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Product Placement Strategy in the Business Market Competition: Studies of Fast Moving Consumer Goods

R. Agus Trihatmoko, Roch Mulyani, Niki Lukviarman
Published: 15 December 2017
Business and Management Horizons , Volume 6; doi:10.5296/bmh.v6i1.13239

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Keywords: Marketing / philosophy / moving / FMCG / concept / goods / Placement Strategy / product placement strategies

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