Forecasting Shoe Sales Volume with Exponential Smoothing Method at PT Kujang Utama Antasena - Bogor

Abstract

PT Kujang Utama Antasena is a shoe industry company specifically for security. The purpose of this study is to forecast or predict sales. This study uses a quantitative method with exponential smoothing, smoothing factor/constant (?) of 0.2. In production activities, forecasting is carried out to determine the amount of demand for a product and is the first step of the production planning and control process to reduce uncertainty so that an estimate that is close to the actual situation is obtained. The exponential smoothing method is a moving average forecasting method that gives exponential or graded weights to the latest data so that the latest data will get a greater weight. In other words, the newer or more current the data, the greater the weight.