Research on Policy Evolution and Content Quantification of Cruise Industry in Our Country

Abstract

This paper selects 399 policy documents of cruise industry at national and local levels, and adopts the methods of policy text quantification and social network analysis. This paper analyzes the evo-lution law and development trend of cruise industry policy in China from two aspects: policy struc-ture (including policy quantity, policy form, policy department and Policy Tool) and policy hot con-tent. The results show that: in the evolution of the policy structure, the cruise industry policy of our country has a certain scale in the quantity, form, promulgation departments and the use of policy tools, the number of policies issued by the state and the local government is approximately the same, the form of the local policy is slightly higher than that at the state level, the promulgation departments of the Industrial Policy are diversified, and there is a certain degree of coordination; however, most of them are issued by a single department, and the number of joint publications is limited. The frequency of using supply-oriented policies is higher than that of environmental and demand-oriented policies; at each stage of the policy hot content has a certain degree of change; that is, with the development of the cruise industry, the corresponding policy is also constantly making adjustments.