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A Proposal of a Definition and Measurement Scale of Relational Orientation within Distribution Channels: An Exploratory Study
Home
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A Proposal of a Definition and Measurement Scale of Relational Orientation within Distribution Channels: An Exploratory Study
A Proposal of a Definition and Measurement Scale of Relational Orientation within Distribution Channels: An Exploratory Study
RI
Radhouane Ikram
Radhouane Ikram
ZM
Zghal Mustapha
Zghal Mustapha
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1 April 2012
journal article
Published by
IBIMA Publishing
in
Journal of Supply Chain and Customer Relationship Management
p.
1-10
https://doi.org/10.5171/2012.261402
Abstract
No abstract available
Keywords
DISTRIBUTION CHANNELS
RELATIONAL ORIENTATION
MEASUREMENT SCALE
EXPLORATORY STUDY
DEFINITION