Research on Extraction of Useful Tourism Online Reviews Based on Multimodal Feature Fusion

Abstract

To effectively identify the influencing factors of the perceived usefulness of multimodal data in online reviews of tourism products, this article explores the optimization method of online tourism products based on user-generated content and conducts feature fusion of multimodal data in online reviews of tourism products from the perspective of data fusion analysis. Therefore, based on the word vector model, this article proposes a method to select the seed word set of emotion dictionary. In this method, emotional words are represented in vector form and the distance between word vectors is calculated to form the selection criteria and classification basis of seed word set, and then the sentiment dictionary of online review is formed by category judgment. This article takes the real online review data of tourism products as the research object, carries out descriptive statistical analysis, uses machine learning and deep learning methods, carries out text vector embedding and image content recognition, integrates image and text feature vector, constructs multimodal online review usefulness classification model, and conducts model test. The experimental results show that, compared with the single-mode reviews containing only text or pictures, the multimodal reviews combined with text and pictures can better predict the usefulness of online reviews, improve the quality of online reviews, give full play to the potential value of user-generated content, provide optimization ideas for product providers, and provide decision support for product consumers.