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Pham Van Hieu
Business and Management Horizons, Volume 8; doi:10.5296/bmh.v8i2.17944

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Anusha Israr, Danish Ahmed Siddiqui
Business and Management Horizons, Volume 8; doi:10.5296/bmh.v8i2.18110

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Tadele Tesfaye Labiso
Business and Management Horizons, Volume 8; doi:10.5296/bmh.v8i2.18109

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, Danish Ahmed Siddiqui
Business and Management Horizons, Volume 8; doi:10.5296/bmh.v8i1.16478

Abstract:
Many companies and brands are using CSR to enhance the brand image, goodwill and to gain the confidence and trust of the people. The purpose of this study is to investigate how CSR initiatives got converted into consumer favorable responses. We proposed a theoretical framework, modifying Dedeke’s (2015) model that hypothesized that CSR activities affect responses of the consumers towards corporate brands both directly or indirectly through mediating roles of moral emotions, attitude and consumer-company identification (CCI). Positive emotions were further broken down into awe, gratitude, and elevation, whereas consumer responses were measured in terms of purchase intention (PI), recommend intention (RI), and loyalty. To establish the empirical validity, a quantitative study was conducted, a close-ended Likert scale type questionnaire was developed whilst data were gathered from 300 adult consumers from Karachi, Pakistan by using convenient sampling. Data were analyzed using Confirmatory Factor Analysis and SEM. The results concluded that CSR has a significant positive impact directly on consumer responses (Purchase Intention, Recommend Intention but not on loyalty) whereas CSR has a significant positive effect on all three positive emotions, attitudes and CCI. However, Positive Emotions have an insignificant effect on consumer responses. Apart from gratitude affecting loyalty. Hence there is a positive mediatory effect of CCI for all dimensions of customer responses. Whereas gratitude and attitude also mediate loyalty and PI respectively.
Hüseyin Gençer, M. Hulusi Demir
Business and Management Horizons, Volume 8; doi:10.5296/bmh.v8i1.16327

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Le Thi Thanh Huyen
Business and Management Horizons, Volume 8; doi:10.5296/bmh.v8i1.16671

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Malathi Nair Narayana Nair, Fauziah Sheikh Ahmad
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i2.14718

Abstract:
Our study aim is to present the systematic review and conception of the potential research concerning brand socialization and brand engagement and how they find out about the brand loyalty among private hospital patrons. Currently, the health care industry in developing countries is playing a crucial role to cater for consumers’ needs and demands. The private health care industry in Malaysia is also of no exception—it is undeniably facing intense challenges in trying to deliver the best services to their patrons in the most effective and efficient manner. Of late, marketers, practitioners, and researchers are interested in analysing the key secret behind their engagement with their consumers. Moreover, it would be pointless for firms to spend a significant amount of time and money to build their brands with the patrons will be in vain if they fail to generate profits to stay for long in the industry. Thus, the interaction among consumers is boosted by brand socialization to build engagement which further affects the loyalty of the health care industry. However, as far as the conception process is concerned, researchers may have to deal with a lot of information about brand and branding from past literature which requires some systematic reviews that aim to identify, evaluate critically and assimilate the outcomes of connected and considerable studies so that more proper conception of the research framework can be obtained. The practical implications of this study will both enrich and benefit the researchers and marketers in the health care industry to increase the conceptions of appropriate branding constructs.
Cindy Lestari Lie, Innocentius Bernarto
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i2.15324

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Charis Vlados
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i2.15993

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Kanza Khalid, Danish Ahmed Siddiqui
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i1.14402

Abstract:
This study examines the culture of video blogging — its rhythm, language, and communication style and link its use to brand promotion and buying decisions. Specifically we analyze factors which help in the success of Vlog like its positioning in viewers mind, endorsement by celebrity, Ethical considerations, Benefits and its Features. And then investigated how Vlog affect Brand Promotion and customers buying decisions. Quantitative research was carried out through the use of questionnaire and collecting data of 212 respondents from Karachi. This study focused on Vlogs posted on YouTube Channel. Confirmatory factor analysis and structural equation modeling were used to analyze different variables. The result shows a strong and significant effect of factors such as Appeals, feature, ethical consideration and celebrity on Vlogging. Furthermore, strong evidence found that supported consumer buying decision and brand promotion is also influenced through Vlogs. Hence Vlog could be a major factor helping in building brands. Hence, this proves that Vlogger of Pakistan does not just life earn through it or gain fame and advantages in their daily, but they can also be part of branding strategies that are taking place through Vlogs.
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i1.14690

Abstract:
As the voice-service-market of mobile telecommunication providers fast reaches its saturation amidst increasing competition, its revenue potential to telecom providers continue to decline. Therefore, understanding consumers use behavior portends important strategic consideration for customer acquisition and retention for telecom operators. This study seeks to empirically determine the factors that influence the acquisition of multiple GSM networks by university lecturers in Southeastern universities in Nigeria. Data were generated from a sample of 301 respondents. Three hypotheses were stated and tested using Analysis of variance (ANOVA). The result shows positive relationships between income, social affinity networks, and brand image and consumer acquisition of multi SIM networks. It is therefore, recommended that income, social affinity, and brand image be used as strategic marketing tools to attract customers to acquire a particular network.
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i1.14314

Abstract:
The purpose of this study is to identify the problems and challenges of SMEs in the postwar situation of Northern Province. Researcher conducted qualitative exploratory research; explain the phenomenon of problematic situation of SMEs in Northern Province. By applying purposive sampling technique, with primary data collection method of focus group discussion and interviews were conducted with the owners of SMEs and officers related with the SMEs in the Northern Province. Finding of the study explains, first, marketing problems which includes product problems, pricing problems, promotion problem, distribution based problems, green problem and network problems, second, internal problem which includes financial problems and employee problems third, characteristics of entrepreneurs as problems, at last external problems, namely political and legal, economic and socio economic problems. The important implication is that this study indicates clearly the problems and challenges of SMEs in the post war market. It will help the owners of SMEs the means to solve these problems, and govern officers to understand the means to support the SMEs.
Nayef Ghamri
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i1.14447

The publisher has not yet granted permission to display this abstract.
Yusupha Sanyang, Ismaila Bojang, Francis Sarr
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i1.14691

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Qaswa Kamran, Danish Ahmed Siddiqui
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i1.14410

Abstract:
This study was conducted to identify the impact of emotional advertising on consumer buying behavior. The research is limited to high involvement products specifically home appliance brands. It also aims to assess the most influential advertising appeal that impacts the buying decision of the consumers. A quantitative approach was used, and the questionnaire-based survey was conducted using a sample size of 200 respondents and their response to different appeals like love, humor, happiness and excitement were recorded. The hypothesized model has been tested using factor analysis and structural equation modeling (SEM). The results show a positive impact of emotions like love, humor and happiness in influencing the purchase intention of the consumers. The paper confirms the positive relationship between emotional advertising and consumer buying behavior with respect to the home appliance brands.
Hüseyin Gençer, M. Hulusi Demir
Business and Management Horizons, Volume 7; doi:10.5296/bmh.v7i1.14670

Abstract:
The imbalances in world trade also affect container traffic and lead to large differences in import and export rates of many locations. As a consequence of this, the surplus containers are repositioned to locations where they are required, which causes high costs. Many studies in the literature have addressed this issue from different aspects. This study examines the studies and trends in empty container repositioning (ECR) practices and reveals the missing research areas in the literature. It discusses the mathematical models developed in the literature and addresses real-life applications of the liner carriers. The study also emphasizes how the opportunities in technological development can be used in ECR practices and provides suggestions for research topics that can be studied in the light of current trends in container shipping. It exhibits the actors involved in ECR operations and discusses the strategies applied in liner shipping. The main purpose of the study is to put forward research and real-life application opportunities in the field of ECR.
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.14093

Abstract:
The quest for quality efficient workforce in the attainment of organizational goals continues to attract attention from organizations in their desire to remain competitive in the business arena. This study sought to assess the impact of training on staff performance at the Ghana Health Service in the Kumasi Metropolis (GHS-K). The research was conducted through questionnaire administration on the impact of staff training and development at GHS-K. The questionnaire was administered to randomly selected health workers at the selected public hospitals and staff of GHS-K. The data collected were analyzed to yield frequencies and percentages of responses. The results showed that In-service training (85.0%) as part of on-the-job training types dominate training programmes organized by GHS-Kumasi Metro and that greater number of these programmes are routine (66.0%) in nature and as such do not base on training- needs assessment. The study also shows that the organization of training and development programmes at GHS-K has brought some remarkable improvement (59.0%) in the performance of employees, and that financial constraints (64.0%) and lack of organizational objectives (54.0%) pose a challenge to its sustenance. The study concludes that as more training programmes in varying forms are given to employees and right procedures adopted, better performance of job execution will be achieved.
Hongfei Guo, Ru Zhang, Min Zou, Junda Yang, Jingge Zhang, Zhihui He, , Congdong Li, Guoquan Huang
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.13955

Abstract:
As one of the core methods of the quality management system in the automotive industry, the process approach is an important tool for realizing the quality assurance of complex manufacturing systems with multi-sector, multi-process and multi-quality indicators. This paper first gives an overview of the quality management in the automotive industry, and then introduces the research status of the quality management system based on process approach in the industry, providing direction for the automotive industry in both research and practice of process-approach based quality management models.
Dusica Stevcevska Srbinoska
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.13723

The publisher has not yet granted permission to display this abstract.
Zvavahera Promise, Chigora Farai, Tandi Roselyn, Roselyn Tandi
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.13954

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Zahira Batool
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.14195

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Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.14084

Abstract:
In his book Tracy discusses “the something for nothing” syndrome, he answers the main question, “why we do the things we do?” The author associates what we do the things we do with what he called “human nature”, that every individual has both the “bright side” and a “dark side” of his nature, an angel and a devil. According to the author these two forces compete continually in an individual’s mind and heart and hence, they control individual’s thoughts, feelings and actions (p. 2). He reminds everyone that, real life is different from dreams; people have various sweet dreams which sometimes may not come true. Life is difficult; we need to work hard to realize our dreams.
Kulwa Mangana, Mangasini Katundu
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.14083

The publisher has not yet granted permission to display this abstract.
Noor Azuan Hashim, Hawati Janor, Farhana Sidek, Shifa Mohd Nor
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.14197

The publisher has not yet granted permission to display this abstract.
Nanang Asfufi, Alwan Srikustono, Whedy Prasetyo
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i2.13075

The publisher has not yet granted permission to display this abstract.
Hamid Tahmasebifard, Mohammad Mahdi Pouyan, MahdiE Mirzaagha
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.12840

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Sana Ouechtati, Samir Mellouli
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.12621

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Yini Liu, Paul D. Berger
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.13005

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Owolabi Adenike Olanrewaju, Agboola Omoniyi Oladipupo
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.12944

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Stephen Muchina
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.11826

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Hengky S. H.
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.12623

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R. Agus Trihatmoko, Roch Mulyani, Niki Lukviarman
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.13239

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, Farzaneh Haghighat Nia,
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.13204

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Abdul Salam Khan, Iqbal Muhammad Khan, Muhammad Sadiq, Imran Ahmed Khan
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.12986

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Sathana Vaikunthavasan
Business and Management Horizons, Volume 6; doi:10.5296/bmh.v6i1.13203

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Susanne Jensen, Gert Tinggaard Svendsen
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i2.12302

Abstract:
What determines the choice of tourist destination? Based on the comprehensive tourist surveys by VisitDenmark in 2004, 2008 and 2011, we find that both Danes and tourists from countries close to Denmark attach great importance to safety, but it is also important for nationalities such as Americans and Japanese. Furthermore, tourists staying at hotels and youth hostels ascribe less weight to safety than tourists using other accommodation forms. Finally, returning tourists ascribe more weight to safety than first-time tourists.
, Ariff Syah Juhari, Shishi Kumar Piaralal, Niriender Kumar Piaralal
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i2.12138

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Juan José Uchuya Lopéz, Raad Yahya Qassim
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i2.12284

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Elif Korkmaz, Ersin Fırat AKGÜL,
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i2.12283

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Ehsan Batyar, Hasan Esmailpour
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i2.11695

Abstract:
Nowadays to succeed in markets, understanding the consuming values of customers and their effects on consumer purchase behavior is a crucial matter. Due to the fact that consuming value is changing in nowadays markets and several segments of customer in terms of different consuming values, marketers should be sensitive toward different consuming needs and selecting product behavior in different segments. The present study investigate the effects of new collection product on hedonic value and consumer purchase behavior. A survey was administrated at Tehran, where 288 valid questionnaire collected. The findings of the study reveal that increasing in innovation of product have a positive effect on hedonic value. It also indicate that increasing in innovation of products cause increase the satisfaction of consumer and possible of repurchase.
Efrijal Adil, Muhammad Dharma Tuah Putra Nasution, Samrin Samrin, Yossie Rossanty
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i2.12206

The publisher has not yet granted permission to display this abstract.
Dan Ioan Topor, , Dana Maria Constantin, Cristian Marian Barbu, Ileana Sorina Rakos
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i2.12169

The publisher has not yet granted permission to display this abstract.
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i1.10987

Abstract:
Employees are the backbone of any organization. They are the most precious and important asset among all the assets of any organization. Job satisfaction is a part of employee life satisfaction. So the employee job satisfaction becomes one of the top priority issues in the banking industry. Therefore, the study aims to identify the level of job satisfaction of banking employees’ in private and public banks in Sri Lanka with special reference to Anuradhapura District. All employees who are working in either public or private banks in Anuradhapura District were the population of the study and out of them 226 employees were selected as sample of the study based on stratified sampling technique. Data were processed through number of rigorous analysis to derive a robust conclusion. The findings of the study indicated higher level of job satisfaction in public sector banking employees than private sector employees in Sri Lanka. Further study regression result highlighted statistically significant impact of work itself, salary, job security and recognition on employee job satisfaction in baking sector Sri Lanka, however possibility of growth and working conditions no longer make significant impact on employee job satisfaction. Finally, study identified salary as a greatest explanatory variable of employee job satisfaction in banking sector Sri Lanka. Key words: Banking Sector, Job satisfaction, Salary, Job security
Saad Mohammed Othman
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i1.10681

The publisher has not yet granted permission to display this abstract.
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i1.10606

Abstract:
Indonesia’s tourism-ministry is targeting 20 million foreign tourists’ visiting Indonesia in 2019. Moreover, traveling to the natural-coastal eco-tourism becomes a tourist’s trend and their priority’s decision on considering their leisure time’s plan. “Pasir Putih” beach is one of the natural beach-tourism, have been attractive natural-scenic in Lampung. The existing performance indicated that the destination is quite ordinary. Therefore, the visitation of tourist to Lampung increased averagely up to 30% annually. While, recently there has been some environmental quality problem such as a damage to coral reefs and sea grass beds around the destination. This lowers the quality to the environment in the future that will impact the quantities, and the visit of tourists. It is extremely clear visible in the results of gap analysis tourism performance bunch, who demonstrate the need for effort to control the utilization of the beach environment and implement programs for the coast protection of coastal areas for improving and maintaining its quality, which is very important, because such activity can provide economic contribution to the community and local government. Moreover, on the supply sides, travel agent collaborates with travel agency get to reduce the negative impact of coastal-tourism activity by conserving various coral reefs, sea grass. This effort would occur by developing local-community empowerment on conserving both sides of coastal-destination that becomes the favorites scenic for them on developing natural coastal tourism along the coastline.
Pawel Dec, Piotr Masiukiewicz
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i1.10955

Abstract:
The paper contains an analysis of enterprise financing through mezzanine capital. It is a unique source of relatively capital, especially in the context of finding a company in crisis, and the lack of acquisition of other capital from all available sources of external financing. Crucial from the point of view of the authors of the article seems to be correct to define and theoretical mezzanine capital, because it directs not only the use but also the assessment of efficiency. In addition, synthetically it presents quantitative data on the practical application of mezzanine capital. It shows the main advantages and disadvantages of using this type of financing business activity, not forgetting, however, that this issue requires a very thorough and intensive research is in practice.
, , Mosammat Aysha Akter
Business and Management Horizons, Volume 5; doi:10.5296/bmh.v5i1.10856

The publisher has not yet granted permission to display this abstract.
Jan Erik Lane
Business and Management Horizons, Volume 4; doi:10.5296/bmh.v4i2.9677

Abstract:
The implementation process of the global accord on climate change has to start now in order to be implementable. The decentralized process if implementation should take the lessons from the theory of policy implementation into account (Pressman & Wildavsky, 1984; Wildavsky, 1987). The dependency upon various forms of coal (wood, stone) and fossil fuels is so large in the Third World that only massive financial assistance from the First World can mean a difference for the COP21 objectives. And many advanced countries (except Uruguay) also need to make great changes to comply with COP21.
Jan Erik Lane
Business and Management Horizons, Volume 4; doi:10.5296/bmh.v4i1.9563

Abstract:
Policy implementation is often difficult to achieve, especially in a heavily decentralised structure, policy analysts like Wildavsky & Sabatier suggested. Now, the international community is going to guide a large number of governments or states towards the accomplishment of the COP21 objectives, although no governance mechanisms have yet been set up or identified. The implementation process for the COP21 Agreement must now start in order to have any chance of succeeding with its main objective of a 40% reduction in CO2 emissions until 2030. Actually, this process of implementation is expected to go on for the entire century, as COP21 promises a carbon free economy sometime after 2050. I argue that it is likely that many governments will only deliver small changes in emission decreases, but keep enough fossil fuel energy sources in order to maintain some positive rate of economic growth. Complete decarbonisation of entire societies is a figment of Sachs’ imagination concerning “sustainable development”. Thee management tasks in relation to the fulfilment of the COP21 goals are mindboggling.
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