Object of research: technological culture as a matrix of interaction of the components of the system "man – society – nature/Earth". Investigated problem: the substantiation of the meaning of the Ethics of the Earth in the context of technological culture, transforms the moral and value system of the late Modern era and provokes the emergence of the era of Posthumanism. The main scientific results: the definition of the technological culture of the late Modern era made it possible to determine the existing contradictions in the moral dimension of the existence of man and the Earth. It should be noted that in the context of the technological transformation of the Earth, the existing ethics as a monoparadigm of the Enlightenment does not correspond to the challenges of the beginning of the XXI century. It is emphasized that the ethical dimension of the introduction of technologies into the existence of the Earth is an indispensable component of modern scientific discourse. It is not only about the ethical dimension of technology, but also the importance of the formation of the Ethics of the Earth. This allows to conclude that a person determines its moral position relative to the Earth in the context of the technological transformation of the Earth's existence. The scope of practical use of the research results: the research results can be used in teaching such normative courses as "Philosophy", "Philosophical Anthropology", "Culturology" for students and undergraduates, graduate students of humanitarian and technical faculties. Innovative technological product: Ethics of the Earth destroys the concept of the Earth as an object that is external to humans. The anthropological dimension of the Earth testifies to the fact that a person should be clearly aware of the responsibility for its activities, since the existence of the Earth is a condition for the existence of a person. The scope of using the innovative technological product: the substantiation of the Earth Ethics corresponds to the polyparadigmatic optics of the modern post-non-classical scientific discourse, where a person is one of the constituent parts of the nature / Earth system. The post-non-classical paradigm eliminates the New European anthropocentrism, striking the consequences of which the person of the late Modern era feels. We are talking about environmental and anthropological crises that occur in the space of the Earth in the coordinates of technological culture.