COVID-19 AND JIGSAWS OF FABINDIA - THE GLOCAL RETAILER OF INDIAN ETHNIC PRODUCTS- A CASE STUDY

Abstract

The sales of Fabindia, the 60 years old retailer with 327 retail stores across Indian metropolis, 14 overseas stores in prime locations and over 60,000 rural producers, is severely impacted by the ongoing pandemic. Its overseas business has shrunk by 35% and domestic sales down by 25%. Fabindia wants to know - how to solve its current cash flow problem and what actions it should take to sustain its growth.