Is It Possible to Measure Online Purchasing Intention Trough Technology Acceptance Models?
Journal of Internet and e-business Studies pp 1-15; doi:10.5171/2020.316989
Abstract: Technology acceptance theories are mainly focused on measuring the acceptability of new technologies and empirically tested through employees in an organization. Currently, these technology acceptance theories are used by researchers to measure the online purchasing intention. However, those theories were directly focused on the technological components, ignoring retailers, customers, media and most other macro components engaged in the online purchasing.
Keywords: models / media / technological / trough / engaged / Directly / Online Purchasing / Ignoring
Scifeed alert for new publicationsNever miss any articles matching your research from any publisher
- Get alerts for new papers matching your research
- Find out the new papers from selected authors
- Updated daily for 49'000+ journals and 6000+ publishers
- Define your Scifeed now
Click here to see the statistics on "Journal of Internet and e-business Studies" .