaya kerja 5S (Seiro, Seiton, Seiso, Shitsuke dan Seiketsu) yaitu budaya kerja asal Jepang pada karyawan perusahannya di Jawa Barat Indonesia. Literatur komunikasi organisasi dilakukan untuk melihat bagaimana perusahaan mengomunikasikan budaya kerja tersebut dengan melihat alur komunikasi, penerapan 5S dan hambatan komunikasinya. Dengan menggunakan metode penelitian kualitatif yang melakukan wawancara mendalam serta observasi langsung di perusahaan dan tiga pabriknya, ditemukan bahwa untuk mengomunikasikan budaya kerja adalah melalui pelatihan sebagai penyamaan persepsi dan memahami akan pentingnya dan manfaat 5S selama proses bekerja, adanya pengarahan yang dilakukan setiap hari pada saat sebelum atau sesudah melaksanakan pekerjaan khususnya di bagian produksi dan juga spanduk sebagai peringatan di ruang produksi agar taat pada aturan dan budaya kerja 5S. Kemudian alur komunikasi terjadi terutama dari atasan ke bawahan dengan bentuk pengarahan dan pelatihan, bawahan ke atasan untuk pelaporan indikasi bahaya kerja, alur komunikasi lintas saluran dalam meningkatkan inovasi dan komunikasi horizontal untuk memberikan peringatan dan masukan sesama anggota satu department. Hambatan komunikasi yang terjadi yaitu hambatan perilaku karena terjadinya senioritas dan rendahnya kesadaran kemauan untuk berubah. Hambatan semantik terjadi ketika informasi tidak diberikan secara utuh dan memberikan kerancuan pemahaman kepada karyawan sehingga potensi membahayan keselamatan kerja. Kemudian untuk hambatan teknis cukup rendah karena PT. XYZ menyediakan cukup fasilitas dan media informasi mengenai pelaksanaan budaya kerja 5S.
Daina Pratiwi, Abhirama Sd Perdana
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 191-212; https://doi.org/10.33021/exp.v2i2.959

Abstract:
Into the Light Indonesia is one of the most known communities that concerns about suicide intervention and the eradication stigma associated with mental illness in Indonesia. This research was analysing how Into the Light Indonesia is circulated and consumed by Indonesian through various media platforms especially social media. Circuit of culture is applied in this research in order to dig the understanding of how the meaning produced in this campaign is circulated and consumed by its audiences. There are still many people who are still not aware regarding this issues. The development of technology makes people easily receive and finding information in simple touch on their hands. Into the Light Indonesia brought this issues and successfully gained attention from its audiences by reaching 6,000 likes, 3,000 followers, published articles and invited to national and international talk shows. Into the Light Indonesia builds relationship with other communities that have the similar concerns relating to mental health. This research is applying cultural approach as the method to analyse based on each moment in the circuit of culture. This research will contribute to the literature journal of international public relation and practical significance in the related field.
Uljanatunnisa Uljanatunnisa, Dian Hapsari
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 176-190; https://doi.org/10.33021/exp.v2i2.854

Abstract:
Abstrak Media Sosial telah memberikan perubahan pada praktek public relation di Indonesia, PR semakin adaptif dengan perkembangan teknologi dan informasi. Sejak tahun 2015pemanfaatan media sosial semakin meningkat, PR memanfaatkan media sosial khususnya Instagram sebagai cara komunikasi perusahaan dengan stakeholder. Namun tingginya pemanfaatan media sosial tidak dibarengi dengan pengetahuan PR terkait jenis konten dan perilaku yang diharapkan oleh stakeholder Penelitian bertujuan untuk mengetahui ekspektasi stakeholder terhadap jenis konten dan perilaku PR dalam bermedia sosial. Adapun indikator yang digunakan dalam penelitian ini merujuk pada ungkapan Bergström & Bäckman dan Navaro dkk. Metode penelitian yang digunakan adalah deskriptif Kuantitatif, Analisa data menggunakan Modus. Sebanyak 100 Followers Instagram Unilever, Pertamina dan Garuda Indonesia menjadi sampel melaui teknik purposive sampling atau pengambilan sampel berdasarkan jumlah kuota. Hasil penelitian menunjukan bahwa jenis konten yang diharapkan oleh stakeholder adalah informasi jenis produk baru dan yang akan datang, sedangkan perilaku yang harapkan oleh stakeholder yaitu interaksi antara perusahaan dengan stakeholder. Kata Kunci : Ekspektasi, Konten, Stakeholder, Perilaku Social Media gives changes to the practice of public relations in Indonesia, PR has become increasingly adaptive to developments in technology and information. Since 2015 the use of social media has increased, PR has used social media especially Instagram as a way of corporate communication with stakeholders. However, the high use of social media is not accompanied by PR knowledge related to the type of content and behavior that expected by stakeholders. The study aims to determine the expectations of stakeholders about the type of content and behavior of public relations in social media. The indicators used in this study refers to the expressions of Bergström & Bäckman and Navaro et al. The research method used is descriptive quantitative, data analysis using the mode. A total of 100 Instagram followers of Unilever, Pertamina and Garuda Indonesia were sampled through a purposive sampling technique based on the quota amount. The results showed that the type of content expected by stakeholders is information on the types of new and future products, while the behavior expected by stakeholders is the interaction between companies and stakeholders. Keywords: Content, Behaviour, Expectations,Stakeholders
Kartini Rosmalah Dewi Katili
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 164-175; https://doi.org/10.33021/exp.v2i2.521

Abstract:
Online media in the form of news portals always presents the latest news and is easily accessible when and where to keep abreast of the times. However, the language of the news that is applied in the online news portal is often not in accordance with the rules of the journalistic language that applies. The purpose of this study is to find out how comparisons of journalistic languages are applied to national online news portals, namely Antaranews.com and Kompas.com. This study uses the theory of the concept of Spelling and Indonesian Journal which is owned by Haris Sumadiria. The method used is kuanlitatif approach with content and description analysis. The results of the study found that the comparison of journalistic language applications between Antaranews.com was 51% while Kompas.com was 49%. Based on the results of this study, there are many indicators that are not found in both media, namely simple, concise, solid, straightforward, clear and clear. This comparison occurs because each media has the writing rules of each guide or white book. For further research to be more maximal in looking for more and wider references.
Amanda Vivi Imawati, Anathasia Citra, Mohammad Shihab
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 12-26; https://doi.org/10.33021/exp.v2i1.753

Abstract:
Abstrak. Penghargaan dan pengorbanan dalam ilmu komunikasi berkaitan dengan teori pertukaran sosial. Tujuan penelitian ini adalah untuk mengetahui bagaimana kesamaan pengalaman beberapa individu pada fase tumbuh dewasa (emerging adulthood) dalam penghargaan dan pengorbanan di hubungan asmara mereka dan bagaimana mereka mengkomunikasikan penghargaan dan pengorbanan tersebut. Penelitian kualitatif fenomenologi ini menggunakan paradigma konstruktivis. Partisipan ditentukan menggunakan teknik sampel bertujuan. Partisipan yang dipilih adalah tiga pasangan yang berada dalam hubungan asmara berusia 18-25 tahun. Hasil penelitian menunjukkan bahwa penghargaan yang diterima partisipan, yaitu bimbingan, pendampingan, penghiburan, perhatian, kejutan, pengertian, penyelesaian masalah, teman bicara, dan penerimaan dari orang tua. Sementara, pengorbanan yang dialami partisipan, yaitu kecemburuan, pengertian, pertengkaran, kecemasan, waktu, keegoisan pasangan, keterpurukan dan kemalasan, dan sakit hati. Partisipan mengkomunikasikan penghargaan yang diinginkan dengan berterus terang dan ada pula yang menggunakan tindak tutur (speech act) ilokusioner, sedangkan pengorbanan dikomunikasikan dengan 1) saling mengatakan secara terus terang, 2) saling memendam dan mendiamkan pasangan hingga pasangannya menyadari hal itu dan bertanya penyebabnya, atau 3) mencoba meredamnya sendiri terlebih dahulu baru mengatakannya bila diperlukan. Kata kunci: penghargaan, pengorbanan, hubungan asmara, Rewards and costs in communication studies are related to social exchange theory. The purpose of this study is to find out the same experiences of several emerging adulthoods about rewards and costs in romantic relationship and how they communicate rewards and costs. This qualitative phenomenological research used constructivist paradigm. Participants were determined using purposive sampling. Researcher selected three couples who are in a romantic relationship with six individuals in total, aged 18-25 (emerging adulthood), not married, university student/university graduate, and have experienced rewards and costs in romantic relationship. The results showed that the rewards received by participants are guidance, companion, consolation, attention, surprise, understanding, problem solving, friend to talk, and acceptance from parents. Meanwhile, the costs experienced by participants are jealousy, understanding, quarrel, worry, time, partner’s selfishness, miserable and laziness, and hurt. Participants communicate the rewards by being straightforward and the others using an illocutionary speech act whereas they communicate costs by 1) being straightforward, 2) being in silence until the partner realizes it and asks the cause, or 3) try to calm it theirself first and then say it when necessary.Keywords: rewards, costs, social exchange, romantic relationship
Nurul Fauziah, Wa Ode Sitti Nurhaliza
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 131-146; https://doi.org/10.33021/exp.v2i2.594

Abstract:
Penelitian ini fokus pada Kelompok Seraci Batik Betawi secara aktif memproduksi batik betawi dengan berbagai corak dan motif khas budaya Betawi. Mereka yang memilih profesi pembatik memiliki tingkat ketekunan dan kejelihan yang tinggi disebabkan dalam membatik dibutuhkan kesabaran serta ketelitian. Penelitian ini membahas 10 orang pembatik tradisional di kelompok Seraci Batik Betawi. Melalui penelitian ini diharapkan memahami dan mendeskripsikan latarbelakang orang-orang yang memilih menekuni profesi pembatik. Penelitian ini menggunakan pendekatan Fenomenologi. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan pengamatan partisipatif berdasarkan perpektif tindakan sosial. Hasil penelitian menunjukkan bahwa terdapat dua motif yang melatbelakangi sesorang menjadi pembatik. Pertama, motif sebab yaitu pengalaman komunikasi dialami pada masa lalu sebagai kegemaran menggambar, aktualisasi diri, kegiatan tambahan dan adanya dukungan dari keluarga. Kedua, motif tujuan yaitu adanya keinginan untuk melestarikan batik betawi, mempromosikan budaya betawi, menunjukkan kemampuan, merasa bangga terhadap diri sendiri dan menambah penghasilan.
Intan Putri Cahyani
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 147-163; https://doi.org/10.33021/exp.v2i2.562

Abstract:
The emergence of the internet and social media has changed the ease of interaction and the position of humans where they are no longer just as consumers, but as well as producers and distributors of messages. Whatsapp as the top three social media platforms that are widely used in Indonesia is one of the most common social media circulating information on hoaxes and hate speeches. With the massive information circulating on social media, digital literacy in new media has a very significant role. Lecturers as professional and well-educated people should be able to understand, analyze, assess, and criticize every information carried by social media. But lately there have been various cases of misuse of social media involving lecturers to the realm of law. This will be a threat because lecturers are professions that are used as role models and key opinion leaders in the society. Therefore, researchers are interested in understanding the experience of digital literacy of lecturers as Whatsapp group users in disseminating of information on hoaxes and hate speech. Jenkins's theory of new media literacy is used in this qualitative research with an interpretive constructivism paradigm. The research method uses Edmund Husserl's classical phenomenology which emphasizes the essence of the subject (human consciousness) and its activities. The results show that Whatsapp Group is used as a form of communication and information exchange. Sharing is caring has a strong influence on lecturers to spread all the information that is on Whatsapp Group. The main reason for disseminating information related to perceptions of interests and usefulness of the information, so that sometimes the lecturers unwittingly spread hoaxes and hate speech.
Silvia Widya Kusumaningtyas, Zon Vanel
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 111-130; https://doi.org/10.33021/exp.v2i2.610

Abstract:
Social media is one type of new media that facilitates the process of communication among human. Social media makes it easy for users to communicate and share information in a wider range. At present, not only people use Instagram, but the government also needs to keep up with the time to participate in using Instagram as an online information media. Public Relations of the Salatiga Government is one of the public relations departments that uses Instagram as an online information media to provide information needed by the community. This research aimed to find out how the content of the information was and how the role of instagram was as an information deliverance to the citizen by the public relations of Salatiga. Through qualitative methods research, data is collected by means of interviews and observations. The results showed that the Salatiga Government Public Relations Instagram account had a role to increase brand awareness, connect many people and as a source of information/ business promotion.Public Relations of the Salatiga Government considers that Instagram plays an active role in conveying information to the public. This is seen from the many positive responses received by the Salatiga City Government Public Relations during managing Instagram as a modern information deliverance.
Noviawan Rasyid Ohorella
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 88-109; https://doi.org/10.33021/exp.v2i1.715

Abstract:
Abstrak. Penelitian ini bertujuan untuk mengetahui strategi media online Lensatimur pada website dan konten yang dibuat, mengetahui mekanisme kerja Lensatimur, dan kendala yang terjadi pada produksi. Metode yang digunakan adalah pendekatan kualitatif dimana peneliti mengobservasi dan mewawancarai dengan objek yang diteliti. Hasil Penelitian menunjukkan bahwa operasional Lensatimur berkembang dengan keadaan terbatas terkait pekerja dan manajemen yang ada menghasilkan konten artikel yang kreatif dan inovatif, serta relevan sesuai keunikan masyarakat Timur. Lensatimur menjadi media penyeimbang yang mengangkat kearifan lokal di wilayah Timur, mengalami peningkatan jumlah pembaca per artikel per harinya mencapai 500–700 dan pertahunnya mencapai 600 ribu pembaca. Kunci menjadi media favorit antara lain sudut pandang, konten artikel, gaya bahasa, segmentasi khalayak dan inovasi. Mekanisme saat ini ialah pembagian kerja antara editor, penulis, desain grafik dan pengelola website dalam pembuatan konten artikel. Kendala yang dihadapi berfokus pada manajemen waktu dan kurangnya kontributor. Saran yang diberikan adalah Lensatimur harus menambah informasi mendidik bagi para pembaca. This study aims to find out Lensatimur's online media strategy on the website and the content created, to find out the mechanism of Lensatimur's work, and the constraints that occur in production. The method used is a qualitative approach where the researcher observes and interviews with the object under study. Research results show that Lensatimur's operations are developing with limited conditions related to existing workers and management producing creative and innovative article content, as well as relevant to the uniqueness of Eastern society. Lensatimur became a counterbalance media that raised local wisdom in the East, experiencing an increase in the number of readers per article per day reaching 500-700 and reaching 600 thousand per year. The key to being a favorite media includes point of view, article content, language style, audience segmentation and innovation. The current mechanism is the division of labor between editors, writers, graphic design and website managers in making article content. Constraints faced focus on time management and lack of contributors. The advice given is Lensatimur must add educational information to readers.
Ida Bagus Harikayana Putra
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 1-11; https://doi.org/10.33021/exp.v2i1.437

Abstract:
Indigenous dalam tradisi budaya Bali selalu ada dalam upacara- upacara keagamaan salah satunya adalah Napak Pertiwi dari kelairan hingga kematian. Sumber tertulis yang memaparkan secara jelas konsep tersebut belum ada, tetapi interpretasi maupun filosofis dari berbagai lontar seperti Barong Swari, Siwa Tatwa, Bajang Colongan sudah merepresentasikan tentang makna dari Napak Pertiwi. Film fiksi Napak Pertiwi :”A Land to Remember” ini “didukung dengan karya yang ditulis oleh I Wayan Jengki Sunarta, Putu Karang, seorang pelukis asal Nusa Penida, Bali. Penciptaan karya memerlukan tahapan pra-produksi, produksi, dan pasca produksi. Teori yang digunakan adalah A Companioun to Film Theory karya Robert Stam dan Toby Miller (2004), yaitu aspek teatrikal, aspek statis, aspek literasi, teknologi (technology), kesejarahan (historycaly), pembahasaan (linguisticly), kelembagaan (institutionally), dan proses penerimaan (acceptance) untuk membentuk sejarah atau histori sehingga terjadi rangsangan untuk membuat sebuah karya yang dapat dilihat melalui video. Hasil dari karya film ini adalah tervisualisasikannya kearifan lokal yaitu Napak Pertiwi. Cara visualisasi film fiksi Napak Pertiwi sehingga menyenangkan untuk ditonton disampaikan dengan struktur tiga babak dalam cerita film Napak Pertiwi, yaitu babak I eksposisi, babak II konfrontasi dan babak III resolusi dan ending, yang setiap babaknya tetap menyuguhkan emosi, depresi atau kehilangan, dan romantisisme pada tokoh yang berdurasi 69 menit bergenre melodrama dengan pesan kesadaran diri. Kata kunci : film fiksi , melodrama, Napak Pertiwi, visualisasi
Widita Putri Oktavania
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 27-48; https://doi.org/10.33021/exp.v2i1.543

Abstract:
Penelitian ini meneliti tentang pengaruh pemasaran langsung dan promosi penjualan terhadap keputusan pembelian produk Wardah Exclusive Matte Lip Cream di Tokopedia. Penelitian ini bertujuan untuk menguji dan menganalisis mengenai pengaruh pemasaran langsung dan promosi penjualan terhadap keputusan pembelian produk Wardah Exclusive Matte Lip Cream khususnya di Tokopedia. Konsep yang digunakan dalam penelitian ini adalah bauran promosi, pemasaran langsung, promosi penjualan dan keputusan pembelian. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Pengumpulan data dilakukan dengan menyebarkan kuesioner secara online dengan jumlah responden sebanyak 107 orang. Pengambilan sampel dilakukan dengan teknik simple random sampling. Hasil penelitian menunjukkan bahwa pemasaran langsung tidak berpengaruh secara parsial terhadap keputusan pembelian dan promosi penjualan berpengaruh secara parsial terhadap keputusan pembelian dari produk Wardah Exclusive Matte Lip Cream di Tokopedia serta pemasaran langsung dan promosi penjualan berpengaruh secara simultan terhadap keputusan pembelian dari produk Wardah Exclusive Matte Lip Cream di Tokopedia. Kata kunci: pemasaran langsung, promosi penjualan, keputusan pembelian.
Muhammad Yunus Patawari
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 12-26; https://doi.org/10.33021/exp.v2i1.482

Abstract:
Setiap generasi memiliki karakter yang sama, hal ini didasari sebab mereka berbagi ruang hidup, peristiwa, dan tren yang sama membentuk pandangan dan nilai-nilai hidup yang mereka yakini. Saat ini terdapat lima generasi yang hidup dan berbagi ruang-waktu yang sama. Perbedaan pandangan dan nilai-nilai hidup tersebut seringkali menimbulkan kesalahpahaman dalam memahami situasi terkini. Tulisan ini mencoba menganalisa bagaimana generasi-generasi tersebut dipresentasikan kedalam film. Mengambil film Turah sebagai bahan penelitian, penulis ingin menganlisa lebih jauh bagaimana karakter tokoh-tokoh dalam film tersebut mewakili generasinya masing-masing Film Turah dipilih sebagai wakil film Indonesia dalam Oscar Academy Award 2018 ini dirasa tepat mewakili karakter generasi Indonesia yang hidup di daerah perkampungan kumuh, meski kecenderungan kajian tentang generasi mengambil sampel orang-orang yang hidup diperkotaan. Dari sini kita dapat melihat bahwa setiap generasi memiliki persamaan karakter secara umum baik mereka yang tumbuh di perkotaan maupun di kampung terpencil sekalipun. Tulisan ini menggunakan dua perangkat analisis yaitu teori generasi David and Jonah Stillman untuk mengidentifikasi generasi dan karakteristik generasi dalam film Turah. Analisis kedua menggunakan analisis shot Christian Metz untuk mengkaji relasi generasi dalam film Turah. Dalam hal ini penulis melakukan pemilihan shot-shot yang dirasa repsesentatif mewakili interaksi antar generasi dalam film Turah. Turah adalah tokoh utama dalam film hadir mewakili generasi paruh baya dalam kajian generasi Stillman disebut sebagai generasi X. Generasi X memiliki peran sebagai penjembatan antara generasi diatasnya (boomer baby) dengan generasi dibawahnya (millenial). Kegagalan maupun keberhasilan generasi X dalam menyerap nilai-nilai generasi diatasnya untuk diwariskan kepada generasi milenial merupakan kunci dari karakter generasi Z, generasi terjauh dari para pendahulunya.
Fany Oktavia
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 49-73; https://doi.org/10.33021/exp.v2i1.547

Abstract:
Pertumbuhan industri bisnis khususnya usaha di bidang kuliner sedang mengalami kemajuan yang sangat pesat dari tahun ke tahun. Sehingga hal ini membuat kondisi persaingan bisnis di industri restoran semakin kompetitif, dan mendorong masing – masing restoran untuk terus menciptakan perkembangan secara berkelanjutan. Salah satunya adalah dengan menciptakan suatu komunikasi pemasaran yang efektif dan efisien yaitu dengan menggunakan word of mouth pada restoran pempek Candy dan pempek Vico Palembang. Penelitian ini bertujuan untuk melihat seberapa besar pengaruh word of mouth terhadap minat beli pada restoran pempek Candy dan pempek Vico Palembang, serta dikomparasikan untuk mengetahui restoran mana yang lebih dominan dalam mempengaruhi minat beli. Teori yang digunakan dalam penelitian ini adalah teori tindakan beralasan. Metode yang digunakan dalam penelitian ini adalah kuantitatif, dengan jenis penelitian eksplanatif komparatif, dan data yang didapatkan adalah melalui kuesioner yang disebarkan kepada 135 responden. Hasil penelitian menunjukkan bahwa word of mouth berpengaruh secara simultan terhadap minat beli pengunjung restoran pempek Candy Palembang dan restoran pempek Vico Palembang. Berdasarkan hasil uji regresi secara keseluruhan dapat disimpulkan bahwa pengaruh word of mouth terhadap minat beli lebih dominan pada restoran pempek Candy Palembang yaitu sebesar 44,7% dibandingkan pada restoran pempek Vico Palembang yaitu hanya memiliki pengaruh sebesar 37,9%.Kata Kunci: Word of Mouth, Minat Beli, Pempek Candy Palembang, Pempek Vico Palembang
Endhar Priyo Utomo
Expose: Jurnal Ilmu Komunikasi, Volume 2, pp 74-87; https://doi.org/10.33021/exp.v2i1.574

Abstract:
Pertumbuhan ekonomi mendorong munculnya Lembaga Filantropi di Indonesia. Penelitian ini bertujuan untuk menganalisa dan menginvestigasi work values pada karyawan Lembaga Filantropi Islam di Semarang serta pemahaman karyawan Lembaga Filantropi Islam terhadap konsep kerja dalam Islam, karena adanya perbedaan work values pada karyawan dalam industri yang sama. Penelitian ini dilakukan berdasarkan 5 aspek work values yaitu aspek instrumental, aspek cognitive, aspek social / altruistic, aspek prestige dan aspekwork spiritual motivation. Penelitian ini dilakukan pada karyawan Lembaga Filantropi Islam di Semarang. Penelitian ini menggunakan metode kualitatif dengan pendekatan etnografi dengan harapan dapat menganalisis work values pada karyawan dengan budaya yang sama yaitu di Lembaga Filantropi. Temuan dari wawancara menunjukkan bahwa aspek yang paling berpengaruh bagi work values karyawan Lembaga Filantropi Islam adalah aspek work spiritual motivation. Terlihat bahwa dalam aspek lain seperti aspek instrumental, cognitive, social/altruistic dan prestige juga terdapat sisi spiritual yang dirasakan dan dialami oleh karyawan ketika bekerja. Hal tersebut memberikan pengaruh pada sikap dan perilaku karyawan Lembaga Filantropi Islam.
Nursatyo Nursatyo, Dini Rosliani
Expose: Jurnal Ilmu Komunikasi, Volume 1, pp 46-67; https://doi.org/10.33021/exp.v1i2.430

Abstract:
Abstrak. Berkembangnya situs jual beli online di Indonesia membuat pelaku industri digital menciptakan situs pembanding harga yang membantu calon pembeli toko online dalam membuat keputusan untuk membeli suatu produk. Keberadaan bisnis situs pembanding harga memerlukan suatu strategi komunikasi pemasaran yang tidak saja berupaya untuk menarik pengguna internet berkunjung ke situs tersebut, namun juga bagaimana menarik perhatian para penjual online agar mau bekerjasama. Tulisan ini akan menghadirkan strategi komunikasi pemasaran digital salah satu situs pembanding harga populer di Indonesia yaitu telunjuk.com dalam meningkatkan trafik. Metode penelitian yang digunakan adalah metode penelitian kualitatif deskriptif. Data dikumpulkan dengan cara mewawancarai orang-orang kunci di telunjuk.com yaitu Chief Marketing Officer sebagai key informan dan Digital Marketing Specialist sebagai informan 1 serta Content Specialist sebagai informan 2. Selain itu penulis juga melakukan pengamatan pada situs-situs pembanding harga lainnya serta situs jual beli online melalui media internet, disamping juga penelusuran melalui buku-buku yang relevan. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran digital yang dilakukan telunjuk.com dalam meningkatkan trafik adalah dengan cara memasang iklan display (display advertising), optimisasi mesin pencari baik SEM maupun SEO, dan juga pembentukan platform bagi komunitas. Kata Kunci: Komunikasi Pemasaran Digital, Situs Pembanding Harga The development of E-commerce in Indonesia has made the actors of digital industry create a price comparison site to help prospectice customers to make decisions in making a purchase. The existence of this price comparison business requires a marketing communication stratey than does not only make effort to draw the interest of the Internet users to visit to the site, but also on how to draw the attention of the online sellers and for them to cooperate. This article presents a digital marketing communication strategy of one of the price comparing websites in Indonesia, telunjuk.com, to increase their traffic. The research method used is the descriptive qualitative research method. Data were collected by interviewing key personnels at telunjuk.com i.e., Chief Marketing Officer as the the key informant and Digital Marketing Specialist as informant 1, and Content Specialist as informant 2. Besides that, the authors performed observations on the other price comparison sites and E-commerce sites through the internet media. The authors also performed a thorough rebiew of relevan print media. The result shows that the digital marketing communication strategy implemented by telunjuk.com in improving traffic is done through adding display advertising, SEM and SEO search engine optimization, and community platforms. Keywords: Digital Marketing Communication, Price comparison Sites
Rahmat Hidayat Asri
Expose: Jurnal Ilmu Komunikasi, Volume 1, pp 95-113; https://doi.org/10.33021/exp.v1i2.432

Abstract:
Abstrak. Tujuan penelitian ini adalah: (1) mengetahui mengenai strategi komunikasi Humas Polda D. I. Yogyakarta melalui skill digital savvy di era disruptif, (2) mengetahui kanal digital yang digunakan dalam strategi komunikasi Humas Polda D. I. Yogyakarta melalui skill digital savvy di era disruptif, (3) mengidentifikasi kelebihan dan kekurangan strategi komunikasi Humas Polda D. I. Yogyakarta melalui skill digital savvy di era disruptif. Penelitian ini merupakan penelitian deskriptif dengan pendekatan teknik kualitatif. Informan sebagai sumber data dalam penelitian ini yaitu Kepala Urusan Monitoring (Kaurmon) Bidang Humas Polda D. I. Yogyakarta. Metode pengumpulan data menggunakan metode wawancara, observasi, dan dokumentasi. Teknik keabsahan data ditentukan dengan menggunakan teknik triangulasi. Teknis analisis data menggunakan model interaktif Miles dan Huberman. Hasil penelitian menunjukkan bahwa strategi komunikasi humas Polda D. I. Yogyakarta melalui skill digital savvy di era disruptif yaitu: pengelolaan komunikasi Internal melalui WhatsApp sehingga pola komunikasi lebih sangkil dan mangkus, pelatihan pengelolaan media digital dengan materi yang fokus pada skill digital savvy, pengelolaan kanal digital yang aktif sebagai saluran komunikasi kepada publik, masyarakat dapat berkomunikasi secara langsung melalui media sosial, staf memiliki kemampuan yang lebih spesifik. Kanal digital yang digunakan yaitu facebook, twitter, instagram, channel youtube. Kelebihannya yaitu alur komunikasi humas Polda D. I. Yogyakarta menjadi lebih sangkil dan mangkus, penyajian informasi melalui kanal digital lebih terorganisir, menarik, masyarakat mudah terhubung dan memperoleh informasi, serta staf yang ada sesuai dengan bidangnya. Kekurangannya adalah kurangnya staf dan belum ada sub bidang multimedia yang memiliki fokus pada digital savvy. Kata Kunci: strategi komunikasi, humas, digital savvy, era disruptif The objectives of this research are: (1) to know the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era, (2) to know digital channel used in the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era, (3) to identify the advantages and disadvantages of the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era. This research is a descriptive research with qualitative technique approach. Informant as the source of data in this research is The Head of Monitoring Affairs. The methods of data collection using interview, observation, and documentation. The technique of data validity is determined using triangulations technique. Technical analysis of data using interactive models by Miles and Huberman. The result of this research shows that the communication strategy of the Yogyakarta Police Public Relations through digital savvy skill in the disruptive era are: management of internal communication through WhatsApp so that communication pattern more effective and efficient, digital media management training with material focused on digital savvy skill, management of digital channels that are active as channels of communication to the public, the community can communicate directly through social media, staff have more specific capabilities. Digital channels used are facebook, twitter, instagram, youtube channel. The advantages of the communication channel the Yogyakarta Police Public Relations become more effective and efficient. Presentation of information through digital channels more organized, interesting, easy to connect and obtain information, as well as existing staff in accordance with their fields. The drawback is the lack of staff and no multimedia sub-sector that has a focus on digital savvy. Keywords: communication strategy, public relations, digital savvy, disruptive era.
Wibowo Soedjono, Frendy Limantoro
Expose: Jurnal Ilmu Komunikasi, Volume 1, pp 123-133; https://doi.org/10.33021/exp.v1i2.458

Abstract:
Abstrak. Persaingan yang terjadi di berbagai industri di Indonesia semakin ketat. Berbagai perusahaan berlomba-lomba untuk menjadi yang terdepan di benak konsumen. Strategi demi strategi diterapkan salah satunya strategi Customer Relationship Management (CRM) yang dilakukan oleh PT. Panen Lestari Internusa dengan meluncurkan Sogo Premier Card sebagai bentuk kartu keanggotaan bagi konsumennya. Penelitian ini merupakan penelitian dengan pendekatan kualitatif yang menganalisa bagaimana strategi CRM diimplementasikan oleh PT. Panen Lestari Internusa. Teknik wawancara yang digunakan adalah wawancara semi terstruktur dengan dua narasumber internal yang berasal dari pihak PT. Panen Lestari Internusa serta empat narasumber eksternal selaku pengguna SPC dan dua narasumber ahli. Teknik analisis data pada penelitian ini menggunakan teknik coding dengan teknik pemeriksaan keterpercayaan menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa penggunaan Sogo Premier Card sebagai bentuk dari CRM dinilai membantu meningkatkan loyalitas konsumen Sogo Department Store dengan tiga komponen elemen penting yakni reward based bonds, selection dan interaction.Kata Kunci: customer relation management, loyalitas konsumen, membership card Competition in various industries in Indonesia is getting tighter. Various companies are competing to be at the forefront of the minds of consumers. Strategy for strategy is implemented, one of them is Customer Relationship Management (CRM) strategy conducted by PT. Panen Lestari Internusa by launching Sogo Premier Card as a form of membership card for its customers. This research is a research with a qualitative approach that analyzes how CRM strategies are implemented by PT. Panen Lestari Internusa. The interview technique used was a semi-structured interview with two internal speakers from PT. Panen Lestari Internusa and four external informant whom are SPC members and two marketing communication expertise. Data analysis techniques in this study used coding techniques with reliability checking techniques using source triangulation. The results showed that the use of Sogo Premier Card as a form of CRM was considered to help increase the loyalty of Sogo Department Store consumers with three important elements such as reward based bonds, selection and interaction.Keywords: customer relation management, consumer loyalty, membership card
Ratih Kurnia Hidayati, Hendra Wijayanto
Expose: Jurnal Ilmu Komunikasi, Volume 1, pp 114-122; https://doi.org/10.33021/exp.v1i2.436

Abstract:
This study aims to analyze the influence of corporate social responsibility (CSR), on the brand image of PT Coca Cola Amatil Indonesia Tbk. This type of research is quantitative research. The population in this study is the community around the conservation of turtles who know and follow the CSR program conducted by PT Coca Cola Amatil Indonesia Tbk. Sampling based on non-probability sampling method with purposive sampling technique with the number of 99 respondents. Data analysis used is simple regression and hypothesis test by using F test and t test. The results of this study indicate that the Corporate Social Responsibility (CSR) program has a significant impact 41,6% on the brand image of PT Coca Cola Amatil Indonesia Tbk.Keywords: Corporate Social Responsibility, Brand Image, Kuta Beach Sea Turtle Conservation Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh Corporate Social Responsibility (CSR), terhadap brand image PT Coca Cola Amatil Indonesia Tbk. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah masyarakat sekitar konservasi penyu yang mengetahui dan mengikuti program CSR yang dilakukan oleh PT Coca Cola Amatil Indonesia Tbk. Pengambilan sampel berdasarkan metode non probability sampling dengan teknik purposive sampling dengan jumlah sebanyak 99 responden. Analisis data yang digunakan adalah regresi sederhana dan uji hipotesis dengan menggunakan uji F dan uji t. Hasil penelitian ini menunjukkan bahwa program Corporate Social Responsibility (CSR) memberikan pengaruh yang signifikan sebesar 41,6% terhadap brand image PT Coca Cola Amatil Indonesia Tbk.Kata Kunci: Corporate Social Responsibility, Brand Image, Kuta Beach Sea Turtle Conservation
Renny Candradewi Puspitarini
Expose: Jurnal Ilmu Komunikasi, Volume 1, pp 68-81; https://doi.org/10.33021/exp.v1i2.464

Abstract:
Abstrak. Tulisan ini mencoba membuktikan bahwa kehidupan pasca modern saat ini bisa dieksplorasi dengan mempelajari lagu apa yang diputar pada tahun tersebut. Pada tahun 2017, lagu Katy Perry berjudul “Chained to The Rhythm” memecahkan rekor di banyak tangga lagu internasional tidak hanya karena lirik dan videonya tetapi juga kekhasannya yang memantik rasa ingin tahu mengingat makna tidak pernah benar-benar tekstual. Makna juga social-poitis yang maka itu dimensi semiolagi berperan penting. Tulisan ini menggunakan metode semiotic dengan analisis semiotika yang dapat membantu memami nilai-nilai yang terdeviasi, pada tingkat apa, dan apa dampaknya. Digabung dengan studi literatur, untuk menyematkan obyek dari satu syntagma ke sintagma lain. Keduanya baik lirik dan video yang diputar dalam Chained to the Rhythm Katy Perry menjadi contoh komplit dari paradigma ciri kehidupan pasca-modernisme. Kata kunci: Teori Media Ekologi, Analisis semiotika, Komunikasi pesan sosial video, Post-modern The articles argues that the post-modern life in current state can be explored some more by studying what songs are played within the years. In 2017, Katy Perry’s Chained to The Rhythm becomes hit record-breaking not only for its lyrics and video but also for its intriguing feature since meanings never just textual. They are also sociopolitical and it is upon this dimension semiology prevails. The writing employs method of semiotic with semiotic analysis that can help understand what norms are being deviated from, to what extent, and possibly, to what effect. Combined with literature study, the article finds visual metaphor exist predominantly side by side with the lyrics during the video played in the background to insert and superimpose objects in one syntagma into another. Both lyrics and video played in Katy Perry’s Chained to the Ryhthm is completed by a unit from the paradigm of the post-modern life characteristics. Keywords: Media Ecology Theory, Semiotic Analysis, Social message, communication from video, Post-modern
Fikry Zahria Emeraldien
Expose: Jurnal Ilmu Komunikasi, Volume 1, pp 82-94; https://doi.org/10.33021/exp.v1i2.459

Abstract:
- The present study examines the construction of global to the local content in Indonesian newspapers after New Order Era, Indonesia former President Suharto’s regime that was ended in 1998. In the so-called Reform Era, Indonesia entered a new phase of democratization which brings democracy towards newspapers and other media. Compared to the New Order Era, Indonesian newspapers currently have more variation in term of content, especially for entertainment. After employing a content analysis, Indonesian newspapers, which are Kompas and Jawa Pos, through their cross-cultural news in the entertainment section, are proved become more open to the other cultures. They have transformed from dominantly homogeneous -in 2004- to hybrid -in 2014- within glocalization, a perspective that can see micro-sociological phenomenon. This notion proves that glocalization does proceed, rather than keep constant, depending on the different cultural systems and structures, as well as the degree of local perception of glocalization.Keywords: Glocalization, globalization, pop culture, Indonesia Reform Era, crossculture
Afina Amna
Expose: Jurnal Ilmu Komunikasi, Volume 1, pp 134-144; https://doi.org/10.33021/exp.v1i2.445

Abstract:
Whatsapp (WA) as a new social media changes people's communication in cyberspace. Communication that initially can only be done in the real world, develops with the existence of cyberspace that makes communication can be done without having to meet, and can be done quickly and can be felt as if real. For this reason, this study aims to find out how public communication is before there is WA and after there is WA? Does WA change the concept of social distance for society? This research is important to do so that we know how WA as an active and massive communication media used by the community can change the concept of new social distance in society. The method used is qualitative data collection through interviews with several WA users. This interview was conducted by random sampling method with the selection of informants randomly. The theory used in this study is the theory of social distance. This study found that WA changed communication in cyberspace and WA also changed the concept of new social distance because after massive WA groups were used, people were free to disseminate information and had the right to comment without fear of social distance in the real world. People can also more easily realize their sympathies because groups in WA make it easier for them to carry out information and coordination to be able to carry out activities that show sympathy for others.Keywords: Communication, Whatsapp, Social Distance
Windasari Gayuh Mardatilah, Abhirama S.D. Perdana
Expose: Jurnal Ilmu Komunikasi, Volume 1; https://doi.org/10.33021/exp.v1i1.368

Abstract:
AQUA as the pioneering bottled water industry in Indonesia created the Ada AQUA Campaign.Ada AQUA Campaign is an informational campaign promoting adequate water consumption to preventdehydration that can cause lack of concentration. Ada AQUA Campaign was held as a strategic move to securethe future growth of AQUA. This research analyses how Ada AQUA Campaign is produced, circulated andconsumed by people especially young people in Indonesia and then achieve its goal through Social NetworkingSites (SNS) or three main social media, such as Twitter, Instagram, and Facebook. The competition amongbottled water company in Indonesia is getting competitive. Ada AQUA Campaign has received good responsesfrom a lot of people. It can be seen through the use of the hashtag #AdaAQUA in SNS. AQUA has encouragedIndonesian especially young people to join and participate in Ada AQUA Campaign. This campaign targeted50,000 mentions and reached 450,000 mentions for the hashtag #AdaAQUA. Ada AQUA Campaign became thesuccessful campaign that AQUA ever held. The gap in this research is that there are still a few researcher andpublic relations practitioner who use Circuit of Culture to analyse cultural experience. This research willcontribute to the literature or journal of international public relations. Linking to the new media, this research isusing Circuit of Culture as a framework to explain each moment and dig the understanding of how Ada AQUACampaign is produced, circulated, and consumed by people especially young people in Indonesia.
Abhirama Sd Perdana
Expose: Jurnal Ilmu Komunikasi, Volume 1; https://doi.org/10.33021/exp.v1i1.370

Abstract:
Creations can become meaningful when there are audience who pay attention towards theproducts, enjoy and show their appreciation or even evaluation towards them. The meaning produced within amedia is considered incomplete without the understanding of the audience and the meaning the audienceproduces in appreciating as well as responding to the media text. To understand more on the meaning of textmedia, therefore, it is paramount to consider and gain a thorough understanding of the meaning produced by themedia audience through studying the way the audience reads, uses, and responds to the media. Utilizing Hall’sCultural Studies of dominant and oppositional readings, this paper endeavours to showcase the understanding ofaudience and how meaning is constructed. Locating the issue of audience research in the context of HalalCosmetics and the Middle-Class Muslims in Indonesia, a brief overview on the theories of audience is outlinedand relevant theories to the case of integrating advertisement in Indonesian cinema is employed.
Hari Suryanto
Expose: Jurnal Ilmu Komunikasi, Volume 1; https://doi.org/10.33021/exp.v1i1.369

Abstract:
Gerombolan Pemburu Batu (Stone Hunters) is a community who appreciates the remains of valueson historical sites in many regions. The community uses Talents as a form of creativity to reproduce the talentsin the form of creative products. These marginal sites—locations unknown to many people—has become maininterest for impromptu visits. These visits offer the opportunity to learn cultural literacy in a fun way.
Anathasia Citra
Expose: Jurnal Ilmu Komunikasi, Volume 1; https://doi.org/10.33021/exp.v1i1.365

Abstract:
This study aims to look at the application of the application of Reputation Marketing by a PublicFigure in maintaining a good image. How does the use of Reputation Marketing in the entertainment industry canaffect the continuity of the career of a Public Figure. The careers of a Public Figure who work in the entertainmentindustry is very vulnerable, if marketing strategies and maintain a good self image are not implemented. Thisstudy takes Hilbram Dunar as the subject. He works as a television host, radio host,MC, entertainer and authorwho began his career in 1996, while maintaining good image to date. With the concept of Reputation Marketing,author examined his personal branding, personal and social life to his choice of words and topics in social media.This research will contribute ideas to the study of communication with the subject about the image, personalbranding, reputation marketing and reputation marketing in the era of internet, and provide practical ideas forpublic figures who work in the entertainment industry. This research is a descriptive study with a qualitativeapproach. The results of this study found that the application of Reputation Marketing is very appropriate tomaintain a good image of a Public Figure who works in the entertainment industry. With the development oftechnology, especially the new media such as the various social media such as twitter and path, a public figuremust have his own positioning of the image that he wants to convey to the public and must maintain consistency.In addition, there are things that must be avoided in order to maintain reputation. Reputation is important for thecareer of a Public Figure and good image is not easy to maintain. The application of Reputation Marketing forPublic Figure has the same function like a product, which is for generating profit. A good image of a PublicFigure becomes a commodity which will have an impact on the sustainability of his career.
Bruno Rumyaru
Expose: Jurnal Ilmu Komunikasi, Volume 1; https://doi.org/10.33021/exp.v1i1.366

Abstract:
Human existence shows that there are self-tension and identity crisis. This background displays thathumans have been searching for the answers to their essence and meanings for their own existence. There is aparadoxical phenomenon in the lives of humans. On one hand, humans have made effort to fulfill their needs andtendencies through all of their artificially earned achievements and attributes. On the other hand, the variousforms of existential realization have created existential tension. Human existence shows a dilemmatic relaity.Humans have caused for their own self-alienation. Why does this human existensial paradoxical phenomenon hasto occur? Critical Realism Method used in this qualitative study made effort to answer this central question byrevealing the human ontological-existential image based on the dialogical-critical review on Martin Buber andMartin Heidegger’s philosophical thoughts. The result of this study emphasizes on human’s relational “Top Ten”,which eventually leads to the basic principles of “Trias Entitas” as the identity for each human existence.
Mariani Amri
Expose: Jurnal Ilmu Komunikasi, Volume 1; https://doi.org/10.33021/exp.v1i1.367

Abstract:
This study was held at Fajar and Tribun Timur offices in Makassar. This research is describedthrough texts, discourse practice, and socio-cultural practice by using CDA (Critical Discourse Analysis) fromNorman Faircloughs’ model. The model includes textual level, discourse practice level, and socio-culturalpractice level. The type of this research is qualitative approach. This approach tries to get closer to what is beingstudied, that is gender domination in Fajar and Tribun Timur daily newspapers. It aims at in-depth and holisticunderstanding of gender domination in newspapers. Its flexibility is well suited to make interpretation todescribe the facts and the phenomena of gender in newspapers as the way they are based on the data found. Theresearch aims; to identify the domination of gender in Fajar and Tribun Timur daily newspapers, to analyse howgender dominations are expressed in those daily newspapers, and to analyse the effect of gender domination onnews stories in those newspapers. The result of this research shows that Fajar and Tribun Timur daily are stillmale dominated discourse in the news-making process which influences the news stories printed in thosenewspapers. Gender domination in Fajar and Tribun Timur daily newspapers as a discourse has been proven toaffect our views on news stories text, news stories production, and socio-cultural practices.
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