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Integrated Conceptual Framework to Explain Online Purchasing Intention in E-Commerce

G.P.H. Kandambi, W.M.J.I. Wijayanayaka
Published: 11 September 2020
Journal of Internet and e-business Studies pp 1-26; doi:10.5171/2020.406874

Abstract: E-commerce has several benefits with many challenges. The identity of the involved parties and verifying the suitability of the goods is a matter of debate. There is no proper theory to explain this complex online purchasing behavior. A conceptual framework development was conducted specifically to find a model to measure online purchasing intention.
Keywords: Behavior / parties / Matter / commerce / Conceptual Framework / goods / Online Purchasing Intention

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