This paper sets out to investigate the development of an E-business strategy by a Brunei electronic retail company. The paper aims to examine the perception and awareness of online business towards the company in the context of Brunei. The paper draws on the literature to describe the factors that effect of E-business performance. It then explores the impact of information systems (IS) planning towards E-business. The theoretical issues identified are explored empirically using data gathered from a case study of QQestore. An exploratory survey was conducted in order to assess current E-business practice and inform the development of its future e‐business strategy. The results of survey indicates growing trend of online business, the limitations of information structure (IS) on pricing strategy and the lack of mode of payment. This paper reports original empirical survey and its value stems from the investigation of awareness and perception of E-business practice in Brunei context.