Refine Search

New Search

Results in Journal Harvard Deusto Business Research: 126

(searched for: journal_id:(2193043))
Page of 3
Articles per Page
by
Show export options
  Select all
Stuart Sanders, Joanna Karmowska
Harvard Deusto Business Research, Volume 9, pp 197-220; doi:10.48132/hdbr.304

Abstract:
This paper explores the effects of flexible working arrangements on employees and their managers in a service sector. Analyzing a case study of a global management consultancy, the study concerns the impact of flexible working arrangements on job satisfaction, commitment and performance as well as well-being. While it is generally accepted that flexible working arrangements have a positive impact on employees, there has been only limited theorizing and research explaining how and why such impact is generated and which contextual organizational factors might be significant in shaping the outcome. The study provides mixed evidence for benefits from flexible working arrangements where potential for increased employee performance, well-being and job satisfaction is offset by work intensification, blurred work/home boundaries, professional isolation and perceived organizational injustice. Practical implications of the study results have been intensified by accelerated organizational transition into flexible working arrangements caused by restrictions imposed as a result of Covid-19 pandemic.
Harvard Deusto Business Research, Volume 9, pp 181-196; doi:10.48132/hdbr.303

Abstract:
The objective of this paper is to analyse the proposal that the production units of the Latin American agribusiness sector evolve from internationalization to their products offers aimed at “the local”, in response to changes in the world scenario. To achieve the objective, a documentary and secondary source analysis were carried out, regarding the impact of COVID19 on the Latin American economy at the world stage. The main result points to the transversality of the creative industries with the agro-industrial sector to encourage creativity within the local business networks that were originally oriented at indirect internationalization. Value enhancement (revaluation) through creativity of orange economy and recognition of peoples' cultural assets, diversity and intangible heritage generates wealth. This transversality contributes to the alleviation of poverty, sustainability and competitiveness of agro-industrial companies.
Pablo Medina Aguerreber, Toni González Pacanowski,
Harvard Deusto Business Research, Volume 9, pp 243-254; doi:10.48132/hdbr.306

Abstract:
This paper aims to analyse how the 100 most reputed pharmaceutical companies in Spain use Facebook for improving their corporate reputation. To do that, on the one hand, we carried out a literature review about corporate communication, health organizations and social media; and on the other hand, we analysed their Facebook corporate profiles by using ten indicators related to corporate communication. This paper concludes that pharmaceutical companies in Spain does not consider Facebook any more like a strategic tool for their corporate communication strategies because only 18 companies manage actively a Facebook corporate profile from their headquarters in Spain.
, Abdullah Promise Opute, Rylyne Nchu, Abiola Abimbola Babatunde, Charmaine Helena Iwu, Ikenna Franklin Eze
Harvard Deusto Business Research, Volume 9, pp 221-242; doi:10.48132/hdbr.305

Abstract:
Finding out whether university students will take up entrepreneurship on graduation bodes well for any economy especially the developing ones. This is because it will help governments, and other stakeholders to plan better. Importantly, if university students embrace an entrepreneurial career, it will reduce unemployment and subsequently mitigate the scourge of poverty and inequality. This study was quantitative targeting university students to understand how they perceive entrepreneurship, what they think entrepreneurship is, what they consider as the factors that may discourage them from considering an entrepreneurial career, and also whether they think of themselves as capable of venturing into entrepreneurship. Using SPSS, we analyzed the data which affirmed the three hypotheses that student’s entrepreneurship intention can be positively and significantly motivated and persuaded. Also, the result confirmed that student’s entrepreneurship intention could be positively influenced by their perception of what entrepreneurship is and the perceived characteristics of an entrepreneur. Some further research directions as well as implications are flagged.
Josep Maria Altarriba
Harvard Deusto Business Research, Volume 9, pp 108-109; doi:10.48132/hdbr.308

Antoni Olivé-Tomás
Harvard Deusto Business Research, Volume 9, pp 110-128; doi:10.48132/hdbr.298

Abstract:
This paper summarizes the results of a multiple-case study conducted to shed light into the question of how business opportunities are recognized by examining two theoretical propositions related to two topics: 1) the role of prior knowledge in the discovery of opportunities, and 2) whether opportunities are noticed without deliberate search or can be the object of a constrained, systematic search. We studied five Spanish companies and eight business opportunities. All the opportunities of the multiple-case study were recognized thanks to the prior knowledge of the entrepreneurs. In addition, the entrepreneurs only discovered opportunities related to their prior knowledge. None of the opportunities was discovered by noticing without search, as the alertness perspective contends. Some of them were the result of a systematic search constrained to the entrepreneur’s prior knowledge, but most of them were discovered by searching passively and non-systematically within the knowledge domain of the entrepreneur. This result suggests the passive, non-systematic search as an alternative to the systematic search.
Harvard Deusto Business Research, Volume 9, pp 129-139; doi:10.48132/hdbr.299

Abstract:
Recommendations of goods and/or services on social networks are an increasingly widespread advertising tactic. Brands are aware of the power of persuasion that influencers in the digital world have on their followers. In this article, we analyze the particularities of this phenomenon and then focus on its regulation. Specifically, we refer to the suggestive role that self-regulation plays in this area. By virtue of the latter, codes of conduct in the influencer market are possible.
Harvard Deusto Business Research
Harvard Deusto Business Research, Volume 9, pp 108-257; doi:10.48132/hdbr.309

Harvard Deusto Business Research, Volume 9, pp 168-180; doi:10.48132/hdbr.302

Abstract:
This conceptual paper discusses the phenomenon of differentiation made possible through branding or innovation or a combination of the two. Differentiation is eventually the driving force for the development of its own negation, commoditization. When customers have endured a commoditized market long enough the opportunities open up for creative destruction, this concept of Schumpeter (1942), means that an entrepreneur invents a completely new way of satisfying the customers’ unsatisfied needs, making the industry that no longer bothered about their customers. Many researchers have tried to re/brand destructive innovation as their own, with concepts, such as of ”transilience”, and “blue ocean strategy’, as opposed to ‘red ocean strategy’. The paper focuses on innovation as a differentiation strategy and on temporary monopoly rent as a driver of innovation. Increased competition and shortening and life cycles makes capitalism more volatile and the strategies to reduce the risks involved are discussed. These strategies lead to the real-world implementation of the concentration of capital forecasted by Marx and feared by Schumpeter. The paper identifies the need to continuously monitor the concentration of capital and to understand individual markets by studying the firm’s profit.
Antonio Vives
Harvard Deusto Business Research, Volume 9, pp 140-151; doi:10.48132/hdbr.300

Abstract:
The notion that the purpose of the corporation is to maximize profits to be distributed to its shareholders has been the guiding light of management for many decades. Nevertheless, in the last few decades many corporations, on their own, and in response to pressures from society, have realized that their operations, and hence profits, impact and are impacted by a broader set of entities: employees, clients, community, suppliers of goods and services and the environment, among others, besides the providers of capital. Corporations are recognizing that they have a responsibility towards society, that their purpose is broader that maximization of profits. This realization has been intensified with recent crises, where corporations have realized that they can and must also contribute to alleviate some societal needs. But the discussion has been so concentrated on the redefinition of this purpose and on the actions on the ground, beginning and end of a process, but the difficult task in the middle, the implementation of a broader purpose, has been neglected or underestimated, relying on the status quo or on small changes to the business as usual. But the redefinition of purpose, to be effective, to have impact, requires not only changes in strategy but also changes in culture, structure, governance and management processes among others, whose analysis is the purpose of this paper.
Jorge Hernando Cuñado, Jorge Colvin Díez, Javier Antonio Enríquez Román
Harvard Deusto Business Research, Volume 9, pp 152-167; doi:10.48132/hdbr.301

Abstract:
This article reviews the business model transformation of a French energy company, Engie. The company is adapting to a new energy business environment characterized by three trends: decarbonisation, decentralisation and digitalization. In order to achieve this objective Engie has carried out a three-year plan (2016-2019) focusing on renewable energy sources, local energy generation and new technologies. The company has developed a new strategy for the period 2019-2021, the aim is to become the world leader in zero-carbon transition “as a service” assisting business and local authorities to reduce their carbon footprint in their operations. This implies an asset light strategy, Engie provides tailor-made solutions and expertise to their customers while partnering with the owners of renewable power sources. The company is in line with the environmental concerns of all its stakeholders and believes in the profitability of this new strategy, centred on renewable energy sources.
, Francisco Fermín Mallén Broch, Rafael Lapiedra Alcamí,
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.264

Abstract:
Through structural equations, this study provides empirical evidence of the positive effect of servant leadership on radical innovation, using organizational learning capability as a mediator variable. The study is based on a sampling frame of 402 Spanish companies, which are characterized by the excellent management of their human resources. 142 different firms participated in the study, and 2 questionnaires were obtained per company. Data were collected between 2010 and 2015. Human resource and innovation managers participated by answering the questionnaires during telephone interviews. All the hypotheses were validated. Servant leadership has a positive effect on organizational learning capability, while the effect of the latter construct on radical innovation is also positive. This study has implications for the literature on leadership, innovation and organizational learning. In addition, it has practical applications, suggesting how to foster innovative organizational performance by improving workplace conditions.
Patricia Vargas Portillo
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.266

Javier Casanoves-Boix, Pablo Pinazo-Dallenbach, José Ricardo Flores-Pérez
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.265

Abstract:
This research was carried out to develop and validate a measurement scale to determine internal stakeholders’ perceptions of university brand capital by internal stakeholders. To this end, the main contributions in the literature related to the study of brand capital and its application in the educational sector were analysed, identifying which variables determine brand capital in this sector. Once a suitable model was established, an empirical study was realised using a sample of 303 valid responses from lecturers at two Spanish universities (one public and one private). In order to validate the proposed construct, the partial least squares method (PLS) has been applied. The results obtained show the significance of all the variables, while laying the foundation for university managers to develop marketing strategies adapted to maximize the building of educational brand capital.
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.253

Abstract:
The value co-creation strategy is adopted by companies in its relationships with stakeholders as a mechanism to improve the performance of its activities. Both from the perspective of Corporate Social Responsibility (CSR) practices carried out by companies, and from the approach of the mission that non-profit organizations (NPOs) must effectively fulfil, adopt the strategy of co-creation in activities, projects, programs, etc. that both entities jointly develop is essential to achieve the expected organizational and social value. However, although the value co-creation between companies and its stakeholders (mainly customers) has been substantially investigated in recent years, there is a significant gap in both theoretical and empirical research into the adoption by the NPOs of said management approach in its collaborative relationships with companies. Therefore, after reviewing the literature on co-creation, an NPO-business value co-creation scale is developed in the empirical part, consisting of four basic dimensions: participation, reciprocity, learning, and engagement. The proposed scale shows reliability and construct validity (convergent and discriminant). The main conclusions and practical implications that this management strategy has for organizations are presented.
Jorge Arturo Campoverde Campoverde, , , Carlos Armando Romero Galarza
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.256

Abstract:
This research constitutes the measurement of the efficiency of the Ecuadorian banking sector during the periods 1993-1999 and 2000-2018, applying the Data Envelope Analysis methodology, using the CCR and BCC approaches. The fixed asset and operating expense accounts were used as input variables for this purpose. The output variables were accounts receivable, income, investments and total deposits. Data were taken from monthly bulletins submitted by the different decision-making units to the Superintendencia de Bancos del Ecuador. The main findings indicate that the levels of efficiency during the 2000-2018 period were higher than in the 1993-1999 period. On average, during the first period, the banks had an efficiency ratio of 74.31%, according to the CCR approach, and 82.17%, according to the BCC approach. However, the efficiency levels during the second period reached 95.43% and 97.01%, respectively. In addition, the results show that large banks have a higher level of efficiency than smaller banks. However, medium-sized banks have the lowest level of efficiency. It should be noted that the data varies when analyzed according to the CCR approach. Furthermore, efficiency levels are generally associated with factors related to the country’s situation. This research is presented as one of the first studies on the analysis of efficiency in the Ecuadorian banking sector using this method.
Josep Maria Altarriba
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.277

María Dolores Sánchez-Sánchez, ,
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.272

Abstract:
The aim of this research is to propose and validate a conceptual model that measures the degree of satisfaction of cultural tourists. The model could help us to better understand this segment of the market and identify factors that explain the degree of customer satisfaction. In terms of methodology, a hypothetical-deductive method has been applied. After reviewing the literature, five hypotheses have been proposed, integrated into an exploratory model. The model has been validated by a structural equations model (SEM) and estimated with data from the Survey on Resident Tourism/FAMILITUR, conducted by the Spanish National Statistics Institute (INE). The results assess the significance of sociocultural variables and tourist experience, and the null influence of satisfaction as a predictor of repeat visits. The model permits confirming a set of appropriate variables to analyze the satisfaction of Spanish internal demand with a cultural motivation, on local trips. Given the growing importance of cultural tourism worldwide, the proposed model can become an interesting tool for the management of the touristic positioning of destinations with a cultural heritage, as it helps us to understand the satisfaction and loyalty of the tourist flow.
Harvard Deusto Business Research
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.278

Gustavo Andrés Araque, Mauricio Gómez Vásquez, Juan Pablo Vélez, Albeiro Suárez Hernández
Harvard Deusto Business Research, Volume 9; doi:10.3926/hdbr.270

Abstract:
The industrial gasification operations sector has transformed the logistics of industrial processes in the production, distribution and supply of gas to customers, as a result of increased demand and market competitiveness. In the health sector, this type of behavior occurs on a daily basis, in order to meet the demand for medical gas (O2) supply in hospitals. The present investigation offers a proposal for methodological-investigative-mixed development, in relation to the study of times and methods focused on a gas supply company, in an effort to standardize processes. This is presented in five main phases: 1) Initial production diagnosis, with the analysis of the current productive behavior; 2) characterization and planning of the production proposal of the company being investigated; 3) purification and statistical treatment of information, analysis and sample intervention; 4) matrix construction and generation of production standards; 5) analysis of the results and presentation of the value proposition, through the application of engineering strategies and the cost-benefit ratio. The results obtained from the present investigation made it possible to optimize the operational times of the gas inspection process, filling of rack cylinders and mobile gas pumping by 14.72%, 6.46% and 8.02%, respectively.
Nuria Puente Domínguez
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.144

Abstract:
How are effective product pages designed for an e-commerce website? In the current economic context, Spanish companies must be able to justify all their investments. Therefore, so that they can compete effectively and obtain competitive advantages, they must know which elements generate value for the organization. This research analyzes the relationship between the degree of complexity of the product web pages and the number of unique purchases associated with them. The objective is to determine the most effective e-commerce merchandising strategies and techniques to help the companies in the food sector make the right strategic decisions, allowing them to increase the sales of their e-commerce websites. A case study research technique is used, the results of which conclude the importance of the visual aspects of the product web pages.
Harvard Deusto Business Research
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.261

Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.226

Abstract:
This paper reviews briefly the rise of modern management sciences and of the idea of development in the post-World War II period, shares some thoughts on the nature of strategic planning and management that emerged in subsequent years, examines a few of the challenges of the twenty-first century, and ends with some reflections with a suggestion on how to approach the renewal of strategic planning and management. It proposes a paradoxical approach to confront the challenges that organizations in all types of countries will face in the coming decades, highlighting that developing regions have had to cope with the instabilities and difficulties that rich countries are now also facing. It concludes that joint efforts to review the management science experience of developing countries may provide new insights and ways of dealing with future wicked problems and complex conditions, and with a plea for management schools to prepare professionals who are at ease with inconsistencies, contradictions and paradoxes.
Alicia Paola Partida Hernández
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.235

Abstract:
Culture plays an essential role in the sustainable and economic development of cities. There are currently more and more cities that recognize their importance and include it in their development plans, thus demonstrating its transversality. However, the prevailing question is how to measure its impact. In this sense, an alternative proposal to the UNESCO Culture for Development Indicators (CDIS) for evaluation is presented, consisting of 27 indicators organized in seven categories. The model is applied in the cities of Stockholm, Bilbao, and the Guadalajara metropolitan area (ZMG, consisting of the municipalities of Guadalajara, San Pedro Tlaquepaque, Zapopan, Tlajomulco de Zúñiga, Tonalá and El Salto). These cities have been chosen for their public policies and the cultural and creative projects that have been carried out there in recent decades. Lastly, the results show that cities that position culture in a cross-cutting manner achieve greater sustainable development.
Josep Maria Altarriba
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.260

Cristina Crespo Soler, Arturo Giner Fillol, ,
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.233

Abstract:
The aim of this work is to present the content analysis on the intelligibility of the environmental information that is reported in the annual accounts of the main Port Authorities in Spain. The annual accounts are related to documents that contain primarily financial information, and thus meet the needs of users (especially external users) in the decision-making process; in this sense, the work analyzes the environmental aspects presented in them. The data analyzed lead us to conclude that the Port Authorities of Castellón, Gijón and Valencia are the ones that provide the most information about their activities and environmental actions in their annual reports; however, with regard to the clarity of the information reported, the Port Authority of Cartagena is the clearest in conveying the message, while the information presented by the Port Authorities of Castellón and Huelva is less explicit. It is thus recommendable for the Port Authorities to improve their communication strategies in their annual reports, in order to demonstrate their environmental actions in the immediate socioeconomic environment, referring to other sources of information, such as sustainability reports.
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.257

Pablo Coto Millán, Javier Gundelfinger
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.241

Abstract:
This article provides an original theoretical model for air transport companies in the U.S. air travel market. The theoretical model of competition among airlines is empirically tested by estimating two equations of demand and price fixing. This estimate is made for 239 routes and 23 airports. This research provides estimates of the elasticity of demand in terms of price and income. It also provides the elasticities of demand in relation to the frequencies and elasticities of price fixing with regard to the frequencies that would allow us to introduce the new concept of “frequency economies” for the airlines. Finally, the article presents results that might be useful to the airlines and public authorities, since it also analyzes the effect of the existence or absence of competitive transportation alternatives to air transport, as well as the influence of the hub airports and the population variable. Knowing the results offered here will undoubtedly prove useful to the actors involved in this industry, in terms of how distance, occupancy and the number of frequencies on each route influence costs.
Alberto Díaz De Junguitu, ,
Published: 11 December 2019
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.121

Abstract:
It should be noted that the relationship between economics and the environment has never previously featured as one of mankind’s primary or principal concerns. It presently does. The recent worldwide student mobilization for climate action, the Climate Change Congress in Paris (December 2015) or the dieselgate related to the scandals involving companies in the automobile sector not complying with regulatory environmental norms (which started also in 2015), among many other issues, provide evidence that this relationship is presently of central concern to questions regarding the future of mankind. Nevertheless, we should remind ourselves of the fact that, despite being a recurrent theme in the media, the environment continued to be a treated by economists as a subsidiary issue until, in relatively recent times, the effects of the global environmental crisis grew to proportions that meant it became of serious concern to the future of mankind. The aim of this paper is to trace the historical relationship between the environment and economics. In fact, the focus is more modest: we aim to illustrate the principal traces of the presence of the environment in economic science in an attempt to exhibit a path which might lead to the reconciliation of the one (the environment) with the other (economics).
, Sandra Vilajoana-Alejandre
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.244

Abstract:
Gender equality is an extremely important issue for all businesses, nevertheless the fast fashion industry, which targets mainly the female population, faces major challenges related to women wellbeing and labor rights, employees professional and personal development. The objective of this paper is to analyse how three leading fast fashion companies include gender equality in their sustainability reports as part of their communication strategy and as a tool for legitimations. The main findings show that fast fashion industry focuses the communication based on gender equality issues explaining the improved working conditions and professional development opportunities for the female employees from all around the world along the entire Supply Chain Management.
Harvard Deusto Business Research
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.250

Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.245

Abstract:
The correct management of intangible assets such as image and legitimacy can be crucial for the survival and success of organizations given the current competitive landscape. These variables have been analysed in the literature due to their importance, however additional research is still needed in order to clarify the way they relate. Spanish public universities operate in a complex environment, competing for economic resources from the government as well as for talented students, prestigious professors and competent employees at national and international levels. The aim of this paper is to analyse the relationship between image and legitimacy in the higher education context. For this purpose, a review on the literature regarding image and legitimacy will be carried out, followed by the analysis of the results obtained through a survey distribution to a variety of universities’ stakeholders (students, professors, administrative personnel, alumni and managers). To treat the data PLS SEM was used. The results confirm the proposed hypothesis on the influence that image has on legitimacy.
Josep Maria Altarriba
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.249

Sandra Escamilla Solano, Paola Plaza Casado, Evaristo Galeana Figueroa, Dora Aguilasocho Montoya
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.248

Abstract:
The highly competitive environment in which companies move means that they are constantly searching for initiatives that increase their legitimacy. The consideration of corporate social responsibility within the strategy of the company, means that it can be considered as a vehicle to legitimize companies in the face of society. Therefore, this research aims to analyze the relationship between corporate social responsibility and social legitimacy. For this, a case study will be carried out on 4 companies (three Spanish and one Mexican) included in the MERCO Responsibility and Corporate Governance Ranking, Fortune World’s Most Admired Companies and Fortune Global 500 for the period 2017-2018. The research reveals the existence of a positive relationship between social legitimacy and corporate social responsibility with business results, obtaining as a main conclusion that legitimacy represents within the company an intangible and key resource that must be managed so as not to lose it.
Tatiana Cuervo Carabel,
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.246

Abstract:
The management of intangible assets is fundamental for the survival of organizations, with the perceived quality and brand equity being two of these assets. This work seeks to answer the question: are perceived quality and brand equity antecedents of legitimacy in the organization? A quantitative analysis is developed, making use of structural modeling. It is confirmed that the management of both intangible assets is fundamental to ensure good social results in organizations, by increasing their legitimacy. The main limitation of the work is associated with the characteristics of the companies that make up the sample, which constitutes a future line of research that allows us to continue delving into the relationships analyzed.
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.243

Abstract:
State legitimacy is a measure of citizen’s support for their institutions. Legitimacy is also a source of sustainable competitive advantage that protects states by making them less vulnerable to social, economic, and political turbulence. The level of support varies as a function of political variables such as national identity, political interest, representativeness of political elites, and political ideology. Our data was derived from the 2014 European Social Survey (ESS) on France, Germany, Spain, and the UK. Based on a sample of 9,151 citizens, the results show that political representativeness and national identity are the greatest influencers of state legitimacy. Political variables also tend to have similar effects on legitimacy across different states.
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.242

Abstract:
According to the theories of reasoned action and planned behavior, the precedent to any human conduct is the intention to display such conduct. One of those precedents is the attitude of people. Our work is framed within this line of research, as it seeks to analyze and explain the main determinants of attitude towards boycott. Thus, we understand that the attitude of consumers towards boycott behavior depends on three fundamental beliefs: perceived legitimacy of the behavior, ethical idealism towards such behavior, and finally, ethical relativism towards boycott behavior. We emphasize legitimacy, since the relevance of legitimacy processes in the business-client relationship lies in the recognition of the validity of actions that allow their subjective recognition and, therefore, differentiate them from the legal nature of the acts. The research is carried out with 371 people and the hypotheses presented are verified through structural equation models. Discussion of the results and its implications contribute to a better understanding of the factors that determine the attitude towards customer boycott by business managers and academics.
Emilio Díez-De-Castro, , Martin Madrid-Sanz
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.247

Abstract:
In the public tender processes of large international contracts, the organizational legitimacy is considered a prerequisite to limit the risk of engagement with companies that do not have it. The instrument usually used by the contracting parties is the Pre-qualification Questionnaire, which acts as a real entry barrier for contractors to participate in subsequent tenders. In this research we analyze the legitimacy requirement in tender processes. We focus on large contracts, mainly for the public sector but not limited to, based on documents accessible through public digital media. The research defines and provides content to the variables that shape the different legitimacy sorts required to the organizations to participate in large construction and trade tenders. The results suggest that the legitimacy requirements to the bidders are multidimensional, which entails that to participate in public tenders several legitimacy dimensions are evaluated. The weight of the different kinds of legitimacy in relation to the legitimacy global requirements is also analyzed.
Josep Maria Altarriba
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.238

Harvard Deusto Business Research
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.237

Montserrat Gil Martín,
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.181

Abstract:
This article provides additional information about moviegoers. It aims to define, through a correctly applied methodology, the motivational factors (internal, external or experiential) that determine the choice of one film over another. The analysis of these factors has been able to establish those that have a greater or lesser effect on the consumer’s decision-making process. This can be of great significance in terms of the economic impact that this decision has on the final box office revenue of a movie. Likewise, the applied methodology has allowed us to establish, with a discriminant and predictive nature, the different typologies of Spanish moviegoers. It was possible to clearly differentiate two groups, which we have called Actors and Directors, whose decision-making process is significantly different, according to the factors that motivate their process of selection of the movie they decide to watch. Actor consumers make decisions from a simpler perspective, while Director consumers decide from a much more complex perspective, taking into consideration a large number of variables.
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.225

Abstract:
This research analyzes the influence of robotics on tourism. It is an innovative phenomenon, but one that is expected to be present in most tourism and communication activities. Robotics is beginning to produce results in terms of jobs related to tourism. Robots are incorporated in all types of establishments, especially in hotels, restaurants and museums. The phenomenon is analyzed through a quantitative (implementing data from automatic check-in and check-out machines in Barcelona hotels) and qualitative (in-depth interviews) methodology. The improvements and drawbacks that they can represent are observed, as well as their repercussion on the tourism work environment. It is concluded that the inclusion of robotics in tourism is still in the development phase, but it implies personnel savings and more personalized and interactive attention for the end user. The machines are used more often in hostels and tourist apartments than in hotels.
Maite Ibarretxe
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.219

Abstract:
The purpose of this article is to provide an enhanced approach on how organisations and individuals can create shared value through strategic orchestration or collaborative innovation, to help create system change.The world’s most vital systems are facing unprecedented challenges that will require a new level of thinking and doing to solve them. How to apply it to our own system in practice? Studies show that after having identified the need for innovation, orchestration enhanced with a shared value approach aims to be a strategy for organisations to provide new value propositions to the market that cannot be delivered in isolation while addressing a societal need. Social needs still represent the largest unserved opportunities. Some nowadays examples are SmartMobility solutions and Microfinance institutions, where technology plays an important role. It is fascinating to see new innovations increasingly addressing a societal need while bringing a new offering to the market.
Ángel Amado Calvo Calvo
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.196

Abstract:
This article explores from a multidisciplinary and transnational historical approach the impact of technological change on the structure of the telephone sector, the fruit of advances in microelectronics and information technology. This problem has been studied in Spain basically by regulatory specialists, on the one hand, and technologists, on the other. We lack a more transversal analysis that puts into play the various elements that intervene. This article is intended to cover this gap, based on unpublished primary sources –primarily from Telefónica– as well as in other documents of diverse origin. Specifically, it focuses on the role played by Spain and the historic telephone company (Telefónica) in the transition to the third generation of mobile telephony (Universal Mobile Telecommunications System, UMTS) and gives prominence to the national state, to the supranational bodies –EU and International Telecommunication Union(ITU) and companies.
Yolanda Sierra-Murillo, , , Natalia Medrano
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.188

Abstract:
The aim of this work is to identify the reasons behind the choice of brick-and-mortar stores to make purchases and provide new evidence of the role that such establishments play in the omnichannel environment. An empirical study carried out in the city of Logroño (Spain) shows that utilitarian and hedonic motives are intertwined and differ according to age. Young people opt for shopping centers and the range of products and services they have to offer. Adults and elderly customers associate personal attention with shops located in the city center. The fundamental conclusion of the present work is that the establishments located in shopping centers and urban centers can coexist, each developing their own strengths. Both types of establishments provide interesting benefits for consumers who, in certain situations, opt for brick-and-mortar stores and value the offline shopping experience.
Carlos Raúl Arredondo,
Harvard Deusto Business Research, Volume 8; doi:10.3926/hdbr.197

Abstract:
The aim of this research is to identify the factors that influence the implementation of supply chain management (SCM) strategy in Latin America countries. More specifically, we focus on the study of the degree of SCM strategy involvement into the design of business strategy through the analysis of the following aspects: organization culture, incentive programs for managers, internal alignment, and segmentation. These aspects are evaluated at a firm level of analysis in order to understand how the internal organization gives way to a correct SCM implementation. The authors use a Delphi Methodology on a panel of 13 Latin American experts in SCM and logistics in order to validate a set of SCM constructs that represent different aspects of integration and that should be presented as SCM strategy aspects in the definition of the business strategy of the firm. As a result, the differences in the experts’ opinions regarding the proposed constructs clearly indicate that even the constructs have to be included into the SCM strategy, there is still much to be defined in terms of SCM strategy and how SCM participates in the Business Strategy and, thus clear guidelines must be proposed to enable its proper operationalization. To deepen the phenomenon of SCM as a fundamental part of the strategy of the company and thus analyze in detail the conditions that must be taken within the organization for its further operationalization are a still pending innovative approach in the matter. This study permits to develop a useful framework as a guide to involve SCM strategy into business strategy.
Josep Maria Altarriba
Published: 28 December 2018
Harvard Deusto Business Research, Volume 7; doi:10.3926/hdbr.227

Nuria Puente Domínguez
Published: 27 December 2018
Harvard Deusto Business Research, Volume 7; doi:10.3926/hdbr.145

Abstract:
Can we influence the behavior of online shoppers through the inside layout of the online store? When merchandising emerged for more than a hundred years, many researchers have analyzed the influence of the point of sale on the consumer's emotional states and their buying behavior. However, although online stores are the ultimate exponent of self-service, there is hardly any research on e-merchandising. Therefore, an exploratory study is conducted in order to better understand the context of the research and to make an approximation to the variables of interest within the study area, which will allow e-commerce companies to know which e-merchandising techniques must implement for efficient business management.
Aida Galiano Martínez, Vicente Rodríguez Rodríguez, Manuela Saco Vázquez
Published: 27 December 2018
Harvard Deusto Business Research, Volume 7; doi:10.3926/hdbr.195

Abstract:
The forecasts about the behaviour of the Product Life Cycle (PLC) have been done by the Bass Model. The main contribution of this investigation is to propose the use of the assisted clients variable in the face of sales variable. Its main target is to analyze which variable is the most useful to calculate the stages of the PLC through Bass model, proposing a new way to manage marketing and sales departments in companies. In this investigation 223.557 assisted clients were analyzed nationwide by an automobile network dealer, 36.819 of them purchased cars during 24 months, which was the period of the study. In this analysis, the Bass model and non linear regression models were applied to define the stages of the product life cycle. The results show that we can get more consistent estimations of the product life cycle thanks to assisted clients’ variable. This study has theoretical and practical implications that can help enterprise management.
Page of 3
Articles per Page
by
Show export options
  Select all
Back to Top Top