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Results in Journal Journal of Tourism Management Research: 88

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Journal of Tourism Management Research, Volume 9, pp 97-109; https://doi.org/10.18488/31.v9i2.3080

Abstract:
The exchange rate is one of the most important factors affecting the travel costs of tourists. Therefore, the depreciation of the national currency makes tourist travel cheaper. Similarly, the appreciation of the national currency makes travel more expensive for tourists. From this point of view, this study aims to seek the effects of real effective USD/TRY exchange rate on tourism income and average tourism expenditure per capita for the period 2003Q1-2019Q4. In the empirical analysis, the Granger causality test was used to examine the relationship between the variables. According to the results of the study, a bilateral Granger causality relationship was determined between the real effective USD/TRY exchange rate and the average tourism expenditure per capita. However, Granger causality could not be determined between the real effective USD/TRY exchange rate and tourism income. Afterwards, variance decomposition and impulse-response functions analyses were performed to support the results obtained from the Granger causality test. According to the results of the variance decomposition analysis, the ratio of the average tourism expenditure per capita in Turkey to be explained by tourism income and real effective exchange rate is quite high.
Li Shen,
Journal of Tourism Management Research, Volume 9, pp 82-96; https://doi.org/10.18488/31.v9i1.3079

Abstract:
This study examines western group tourists’ perceptions of city destinations in China and measures destination brand equity for Shanghai as a city tourism destination in China’s inbound market. The study investigated 420 Western group tourists and verified the path relation between the constituent elements of Shanghai's tourism destination brand equity. It examined the influence of four independent variables (brand awareness, brand image, brand quality and brand value) on the dependent variable (brand loyalty). The findings suggest that only brand quality has direct and significant impact on brand loyalty, while brand awareness, brand image and brand value affect brand loyalty indirectly through brand quality. It is also found that genders, number of visits, and tourists of different occupations have significant different evaluations in the brand awareness. There are significant differences in the brand value between different household incomes and tourists in different regions. This research provides suggestions for tourism destination brand building and management in Shanghai, such as a guaranteed high-level qualified experience for travelers, increasing the brand awareness among Westerners through cross-cultural communication via global social media.
Journal of Tourism Management Research, Volume 9, pp 64-81; https://doi.org/10.18488/31.v9i1.3078

Abstract:
The purpose of this study is to research the relationship between tourism development in the province of Burdur, satisfaction, support to tourism development and tourism entrepreneurship. The research model developed was based upon the theory of social change and was tested by using PLS-SEM. The data were obtained from 390 persons residing in the province of Burdur by using the survey method. The findings have revealed significant relationships between positive economic and sociocultural effect in tourism development and satisfaction by tourism development, support for tourism development and tourism entrepreneurship. No relationship between positive environmental effect, negative economic, sociocultural and environmental effect, and satisfaction by tourism development was confirmed. The results are coherent with the theory of social change in terms of indicating that the residents of Burdur perceive much the benefits in tourism development, but not yet the costs. Moreover, the findings of this study reveal the tourism entrepreneurship role of the residents, although the tourism development studies neglect the tourism entrepreneurship of the residents on a large scale.
, Mazilescu Raluca,
Journal of Tourism Management Research, Volume 9, pp 53-63; https://doi.org/10.18488/31.v9i1.3044

Abstract:
Romanian museums have a rich cultural heritage that is intrinsically valuable to its citizens, however, the number of visitors has been decreasing in recent years as individuals prefer to visit more dynamic and more effectively promoted tourism and cultural establishments. An interactive presence on social media can switch the attention of different cohorts as well as provide a space where people feel free to express their feelings and opinions and thus could also influence the decisions of others in regards to visiting these cultural heritage establishments. This article investigates 1,790 comments posted on Facebook from January to June 2021 by visitors of the Romanian museums to find the emotional responses regarding their experiences. R software delivered the text mining results, sentiment scores, and emotion classifications. In addition, the EViews software was used to produce images regarding the relationships between emotions and sentiments. As a result, we have found that the visitors expressed favorable emotional responses to the Romanian museums’ activities.
, Amanda Templeton
Journal of Tourism Management Research, Volume 9, pp 43-52; https://doi.org/10.18488/31.v9i1.3029

Abstract:
Many non-profit organizations depend on volunteers to provide services to their clients thus helping to alleviate some of the costs and financial burdens non-profits face. A volunteer’s motivation and satisfaction drivers are varied thus making the task of attracting and retaining volunteers a difficult one. Since volunteers are a vital part of any non-profit and volunteer supported organization, retention initiatives are crucial to the organization’s success. The aim of this study is to examine the impact of organizational support, group integration, empowerment and participation efficacy on volunteer satisfaction and retention. Over 100 volunteers, from a Central Florida organization, were surveyed to: 1) measure their motivating factors and satisfaction with various aspects of their volunteer experience and 2) measure their intentions to remain as a volunteer. The results of the hierarchical multiple regression suggest that participation efficacy and organizational support are significant predictors to intent to remain with the organization.
Richard Baah-Mintah, Ellen Owusu-Adjei, Stephen E Hiamey
Journal of Tourism Management Research, Volume 9, pp 30-42; https://doi.org/10.18488/31.v9i1.2973

Abstract:
Many countries especially developing ones like Ghana see tourism as a conduit for socio-economic development. This paper aims to examine stakeholders’ perceptions of the socio-economic effect of the Buabeng-Fiema Monkey Sanctuary. To achieve this aim, research was carried out into the role of tourism (a Monkey Sanctuary) in promoting rural socio-economic development in Ghana. The systematic sampling and purposive sampling methods were used to select 265 household heads and 11 key informants respectively from the Boabeng and Fiema communities. The questionnaire, interview guide, and observation were mainly used to collect data from respondents. The main finding reveals a community’s acceptance of tourism as having the potential to promote rural socio-economic development. However, this potential is challenged by the activities of the monkeys, destroying farm crops and properties coupled with an infrastructural deficit in the area. Implications are outlined for policymakers and the management of the wildlife sanctuary.
Journal of Tourism Management Research, Volume 9, pp 24-29; https://doi.org/10.18488/31.v9i1.2972

Abstract:
The strand of the tourism literature focusing on emerging markets is relatively scarce. However, the increasing importance of tourism activity in emerging economies in the last years is moving the academic attention to countries like Peru, where tourism activity has become an essential part of its recent economic development. Accordingly, this paper analyzes the determinants of tourism demand in Peru, by estimating a single-equation model for the period 2007-2011. Specifically, it is proposed as a tool to analyze and understand the recent evolution of this industry as the basis for growth in the Andean country. The obtained results confirm the positive relationship between the real income of non-resident tourists and tourism demand, while tourism in Peru is not eligible as a luxury good. Additionally, it is shown that there is not a high sensitivity of real income from tourism to inflation differentials. The obtained results provide important implications for policymakers. Namely, it becomes relevant to better understand a country’s tourism demand determinants in order to consolidate its economic contribution in times of economic recession.
Shani Adams, Yoshimasa Kageyama, Albert A Barreda
Journal of Tourism Management Research, Volume 9, pp 9-23; https://doi.org/10.18488/31.v9i1.2921

Abstract:
Many definitions have been offered for the term “sustainability” within the hotel industry, and because of this, many business owners have been skeptical of what the term really means, and all that it encompasses; this uncertainty has, unfortunately, rendered them hesitant to initiate any efforts towards accepting it within their hotel doors and within their business plan. The aim of this research is to provide a sense of a road map to sustainability efforts within the Hotel Industry (all around the world); provide an array of options for new innovative sustainability efforts for hoteliers; and a look into what sustainability efforts actually exists in the industry today. The author statistically analyzed a total of 45 articles and journals and narrowed them down to twenty-seven which were most relevant to the research topic. The results show that not only is sustainability in the Hotel Industry very relevant, but that there are also many creative ways (through construction, technology, etc.) in which hoteliers are placing sustainable efforts at the forefront of their business strategies, evidenced in the growth of their customer base and customer satisfaction, reduction of their carbon footprint, as well as an increase in their overall corporate rating amongst hotels globally. The results of the review also identified the gap in the existing literature relating to sustainability in hotels.
Adegboyega Oyebode, Adebisi Ilesanmi Adeyemo,
Journal of Tourism Management Research, Volume 9, pp 1-8; https://doi.org/10.18488/31.v9i1.2896

Abstract:
This study aimed to assess the perception of tourists on the usage of information and communication technology at Old Oyo National Park, Ikogosi Warm Spring Resort and Lacampagne Tropicana by using structured questionnaire directed at 384 tourists randomly; 20 tourists at Old Oyo National Park, 150 tourists at Ikogosi Warm Spring Resort and 214 tourists at Lacampagne Tropicana. Data was analyzed and presented descriptively using tables and inferentially using one way analysis of variance (ANOVA). Results indicated that the tourists mostly made use of internet and social media at the sites. The tourists also perceived that the use of Information Communication Technology would be an innovative approach to solving some of the problems of sustainable tourism development and that use of Information Communication Technology has made work easier and faster. Furthermore, the study indicated significant differences in some socio-demographic characteristics as well as perception on the usage of ICT at the sites (P<0.05). Management of ecotourism sites should therefore create more awareness on the usage of other forms of information communication technology at their sites so as to further enhance tourists’ satisfaction.
Ilham Junaid
Journal of Tourism Management Research, Volume 5, pp 1-13; https://doi.org/10.18488/journal.31.2018.51.1.12

Abstract:
This paper aims to examine the effectiveness of poster presentation in assessing the tourism students’ competencies. Three issues were investigated including the students’ responses, strengths and weaknesses and the students’ recommendation for more practical students’ learning. This research employed a case study approach (from July to December 2017) at Makassar Tourism Polytechnic, Indonesia. The study reveals that although students were worried about the implementation of poster presentation, the students were successfully participated in the examination through poster presentation. Three strengths were found including the students understand topics and sub-topics of a subject; link tourism concepts with the real context; and improve their self-confidence. This paper recommends the implementation of poster presentation for two reasons; 1) it supports the students to learn tourism concepts and issues independently; 2) it implements systematic ways including input (lecturer explains it), process (students prepare their poster), and output (students’ competencies).
Simge Salvarci, F. Kubra Aylan
Journal of Tourism Management Research, Volume 8, pp 173-183; https://doi.org/10.18488/journal.31.2021.82.173.183

Abstract:
Botanical parks and gardens present different natural beauties together and allow the recognition of flora varieties. Within the scope of botanical tourism, botanical parks and gardens constitute one of the important visiting points of tourists. In this study, visitor comments on botanical parks / gardens are analyzed. Qualitative research method was used in the study. The study data consists of visitor comments on TripAdvisor website for "Ankara Botanical Park", "Atatürk Botanical Park", "Gaziantep Botanical Park", "Karaca Botanical Garden" and "Nezahat Gökyiğit Botanical Garden" in Turkey between May 2014 and November 2020. In the study, when the visitor's comments were evaluated, it was concluded that the comments on the botanical parks and gardens consisted of panoramic, peaceful / relaxing, lush place, nostalgic, natural wonder, tree museum codes. In addition to these, it was concluded that activities such as walking and sports, picnics, photographing, viewing the scenery, resting, and obtaining information about flora can be done by visitors in these parks and gardens.
Lana Koelling, Albert A. Barreda, Yoshimasa Kageyama, Liza M. Cobos
Journal of Tourism Management Research, Volume 7, pp 76-85; https://doi.org/10.18488/journal.31.2020.71.76.85

Lamya Barazi, Fardaows Alshareef, Mona Saigh, Raghad Abdulaziz Alamri
Journal of Tourism Management Research, Volume 8, pp 11-22; https://doi.org/10.18488/journal.31.2021.81.11.22

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