New Search

Advanced search
Export article
Open Access

BAURAN PEMASARAN DAN SHARIA COMPLIANCE TERHADAP LOYALITAS PELANGGAN

Ahmad Dzul Ilmi Syarifuddin, Akramunnas Mahesa
Laa Maisyir : Jurnal Ekonomi Islam , Volume 7, pp 57-73; doi:10.24252/lamaisyir.v7i1.13317

Abstract: This study adds to the influence of marketing mix and sharia compliance on customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases through Islamic financing. 100 samples were selected using purposive technique. Data were analyzed using multiple regression. the results of the study concluded that the marketing mix: product, price, promotion, and location and sharia compliance partially influenced the customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases through Islamic financing. The marketing mix and Sharia Compliance partially influence the customer loyalty of Avansa cars at PT. Haji Kalla Alauddin Branch who purchases cars through Islamic financing.
Keywords: customer loyalty / marketing mix / Sharia Compliance / Haji Kalla / Avansa cars / Kalla Alauddin

Scifeed alert for new publications

Never miss any articles matching your research from any publisher
  • Get alerts for new papers matching your research
  • Find out the new papers from selected authors
  • Updated daily for 49'000+ journals and 6000+ publishers
  • Define your Scifeed now

Share this article

Click here to see the statistics on "Laa Maisyir : Jurnal Ekonomi Islam" .
Back to Top Top