This paper attempts to emphasize the role of collective identity in a group or community in the societal building in the light of the teachings of the poet Iqbal. People need to change their focus from personal-selves to a collective-self. It is described as to how healthier people are the need of the moneyed class. They are part of the stakeholders in any societal movement. The paper describes how to involve their interest. Outreach is easier these days because of digital instruments. A toolkit has been developed following which the individual selves can be mobilized together into a collective self, for the societal building. A few case studies are referred where collective identity among stakeholders is studied: in a renovation project environment in Finland, in management environment in Norway, and spiritual workforce environment in the US.