Synergistic effect of matching corporate and product brand images on purchase intentions: Comparing the importance of functional and emotional value
- 21 August 2021
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 28 (6), 671-684
- https://doi.org/10.1057/s41262-021-00250-w
Abstract
No abstract availableKeywords
Funding Information
- Japan Society for the Promotion of Science (JP20K22115)
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