Supply Path Optimization in Video Advertising Landscape
Published: 23 October 2021
Communications in Computer and Information Science pp 488-499; https://doi.org/10.1007/978-3-030-81462-5_44
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Keywords: Supply path optimization / Programmatic advertising / Video advertising / TV advertising / Real time bidding / CPM / VCR / DSP / SSP / Artificial Intelligence / Digital marketing / DEA
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