Venkatesh et al.'s Unified Theory of Acceptance and Use of Technology (UTAUT) (2003)

Abstract

Unified Theory of Acceptance and Use of Technology (UTAUT) has been in vogue for quite sometime now. The theory lends credence to the fact that technology and its usage in different spheres of life ought to go through various stages like designing, planning, implementing and leveraging in various ways before making that much needed change in human lives. The stakeholders involved in various stages of technology need to know the challenges they might come across in order to overcome them while successfully implementing technology. This is where UTAUT play a pivotal role by providing necessary information to all key stakeholders. The chapter throws light on the importance of UTAUT in different sectors with some illustrations. The research findings highlighted in the chapter provides additional explanation, apart from exploring new areas of research pertaining to UTAUT.