Charting a Course of Action: An Insider-Outsider Approach

Abstract

IntroductionRecent research discusses the merits and reasons to engage action research in the technology and innovation management context (McPhee et al., 2019a, 2019b; Guertler et al., 2020; Ollila & Yström, 2020). With a foundation in earlier action research conversations in management and organization (Israel et al., 1992; Huxham & Vangen, 2003; Ottosson, 2003), a good