Review of the Factors of Trust or Distrust in News Media

Abstract

The trust of audiences in media comes from their trust in media news. Communication studies experts believe that the symbol of trust in the media should be seen in terms of increasing trust in news and media news programs. Since trust can influence general thoughts, it should be considered separately in each media organization based on the type of organization. The more citizens believe in the authenticity of a particular type of media, the more likely they are to be influenced by their thoughts. Numerous studies in the field of social psychology show that authentic sources have more persuasive power than the sources that are less trusted by their audiences. Since the media have a mediating role in the transmission of news and information, they are a kind of link between the government and the people and have a great impact on the convergence and divergence of the people and the government. The success of any program depends entirely on gaining the trust of the people, so the effects of the media should exist in a way that can increase the coefficient of trust and confidence among the people, and if the current situation is such that this coefficient works in the opposite direction, it should think of solutions and reform. Thus, the discussion of news engineering is analyzed based on recognizing the components of building trust, but it is necessary before recognizing the audience because it is the perception of the audience and the level of their trust that creates the media reputation and determines their position.