Study on Benefit Distribution of Improved Shapley Value in Fresh Agricultural Cold Chain

Abstract

This article studies the problem of fresh agricultural cold chain and constructs a comprehensive benefit distribution model with improved Shapley value. First of all, this article considers the influence of input factors, risk factors, effort level on benefit distribution, and uses the entropy method , the order relationship analysis method to determine the benefit distribution coefficient under each influence factor. Then, this article establishes a comprehensive benefit distribution model, and uses the Topsis method to calculate the weight of each participating enterprise. Finally, the simulation result shows the feasibility and effectiveness of the proposed methods. The profit distribution model in this article takes into account the degree of contribution to participating enterprises to the cooperation and their satisfaction with the benefits distribution, solves the problem of unfair benefits distribution of the fresh agricultural cold chain, and thus promotes the stability of the cooperation among participating enterprises.