Investigation of the Factors Affective on the Loyalty of Customers in Banking Industry in the Framework of the Model of Personality Characteristics of Personnel (Case Study: Sepah Bank in Mazandaran Province)
Procedia Economics and Finance , Volume 36, pp 490-501; https://doi.org/10.1016/s2212-5671(16)30072-7
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Keywords: Employees / Personality characteristics / loyalty / Bank Sepah
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