Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels
Open Access
- 30 November 2022
- journal article
- Published by Lattice Science Publication (LSP) in The Indian Journal of Management and Language
- Vol. 2 (2), 9-11
- https://doi.org/10.54105/ijml.d2047.102222
Abstract
This paper discusses affiliate marketing, in which the seller or service provider is a rewarding and fulfilling agent so-called affiliate for each visitor, which through its way to attract a dealer there, who performed some action, either directly make purchases, register to subscribe to a newsletter, or simply browse the site. Affiliate marketing drives 16% of ecommerce sales in the U.S. and Canada. Amazon's affiliate programme, Amazon Associates, has the greatest market share among affiliate networks (46.15 percent). Affiliate marketing is one of the most effective forms of digital advertising. Increasing Internet usage worldwide is propelling the affiliate marketing industry, particularly in India. Tata Strategic Management Group titled "Affiliate Marketing in India – The Next Frontier". There are 75 highest-paying top affiliate programmes in India for 2020, organised by niche. Affiliate marketing involves three parties: the advertiser, the publisher, and the consumer. According to STATISTICA, 84 percent of U.S. Publishers and Advertisers use affiliate marketing. Adoptability and future potential of affiliate marketing in Indian enterprises is the focus of this study paper.Keywords
This publication has 23 references indexed in Scilit:
- Affiliate MarketingPublished by IGI Global ,2018
- Entrepreneurial Intentions and Cultural Orientations. An Exploratory Analysis in Italian and Turkish UniversitiesEurasian Studies in Business and Economics, 2017
- Affiliate Marketing's Future in IndiaIndian Journal of Science and Technology, 2015
- Risk, Information, and Incentives in Online Affiliate MarketingJournal of Marketing Research, 2015
- How Consumer-Generated Advertising Works: An Empirical Agent-Based SimulationPublished by Springer Science and Business Media LLC ,2014
- Affiliate marketing programs: A study of consumer attitude towards affiliate marketing programs among Indian usersInternational Journal of Research Studies in Management, 2012
- Affiliated marketingInformation Systems and e-Business Management, 2009
- Affiliate Marketing in Travel and TourismPublished by Springer Science and Business Media LLC ,2009
- An advanced model of consumer attitudes toward advertising on the mobile internetInternational Journal of Mobile Communications, 2007
- Setting Referral Fees in Affiliate MarketingJournal of Service Research, 2003