The Lens to See the Construction of Organizational Identities: A Discursive Framework of Shanghai Disneyland

Abstract

The importance of organizational identity has aroused many people’s interest. This study not only emphasizes on identity types and their analysis process but also focuses on the philosophical concern and relations between different fields. The key point for this identity investigation is the integration of different disciplines. This study will show that people can benefit from knowing the mechanism of image formation and adaptation. Findings also suggest that we should open our mind to deepen some academic research.