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Rofian Dedi Susanto
LUGAS Jurnal Komunikasi, Volume 4, pp 86-95; https://doi.org/10.31334/lugas.v4i2.1223

Abstract:
The mortgage is one of the excellent facilities from BCA. As a top product, BCA is aggressively offering that facility to its customers. BCA KCU Thamrin offered mortgages through their marketing officer. This study aims to examine and analyze the implementation of a personal selling strategy by BCA KCU Thamrin's marketing officers to achieve the target. This research is descriptive qualitative research with a case study method and the data collection technique uses in-depth interviews. The data analysis is using data reduction, data presentation, and making conclusions. The validity of the data is checked by the source triangulation method. The result of this research shows that the marketing officers of BCA KCU Thamrin strategy for offering mortgages to their customers is by integrating and follow the stages of personal selling strategy, which are Prospecting and Qualifying, Pre approach, Approach, Presentation and Demonstration, Overcoming Objection, Closing the Sale, and Follow Up. The implementation of personal selling strategy viciously has delivered BCA KCU Thamrin to achieve the best of satisfaction score by customers in 49 from 50 (98%). The conclusion that can be drawn is that achieving the best satisfaction score at BCA KCU Thamrin shows the strength of personal selling strategy.
Sri Rejeki, Euis Komalawati, Poppy Indriyanti
LUGAS Jurnal Komunikasi, Volume 4, pp 105-116; https://doi.org/10.31334/lugas.v4i2.1225

Abstract:
Instagram is one of the social media that has the concept of visual interaction. Various photo and video content on Instagram sometimes triggers and influences people to form a different self-image to their lives in the real world. The purpose of this study was to find out the effect of Instagram use on student self-image. The independent variable is Instagram Usage, and the dependent variable is Self-image. This research uses quantitative methods, with data collection techniques using questionnaires, documentation, and literature studies. The data analysis method uses a validity and reliability test, product-moment, correlation coefficient, determination coefficient, hypothesis test, and simple linear regression test. Data processing using SPSS program version 25.00. The number of respondents was 93 people out of 1230 Communication Management students of the STIAMI Institute. Sampling technique using simple random sampling with Slovin formula. Based on Dramaturgy Theory about self-image, the results also showed in the T-test hypothesis was accepted, and the product-moment correlation test stated there is a significant positive relationship between Instagram use and self-image. The confines determination test results showed that Instagram's effect on self-image has a fairly high percentage. R Square value is 0.638 or 63.8%. With a high percentage value, Instagram users, especially students, should be smarter and wiser to use Instagram. With a positive motive of use, it will not cause a bad self-image of a person.
Widya Nur Bhakti Pertiwi, Arum Wahyuni Purbohastuti, Enok Nurhayati
LUGAS Jurnal Komunikasi, Volume 4, pp 61-69; https://doi.org/10.31334/lugas.v4i2.1220

Abstract:
This research generally aims to develop personal branding research with social media. The previous research took Instagram, Facebook, or Twitter media, but this research focuses on personal branding on YouTube. This research method is a qualitative and descriptive method by observing Raditya Dika YouTube Channel and interviews with several Subribers Raditya Dika. The study describes the situations or events and does not seek links, hypotheses, or make predictions. In this research, the indicators of personal branding are authenticity, integrity, consistency, specialization, authority, distinctiveness, relevance, visibility, persistence, goodwill, and performance. The subject of this research is Raditya Dika's YouTube channel, and the object of this research is a personal brand Raditya Dika through a personal YouTube channel. The results show that Raditya Dika can form, even enhance a positive image by establishing personal branding through YouTube.
Vanny Adriani, Deddy Irwandy
LUGAS Jurnal Komunikasi, Volume 4, pp 49-53; https://doi.org/10.31334/lugas.v4i2.1218

Abstract:
The use of video assistant referees (VAR) is one solution to football problems in Indonesia. Indonesian football has a problem for years, namely the problem of trust in referees due to many referee bribery scandals and others. Based on this problem, this research focuses on public opinion toward VAR technology use in football. The research methodology is descriptive research, and this research is directed to make careful and detailed observations of the observed phenomena. This descriptive study aims to highlight current issues or problems through a data collection process that allows the researcher to describe the situation more fully than is possible without using this method. Researchers also seek to see phenomena related to technology involvement in sports activities from the players, organizers, spectators, and other stakeholders. The research results found that Public Opinion is formed into three types, for the first type who has a very high level of identification with the football club who is dissatisfied with the use of Video Assistant Referee Technology (VAR), the second type of public who enjoy football matches with debate in a football match less satisfied with the use of Video Assistant Referee (VAR) technology, and the third type for the more modern public sees the use of Video Assistant Referee (VAR) technology as a solution in decisions used in the Indonesian Football League Competition.
Yohana Nadya Gunardja
LUGAS Jurnal Komunikasi, Volume 4, pp 96-104; https://doi.org/10.31334/lugas.v4i2.1224

Abstract:
The shift of the Indonesian lifestyle has become online oriented has a huge impact on e-commerce business's popularity. This study aims to determine the influence of trust on to purchase decision of Tiff Body's product. This research uses the quantitative methodology and data collection method to use an online questionnaire with a purposive sampling technique distributed to 100 respondents who have been shopping at Tiff Body. After the data is analyzed using Simple Linear Regression with IBM SPSS Statistics 25 program, the result shows that trust influences purchase decisions.
Gunawan Wiradharma, Khaerul Anam, Karina Pramita Ningrum
LUGAS Jurnal Komunikasi, Volume 4, pp 70-77; https://doi.org/10.31334/lugas.v4i2.1221

Abstract:
The construction and sale of apartments in big cities have increased, leading to competition between companies that sell or lease apartment units. Marketing public relations activities are important in encouraging consumers to attract prospective customers' interest in the decision-making process. The purpose of this research is how the influence of marketing public relations activities on the decision-making process of buying apartments in the millennial generation in an apartment in Depok City in October 2019. This research's indicators are publications, media identity, events, news, speeches, participation in social activities, and sponsorship. The purchase decision-making process indicators are the introduction of needs, information seeking, alternative evaluations, purchasing decisions, and post-purchase behavior. This research method is a quantitative and explanatory survey of tenants/buyers of the period in October 2019. This study concludes that marketing public relations activities positively influence the purchase decision-making process to buy Apartment X units in millennials.
Iswanto Iswanto, Dasrun Hidayat
LUGAS Jurnal Komunikasi, Volume 4, pp 78-85; https://doi.org/10.31334/lugas.v4i2.1222

Abstract:
Face-to-face communication has turned directly online, which encourages changes in the communication culture of lecturers. Changes in the communication culture require communication competence so that face-to-face thesis guidance runs effectively. Therefore, this research aims to measure the communication competence of lecturers and students when carrying out online guidance. To answer the research objectives, researchers used a case study with a qualitative approach. The theory of analysis used in this study uses the theory of communicative competence based on two dimensions: the cognitive dimension and the behavioral dimension. The data technique used in this study used purposive sampling, which includes several criteria for informants, including two final-year students preparing a thesis using the zoom cloud meeting application, then actively carrying out online thesis guidance and other supporting informants of two supervisors. The results showed that the face-to-face change to online in the guidance of the online thesis culture is still positive because there are communication competencies that are owned; there are two components of communication in online thesis guidance, namely: knowledge (knowledge) and skills (skills), the most positive communication competence—perceived by students and lecturers, namely skills.
Audia Saraswati, Diana Prihadini
LUGAS Jurnal Komunikasi, Volume 4, pp 54-60; https://doi.org/10.31334/lugas.v4i2.1219

Abstract:
The intense competition in the Indonesian tourism industry and the number of business hotels in Jakarta that offer more modern services and facilities make customers disloyal. In this situation, companies need to make a special strategy to maintain and increase customer loyalty. Based on these problems, this research focuses on the Marketing Public Relations strategy in increasing customer loyalty. This research is qualitative research with a descriptive analysis method, data collection techniques in observation, interviews, documentation, and literature study. This research is the Public Relations of Sofyan Hotel Cut Meutia in carrying out the marketing public relations strategy activities using six of the seven marketing public relations instruments and using the pull, push, and pass strategy according to Kottler and Keller. These include publications in print and online media, identity media, events, news, sponsorship, and corporate social responsibility. The suggestions given in this study to Sofyan Hotel Cut Meutia are maximizing Marketing Public Relations activities by making innovations, improving hotel services and facilities to customers.
Arkan Shaleh, Wulan Furrie
LUGAS Jurnal Komunikasi, Volume 4, pp 9-16; https://doi.org/10.31334/lugas.v4i1.936

Abstract:
Media are tools that are used to convey messages from communicators to the public. Public relations can not be separated from the media, because public relations needs media to publication the information about the company or organization. In the process of its performance, the Cilincing District Health Center certainly needs to convey information to its audience whether it is necessary to receive programs, services and so on. This does not include media information for programs and such information. This study aims to analyze the role of public relations in Instagram social media as a publication to improve community services in the Cilincing District Health Center. The research method in this study is qualitative, with descriptive research using case studies. Data collection techniques in this study by conducting in-depth interviews, observation, discipline and literature. The role of public relations is the role of expert advisors, the role of communication facilitators, the role of problem solving process facilitators, and the role of communication technicians. Public relations are active in utilizing Instagram as a publication tool in the Cilincing District Health Center, through the results related to the community relations role of the Cilincing District Health Center only.
Nuri Syafrikurniasari, Safira Putri Widiani
LUGAS Jurnal Komunikasi, Volume 4, pp 17-26; https://doi.org/10.31334/lugas.v4i1.937

Abstract:
The purpose of this research was to analyze the effect of the #NoStrawMovement message campaign conducted by KFC Indonesia on changes in community attitudes. This research used quantitative research methods by using a questionnaire for 100 Instagram followers @KFCIndonesia. The sampling technique used is nonprobability sample with purposive sampling. The theory used was the theory of attitude change, namely the Reinforcement theory introduced by Hovland, Janis, and Kelly (1967). The data analysis technique used is the Likert scale, linear regression, and t-test and the results data were processed using the SPSS program. The results showed the #NoStrawMovement campaign message had an influence on changes in people's attitudes, seen from the influence of the variable X (campaign message) on variable Y (attitude change) of 0,318, meant the variable X (campaign message) 1 unit will increase the Y variable (attitude change) by 0,318 units. In addition, the coefficient of determination (R2) is 0,462. This proves that the variation of variable Y (attitude change) can be explained with variable X (campaign message) of 46,2% while the other 53.8% are explained by other factors not included in this study.
Viana Eka Wardani, Euis Komalawati, Alfirahmi Alfirahmi
LUGAS Jurnal Komunikasi, Volume 4, pp 27-34; https://doi.org/10.31334/lugas.v4i1.938

Abstract:
Customer Relationship Management (CRM) is an approach to identifying, attracting, and improving relationships between companies and customers. Karya Anak Bangsa Inc. (Gojek) with its application Gopay, gave rise "Gopay Payday" program as a customer relationship management to decide the brand equity level of Gopay application users. Brand Equity plays an important role because brand equity forms the name of the company's image and reputation, even as determining to make company goals. The purpose of this research analyzes the influence of the Gopay Payday program as a customer relationship management on Gojek brand equity (Karya Anak Bangsa Inc.). This research uses quantitative descriptive, and the method is a purposive sampling technique within 100 respondents as the sample. The data analysis technique used SPSS 25.0 for Windows computer software tools. The results of this study show that there is a significant influence on customer relationship management by 24.2% against brand equity. It means the better the Customer Relationship Management, the Brand Equity of the company will increase.
Fran Celino Octhanto Bata, Umaimah Wahid
LUGAS Jurnal Komunikasi, Volume 4, pp 1-8; https://doi.org/10.31334/lugas.v4i1.935

Abstract:
Viral events on social media are often made into the news. One of the social media viral events that made the news in mid-2019 was #JusticeforAudrey. Allegations of violence against Audrey made headlines in all mass media, including on Liputan 6 Siang SCTV. During April 2019, projections related to Audrey's coverage were submitted by producers every day. The news values that is the basis for determining the feasibility of an event to become news is no longer the priority of producers. This research paradigm is critical with a qualitative approach and uses the Fairclough Critical Discourse Analysis method. Theory of Political Economy Vincent Mosco explains the practice of viral news values is the practice of commodification of content and audiences. Viral social media events are considered attractive to internet users and expected to attract tv viewers. The practice of viral social media news is the commodification of content. Meanwhile, in the commodification of audiences, television news viewers in the form of rating & share are used as sales to advertisers, which in turn become an economic advantage for media corporations.
Arsa Widitiarsa Utoyo
LUGAS Jurnal Komunikasi, Volume 4, pp 35-42; https://doi.org/10.31334/lugas.v4i1.939

Abstract:
Health campaigns about the covid 19 epidemic need to underlined as important actions to prevent viruses that cause fever, coughing, shortness of breath, chest pain and death. The health ministry and the local government need to move public awareness about healthy lifestyle. This research has analysed the key elements of health campaign posters in Jakarta. The Poster is still an active platform to tell data, schedules, display information, to persuade citizen in Jakarta. This study uses a qualitative approach, and uses case studies to visual analysis of local content and national poster design in Jakarta. The results show that local and national poster designs have different elements of the design, and it affects different posters. The results show that local and national poster designs have different colour, font, title, blank space, size and visual aids of the design results that affect different posters.
Lina Wati, Muhammad Saifulloh
LUGAS Jurnal Komunikasi, Volume 4, pp 43-48; https://doi.org/10.31334/lugas.v4i1.940

Abstract:
Technological developments open new spaces for interaction. Women are still issues in conversation today. Women are commodity from their bodies. This study discusses the use of whatsapp stickers that use photos of women's bodies, the use of these stickers is widely used in the application group whatsapp, this shows that women are still physically viewed, sexually exploited and placed subordinate in conversation. This type of research is a qualitative descriptive with case study research method, with the critical paradigm. Using interviews as a data collection technique, researchers interviewed group members who often used sensual female stickers to find out the background, motives and tried to uncover the practice of subordination of whatsapp group members who used female body sensual stickers. The results of this study show that the occupants of the group use sensual female body stickers as a joke, a medium of virtualization in the group. For men in the Whats app group, the use of a sensual female body as a conversation sticker, is a form of recognition of the beauty of the body and sexuality appeal of women. Subordinate practice in women occurs in whatsapp 19 Ers group conversations, when women's bodies in various sensual poses uses as mere joke objects.
LUGAS Jurnal Komunikasi, Volume 3, pp 82-88; https://doi.org/10.31334/lugas.v3i2.708

Abstract:
MGo Shuttle management decided to rebrand, they changed the overall MGo brand identity. One of them is by changing the name, namely Lintas Shuttle. The company's decision to conduct a rebranding began with the bankruptcy of the parent company, namely PT. Citra Maharlika Nusantara Corpora. finally the son of this holding company, PT. Citra Maharlika Lintas Wahana (CMLW) "Lintas Shuttle" decided to leave and from its parent company. The purpose of this study was to find out why companies rebranded, the process of developing new brands, the new brand management process, the process of evaluating rebranding activities. The method used in this study is descriptive qualitative. Based on the results of the study it can be concluded that the reason for the company rebranding because of the crisis that occurred in the parent company of PT. Citra Maharlika Lintas Wahana and finally decided to break away. The reason for rebranding was also due to misunderstandings regarding the perceptions of employees, and PT. Citra Maharlika Lintas Wahana requires legality after leaving the parent company. Furthermore, the process of developing a new brand is done by changing the company's identity, changes are made to be able to be thought and felt by the customer that the brand that was different from the current one. In the process of managing a new brand PT. Citra Maharlika Lintas Wahana performs management stages by planning (planning) before the activity, in addition to the strategy of delivering messages and promotions in the form of outdoor media, online, sms blast, email blast, and employees. Furthermore, the process of evaluating rebranding activities is carried out by monitoring and controlling activities, this is intended so that when the process takes place, it turns out that there is something that is not appropriate or that there is an addition from the supervisor, it can be directly conveyed.
LUGAS Jurnal Komunikasi, Volume 3, pp 73-81; https://doi.org/10.31334/lugas.v3i2.707

Abstract:
This study aimed to determine the effect of Television Advertisement Version “Semeja Bersaudara” And Instagram Advertisement Version “Serunya Jalan Terus” On Teh Botol Sosro Brand Image. The study method used is quantitative methods. Data collection techniques used in the questionnaire form and literature. The population of this study from STIAMI Institute student. The sampling technique in this research is nonprobability sampling with the accidental sampling method. A sample of 100 samples has been obtained. The data analysis used is multiple linear regression analysis using IBM Statistic version 22. The results showed that the Television Advertisement Version “Semeja Bersaudara” has an influence on Brand Image Teh Botol Sosro of 44,3%. Instagram Advertisement Version “Serunya Jalan Terus” has an influence on Brand Image Teh Botol Sosro of 40,1%. Television Advertisement Version “Semeja Bersaudara” and Instagram Advertisement Version “Serunya Jalan Terus” significantly influence on Teh Botol Sosro Brand Image. Television Advertisement Version “Semeja Bersaudara” and Instagram Advertisement Version “Serunya Jalan Terus” affect the variants of Teh Botol Sosro Brand Image simultaneously with value 0f 0,471 or 47,1% and there are 52,9% other unexplained factors not included in this study.
LUGAS Jurnal Komunikasi, Volume 3, pp 98-109; https://doi.org/10.31334/lugas.v3i2.710

Abstract:
One of the phenomena which are currently headlining in 2019 is the presidential election campaign. The media are competing to spread the news about this phenomenon to the public which aims to provide information needs concerning many people, but it is unfortunate that the media competition, especially online media, do not follow the rules of the online media, because it wants to be the fastest giving headlines to the public to become a media that is loved. Student Voice UKM is the object of this research to see how they perceive the 2019 presidential election campaign from online media, to see whether online media follow the online media KEJ rules as obedient or not with detikcom's background being the first online media in Indonesia. That way the author makes this research using descriptive qualitative with Focus Group Discussion interview techniques for UKM Student Voice, with the theory used perception theory.
LUGAS Jurnal Komunikasi, Volume 3, pp 64-72; https://doi.org/10.31334/lugas.v3i2.706

Abstract:
Anime discourse as cultural diplomacy in the era of globalization is now increasingly massively. This research takes this potential as the focus that Samurai Champloo anime wants to use as a soft power form used for agricultural diplomacy by Japan in the era of globalization. Where this research will answer the forms of diplomacy carried out by anime. This study uses the theory of soft power which has sources in, the type of cultural politics contained in anime, and cultural diplomacy. This study uses qualitative discussion, this study discusses the diplomacy carried out in the anime film Samurai Champloo. The results showed that Japan made anime as a place to accommodate cultural forms originating from outside Japan as a way to show the nature of openness as a characteristic of anime to an international audience. Of the eight units of analysis through different episodes in the anime Samurai Champloo, six episodes use the type of cultural politics of the Internationalization of depoliticization. With the internationalization of depoliticization, it shows that extraterritorial development is the main goal so that anime can be integrated into other countries and be accepted by an international audience.
Sumiyati Sumiyati, , Angelika Rosma
LUGAS Jurnal Komunikasi, Volume 3, pp 110-118; https://doi.org/10.31334/lugas.v3i2.711

Abstract:
The main purpose of the research is to know how the Public Relations’ strategy of rebranding Bekasi Square for Revo Town. This research method used qualitative descriptive approach with a study case method. The technique of collecting data through in-depth interviews, documentation, and literature studies. Based on the research results, the rebranding stages’ strategy of Bekasi Square for Revo Town are carried out through four stages, namely fact-finding, planning-decision, communication-action, and evaluation. At the first stage, it is known the reason for rebranding Revo Town is the existence of fierce competition in the field of modern retail and to make repairs and rejuvenation of Revo Town. At the planning-decision stage there is a rebranding factor, namely the acquisition of Revo Town by Farpoint and the number of malls that grow and develop in Bekasi, the purpose of rebranding is to show Revo Town commitment and improve the quality. In the communication-action phase there is a rebranding process, namely repositioning where Revo Town further strengthens the Revo Town brand as a textile mall in Bekasi. Renaming Revo Town is by changing the name of Bekasi Square to Revo Town. Redesigning Revo Town includes changes to the logo that currently dominates using orange, and changes the Revo Town tagline to simply a place for togetherness and family quality time. Relaunching Revo Town was held by holding a press conference and distributing press releases. The evaluation stage in Revo Town rebranding is done every six months by giving a questionnaire to the tenants and visitors of Revo Town.
LUGAS Jurnal Komunikasi, Volume 3, pp 89-97; https://doi.org/10.31334/lugas.v3i2.709

Abstract:
Animation Film of Upin and Ipin is a LES COPAQOE production of Malaysian animation movie science and education movie for children. In Indonesia, 'Upin and Ipin' is broadcast in SCTV. This movie is not only suitable for children, but also for all ages. There are a lot of messages that we can absorb from this movie, such as family matter, friendship, and culture. This movie provides good lessons about social issues for its audience. The purpose of this research is to find out more about the characterizations of every cast, and the meaning of Imlek celebration in Upin and Ipin film. The film shows heterogeneous characters in every cast. This research takes an episode of Gong Xi Fa Cai in Upin and Ipin series. The film is attractive because it talks about the relationship of diversity. The meaning of Imlek Celebration in Upin and Ipin film is a spiritual celebration and the life core of Chinese people. The spiritual meaning of Imlek celebrations is not merely celebrated by Chinese people, but it is also celebrated by other tribes in this film. The film shows about sharing happiness in line with the meaning of Imlek namely the spirit and ability to share with others, help each other, and live in peace.
Renny Hidayat, Jaya Purnawijaya
LUGAS Jurnal Komunikasi, Volume 1, pp 129-140; https://doi.org/10.31334/ljk.v1i2.442

Abstract:
Indonesia is one of the tourist destinations to be visited by tourists because it has many attractive tourist attractions. One of the tourist destinations is Jakarta, which has historical heritage buildings in Kota Tua or the Old City. Tourists who visit these objects can learn about the history of Jakarta City. However, not all tourists, especially foreign tourists, understand the historical story of the Old City, so to explain to tourists, tour guide services are needed. In the Old City there is a Tour guide community, namely Jakarta GoodGuide which was established specifically to introduce the Kota Tua of Jakarta. This research aims to analyze the communication strategy used by JakartaGoodGuide to increase public awareness of the tourist attraction of Kota Tua, Jakarta. The research used qualitative method through interview and observation techniques. The results showed that the communication strategy was carried out by JakartaGoodGuide used persuasive communication, casual words, structured communication, and pictures during the walking tour. Abstrak Indonesia merupakan salah satu negara yang memiliki banyak daerah tujuan wisata untuk dikunjungi wisatawan, karena memiliki banyak daya tarik wisata yang menarik. Salah satu daerah tujuan wisata tersebut adalah Jakarta yang memiliki daya tarik bangunan peninggalan sejarah di Kota Tua. Wisatawan yang mengunjungi objek tersebut dapat mempelajari sejarah Kota Jakarta. Namun tidak semua wisatawan, khususnya wisatawan mancanegara mengerti jalan cerita sejarah Kota Tua, maka untuk menjelaskan kepada wisatawan tersebut diperlukan jasa tourguide. Di Kota Tua terdapat komunitas tourguide, yaitu JakartaGoodGuide yang didirikan khusus untuk memperkenalkan Kota Tua Jakarta. Tujuan penelitian ini untuk menganalisis tentang strategi komunikasi yang digunakan oleh JakartaGoodGuide untuk meningkatkan awareness publik terhadap daya tarik wisata Kota Tua, Jakarta. Metode penelitian yang digunakan adalah kualitaif melalui teknik wawancara dan pengamatan. Hasil penelitian menunjukkan, strategi komunikasi yang dilakukan JakartaGoodGuide menggunakan komunikasi persuasif, menggunakan kata-kata ringan, komunikasi terstruktur, dan juga menggunakan alat bantu foto atau gambar pada saat walking tour berlangsung.
Angelika Rosma
LUGAS Jurnal Komunikasi, Volume 1, pp 150-164; https://doi.org/10.31334/ljk.v1i2.444

Abstract:
The Second Round of the DKI Regional Election on April 19, 2017 was an important event that attract the attention of many parties. Online news has become one of the sources of news that many have been waiting for because of its unique characteristics; interactive, immediacy, multimedia capability and non-linearity. One of the main sources of online news is Detiknews. This study aims to examine all the news on Detiknews on the election day in the 2017 DKI elections using semantic content analysis. The methodology used is descriptive qualitative. The results of the study resulted in 3 semantic content classifications from 46 researched articles. The conclusions obtained from all Detiknews online news about the Second Round of the DKI Pilkada on April 19, 2019 are good at describing all the important events that occurred that day.Babak Kedua Pemilihan Daerah DKI pada 19 April 2017 merupakan peristiwa penting yang menarik perhatian banyak pihak. Berita online telah menjadi salah satu sumber berita yang telah lama dinanti karena karakteristiknya yang unik; interaktif, kedekatan, kemampuan multimedia dan non-linearitas. Salah satu sumber utama berita online adalah Detiknews. Penelitian ini bertujuan untuk memeriksa semua berita tentang Detiknews pada hari pemilihan di Pemilu DKI 2017 menggunakan analisis konten semantik. Metodologi yang digunakan adalah deskriptif kualitatif. Hasil penelitian ini menghasilkan 3 klasifikasi konten semantik dari 46 artikel yang diteliti. Kesimpulan yang diperoleh dari semua berita online Detiknews tentang Putaran Kedua Pilkada DKI pada 19 April 2019 bagus untuk menggambarkan semua peristiwa penting yang terjadi hari itu.
Saktisyahputra Saktisyahputra
LUGAS Jurnal Komunikasi, Volume 1, pp 119-128; https://doi.org/10.31334/ljk.v1i2.441

Abstract:
The roles and functions of Political Parties have been degraded lately due to negative stereotypes towards Political Parties, including the Partai Keadilan Sejahtera (PKS). It happened because some PKS cadres were caught by the Corruption Eradication Commission (KPK) in mass media coverage. Besides, the formation of Political Parties including the Partai Keadilan Sejahtera (PKS) as the birthplace of national leadership seems to be less than optimal. For this reason, researcher was interested in discussing the use of public relations communication media for PKS through the media in improving the image of the institution. Based on this context, this study aims to determine the utilization of PKS Communication Media in Improving the Image and analyze the factors that support PKS Communication Media Use. This study uses qualitative research methods with data collection techniques in the form of interviews, observation, documentation and literature study. Interviews were conducted on 4 (four) informants representing the PKS Public Relations Division at both the DKI Jakarta Province level and DPC PKS at the Pulogadung District level. The results showed that the utilization of the media for the use of communication media, especially social media by PKS public relations, among others were Photo PKS, TV PKS, Digital Volunteers, Literacy Volunteers, PKS Art, and the creation of short videos advertised. Factors supporting the use of communication media are solid HR PKS cadres and sufficient funding sources to support the use of communication media, especially social media, in reducing the negative stereotypes of the community towards PKS and improving the image of the Jakarta PKS. Abstrak Peran dan fungsi Partai Politik akhir-akhir ini telah terdegradasi karena adanya stereotip negatif terhadap Partai Politk, termasuk Partai Keadilan Sejahtera (PKS). Hal ini karena beberapa kader PKS tertangkap Komisi Pemberantasan Korupsi (KPK) dalam pemberitaan media massa. Selain itu pengkaderan Partai Politik termasuk Partai Keadilan Sejahtera (PKS) sebagai tempat lahirnya kepemimpinan nasional terlihat kurang maksimal. Untuk itu peneliti tertarik membahas pemanfaatan media komunikasi humas Partai Keadilan Sejahtera (PKS) melalui media dalam meningkatkan citra lembaga. Berdasarkan konsteks tersebut, penelitian ini bertujuan untuk mengetahui Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta Dalam Meningkatkan Citra dan menganalisis faktor-faktor yang mendukung Pemanfaatan Media Komunikasi Humas Partai Keadilan Sejahtera (PKS) DKI Jakarta. Penelitian ini menggunakan metode penelitian kualitatif dengan teknik pengumpulan data berupa wawancara, observasi, dokumentasi dan studi kepustakaan. Wawancara dilakukan pada 4 (empat) orang informan mewakili Bagian Humas PKS baik di tingkat Provinsi DKI Jakarta dan DPC PKS tingkat Kecamatan Pulogadung. Hasil penelitian menunjukkan bahwa pemanfaatan media Pemanfaatan Media Komunikasi terutama Media...
Retno Ekasari
LUGAS Jurnal Komunikasi, Volume 1, pp 97-107; https://doi.org/10.31334/ljk.v1i2.439

Abstract:
The purpose of this research was to analyze the effect of tax education conducted by the Director General of Taxes on student attitudes. This research used explanatory quantitative research methods by using a survey to 134 respondents. Theories used are Schiffman & Kanuk's basic communication theory / model, counseling theories, persuasive communication theory from Petty & Otcioppo and Attitude theory from Hovland and Janis & Kelley. The results of data processing used the Path Analysis method. The results showed that the source factor did not significantly influence the internal intermediary process. The message factor has a significant effect on the internal intermediary process. The internal intermediary process significantly influences attitude. This research also found that respondents' statements about the credibility of extension workers were quite good. This can be seen from the statements of respondents that the instructor has complete knowledge, masters the material presented, has experience in taxation, can be trusted, and objective in delivering the material. The message factor influences the internal intermediary process. In counseling conducted by the Director General of Taxes, the message factor which consists of the validity of the message contents, the actualization of the message contents, this package of messages affect the attitude of students. The more valid and actual the material presented, the more it gets the attention of students. Tax counseling conducted by the Director General of Taxes can affect student attitudes. Abstrak Tujuan penelitian ini untuk menganalisis pengaruh penyuluhan pajak yang telah dilakukan oleh Dirjen Pajak terhadap sikap mahasiswa. Penelitian ini menggunakan metode penelitian kuantitatif eksplanatif dengan menggunakan survey terhadap 134 responden. Teori yang digunakan adalah teori/model komunikasi dasar Schiffman & Kanuk, teori-teori penyuluhan, teori komunikasi persuasif dari Petty & Otcioppo dan teori Sikap dari Hovland serta Janis & Kelley. Hasil pengolahan data menggunakan metode Path Analysis. Hasil penelitian menunjukan bahwa faktor sumber tidak berpengaruh signifikan terhadap proses perantara internal. Faktor pesan berpengaruh signifikan terhadap proses perantara internal. Proses perantara internal berpengaruh signifikan terhadap sikap. Penelitian ini juga menemukan bahwa pernyatan-pernyataan responden terhadap kredibilitas penyuluh cukup baik. Ini terlihat dari pernyataan-pernyataan responden bahwa penyuluh memiliki pengetahuan yang lengkap, menguasai materi yang disampaikan, memiliki pengalaman di bidang perpajakan, dapat dipercaya, dan objektif dalam penyampaian materi. Faktor pesan berpengaruh terhadap proses perantara internal. Pada penyuluhan yang dilakukan oleh Dirjen Pajak, faktor pesan yang terdiri dari validitas isi pesan, aktualisasi isi pesan, kemasan ini pesan berpengaruh terhadap sikap mahasiswa. Semakin valid dan aktual materi yang disampaikan, semakin mendapat perhatian mahasiswa. Penyuluhan pajak yang dilakukan oleh Dirjen Pajak dapat memengaruhi sikap mahasiswa.
Ida Ri’Aeni
LUGAS Jurnal Komunikasi, Volume 1, pp 141-149; https://doi.org/10.31334/ljk.v1i2.443

Abstract:
Digital marketing communication strategy is a brand promotion activity that has been planned and arranged systematically. Its strategy builds brand interaction within its users. This marketing strategy is also carried out by several traditional Cirebon culinary business people. The purpose of this study was to analyze the marketing communication strategy in the three producers of Cirebon savory sticky rice, namely: Ketan Gurih (Sticky Rice), Mrs. Yudi; Ketan Gurih Kamba’s Table, and Ketan Gurih Ny. Lany. The research method used is descriptive qualitative. The results showed that the digital marketing strategy carried out by traditional products was to build a one stop shopping image on offline stores by sorting out some products that could be sold online, innovating products with special flavors, building confidence in consumers that the product was trusted and legendary, also endorsement of mass media (through television culinary programs) and positive testimonials from consumers who have used the product. In addition to direct marketing in stores (offline) where producers open outlets, the media used in the marketing of this Cirebon savory sticky rice are Instagram, whatsapp, line, SMS / Phone and online store (tokopedia / bukalapak). In the online store, product descriptions are described that only hold 1-3 days, and advice on the use of expedition services (shipping) that arrive quickly so that the product is still awake and good for consumption. Abstrak Strategi komunikasi pemasaran digital adalah suatu kegiatan promosi merek yang sudah direncanakan dan disusun secara sistematis. Strategi tersebut membangun interaksi merek dengan penggunaanya. Strategi pemasaran ini juga dilakukan oleh beberapa pelaku usaha kuliner tradisional khas Cirebon. Tujuan penelitian ini untuk menganalisis strategi komunikasi pemasaran pada tiga produsen ketan gurih Cirebon yaitu: Ketan Bumbu Ibu Yudi, Ketan Gurih Kamba’s Table, Ketan Gurih Ny. Lany. Metode penelitian yang dilakukan adalah deskriptif kualitatif. Hasil penelitian menunjukkan bahwa strategi pemasaran digital yang dilakukan oleh produk tradisional ini yaitu membangun citra one stop shopping pada toko offline dengan memilah beberapa produk yang bisa dijual secara online, melakukan inovasi produk dengan citarasa khusus, membangun keyakinan terhadap konsumen bahwa produk terpercaya dan legendaris, juga melakukan endorsement media massa (melalui program kuliner televisi) serta testimoni positif dari konsumen yang sudah menggunakan produk tersebut. Selain pemasaran secara langsung di toko (offline) tempat produsen membuka gerai, media yang digunakan dalam pemasaran digital ketan gurih Cirebon ini adalah instagram, whatsapp, line, SMS/ Telpon dan toko online (tokopedia/bukalapak). Pada toko online tersebut, dijabarkan deskripsi produk yang hanya tahan 1-3 hari, dan saran penggunaan jasa ekspedisi (pengiriman) yang cepat tiba agar produk masih terjaga dan baik untuk dikonsumsi.
Wahyuni Choiriyati, Vivit Wardah Rufaidah, Ade Tuti Turistiati
LUGAS Jurnal Komunikasi, Volume 1, pp 108-118; https://doi.org/10.31334/ljk.v1i2.440

Abstract:
This media literacy research describes the reality of using internet media by students of Alam Middle School-Bogor (SMP Alam Bogor). The school has the concept of integration consisting three pillars of education and a key factor in humanity's excellence as an element of teaching. The three pillars include faith, knowledge and leadership with the motto more than a school, it's a community. SMP Alam Bogor was chosen because it minimizes the use of paper in the education process. In addition, all communication and learning activities are carried out through a login system on the school website. The purpose of this study is to analyze phenomena in more detail and narrative with the Individual Competence Framework as the main basis for measuring and describing media literacy for students of SMP Alam Bogor. The population in this study were all students of SMP Alam Bogor, with 68% male students and 32% female students. The questionnaire was chosen as a data collection technique. The sample was determined by simple random sampling with the aim that all populations have the same opportunity to become respondents. The results showed 48% of students at SMP Alam Bogor used chatting facilities to discuss school work issues and 31% discussed personal problems. The ability of students to use the internet to improve media literacy is quite good, it is seen that 87.8% of students are able to produce media content in the form of blogs that they make themselves, while the remaining 12.2% do not have blogs. The analysis showed that the majority of students at SMP Alam Bogor solved the problem independently (36.6%) and asked friends, relatives, teachers when they had difficulty in accessing the internet (21.9%). The category of social competence in the use of the internet places students of SMP Alam Bogor in the medium category. AbstrakRiset literasi media ini mendeskripsikan realitas penggunaan media internet oleh siswa SMP Alam Bogor yang merupakan sekolah berkonsep integrasi tiga pilar pendidikan. Sekolah Alam menempatkan faktor kunci keunggulan umat manusia sebagai elemen pengajaran. Tiga pilar tersebut meliputi iman, ilmu dan kepemimpinan dengan motto more than a school, it’s a community. SMP Alam Bogor dipilih karena meminimalkan pemakaian kertas dalam proses pendidikan. Selain itu, aktivitas komunikasi dan pembelajaran semua dilakukan melalui system login di website sekolah. Tujuan penelitian ini untuk menganalisis fenomena secara lebih rinci dan naratif dengan Individual Competence Framework sebagai dasar utama mengukur dan menggambarkan media literacy siswa SMP Alam (SM) Bogor. Populasi dalam penelitian adalah seluruh siswa SMP Alam Bogor sebanyak 68 % siswa laki-laki dan 32% siswa perempuan. Kuisioner dipilih sebagai teknik pengumpulan data. Sampel ditentukan secara simple random sampling dengan tujuan semua populasi memiliki kesempatan sama menjadi responden. Hasil penelitian menunjukkan 48 % siswa SMP Alam Bogor memanfaatkan fasilitas chatting...
Anita Febiyana, Ade Tuti Turistiati
LUGAS Jurnal Komunikasi, Volume 3, pp 33-44; https://doi.org/10.31334/ljk.v3i1.414

Abstract:
The purpose of this study was to analyze intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia. This research was also to analyze barriers which occurred in intercultural communication between them, and how to overcome these barriers. The method used in this study was a qualitative research method with a case study approach. Data collection was carried out by using an in-depth interview with 3 Japanese and 3 Indonesian employees, observation, and relevant previous research articles, and research-related documents. This research used the intercultural communication model of William B. Gudykunst and Young Yun Kim, intercultural communication concepts from Edward T. Hall, such as proxemics (the concept of distance), chronemics (the concept of time), high context and low context communication, individualism and collectivism, stereotypes. The results of the study showed that intercultural communication between Japanese and Indonesian employees at PT. Tokyu Land Indonesia is relatively good. Obstacles that occurred in intercultural communication are due to problems of differences and understanding of language, habits, respect for time (Japanese monochronic while Indonesia is polychronic), and the existence of stereotypes from each nation. To overcome these obstacles, they have to learn more about Japanese culture for Indonesian employees, and Indonesian culture for Japanese employees, openness to confirm understanding of the message delivered, mutual respect, and forgiveness each other if a misunderstanding occurs.
Xenia Angelica Wijayanto, Lestari Nurhajati
LUGAS Jurnal Komunikasi, Volume 3, pp 14-23; https://doi.org/10.31334/ljk.v3i1.409

Abstract:
The Sustainable Development Goals (SDGs), that have been carried out by Indonesia, are global programs launched by the United Nations since September 2015. This is proven by the Presidential Regulation No. 59 / 2017 about the Implementation of Achievement of Sustainable Development Goals which was inaugurated by President Jokowi in July 2017. Among 17 SDGs points, there are 6 points that talk about environmental issue. This shows the importance of environmental issues that are now a global concern. Information about SDGs to public is still not massive, even though SDGs socialization is very important for the society so that the final goal of SDGs in Indonesia will be successful in 2030. The aim of this study is to find ways for media that can fix current environmental problems and problems experienced by Indonesian SDGs. This study used Environmental Communication concept. For the methodology, this study uses framing from Pan & Kosicki, with 4 of the most frequently accessed online media in Indonesia, in 2018 namely Detik.com, Tribunnews.com, Kompas.com, and Liputan6.com. Pre-research results show that online media contains very little news about environmental issues in their program, implementation and process of achieving Indonesia's SDGs success.
Euis Komalawati
LUGAS Jurnal Komunikasi, Volume 3, pp 57-63; https://doi.org/10.31334/ljk.v3i1.416

Abstract:
Entering into 2019, the public users of air transportation services were shocked by various reports on issues related to the aviation industry, from rising avtur prices, high domestic flight tickets, the elimination of free baggage services to competition and penetration of foreign airlines. One of the news in online media that attracted public attention was the conflict between AirAsia and Traveloka as an online travel agent (OTA). For this reason, this study was carried out to analyze the conflict reporting framing of Traveloka vs AirAsia in Detik.com online media. This study used a qualitative method with Robert N. Entman's framing analysis approach. The unit of analysis in this study was 5 news texts about the conflict of Traveloka vs AirAsia on Detik.com media. The results of the study refer to the four elements of framing Entman. The first, defining the problem that the loss of AirAsia ticket distribution at Traveloka is due to problems with business to business and the alleged pressure of national airlines. The second, source of problems (Diagnose Causes) is Traveloka due to the pressure of the national airline. The third, the moral decision (Make Moral Judgment) of this problem cannot be allowed to drag on because it is a form of discrimination. The fourth, emphasizing the settlement (Treatment Recommendation), namely the need for dialogue between the two parties mediated by the Business Competition Supervisory Commission (KPPU). The framing highlighted by Detik.com in the Traveloka vs AirAsia Conflict report was a bbusiness-to-business problem, even though there was an allegation that there had been an indication of an AirAsia ticket distribution channel due to the pressure of the national airlanes
Burhan Bungin, Nurlaela Syarif, Monika Teguh, Tasya Devi Rossafine
LUGAS Jurnal Komunikasi, Volume 3, pp 1-13; https://doi.org/10.31334/ljk.v3i1.408

Abstract:
North Maluku is the youngest province in Indonesia which has begun to carry out democracy through the Election of Regional Heads (Pilkada). One of the largest regional elections in North Maluku is the Governor's Election. Unfortunately the Governor's Election that has been running so far has been colored by various problems. Symbolic violence such as black campaigns by bringing down political opponents using ethnic and primordial issues sprang up. In addition, the ability of figures to build the image of political actors who have power and influence also makes people accept the results of regional elections that are full of disputes. Coupled with the condition of the mass media that have a tendency to take sides because of certain interests, the existence of social construction on the image of political actors is getting stronger. This study wants to see how the image of political actors is constructed. Through the Focused Group Discussion method with the parties involved it was found that social construction of reality had happened through the role of mass media. Although there are social constructions conveyed by the mass media, the community has its own ability to build that image in itself through the power of interaction and communication as well as through the power of other media such as social media.
Bernard Realino Danu Kristianto, Rustono Farady Marta
LUGAS Jurnal Komunikasi, Volume 3, pp 45-56; https://doi.org/10.31334/ljk.v3i1.415

Abstract:
This study aims to understand the convergence of digital media into the reality of peak phenomenon of modern society needs in the present. The popular culture of exploiting new media as a means of monetization obscures the movitation and the purpose of new media itself is created.In the discussion, it will show how the owner of YouTube account Bayu Skak, doing self presentation as a representation of Java community in audio visual works, as well as how monetization runs on the video blogs he created in the media platform YouTube.The researchers concluded that the YouTube Media as one of the popular new media forms clearly offers space for modern society to make money and contribute to capitalism by providing an opportunity for account owners to present himself and work through audio-visual media.
Alfirahmi Alfirahmi
LUGAS Jurnal Komunikasi, Volume 3, pp 24-32; https://doi.org/10.31334/ljk.v3i1.410

Abstract:
The Luckin coffee phenomenon in China, and the development of information and communication technology have triggered the development of contemporary coffee in Indonesia. The contemporary coffee that combines coffee with milk, coupled with putting forward the concept of an instagrammable, comfortable outlet, is the main attraction for the millennials. This study uses the uses and effect theory, and the marketing concept 4.0. The method used in this research is qualitative method. The results obtained from this study are that the marketing method carried out by coffee now promotes marketing 4.0, by integrating marketing channels, payment channels and logistics channels through online and offline systems. If coffee was once known as drinks for elder people, with the development of technology, many marketers are utilizing the interaction of internet users to market their products. Another impact of technological development is the emergence of convergence. Convergence in this case not only on the impact of media on life, but convergence has given rise to a new culture. This can be seen from the number of young people who began to use coffee as part of a culture of friendship and style in social activities.
Arsa Widitiarsa Utoyo
LUGAS Jurnal Komunikasi, Volume 2, pp 98-104; https://doi.org/10.31334/ljk.v2i2.267

Abstract:
Journalistic photos in online mass media are displayed with the aim of strengthening and visualizing the contents of the news. Therefore, journalistic photos in the newspaper have a role in involving feelings and arousing the emotions of readers. This research aims to analyze on how a message icon be known by its meaning both seen from the true meaning (denotative) and the meaning implied in it (connotative). To find the meaning contained in journalistic photographs, the author uses the semiotic approach. Semiotic analysis is a method for analyzing and giving meanings it symbols contained in a message or text symbol. The application if semiotics in intersexuality is an interaction between texts and thoughts contained in the narrative. A safe and peaceful general election discourse can be seen from the photo.
Albertus Magnus Prestianta, Fx Lilik Dwi Mardjianto, Hargyo Tri Nugroho Ignatius
LUGAS Jurnal Komunikasi, Volume 2, pp 69-80; https://doi.org/10.31334/ljk.v2i2.264

Abstract:
One of the main functions of mass media is providing information. At the same time, the access to information is everyone's right. Therefore, the mass media have to open the possibilities for people to access information, including disabled people. Act. Number 8 of 2016 concerning disabled people also mandates this right. The act will come into force in 2018, so various parties need to make various preparatory efforts, including conducting research. This study aims to map online news sites that are friendly and unfriendly to disabilities. To achieve this goal, researchers use standards in the Web Content Accessibility Guidelines (WCAG) to map online media in Indonesia that are friendly to access for disabled people. To obtain this information the researchers conducted a quantitative study of 62 cyber media sites in Indonesia by measuring the level of accessibility of the media to disabled people. The findings indicate that there are no cyber media sites in Indonesia that are friendly to access for disabled people. Sites like Riau24.com, Manadonews.co.id and Ayobandung.com are sites with the highest percentage of success among the 62 sites analyzed.
Yolanda Stellarosa, Sandra Jasmine Firyal, Andre Ikhsano
LUGAS Jurnal Komunikasi, Volume 2, pp 59-68; https://doi.org/10.31334/ljk.v2i2.263

Abstract:
The emergence of a variety of social media makes it easier for people to find and obtain information. One of the social media that can provide information in the form of audio and visual without any duration limit is YouTube.YouTube HighEnd Magazine is HighEnd magazine's YouTube channel used as a transformation tool for the magazine. This research uses descriptive qualitative method. The purpose of this study is to determine the utilization of social media YouTube as a tool of transformation of HighEnd magazine. Researcher interviewed three different speakers that have different job desks, Larasati Oetomo as digital media officer, Lysia Jessica as editor in chief, and Johan Jang as social media expert. This research uses new media theory and describes media utilization strategies to find out how Highend magazine utilizes YouTube’s social media. This research proves that HighEnd has utilized YouTube social media with six characteristics of New Media as a means of transformation of print media, has also developed strategies in utilizing YouTube based on Audience, Mission, Goal, and Content Strategy.
Yusmawati Yusmawati, Restiawan Permana
LUGAS Jurnal Komunikasi, Volume 2, pp 51-58; https://doi.org/10.31334/ljk.v2i2.262

Abstract:
As a tool to create community empowerment, Community of Ketimbang Ngemis invites people to participate in social activities by providing information in the form of messages addressed through their social media accounts. Social campaign activities by Community of Ketimbang Ngemis aim to educate, invite, and awaken the community through information published on social media. However, for example, the speech meaning cannot be released from context. The same speech spoken in different situations has the potential to have different meanings. Therefore, the term of Ketimbang Ngemis raises an ambiguous meaning. If it is analyzed based on denotative meaning, this term has the impression that all elderly and disabled people are always begging. Besides that, it can be seen the use of connotative meaning, the terms contained in the wider community so as not to pity the beggars because begging behavior is lazy behavior, which makes a person become helpless and self-sufficient without any connection with others.
Saktisyahputra Saktisyahputra
LUGAS Jurnal Komunikasi, Volume 2, pp 89-97; https://doi.org/10.31334/ljk.v2i2.266

Abstract:
Non-formal institutions such as a tutorial should always be ready with the changes issued by the government in the field of education. It should also be ready to compete with other tutorial and schools who offer tutorial services. To the authors chose the title "Marketing Communication Strategy Training and Tutoring Institute (Bimbel Solusi) Bintang Solusi Mandiri Branch Cipinang to Increase the Number of Students". Basic Theory used in this research is the theory of Marketing Mix according to Kotler Keller and SWOT Analysis by Fred R David. The method used in this research is qualitative - interpretive using case studies. Results of this research is Communication Strategy Training Institute and Tutoring Bintang Solusi Mandiri Branch Cipinang month of August 2018, namely the Direct Selling to residential introduce Tutoring (Bimbel) Solution through brochures, presentation Bimbel Solusi for each class in the school - the school through brochures, Distribution the share of school construction amounted to Rp.50.000 / student who joined Bimbel Solusi Branch Cipinang, follow-up database of students in the school by telephone and short message service (SMS) and then factor - a factor which supports the Institute for Training and Tutoring Bintang Solusi Mandiri Branch Cipinang in the areas of Strategy MarketingCommunication to increase the number of students is a factor of the program.
Tatag Handaka
LUGAS Jurnal Komunikasi, Volume 2, pp 81-88; https://doi.org/10.31334/ljk.v2i2.265

Abstract:
The society of Sapeken islands are multi ethnic society. They’re multicultural society. The aim of the research is to know about Sapeken’s society communication system to encounter multi ethnic complexities. The theory of the research is communication system in Niklas Luhmann perspective. The research used case study method. The result of the research shown that society communication system has produced and reproduced information to encounter environmental complexities about multi ethnic. Information which produced by system are collective fish selling, collective purchasing foods and beverages, and religious activities. Information which produced by society communication system was effective to solve multi ethnic complexities. Government communication system have not produced information related to multi ethnic complexities.
Endang Susanti, Nur Kholisoh
LUGAS Jurnal Komunikasi, Volume 2, pp 1-12; https://doi.org/10.31334/jl.v2i1.117

Abstract:
This study was intended to get a comprehensive picture of meaning construction in building the quality of healthy life. This research used symbolic interaction theory of George Herbert Mead. The study relied on phenomenological approach under a paradigm of constructivism using interpretative analysis. In-depth interview, observation, and documentation study were conducted to collect data. This study found that the motives of Herbalife community health club Ersanddi members to participate in a healthy life program because they wanted to lose weight and to be physically fit. The meaning of healthy lifestyle for them is to be able to enjoy their life and worship to the Creator without any obstacles. The meaning of healthy life to the members of Herbalife community health club of Ersanddi was influenced by their environment namely significant others and reference groups.
Sumartono Sumartono
LUGAS Jurnal Komunikasi, Volume 2, pp 20-26; https://doi.org/10.31334/jl.v2i1.119

Abstract:
General elections and regional head elections in Indonesia are conducted directly. The pattern of community participation is changed. The emergence of pragmatism or political pragmatism in society becomes an interesting political culture to study. Practically, pragmatism means a condition that encourages people to get benefits instantly. As a result, people take any actions to make it happen. In reality, pragmatism not only affects the upper classes (those with a high level of education) but also ordinary people (lower class society or those with low levels of political education). The development of money politics, cow trade politics, the sale of votes, or the existence of political dowry is a sign that there has been a political transaction becoming one of the indicators of pragmatism reality in society
Retno Hendariningrum
LUGAS Jurnal Komunikasi, Volume 2, pp 13-19; https://doi.org/10.31334/jl.v2i1.118

Abstract:
Culture is communication and communication is culture. Humans learn culture through communication. At the same time communication is a reflection of human culture. Culture is a subjective and objective element created by humans that increased survival of life and resulted in the satisfaction of actors in ecological niches. Cultures are spread among those who can communicate with each other because they have the same language and live at the same time and place. Culture can be learned, passed down from generation to generation. Culture can be learned through fairy tales, legends and myths. It is similar in a view of Sundanese public health on the tradition of eating fresh vegetables. This study aims to describe the public health view of Sundanese in the tradition of eating fresh vegetables. The research method used qualitative approach. Technique of collecting data was done by interview process and literature study. This study was conducted in Sumedang area of West Java. The results show that the healthy view in the tradition of eating fresh vegetables in Sundanese society is passed down from generation to generation and obtained through informal learning process, formal learning, fairy tales, and myths.
Hendra Alfani
LUGAS Jurnal Komunikasi, Volume 2, pp 42-50; https://doi.org/10.31334/jl.v2i1.122

Abstract:
Facebook, one of social media, becomes a new space for everyone to interact and socialize without being limited by space and time, like in conventional media (mainstream). In its development, social media is also used to support political campaign in general election of regional head (Pemilukada). In addition to reaching the audience without being limited space and time, the cost is also cheap and efficient. Facebook has been chosen by candidates for regional heads as a medium of communication and socialization, not just relying on television media, advertisements in newspapers, banners, billboards, and other media. Candidates also take advantage of social media technology through facebook with the aim to provide access to information for public through cyberspace. The use of facebook is also done by the pair of candidates in the regional head election of Ogan Komering Ulu (OKU) South Sumatra Province in 2015. This study found the use of facebook is quite significant by both pairs of candidates in the election OKU in order socialization and political campaign.
Rahmi Surya Dewi
LUGAS Jurnal Komunikasi, Volume 2, pp 27-32; https://doi.org/10.31334/jl.v2i1.120

Abstract:
The issue of indigenous and non-indigenous, minorities and the majority has become an exaggerated issue causing the sentiment and the disturbance of relations between ethnic minorities and ethnic majority. This article was intentionally written to see a portrait of harmony between ethnic Minang and Tionghoa in Padang City. Lately it is so easy to insult and degrade the religion of others. Therefore, this article aims to provide awareness to the parties who deliberately divide relations and harmony among tribes, religions, races and groups in Indonesia. One of portraits of inter-ethnic and inter-religious harmony can be seen in West Sumatra. The ability of ethnic Chinese to be ethnic Minang who use matrilineal system by emphasizing the element of motherhood makes the potential of conflict can be minimized. The harmony between the two ethnics could frequently end with inter-ethnic marriage.
Alfirahmi Alfirahmi, Hafizh Faikar A. R.
LUGAS Jurnal Komunikasi, Volume 2, pp 33-41; https://doi.org/10.31334/jl.v2i1.121

Abstract:
The development of technology and information ultimately makes the flow of information exist in the absence of space and time or it is known as globalization. Information flow is spread easily and everyone can access any information without limitations. That phenomenon ultimately creates new models, trends, or new products to meet the growing needs of society. Trends or models that are developed in society through social media make consumers view advertisement easily as well as make them consumptive. One example of a consumptive culture is the presence of a spinner fidget toy. Fidget has been developing and getting great attention through the growing number of enthusiasts, and it is considered as a solution that can answer the needs of autism consumers. In addition, the development of spinner fidget toys is supported by the pattern of dissemination through social media that indirectly raises the buyer's interest in spinner fidget. Spinner fidget toy is only one of the few cases on how the purchasing power of society is limited to pleasure, and overriding the useful value of purchased goods. The unconscious community has the potential to become consumptive, and it affects mental development of the consumer level, and reduces the productivity of society. The purpose of this study is to analyze how the phenomenon of fidget spinner is viewed from the point of consumerism view and media cultivation with content analysis approach.
Wahyuni Choiriyati
LUGAS Jurnal Komunikasi, Volume 1, pp 40-54; https://doi.org/10.31334/jl.v1i1.103

Abstract:
Celebrity politicians and mass media attract public’s attention. News about celebrity politicians become a commodity for mass media and it increases the popularity of the celebrity politicians. This creates relationships of capitalism motion in mass media that has penetrated digital media. Focus of this study is public meanings about celebrity politicians on online media. Using qualitative methods and in-depth interviews, this study shows how the practice of the commodification content of celebrity politicians and mass media was interwoven. The result also shows that the practice of the commodification of online media content in the fabric of pragmatism has no exercise of political education efforts through the media. Media were supposed to carry out their duties in an effort to educate the public actually shirking its duty. Practice capitalism in media shallow public thinking on the political dynamics in Indonesia. The struggle between the interests of the media as an institution of political education and vice versa become imaging agents on the political role. This siltation is the embryo of the normalization of news construction power that led towards pragmatism.
Riniwaty Makmur
LUGAS Jurnal Komunikasi, Volume 1, pp 68-83; https://doi.org/10.31334/jl.v1i1.105

Abstract:
Results of various researches about people with HIV AIDS (ODHA) concluded that in general, stigma happens to ODHA. Stigma has been a basis for discrimination against ODHA and becoming obstacle in many efforts to overcome impact of HIV AIDS. This research uses the qualitative approach and the data was collected through interview, document review, including discussion found in specific websites used by ODHA support group. The research uncovered that ODHA has been stigmatized by a range of group such as family, school, and religious leader. In dealing with stigma, some of ODHAs prefer to keep their status in secret, in order to protect themselves and their family, and some others choose to be straightforward about their condition. The decision on what strategy to take, significantly depends on support they receive from family and their significant others.
Euis Komalawati
LUGAS Jurnal Komunikasi, Volume 1, pp 1-18; https://doi.org/10.31334/jl.v1i1.101

Abstract:
As an appreciation for creative works, the Indonesian Film Festival (FFI) and the Indonesian Film Appreciation (AFI) aimed at giving an award for the best work. The interesting part was the implementation of AFI 2015 emerged several award categories such as Appreciation for the Local Government and Film Criticism Appreciation. This occurred in the midst of concerns about the development of Indonesian film industries which tend to be stagnant. Film communities tried to give fresh ideas and break the film market. This new award can certainly be seen as an effort through the film festival program in spurring the film industries with creative work of educating the nation's children, especially film as a "cultural builder". Film is a cultural construction. In America, the country where the Hollywood film industry is the mecca of film generation, people still debate the cultural influence of Hollywood on social phenomena. Sociologist Norman Denzim said that drinking shows in US films have influenced the misleading romanticism of alcoholism in public consciousness (Vivian, 2008: 160). On the other hand, borrowing Adorno's term, the film has carried the culture industry powerless with market power. Discussing the media industry leads to the film media economy, as the focus of Indonesian filmmakers today. For most producers, award-winning films at international film festivals are "less meaningful" when they are not in box office positions. This paper proposed to reveal the economic attractiveness of the film media and the quality of Indonesian film content in accordance with the Republic of Indonesia Act. Number 33 of 2009 on Film. It stated that the film has a function: culture; education; entertainment; information; the driving force of creative work; and economy.
Kun Wazis
LUGAS Jurnal Komunikasi, Volume 1, pp 84-96; https://doi.org/10.31334/jl.v1i1.106

Abstract:
An intercultural communication that occurs in a boarding school (pesantren) environment is a unique phenomenon. A number of pesantrens in Indonesia apply a pattern of multicultural education. Therefore, their students (santri) understand different culture of students who come from different cultural background. Through literature review and theoretical studies in constructivist paradigm, it can reveal a number of interesting scientific realities about transcultural communication of boarding schools in Indonesia. First, the students of different cultures understand each other and they make friends well during their study at the pesantren. Secondly, kyai has a strong influence in conveying messages of intercultural communication among santri by using pesantren symbols. Third, pesantren cultivation develops multicultural education based on Islamic teachings that understand plurality in human relations. Fourth, the boarding school environment can communicate a multicultural communication message through pesantren network, both national and international so they can build the spirit of togetherness in the diversity.
Wulan Furrie
LUGAS Jurnal Komunikasi, Volume 1, pp 19-39; https://doi.org/10.31334/jl.v1i1.102

Abstract:
Quran is "the way of life" for Muslims. Reading Quran with tarteel is a must (Fardhu Ain). Therefore, TVRI as a public television that has a vision of educating the life of the nation contributed to invite audiences to improve their ability to read Quran with tarteel. This study aimed to determine what efforts made by TVRI to improve audiences’ knowledge in reading Quran with tarteel. Qualitative research method used in this study with in-depth interview. Informant in this study was a producer who has ideas to create programs TELETILAWAH Serambi Islami on Friday edition. The analysis used Theories of influences on Mass Media Content introduced by Pamela J Shoemaker and Stephen D. Reese. The results of this study found a large number of audiences’ attention to these programs and increased their awareness to read the Quran with tarteel.
Ade Tuti Turistiati
LUGAS Jurnal Komunikasi, Volume 1, pp 55-67; https://doi.org/10.31334/jl.v1i1.104

Abstract:
Mass media coverage on the rise of the Communist Party of Indonesia (PKI) became public attention including its news on online media. Online media that reported it among others are Republika.co.id, Liputan6.com, and Merdeka.com. The purpose of this study is to find out how online media in Indonesia discourse news text in the issue of the rise of PKI by using a qualitative approach, social semiotics method version of M.A.K Halliday. As an online medium that has certain characteristics such as speed, it was clearly seen in this news. The media became biased and ignored journalistic principles, including the principle of online journalism. The three online media that became the object of this study showed images and illustrations which were provocative and not in accordance to the reported facts. The three media have done news construction subjectively and were less professional.
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