An Analysis of Factors about Closing of Disney Musical on Broadway 『Frozen』

Abstract
This paper studied about the early closing factors of Disney Musical on Broadway 『Froze n』. The purpose of the study is to analyze the closing factors of the Disney Musical on Broadway 『Frozen』, which was decided to close earlier during Broadway shutdown due to Covid-19, and to provide information to producers to reduce trial and error when making musical based on animation film. To do this, in terms of work, after collecting basic information on how the original animation film produced as the musical, it was described based on the performance that the researcher watched. In terms of management, it was compared and analyzed the box office record of three Disney Musical on Broadway based on the data that Broadway League provided to Playbill. As a result of the study, Disney, which got damaged from economic losses of Covid-19, had to withdraw at least one of three musicals on Broadway to raise funds. In this situation, 『Frozen』 kept lower box-office record than other two musicals 『The Lion King』 and 『Aladdin』. In response, this researcher claimed that 『Frozen』 was not as popular as the original animation film because it was failed to choose and focus the process of making an animation film into musical, so there were no innovative and creative ways to express it only on stage. Although there is a limitation and it had to rely on only overseas articles because there were no previous studies related with this, this study was suggested that if later studies are conducted by providing more objective data like audience surveys, it can be useful reference when making musical based on animation film.