Do subjects from high and low context cultures attribute different meanings to tourism services with 9-ending prices?
- 1 February 2018
- journal article
- research article
- Published by Elsevier BV in Tourism Management
- Vol. 64, 110-118
- https://doi.org/10.1016/j.tourman.2017.08.009
Abstract
No abstract availableKeywords
This publication has 47 references indexed in Scilit:
- The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumptionJournal of the Academy of Marketing Science, 2014
- The reliability of a two-item scale: Pearson, Cronbach, or Spearman-Brown?International Journal of Public Health, 2012
- Penny Wise, Dollar Foolish: Buy–Sell Imbalances On and Around Round NumbersManagement Science, 2012
- What type of framing message is more appropriate with nine-ending pricing?Marketing Letters, 2012
- The Effect of 9-Ending Prices on Retail Sales: A Quantitative UK Based Field StudyJournal of Marketing Management, 2006
- Direct evidence of ending-digit drop-off in price information processingPsychology & Marketing, 2005
- The impact of price thresholds on profit contribution — Should retailers set 9-ending prices?Journal of Retailing, 1999
- The Effect of Cultural Orientation on PersuasionJournal of Consumer Research, 1997
- What is coefficient alpha? An examination of theory and applications.Journal of Applied Psychology, 1993
- Price Determination at the Department-Store LevelJournal of Marketing, 1952