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Disney Collaboration: The Moderating Role of Masstige Brand Types
Home
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Disney Collaboration: The Moderating Role of Masstige Brand Types
Disney Collaboration: The Moderating Role of Masstige Brand Types
Jung Eun Lee
Jung Eun Lee
Jung Rim Cho
Jung Rim Cho
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23 September 2022
conference paper
conference paper
Published by
Iowa State University
in
Breaking Boundaries
Vol. 78
(1)
https://doi.org/10.31274/itaa.13501
Abstract
No abstract available