Evaluative Conditioning From the Perspective of the Associative-Propositional Evaluation Model
Open Access
- 20 September 2018
- journal article
- Published by Leibniz Institute for Psychology (ZPID) in Social Psychological Bulletin
- Vol. 13 (3), e28024
- https://doi.org/10.5964/spb.v13i3.28024
Abstract
Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a positive or negative unconditioned stimulus (US). According to the associative-propositional evaluation (APE) model, EC effects can be the result of two functionally distinct learning mechanisms: associative and propositional learning. The current article reviews the core assumptions of the APE model regarding (1) the defining features of associative and propositional learning, (2) the mental representations resulting from the two learning mechanisms, (3) the processes involved in the behavioral expression of these representations, and (4) the automatic versus controlled nature of the processes underlying EC effects. In addition to reviewing the core assumptions of the APE model, the article reviews relevant evidence to illustrate the theory’s main hypotheses, its explanatory and predictive power, as well as empirical challenges for the theory.Keywords
This publication has 75 references indexed in Scilit:
- Can the Formation of Conditioned Attitudes Be Intentionally Controlled?Personality and Social Psychology Bulletin, 2013
- When feeling right leads to being right in the reporting of implicitly-formed attitudes, or how I learned to stop worrying and trust my gutJournal of Experimental Social Psychology, 2012
- Evaluative Conditioning without Directly Experienced Pairings of the Conditioned and the Unconditioned StimuliThe Quarterly Journal of Experimental Psychology, 2012
- What do memory data tell us about the role of contingency awareness in evaluative conditioning?Journal of Experimental Social Psychology, 2012
- Changing likes and dislikes through the back door: The US-revaluation effectCognition and Emotion, 2009
- Operating principles versus operating conditions in the distinction between associative and propositional processesBehavioral and Brain Sciences, 2009
- The propositional approach to associative learning as an alternative for association formation modelsLearning & Behavior, 2009
- Unraveling the Processes Underlying Evaluation: Attitudes from the Perspective of the Ape ModelSocial Cognition, 2007
- Of Two MindsPsychological Science, 2006
- Individual differences in intuitive–experiential and analytical–rational thinking styles.Journal of Personality and Social Psychology, 1996