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Is It Possible to Measure Online Purchasing Intention Trough Technology Acceptance Models?

G.P.H. Kandambi, W.M.J.I. Wijayanayaka
Published: 10 September 2020
Journal of Internet and e-business Studies pp 1-15; doi:10.5171/2020.316989

Abstract: Technology acceptance theories are mainly focused on measuring the acceptability of new technologies and empirically tested through employees in an organization. Currently, these technology acceptance theories are used by researchers to measure the online purchasing intention. However, those theories were directly focused on the technological components, ignoring retailers, customers, media and most other macro components engaged in the online purchasing.
Keywords: models / media / technological / trough / engaged / Directly / Online Purchasing / Ignoring

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