Brand love: conceptual and empirical investigation of a holistic causal model
Open Access
- 26 July 2021
- journal article
- research article
- Published by Springer Science and Business Media LLC in Journal of Brand Management
- Vol. 28 (6), 609-642
- https://doi.org/10.1057/s41262-021-00237-7
Abstract
No abstract availableKeywords
Funding Information
- Bergische Universität Wuppertal
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