Opportunities to increase innovation activity in small and medium-sized industrial enterprises

Abstract

In the context of increased market competition, SMEs continue to face market and consumption-induced problems related to the acquisition and maintenance of competitive advantages. In this regard, an important factor for the efficiency and improved economic performance of SMEs is the implementation of innovation and the introduction of an active innovation policy. The purpose of the present article is, on the basis of an research analysis, to set out the guidelines for enhancing the innovation activities in the small and medium-sized industrial enterprises.