A wide range of issues arising from tax in the Mall parking lot Pekalongan City Mall as the need for security and comfort of the consumer vehicle, the parking tax could stiil meet its targets and can still contribute to local revenue in Mall – Mall Pekalongan. Departure from that background that i will want to discuss the thesis with the title “ANALISIS POTENTIAL TAX REVENEW TO PARKING AREA (PAD) IN MALL–MALL PEKALONGAN CITY”. The focus of the problem in this research is how the role of the parking tax to Revenue in the MallMall Pekalongan , how to optimize your support in the parking tax to Revenue in the Area of Mall-Mall Pekalongan. Researchers do research using a qualittative approach. The autor uses the method of observation , document ation, and interviews. As for the data analysis the author use the analisys and potential tax efficiency to optimize parking. Result can be delivered by the author roles parking tax t........... MNo revenue Mall-Mall Pekalongan can be seen from every Mall that contributed to the original income in Pekalongan , can also indirectly have a positive impact both on the goverment Pekalongan.