Content Analysis of HPV Vaccine Messages on Chinese Social Media
Open Access
- 10 April 2020
- journal article
- research article
- Published by Universitas Semarang in Jurnal The Messenger
- Vol. 12 (1), 63-73
- https://doi.org/10.26623/themessenger.v12i1.1814
Abstract
The present study aimed to explore the characteristics and effects of messages about the Human Papillomavirus (HPV) vaccine on WeChat, a social media platform in China, with the theoretical underpinning of the Limited Capacity Model of Motivated Mediated Message Processing and the Health Belief Model. Researcher carried on content analysis and found that severity (37.82%), susceptibility (36.13%), benefits (68.07%), and barriers (47.9%) have appeared in WeChat. The target audience was mainly women (91.5%), and most of the media platforms were non-medical organizations (72.27%). People in China had a positive attitude toward HPV9. The research findings elucidated to explore the effectiveness of the messages about the HPV vaccine on WeChat, indicated that the potential effects of social media messages on individual cervical cancer prevention intentions and behaviors. In the end, researcher proposed some strategies for identifying the messages, and the implications of the findings were also discussed.Keywords
This publication has 14 references indexed in Scilit:
- Biased Assimilation and Need for Closure: Examining the Effects of Mixed Blogs on Vaccine-Related BeliefsJournal of Health Communication, 2015
- Changes in Prevalence and Clinical Characteristics of Cervical Cancer in the People's Republic of China: A Study of 10,012 Cases From a Nationwide Working GroupThe Oncologist, 2013
- Examining HPV Threat-to-Efficacy Ratios in the Extended Parallel Process ModelHealth Communication, 2013
- The Effects of Message Framing and Risk Perceptions for HPV Vaccine Campaigns: Focus on the Role of Regulatory FitHealth Marketing Quarterly, 2012
- An Extension of the Extended Parallel Process Model (EPPM) in Television Health News: The Influence of Health Consciousness on Individual Message Processing and AcceptanceHealth Communication, 2011
- A Meta-Analysis of the Effectiveness of Health Belief Model Variables in Predicting BehaviorHealth Communication, 2010
- Media coverage and public reaction to a celebrity cancer diagnosisPublished by Oxford University Press (OUP) ,2010
- Challenges, lessons learned and results following the implementation of a human papilloma virus school vaccination program in South AustraliaAustralian and New Zealand Journal of Public Health, 2009
- Using the Limited Capacity Model of Motivated Mediated Message Processing to Design Effective Cancer Communication MessagesJournal of Communication, 2006
- Overview of the European and North American studies on HPV testing in primary cervical cancer screeningInternational Journal of Cancer, 2006