Smart Halal Destination Ecosystem Model: Measurement and Performance in Tourism Village

Abstract

Purposes - This study examines the application of the Smart Halal Destination (SHD) ecosystem model in Pagerharjo tourism village, Yogyakarta. This model is used to measure the effectiveness, efficiency, and integration through technology systems to discover the performance of destination Muslim-friendly competitiveness. Methods - This study uses a quantitative approach to assess a destination as a Muslim-friendly tourism destination. This research was conducted in three stages: Desk Research, Focus Group Discussion, Survey, and Interview. Findings – Based on the results of the assessment of each pillar, element, and attribute, Pagerharjo tourism village has advantages in the product pillar, especially on the attribute of “ambiance” and pillar of policy, especially on the attribute “has a pre-determined superior area”. Meanwhile, the attribute that still needs to be improved is the availability of slaughterhouses/poultry. Overall, Pagerharjo tourism village is considered sufficient to meet the criteria in developing a Muslim-friendly tourism village.