AN EMPIRICAL ASSESSMENT OF PERSONAL SELLING AS A MARKETING STRATEGY IN INDIAN INSURANCE SECTOR: A CASE OF PRIVATE INSURERS IN DELHI AND NCR REGION
- 22 February 2021
- journal article
- Published by IAEME Publication Chennai in INTERNATIONAL JOURNAL OF MANAGEMENT
- Vol. 11 (12)
- https://doi.org/10.34218/ijm.11.12.2020.279