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(searched for: doi:10.1016/s2212-5671(16)30289-1)
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Udaya Raj Paudel,
Published: 1 January 2022
Abstract:
Communication in the commercial banking sector in Nepal is carried out very poorly in correspondence. Practicing effective banking communication makes work easier, faster, comfortable, and accurate as a mediator between bank, customer, government, shareholder, suppliers, client, board of directors, and employees. The purpose of this chapter is to provide insight on how the banking communication system operates in Nepal, how effective those techniques and tools are, and thereby proposes policy recommendations for improvising banking communication. The chapter uses extensive desk reviews followed by related literature to understand the field of study. In the demand side, providing time to address customer problems, adopting effective communication measures, and increasing banking facilities increase awareness in banking communication, while, on the supply side, in order to improve the banking system, the banks should focus on financial service management, adopting e-banking and organizational regulation policies for customer satisfaction.
Published: 6 July 2021
by MDPI
Sustainability, Volume 13; https://doi.org/10.3390/su13147566

Abstract:
Improving the service processes of banks requires updating and optimizing banking supply chain processes as well as understanding the interaction between the constituent elements of each process. This paper applies agent-based modeling to configure selected processes of Tejarat Bank’s service supply chain, a large bank in Iran. Tejarat’s banking process system is presented and the most effective processes of the banking supply chain are identified. The interactions between the processes are examined and the research model is presented. We execute the agent-based modeling in a simulated environment. The simulation results are analyzed using Taguchi’s experimental method. Selected combinations of the elements of the integrated marketing communications program are presented to reduce the liquidity risk of Tejarat Bank.
Serhat Yüksel, Gülcan Ergül
Published: 1 January 2020
Abstract:
This chapter analyzed customer expectations-based new product and service development process in banking sector for the Turkish banking sector. In-depth interview technique was used. Four dimensions (finance, technology, customer and personnel, and physical conditions) were determined for measuring the efficiency of this process, and 12 criteria were determined for these dimensions. Questions were prepared by considering the literature and these dimensions and criteria. The 26 questions were asked to 12 different personnel working in Turkish banks. Those employees in the private and foreign banks did not indicate any negativity regarding the new product and service development process, but did report deficiencies in terms of personnel and physical conditions in relation to the new product and service development process.
Asia Pacific Journal of Marketing and Logistics, Volume 29, pp 686-699; https://doi.org/10.1108/apjml-07-2016-0123

Abstract:
This viewpoint paper is based on consultancy project in developing strategic marketing plan for building a professional recording studio in Bandung, Indonesia. Nonetheless, previous studies that scrutinize the key success factors in music recording studio industry are noticeably lacking, whereas music artists still rely heavily on recording studio providers to record their music and distribute it to the market. Hence, finding out the critical success factors (CSF) can help recording studio to craft strategic marketing plan within effective and efficient budget. The paper aims to discuss these issues. Methods carried out in this study are based on triangulation which comprises of primary observation, interviews to experts in the respective field, and literature reviews regarding CSF, service quality and service excellence. Five years of primary observations took place in five studios on two major cities in Indonesia which are Bandung and Jakarta of which many prominent musicians were originated. The interviews were conducted to six respondents who have more than ten years of experience in music industry, and have produced at least two albums through professional music recording processes in music studios including recording, mixing, and mastering. It is found that by exploiting the conceptual theories of service quality and service excellence as the foundations, there are primarily three critical factors in music recording studio industry in Indonesia which are human resources development in primarily technical aspects, communication skills, and servicescapes which involve the recording facilities and also the studio surroundings. This study only took samples from five studios, two major cities in Indonesia and limited experts opinion. Nevertheless, confirmatory study is expected in the future in order to gain deeper insights or other additional point of view in determining CSF in the recording studio industry. This paper, however, has contributed to the existing literature of service quality, service excellence, and CSF in a narrow scope of industry which is music recording studio. Managers who wish to start a recording studio business must look deeply into these three critical factors to address the budget effectively and efficiently in initial investment of the studio. Through this study it can be observed that music studio as a service firm can still focus on creating critical values to strive even though the music industry landscape has been deteriorated due to piracy and the development of technology. It is expected that through this study, by understanding the CSF, managers in music recording studio can focus on creating value effectively and efficiently in recording studio business. This study contributes to fill the gap of empirical discussion in determining CSF in the music recording studio business in Indonesia in the context of service quality and service excellence, which has not been examined by previous scholars.
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