Women’s Potential and Challenges in the Local Algerian Radio: The Case of «Al-Hudhna» Radio (Content Analysis)

Abstract

According to the importance and their multiple contributions to development in society, there are communities where women are still disproportionately affected by media inequality. Especially through the kind of programs that have been ignored by the mass media, despite a smaller amount of content featuring their lack of expertise and views or even their attitudes, and due to the lack of academic research in this field in Algeria. In addition to the Algerian women’s needs in media contents, this inquiry aims to discuss the contents of Algerian local radio «Al-Hudhna» for women. This study aims to identify their various media issues and essential needs, including economic, cultural, health, entertainment needs, to constitute a platform for media strategic planning and to employ the media message to meet those needs for Algerian women.