Youthification of television through online media: Production strategies and narrative choices in DRUCK/SKAM Germany
Open Access
- 23 September 2021
- journal article
- research article
- Published by SAGE Publications in Critical Studies in Television: The International Journal of Television Studies
- Vol. 16 (4), 412-432
- https://doi.org/10.1177/17496020211044821
Abstract
This article discusses online media’s contribution to the youthification of television through the case study of DRUCK (tr. Pressure, 2018–), the German format adaptation of SKAM (tr. Shame, 2015–17). Youthification is understood as the television industry’s attempts to reach and win back teen and tween viewers with strategies in production, representations, aesthetics and distribution. In DRUCK, online media are integral to the youthification in all these strategies. Our multifaceted analysis of this serial combines perspectives from media industry studies to investigate production strategies, sociological analysis of film and television to examine the thematic and narrative choices and theories of transmedia storytelling to make sense of the specific distribution choices.Keywords
Funding Information
- Deutsche Forschungsgemeinschaft
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