The necessity of discovering ways to form and develop value orientations of the younger generation makes the research topical. Value orientations are formed under the influence of various sociocultural factors, but there is also a regulated factor – upbringing. In upbringing and education, we can use communication through art. The purpose of this study was to determine the possibilities of a street art project as a means of forming and developing value orientations of the younger generation. The study was conducted in 2015-2021 within the framework of the projects: “Odessa Street Art Festival”, “Travel of the TIS robot in time”, “Along the paths of the Jewish history”, “Flying over Odessa”. The idea of creating a street art object as a cultural and educational project belongs to Aleksey Shkurat, the head of the Peach art studio. The survey method (questioning and conversation) was used to analyze the value orientations of children and adolescents who took part in the experiment (387 participants). The experimental work was divided into three stages. At the first stage, we conducted a pre-experimental research, which was to identify the initial value orientations of children and adolescents from 7 to 15 years old. The respondents filled in the questionnaire with the measured value categories “education as a value”, “art as a value”, “culture as a value”. The second stage of the experiment was direct involvement in the projects. The third stage of our experimental work was the formative experiment. We made a questionnaire and sent it by e-mail to all the respondents. The results of processing the data obtained indicate the positive dynamics of the respondents’ value orientations development. Compared with the results of the pre-experimental research, the level of the value orientations development (measured value categories “education as value”, “art as value”, “culture as value”) increased by 38%. The results of the experiment proved that the use of a street art project has a positive effect on the children and adolescents’ value orientations development.