Indonesia’s tourism-ministry is targeting 20 million foreign tourists’ visiting Indonesia in 2019. Moreover, traveling to the natural-coastal eco-tourism becomes a tourist’s trend and their priority’s decision on considering their leisure time’s plan. “Pasir Putih” beach is one of the natural beach-tourism, have been attractive natural-scenic in Lampung. The existing performance indicated that the destination is quite ordinary. Therefore, the visitation of tourist to Lampung increased averagely up to 30% annually. While, recently there has been some environmental quality problem such as a damage to coral reefs and sea grass beds around the destination. This lowers the quality to the environment in the future that will impact the quantities, and the visit of tourists. It is extremely clear visible in the results of gap analysis tourism performance bunch, who demonstrate the need for effort to control the utilization of the beach environment and implement programs for the coast protection of coastal areas for improving and maintaining its quality, which is very important, because such activity can provide economic contribution to the community and local government. Moreover, on the supply sides, travel agent collaborates with travel agency get to reduce the negative impact of coastal-tourism activity by conserving various coral reefs, sea grass. This effort would occur by developing local-community empowerment on conserving both sides of coastal-destination that becomes the favorites scenic for them on developing natural coastal tourism along the coastline.