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(searched for: doi:10.34218/ijaret.11.7.2020.039)
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Devesh Bathla, Shraddha Awasthi
Advances in Marketing, Customer Relationship Management, and E-Services pp 236-249; https://doi.org/10.4018/978-1-7998-8081-3.ch015

Abstract:
COVID-19 has totally changed the way that we live, and it also changed the way we work. It changed the way all the businesses run. Many of the businesses today either shut down due to lack of technological performance or the others moved towards the online mode to sustain the market. During the time of this pandemic, the businesses had no choice other than to shift to online mode. Some of the businesses operate offline, and it was not possible for them to shift online in a very short time due to lack of technology, lack of knowledge, etc. They faced much difficulty to operate their business smoothly. So, the impact of technology during the COVID-19 pandemic played a very important role throughout the world. When this pandemic was at its peak, technology became a lifeline of the human beings. This chapter shows the trend of digital technology during the COVID-19 pandemic and some innovations during this pandemic.
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