VISUALITA, Volume 8, pp 47-52; doi:10.33375/vslt.v8i1.1774
Abstract:Papuan batik is batik originating from the Province of Papua, Indonesia. The batik was produced by the Phokouw Faa batik center in Papua Province. The batik center of Phokouw Faa realizes that the batik that he manufactures is not evenly recognized in Papua Province, so that efforts are needed to inform the existence of the Papua batik. The method used in this research is an experiment on the application of elements and principles of visual communication design using non-conventional media (non-print), namely on time-based digital media in the form of documentary videos. Data to design a visual communication about Papuan batik was obtained during a field survey by observing and interviewing. The identities of the Papua province were applied in developing the documentary video. The full results of the research can be seen on the Youtube link as follow https://youtu.be/M5EP0b3jaBs.
VISUALITA, Volume 8, pp 39-46; doi:10.33375/vslt.v8i1.1867
Abstract:Film is a medium of visual communication that plays a role in the dissemination of women's concept discourse in Indonesia, one of which is due to its distinctive characteristics that can last for a long period of time, potentially wider in its dissemination, including also being a mass media hypnotic culture. The film is closely related to the concept of gaze, male gaze in the cinematography industry, which according to overly uses men's views, which is positioning women as subjects who have no power over themselves (self-possessiveness) but as objects of male gaze. Women become commodities in the film, a sex object that is commodified to construct an image that represents the position of women is as an additional role that is not important in one film narrative. In the male gaze narration, women in the film do not act, but become part of the actions of men. Morally, male gaze assumes that the behavior of women in films has a vacuum, but in Garin Nugroho's 'Setan Jawa’ using Deleuze's cinematic study, women are positioned to have other representations that differ from the ethics of cinematics which do not place women as signs of sex objectification for the sake of fulfillment of men's desires, but as subjects who are fully empowered and may wish of themselves.
VISUALITA, Volume 8, pp 25-38; doi:10.33375/vslt.v8i1.1778
Abstract:Batik is one from of art and has become an acon of Indonesian indigenous culture and Batik Karawang is one of them. Its exixtence is not yet as popular as batik from other regions. However, several efforts have been made by cultural observer Karawang Regency and related agencies in introducing and developing Batik Karawang. Geographically, Karawang Regency is an area that has extensive agricultural land. Even though it is a coastal area, the agricultural land in Karawang Regency is an area that is able to produce good quality rice, this is because Karawang Regency is located adjacent to the Citarum River which functions to irrigate all agricultural land in Karawang Regency. So it is not surprising that the batik ornaments created are dominated by rice plants or bitter melon as the main decorative variety. Pare in Indonesian means rice, while sagendeng means one tie. The use of ornamental names that refer to the natural and cultural elements of the Karawang district has symbolic meaning that refers to the ideas and expectations of the local community for good. From the results of the study obtained a relationship or relationship that the aesthetic elements contained in the Karawang Batik decoration is a form of visual adaptation (culture) of Karawang regency society which is correlated with the discovery of the name kekembangan on Sundanese terms found in Lalakaon ti Karawang script. This study aims to unravel the form of adaptation to the Pare ornament. This research is expected to provide insight for the general public regarding the existence of Batik Karawang so that it can develop the potential and economy of UMKM (Usaha Mikro Kecil dan Menengah) on Karawang regency. The type of research used is qualitative research with a descriptive approach. From the results of the study it was found that most of the basic patterns of Karawang Batik motifs were ridiculous. Ceplokan is one of the batik motifs which consists of repetition of the ceplok pattern unit so that as a whole it forms a single unit.
VISUALITA, Volume 8, pp 15-23; doi:10.33375/vslt.v8i1.1235
Abstract:The research aim of art creation and presentation is to revitalize traditional glass painting in Indonesia by utilizing plexiglas flexibility as a medium in fine artwork. This is due to the use of glass as a medium is very heavy and easily broken when moved or taken for display. The research method used in the creation of art uses experimental method with the order of exploration stage, design stage, and realization stage. Exploration stage is an exploration activity that explores the source of ideas, including exploring plexiglass materials using various types of water-based and oil-based paints, as well as gravur and grinder techniques to erode the surface. Next is collecting data and references, as well as processing and analyzing data which results are used as the basic for making designs. Design Stage visualizes exploration results into various design alternatives which then the best is chosen and used as references in making works. Realization Stage is the process of manifesting the chosen design into the real work. Research showed that the use of plexiglass material as a medium of traditional glass painting has a very good results, and plexiglas can fully replace glass in terms of aplicable to various paint types, even plexiglas has excellence over ordinary glass that is water-based acrylic paint can be applied better in plexiglas and can fused (compound). Exploration of works visualization using plexiglas as medium has a very good result, as applied to ordinary glass. Exploration of works visualization has a very good result, some works still use traditional motifs and symbols combined with modern motifs and symbols with illustrative, expressionist and pop art style.
VISUALITA, Volume 8, pp 1-14; doi:10.33375/vslt.v8i1.1234
Abstract:Soulscape Road is one of the compilations of Oscar Motuloh's work against the background of the disaster that occurred in Indonesia. Photographs of spot or news photos are recorded in essays in the social and cultural context of Oscar Motuloh as a journalist. Book Cover is basically an information that represents the contents of a book. Book Cover as a point of interest gives the perception and image formed through the visual. Soulscape Road book Cover by Oscar Motuloh has a distinctive character by using several media (mix media) as its illustration and becoming a differentiator with general book Covers. The study was conducted to determine the image relation or image of the sign construction on the book's Cover. This study uses a descriptive method, with the Peirce semiotic approach
VISUALITA, Volume 7, pp 31-44; doi:10.33375/vslt.v7i2.1459
Abstract:IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.
VISUALITA, Volume 7, pp 23-29; doi:10.33375/vslt.v7i2.1454
Abstract:Film is communication and entertainment media comprising artistic and aesthetic elements. The source of stories in the film can be inspired by various sources, one of them is novel. Pride and Prejudice is one of Jane Austen’s works in which its stories have been adapted in various artworks, such as film. Popular adaptation of Pride and Prejudice with similar title is the feature length film version published in 2005 and tv serial published in 1995. Film has two main elements of film making, namely: narrative and cinematic elements. Both elements related to each other for create cinematic point of view and aesthetic film.
VISUALITA, Volume 7, pp 1-12; doi:10.33375/vslt.v7i2.1455
Abstract:Batik Rifa’iyah is a batik created and developed by followers of Shaikh Ahmad Rifa’i, also known as the Rifa’iyah. The tradition stemmed from Shaikh Ahmad Rifa’i's prohibition of drawing living beings. Today, the Batik making tradition is in decline, and would go extinct without proper preservation efforts. One way to preserve the tradition is by passing the Rifa’iyah batik making tradition to the next generation of the community. This study is limited to the next generation of Rifa’iyah community in Kalipucan Wetan whose age between 15-30 years old. This study focuses on one of batik making technique called the klowong. The study’s methodology is adopted from ethnographic approaches. The approach analyzes socio-cultural aspects, of which are experimented and applied by using the klowong technique to pass down the batik making tradition to Rifa’iyah in Kalipucang Wetan. Qualitative methods used are literature studies, field study by observation, in-depth interviews, voice recordings, and photography. Currently, the klowong technique is passed down by imitation. Preservation of the klowong technique requires innovation to help apprentices learn the technique. It is found different models of passing down the klowong technique are required to suit a batik maker’s skills.
VISUALITA, Volume 7, pp 45-59; doi:10.33375/vslt.v7i2.1461
Abstract:Indung is a Sundanese word. The word in Indonesian and English means mother. The word Indung is found in Sundanese cultural artifacts, one of which is in the waditra, a Sundanese traditional musical instrument, for example in the waditra Kacapi called Kacapi Indung. This research is a pre-research that uses library research methods and aims to know Indung as a symbol of Sundanese culture, by conducting a study on Kacapi Indung and the theories used are psychoanalysis and culture. Analysis of Indung with the use of these theories indicates that the existence of Indung is present in all categories made by experts and shows significant suitability.
VISUALITA, Volume 7, pp 1-9; doi:10.33375/vslt.v7i2.1451
Abstract:Jambi Malay ethnic communities in the province of Jambi have livelihoods as farmers. In farming, they use the ways and tools of traditional. Farm tools of the Jambi Malay ethnic communities are the artifacts that need to be analyzed, scrutinized, and recorded as the corpus of the thinking and creativity of the community ancestor Jambi Malay. The aim of the research is classifying the traditional tools in farming system payo on Jambi Malay ethnic communities. The approach used in this study is the ethnographic and the methods used to obtain data is a research library, observation, and interviews. The research showed that Jambi Malay ethnic community uses traditional farming tools namely Parang Panjang, Kayu Pengait, Pangkur, Keruntung, Ambung, Tajak, Sabit, Kisaran, Nyiru, dan Tikar Rumbai. The Jambi Malay ethnic communities traditional tools classified into two major class i.e cutter (dynamic) and container (static) tools. Classification obtained is expected to motivate the holding of study, research, and comprehensive archiving of traditional agricultural tools of Jambi Malay ethnic communities as part of Indonesian culture artifacts.