Customer perspective on dynamic marketing capability in international hotels of Indonesia during Covid-19: Confirmatory factor analysis
Open Access
- 16 August 2021
- journal article
- research article
- Published by LLC CPC Business Perspectives in Innovative Marketing
- Vol. 17 (3), 74-87
- https://doi.org/10.21511/im.17(3).2021.06
Abstract
LLC “CPC “Business Perspectives” - publishing platform for academic journalsKeywords
This publication has 52 references indexed in Scilit:
- Using Exploratory and Exploitative Market Learning for New Product Development*Journal of Product Innovation Management, 2010
- How strategic orientations influence the building of dynamic capability in emerging economiesJournal of Business Research, 2010
- Market orientation, marketing capabilities, and firm performanceStrategic Management Journal, 2009
- Dynamic Capabilities and Knowledge Management: an Integrative Role for Learning?*British Journal of Management, 2008
- Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performanceStrategic Management Journal, 2007
- How dynamic can organizational capabilities be? Towards a dual‐process model of capability dynamizationStrategic Management Journal, 2007
- Marketing and technology resource complementarity: an analysis of their interaction effect in two environmental contextsStrategic Management Journal, 2005
- Understanding dynamic capabilitiesStrategic Management Journal, 2003
- The Capabilities of Market-Driven OrganizationsJournal of Marketing, 1994
- Measurement Errors in the Behavioral Sciences: The Case of Personality/Attitude ResearchEducational and Psychological Measurement, 1990