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(searched for: doi:10.15388/omee.2012.3.2.14265)
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Moutusy Maity, Ramendra Singh
Published: 22 September 2020
Journal of Macromarketing; doi:10.1177/0276146720960221

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Published: 13 April 2017
Marketing Theory, Volume 17, pp 357-371; doi:10.1177/1470593117702291

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Jaqueline Pels , Jagdish N. Sheth
Published: 11 April 2017
Marketing Theory, Volume 17, pp 373-391; doi:10.1177/1470593117704262

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Published: 21 March 2016
Journal of Travel Research, Volume 55, pp 419-426; doi:10.1177/0047287515625132

Jaqueline Pels, Tomás Andrés Kidd
International Journal of Pharmaceutical and Healthcare Marketing, Volume 9, pp 200-218; doi:10.1108/ijphm-02-2014-0011

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Jaqueline Pels, Sergio Barile, Marialuisa Saviano , Francesco Polese, Luca Carrubbo
Published: 4 November 2014
Managing Service Quality, Volume 24, pp 565-591; doi:10.1108/msq-09-2013-0199

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